A Comparative Study Of Business Strategies Between Korea...

A Comparative Study of Business Strategies Between Korea...
A COMPARATIVE STUDY OF BUSINESS STRATEGIES BETWEEN KOREAAND JAPAN: A
CASE OF ELECTRONICS ITEMS BETWEEN SAMSUNG AND SONY CHOONG Y. LEE *
*Daniel Froes Batata, Ha Sook Kim, Gladys A. Kelce College of Business, Pittsburg State
University, Pittsburg, KS 66762, U.S.A. ABSTRACT Sony, one of the world‟s most prominent
companies in the electronics industry from Japan, has dominated the markets from all over the world
for a long time since 1970s. Over the last decade, however, it has faced challenges to maintain its
growth. Although sales levels have been relatively steady over the last decade, its profitability has
gone from approximately eight to almost zero percent in 2009. Concomitantly, Samsung Electronics
from Korea has successfully overcome ... Show more content on Helpwriting.net ...
The company was founded in 1946 and is headquartered in Tokyo, Japan. The company markets its
products to all the continents and has a very strong brand reputation.
ZENITH
International Journal of Multidisciplinary Research
Vol.2 Issue 3, March 2012, ISSN 2231 5780 www.zenithresearch.org.in 17
Sony‟s main divisions are: electronics, games, entertainment, and financial service sector. In the
electronics division, Sony engages in manufacturing, design, development, and sale of assorted
electronic equipment, instruments, and devices for consumer and personal market. Among its
products, one can find home and portable audio equipment, video cameras, digital cameras, DVD–
video player and recorder, Blu–ray players, digital broadcasting receiving systems, LCD televisions,
personal computers, printers, LCD and CCD semiconductors, batteries, audio video and data
recording media, and data recording system. The company also participates in the mobile phone
industry through the joint venture Sony Ericsson Mobile Communications. Sony‟s game division is
responsible for the development, production, marketing, and distribution of the PLAYSTATION line
of video games. In the Entertainment segment, Sony engages in motion picture production and
distribution, television programming and syndication, home video acquisition and distribution,
operation of studio facilities, development of new entertainment technologies and distribution of
filmed entertainment
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Marketing Mix for Samsung Galaxy S4
INTRODUCTION Samsung is a global company which has aggressively grown its cellular phone
business over the past few years. Despite cellular products being one of Samsung's newer global
lines, in the past few years it has been by far the greatest contributor to Samsung's global sales
(Samsung.com). The Samsung Galaxy S Series of smart phones was introduced into the market in
2010 as their flagship smart phone product, running the Google provided Android operating system.
The original Galaxy was replaced by the Galaxy SII and subsequently the Galaxy SIII, both of
which were extremely successful worldwide. The market has become a lot more competitive since
the introduction of the original Galaxy S and much is expected from the latest ... Show more content
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Supply shortages delay Samsung Galaxy S4 launch d)Critical Success Factors: We are committed to
innovation. We have taken technology and innovation forward to help us get closer to what matters
in life, to help us live a richer, simpler and more full life. Captures precious moments of the user's
life by taking photos in innovative ways like photos with sound, dual camera, sequence of photos in
one frame and organise photos in a story album. * Plays music and features music share and also
includes Samsung Hub to buy music from online shop and stream music videos. * Includes a
translator which helps break down language barriers. * Includes eye motion sensor to detect eye
movement so that the phone can scroll down pages without any contact. * S Voice provides speech
control of the phone features like calling and messaging. It also helps with direction while driving. *
Air gestures allow simple hand motion to accept calls, change music, browse web and view photos.
* Turns into a TV remote control and also allows the user to browser what's on the user's TV. *
Voice–guided navigation with 3D map view. * S Health that keeps track of fitness goals and monitor
key measurements including daily calorie intake, weight and

Nokia Strategic Plan
Introduction
Figure [ 1 ] Nokia's current Logo, with its "Connecting People" slogan, Courtesy: Wikipedia
Figure [ 1 ] Nokia's current Logo, with its "Connecting People" slogan, Courtesy: Wikipedia
Nokia Corporation is a Finnish multinational communications and information technology
corporation. It is comprised of three operating segments: Devices & Services; NAVTEQ, and
Nokia Siemens Networks. Devices & Services is responsible for managing the company's
portfolio of mobile devices, as well as related services such as applications and content. NAVTEQ is
a wholly owned subsidiary of Nokia which provides digital map information, navigation systems,
and other location–based content and services for mobile devices. Nokia ... Show more content on
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Nokia's current CEO Steven Elop admitted that Nokia was not able to respond fast enough to the
changing market and that had resulted in significant decline in its market share. The technology
moves very quickly and it is difficult to predict market trends.
The direct competitors for Nokia includes all smartphone manufacturers, including but not limited to
Samsung, Apple, ZTE, LG, RIM, HTC, Google (Motorola), Huawei, and Sony Ericsson. With
Microsoft as a partner, Nokia also faces competition not only in term of physical devices, but also in
term of OS platform and the ecosystem.
It is possible that Amazon.com, with its Kindle devices, may enter the smartphone market at some
point in the future since the devices is not that different in term of technology. It is also possible that
an innovative product in development that performs many of the same functions as a smartphone
such as Google's Project Glass will disrupt the entire smartphone market.
Key Partnerships
Nokia has a long history of

Compensation Practices : Apple Corporation
Compensation practices Apple
Apple Corporation was formally known as Apple Computer, Inc. It is an American based
multinational organization. Organization 's base camp situated in Cupertino, California. Macintosh
creates, outlines, and offers PC programming, shop gadgets, and PCs. One of its most famous items
is the Mac line of PCs, iPhone, iPad, and iPod. Some of its product incorporates iTunes, media
program OS X, and the iOS are working frameworks. The organization was begun on April 1, 1976,
and enlisted as Apple Computer on January 3, 1977. "Computer" was taken from its before name in
the year 2007. It was proposed to mirror organization 's new thoughtfulness regarding client gadgets
after the presentation of the iPhone. Apple is world 's second greatest data innovation organization
by income after Samsung Electronics. It is additionally world 's number three organization in
telephone making after Nokia and Samsung. In the year 2008, the organization was the most
respected organization by United States nationals. Toward the end of 2012, the organization had 394
retail locations all spread in 14 nations. It made Apple organization be the second biggest traded on
an open market organization comprehensively by business sector capitalization. In January 2013, the
organization was assessed to be worth 414 bln USD. As of September 29, 2012, the organization had
a sum of 72,800 permanent full–time representatives. It likewise had 3,300 brief full–time workers
universally.

Sony Essay
How to Restore Sony Corporation's Competitiveness in Electronics Market
Assignment – written report
Level: 3
Module No: 3BM130Business Research Case Study
Date due in: Monday 18th May 2015
Student ID: 140093744
Word Count: 5366
Executive Summary
The report sought to offer recommendations on how Sony Corporation (electronics) can restore its
market competitiveness. Sony Corporation deals in a wide range of electronic products, namely
television, cameras, smartphones, home video and audio devices, computer hardware, and telecom
equipment among others. Operating in the global consumer and professional electronics sector, it
has come under intense competition from other players in the sector such as Samsung Group,
Panasonic ... Show more content on Helpwriting.net ...
The firm has recorded losses in the last four years and has lagged behind in terms of innovations
especially in the smartphones segment that is driving growth in the consumer and professional
electronics sector. It was recommended that Sony should invest in R&D activities targeting high and
low end smartphone markets, and smart/digital televisions as well as focus on emerging markets
across the world.
Table of Contents
Executive Summary 2
1.0 Introduction 4
2.0 Literature Review 6
2.1 Market Competitiveness 6
2.2 Factors Influencing Firms Market Competitiveness 8
2.2.1 Internal Factors 8
2.2.2 External Factors 9
2.3 Internationalisation and Market Competitiveness 11
3.0 Critical Evaluation 13
3.1 Sony Market Competitiveness 13
3.2 Sony SWOT Analysis 16
3.3 Sony Electronics Five Forces Analysis 19
4.0 Recommendations 22
5.0 Reflective Journal 25

References 29
1.0 Introduction
Sony Corporation widely referred to as Sony, is a Japanese multinational conglomerate with its head
offices in Konan Minato, Tokyo, Japan. According to Nusca (2014), Sony was established in the
wake of World War II, where in 1946; Masaru Ibuka established an electronic shop in a department
store in Tokyo, Japan. In 1947, Masaru Ibuka joined forces with Akio Morita and founded Tokyo

Marketing Strategy of Samsung in India
Section B
Submitted by –Harsh Golan
About Samsung:
The Samsung Group is a multinational conglomerate corporation headquartered in Samsung Town,
Seoul, South Korea. It is the world's largest conglomerate by revenue. The Samsung Group is
composed of numerous international affiliated businesses, most of them united under the Samsung
brand including Samsung Electronics, the world's largest electronics company, Samsung Heavy
Industries, the world's second largest shipbuilder and Samsung C&T, a major global construction
company. Samsung has been the world's most popular consumer electronics brand since 2005 and is
the best known South Korean brand in the world. Samsung Group accounts for more than 20% of ...
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Product Strategy:
Samsung Electronics India manufactures a wide range of consumer electronics and home
appliances. These products include:
1) Mobile phones with the accessories,
2) Television, Audio player, Video player,
3) Camera, Camcorder,
4) Home appliances,
5) PC, Peripherals and Printers. In the mobile phone industry, Samsung has the second largest share
in the market with 19.6% as per November 2010 consensus. The mobile phone market share is
shown in Annexure 1. In the Indian mobile market, Samsung is the second largest player after Nokia
with product line extending to over fifty products. The product line includes some of the most
preferred mobile phones like Samsung Guru series, Corby series and many more. Recently Samsung
has launched its Samsung galaxy series in the Indian market. Samsung is also into manufacturing
televisions, audio players, video players, blu–ray players, home theatres and multimedia players. In
India, Samsung is the first to bring the concept of LED technology in televisions. Samsung's
products, in this category, are known for their innovativeness and technology .These products are
the first preference of the consumers who seek technology at an affordable

Swot Analysis Of Apple
STP, Product Management and Situational Awareness
MKT 501 Mod 1 SLP: Strategic Marketing
Beverley Lionel
10 December 2017
Instructor name
Apple needs to increase its market share for iPhone 8
Product Statement
According to Wikipedia, Apple Incorporated formerly known as Apple Computer is very reputable
in the United States and around the world, is a multinational corporation with its headquarters
located in Cupertino, California. Besides the Americas segment which includes both North and
South America, It also operates through the following geographical segments: Americas, Europe,
Greater China, Japan, and Rest of Asia Pacific. The company was founded by Steve Jobs and Steve
Wonzniak on April 1, 1976 and incorporated it on January 3, 1977. The company is one that
focusses on the development, designing and the distribution of its on line services, computer
software and electronics. The company also have a chain of retail Apple stores, and their core
product lines are the iPhone smart phone, iPad tablet computer and iPod portable media players.
Both men wanted to change the way people viewed computers, so they decided to make computers
small where consumers can use them in their homes and offices.
Problems iPhone is facing
The iPhone 8 and iPhone 8 Plus users are reporting poor/sensitive mic volume when they are on a
call. And sensor, tucked under the screen, isn't working. This is not a good new as the iPhone 8 duo
users have previously had some trouble with the

Samsung Organizational Change
MBA 653 – Organizational Development & Change
Samsung
2013
Submission to: Dr Dianna
Canadian University of Dubai
2/24/2013
Ronak S Aswaney, 111300641
Sultan Ali Eisa AlKendi ; 112300080
Saif AlShamsi ; 104300027
Ahmed Al Mazrooci ; 103300187
Faisal Alali ; 111300115
3
4
5
Report focusing
1. Background of the Organization & Change a. Brief history of the company b. What was the
Organizational context for change? c. Why was the change initiated? d. Who were the stakeholders?
2. Culture of the organization e. What was the original culture? f. Had it changed? g. How did it help
of hind the change effort? h. How robust and or adaptive was it? ... Show more content on
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Total assets of the group grew 12.6 times to $124.3 billion.
Today Samsung has evolved into a group of companies unmatched by others in its range of
industries and performance. It is now globally focused and responsive to the needs of each market,
and more committed than ever to true innovation. The group's three core business sectors are
electronics, finance and trade and services.
Organization Culture Change

Change – (Pre–1987 vs. Post–1987) * Samsung Electronics * In 1969, Samsung Electronics was
established. * 1987 founder and chairman, Byung–Chull Lee passed away and Kun–Hee Lee took
over as chairman. * This was the beginning of several changes within Samsung! * Lee 's insightful
vision and the introduction of the "New Management" in 1993 acknowledged the need to transform
management philosophy in order to keep up with the rapidly changing global market/economy. *
"New management" implementation began by encouraging employees to first make changes within
themselves, striving to care more for others and to behave ethically. * The "new management"
encompasses intellectual capital, organizational creativity, technological innovation &
employee empowerment. * More recently in 2000, a "Digital Management" approach was adopted
to ensure that Samsung maintains a

Samsung History
––––––––––––––––––––––––––––––––––––––––––––––––– Samsung For more than 70 years,
Samsung has been dedicated to creating a better world through different businesses that now span
advanced technology and more. Samsung leads the global market in high–tech electronics
manufacturing and digital media. Table of Contents History2 1938 to 19702 1970 to 19903 1990 to
2000 4 2000 to Present 5 The Samsung Philosophy7 Values7 Vision 20208 History 1938 to 1970 In
1938, Lee Byung–chull (1910–1987) of a large landowning family in the Uiryeong county came to
the nearby Daegu city and founded Samsung Sanghoe, a small trading company with 40 workers
located in Su–dong (now Ingyo–dong). The company dealt in groceries produced ... Show more
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Moreover, Samsung manufactured a range of aircraft from the 1980s to 1990s. The company was
founded in 1999 as Korea Aerospace Industries (KAI), the result of union between then three
domestic main aerospace divisions of Samsung Aerospace, Daewoo Heavy Industries, and Hyundai
Space and Aircraft Company. But, Samsung still manufactures aircraft engines and gas turbines.
2000 to present Samsung Techwin has been the sole supplier of a combustor module of the Trent
900 engine of the Rolls–Royce Airbus A380–The major passenger airliner in the world– since 2001.
Samsung Techwin of Korea is a revenue–sharing participant in the Boeing's 787 Dreamliner GEnx
engine program. In 2010, Samsung announced a 10–year growth strategy centered around five
businesses. One of these businesses was to be focused on biopharmaceuticals, to which the
Company has dedicated ₩2.1 trillion. In December 2011, Samsung Electronics sold its hard disk
drive (HDD) business to Seagate. In the first quarter of 2012, Samsung Electronics converted the
world's largest mobile phone maker by unit sales, overtaking Nokia, which had been the market
leader since 1998. In the August 21st edition of the Austin American–Statesman, Samsung
confirmed plans to spend 3 to 4 billion dollars converting half of its Austin chip manufacturing plant
to a more lucrative chip. The conversion should start in early 2013 with construction on line by the
end of 2013. On August 24, 2012, a U.S

Applied Research Method
Assessment of the Role of Idea Samsung |
Table of Contents INTRODUCTION: 1 SAMSUNG ELECTRONICS: 1 RESEARCH PROBLEM:
2 Aims of the Research: 2 Objectives of the Research: 2 LITERATURE REVIEW: 2
METHODOLOGY: 4 Research Approach: 4 Primary and Secondary Research: 4 Qualitative and
Quantitative Research: 4 Research Strategy: 4 Data Collection: 5 Population & Sample: 5 Data
Analysis: 5 Time Horizon: 6 Limitations: 6 Ethical Issues: 7 REFERENCES 7
INTRODUCTION:
In organizations, management plays a key role in organizing man, labour, money, machineries into
useful resources. Without an excellent management team it is impossible to achieve the desired
goals of the organization. Organizations with ... Show more content on Helpwriting.net ...
Being part of the most competitive environment it is important to develop and train the workforce
every now and then. The way human resource handle the ideas is crucial as in technology a minor
wrong decision can turn things upside down. Since Human capital plays an important role in gaining
competitive advantage, their way of interpreting ideas must be analysed and enhanced to compete
the new entrants in industry.
"Ideas contribute to the achievement of high performance, excellence, and competitive advantage in
management and organisation" (Rothberg, 2004). In addition to the importance of ideas,
management must make sure that ideas are communicated properly to the human capital. According
to Czarniawska and Sevon, (1996, p. 27), there is a difference between what is created and what is
learnt so it accentuates that translation of ideas can hold intellectual growth as well as creative skills.
Aims of the Research:
This study aim at finding out the role of ideas in the managers workplace and how communicating
ideas among human capital can bring competitive advantage to Samsung and help the organization
to beat Chinese firms.
Objectives of the Research: * To critically assess the role of ideas among the management of the
Samsung. * To evaluate the role communicating ideas among the human capital to analyze how it
bering

Sony Corporate
1 Introduction Sony was a leading global electronics company but now is almost well–known by
making losses. In 2012, Sony's chief executive Kazuo Hirai announced that the firm will shed
10,000 staff which working in businesses that are being sold in major reorganization. Sony also
emphasizes that it will focus its business on three core areas: digital imaging, games consoles and
mobile devices. Finally, it also discussed the reasons why Sony needs to cut jobs and the layoffs will
help Sony transfer their position from loss to profit. The first measure is researching the secondary
data which can help managers to make correct decisions. Managers should collect and choose the
valuable data from the massive database. Furthermore, ... Show more content on Helpwriting.net ...
Sony will also to explore the establishment of industry alliance mode on the electric car battery and
the energy storage module business areas. Colour TV business also needs to be optimized; the target
is in the 2013 fiscal year to achieve profitability. Sony has sold stake with Samsung joint venture
LCD panel plant , in fiscal year 2012 TV model was reduced by about 40% than the 2011 fiscal year
, so that the television business fixed operational cost by 60%, reduce operating costs 30%. Sony
will research, development of OLED, direct LED and other new types of display, and use of the
content advantage to enhance colour television product differentiation. And then, Sony will focus its
resources on digital video, games and mobile in order to promote the survival and growth of
electronic business. While medical and 4 K (1080P HD four times the resolution) technologies, is
Sony long–term "breed" focus. Sony has launched medical printers, monitors, video recorders and
other medical products, and strives to this business in the fiscal year 2014 reach 500billion yen
scale. Sony was planning to enter the field of life sciences, has acquired a production cell analyzer
iCyt company, as well as the production of medical and diagnostic equipment of Micronics
company, will

Apple vs. Samsung
Legal Case Review Apple vs. Samsung by Michel Andreas Kroeze BIA512 A legal case review
submitted in partial fulfillment of the requirements for the degree of BACHELOR OF ARTS IN
INTERACTIVE ANIMATION At SAE Institute Amsterdam 29/04/2013 Word count: 4332 Table
of contents 1. Legal Case Front page................................................................................3 2. The
Parties..............................................................................................4 3. The
Lawsuit..............................................................................................6 4. Apple's Arguments
...................................................................................9 5. Samsung's
Arguments...............................................................................18 7. Final Ruling and
Conclusions.......................................................................26 8.
Bibliography............................................................................................28 2 1. Legal Case Front
page HAROLD J. MCELHINNY (CA SBN 66781) HMcElhinny@mofo.com ... Show more content
on Helpwriting.net ...
Instead of pursuing independent product development, Samsung has chosen to slavishly copy
Apple's innovative technology, distinctive user interfaces, and elegant and distinctive product and
packaging design, in violation of Apple's valuable intellectual property 7 rights. As alleged below
in detail, Samsung has made its Galaxy phones and computer tablet work and look like Apple's
products through widespread patent and trade dress infringement. Samsung has even
misappropriated Apple's distinctive product packaging." 8 4. Apple's Arguments Apple accused
the following products, which Samsung important into or sold in the U.S., of infringing one or more
of Apple's Intellectual Property Rights: Samsung Captivate Continuum Vibrant Galaxy S 4G Epic
4G Indulge Mesmerize Showcase Fascinate Nexus S Gem Transform Intercept Acclaim Samsung
Galaxy Tab tablet Apple's lawyers claimed that rather than being innovative and develop its own
technology and unique Samsung stile for its products, Samsung chose to copy Apple's technology,
user interface, and innovative style in these infringing products. According to Apple, the copying
went so far that the Samsung Galaxy products appear to be actual Apple products. They argued that
the smartphones have the same rectangular shape with rounded corners, silver edging, a flat surface
face

Bby External Environment
III. External Environment (EFAS Table; see Exhibit 1) A. Natural Environment 1. BBY in the
present has no outstanding violations regarding broken regulations. BBY is current with federal,
state, and local sectors that require companies to adhere to stringent environmental safety laws. (T)
They are fully aware of the environmental laws that pass in light of global warming reduction efforts
to reduce carbon footprint. 2. During the FY 2009, they have estimated not to have any expenditures
that derive from environmental protection laws. Nevertheless, BBY could make an effort to solidify
a stronger position amongst customer as a corporate leader a company that actively reduces its
carbon footprint. (O) 3. Endorsing a lean culture will enable ... Show more content on
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Recent Sarbanes–Oxley initiatives have forced companies to report more stringent reports.
Accountability has forced accounting practices to level up in light of certain discrepancies from bad
companies. Additionally, tax laws could also pose a threat as to performance to how they grow
internationally. (T) 4. Sociocultural a. It is becoming socially acceptable to have the latest gadgets
and being technologically savvy and knowledgeable. Trends in spending, communicating, hanging
out are creating markets that could potentially lead to greater revenues if BBY could acquire or
partner with to create applications to meet this customer demand. (O) b. Moreover, the rise of
consumers finding technology alternatives is increasing. The culture towards connectivity and less
privacy is moving forward. In years to come consumers will be reliant on their mobile devices and
would be great to place BBY as the leading provider of mobile technology. (O) c. Up to date, there
are many emerging markets that BBY could enter and gain market share. There is a high amount
barrier that is falling due to trade agreements with international countries. There need for technology
is growing at an exponential rate, which puts BBY in an excellent position to use capacity and
international strength to meet the demand. (O) C. Task

The World Of Technology And Bring Greater Revenue
Introduction Think different in the world of technology and bring greater revenue. This case study
focuses on the mass enterprising activities of a world's leading consumer electronics and software
company, i.e. Apple Inc. and how, through its technologically advanced abilities and electronic
sharpness, it has propelled and introduced the world to a essentially new era of multimedia
innovation. Apple Inc. founded a brand new method in which microchip technology was to be
created and used for industrial, institutional and commercial usage. Which is due in enormous part
through the great talent of Steve Jobs that this esoteric technology managed to excel most
proportions with regards to the open market. Apple Inc. has strived to achieve and maximize its
product line and revenue and be the world's leader within the society of technology. "During the last
20 years, Apple Incorporated has done exactly this with consistent brilliance shown within the
products Apple Incorporated invents and provides to not only America but the world. The idea of
this case study is to explore and research Apple Inc.'s adopted business plan, the plan that led to the
creation of a new found market, i.e. microcomputers and later iPods and iPhones (Strategic
Management Insight, 2013. SWOT analysis of Apple)." This company has become the most famous
in the world for the originality and expertise of software and product. Apple Inc. "think different" is
the billion–dollar slogan that drives every

Dell Inc. An American Multinational Computer Technology...
Dell Inc is an American multinational computer technology company. Named after its founder,
Michael Dell, the company is one of the largest in the technology industry. Since the company
began in 1984, Dell has created a reputation of excellent customer satisfaction, becoming the
household name for home computing. But the company serves more than just the average family,
offering software and peripherals, mobile workstations, data storage, mobile devices such as smart
phones and tablets, servers, and networking solutions. The company currently employs more than
108,800 with 54.89 billion in sales (Forbes, 2016).
The company has come a long way in the last 32 year from Michael Dell 's Texas dorm room. From
that time on Dell has been a dedicated player producing quality personal computers for homes and
businesses, as well as government and private organizations. Dell currently manufactures, designs,
and sells an extensive range of computing products globally. Dell also support several office
applications include security software, antivirus, laptop accessories, and televisions, networking
entertainment software, keyboards, mice, printers, and power adapters, digital cameras etc. Dell's
mission doesn't stop there. They also provide technical support in the company wide with excellent
financial services, infrastructure technology services, and Information Technology consulting
services. Dell's serves several different groups which include Government, education and health care

Strategic Management Of Apple Inc. And Samsung Group
Strategic Management of Apple Inc. and Samsung Group Analyze Apple and Samsung domestic and
global environments, industry, internal capabilities, mission and vision. Apple and Samsung,
actually, considered as pioneers in technological industry. Every company has chosen different
business strategies and models within the marketplace. Apple releases few but highly anticipated
high–end products while Samsung inundates the market with a wide variety of products. In the
beginning, Apple was very careful about its mobile and tablet releases by originally allowing for
long development cycles that grow anticipation and showcased new innovations with each new
release under Steve Jobs. Steve Jobs, one of the original founders and innovation of Apple Inc, used
non–cooperative strategy which means he did not want to share the company's software with any
other companies. He wanted total exclusion of Apple's software and hardware products. In this way,
he gave his companies a competitive advantage because the focus is to satisfy the customer need
that no other competition can satisfy which allows the company to have higher prices for their
products. Promoting innovation is a big advantage for businesses although the failure rate of the
innovation of new products is high (Hill & Jones, 2013:495). So, Steve Jobs strategy is blended art
and technology in order to provide a simple and streamlined user experience. Thus, in 2007, Apple
was in the forefront of

Samsung Mobile Will Introduce A Brand New Samsung Galaxy
Samsung Mobile will introduce a brand new Samsung Galaxy S8 model in March 2017. It is one of
the largest mobile events of the year since Samsung is very popular and is the most competitive
product against Apple iPhone. Samsung Mobile is a brand of the Samsung Corporation and this
particular brand is very familiar to a lot of people around the world. Many appliances made by
Samsung, such as washers, dryers, and TVs, are very famous. Samsung's mobile industry was very
new to the market 10 years ago. However, technology and convenience made Samsung mobile
phones become some of the most popular devices in the 21st century. Their products have been sold
to millions of consumers and Samsung Mobile's products continuously rank as best sellers. I ...
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Information can now reach out too many consumers within a few minutes while relying less upon a
third–party seller. Samsung Galaxy is always a great line of products that everyone is waiting for
every year since it always brings the latest innovating technologies. The new phone will be equipped
with very good resolution and an exceedingly powerful processor to run any applications smoothly.
Recording 4K video and mobile gaming will also see vast improvements. The phone will run on the
latest Android software (Android Nougat) with many new features (Reisinger D, 2016). Therefore,
this product is already shaping up to be very expensive to own. The previous product was the
Samsung Galaxy S7, and it costs over $600 dollars. The Galaxy S8 may cost higher since it will
have a better battery and more RAM (random access memory) to satisfy consumers. It does not
matter how good a phone can be if the battery cannot keep up with it. Every mobile manufacturer
has invested in improving the battery for their products so consumers can enjoy more.
The Galaxy S8 also needs to keep up with Apple iPhone upgrades every year. Apple also comes out
a new iPhone every year to compete with other mobile brands. In 2017, Virtual Reality is very
popular because many gaming console manufacturers such as Sony and Microsoft has been heavily
focused on making virtual reality games for consumers. Samsung mobile has been introducing its
own virtual reality devices to be compatible

The Demand For Iphone Despite Competition From Samsung And...
The purpose of this paper is to show continued interest in the Apple iPhone despite competition
from Samsung and other competitors. The demand for iPhone 6s was record breaking according to
Apple (Apple. 2015).
Sales of the most recent iPhone 6s continue, but in certain situations have not been meeting financial
market expert projections. Investment firm Morgan Stanley implied the decline in sales were due to
"higher prices in foreign markets due to fluctuations in currency values" (CNET, 2016).
Trends from the past ten years have shown steadily declining sales for clothing. Teenagers are not as
fixated on fashion in previous years; instead, they want to spend their money on electronics and
other services (Lutz, 2015). My research will ... Show more content on Helpwriting.net ...
In early 2003, the dominant smartphone provider, Blackberry, was focused mostly on business with
its convergent device that included email, web browsing and text messaging (Zeigler, C. 2009). It
later gained mass market adoption but to note, there were minimal competitors in the market at that
time.
The Apple iPhone released in 2007, was the first to feature an entirely functional web browser,
Safari (also is on Mac OS X) and interaction without a physical keyboard. Instead, the iPhone made
use of a 'muti–touch' capacitive touchscreen, to generate an on–screen keyboard. Since its release,
the iPhone's sales have increased year over year since its initial launch in 2007 (Statistic. (n.d.).
Retrieved February 20, 2016,). It has continued to gain features while its popularity across all
demographics has skyrocketed.
As stated in its PR releases, Apple's goal is to define the future of mobile devices and related
services like iCloud, a sync service that wirelessly backs up iOS data and makes it available online
via http://www.icloud.com. Users can their notes, contacts and more by logging into the icloud.com
if they don't have access to their device.
Supply & Demand of Apple iPhone
Milestone 2
Before the introduction of the iPhone, smartphones were typically limited to business users. At that
time RIM's (Research In Motion) device, BlackBerry, dominated the smartphone market. The
introduction of the iPhone for the average consumer

Marketing Strategy of Samsung Mobile
Objective
To study the marketing strategy and gain an insight on Samsung Mobile India
Samsung Group
The Samsung Group is South Korea's largest company or chaebol and the world's second largest
conglomerate by revenue, leading several industries in the world. It is composed of numerous
international businesses, all united under the Samsung brand, including Samsung Electronics, the
world's largest electronics company, Samsung Heavy Industries, one of the world's largest
shipbuilders and Samsung Engineering & Construction, a major global construction company. These
three multinationals form the core of Samsung Group and reflect its name – the meaning of the
Korean word Samsung is "tristar" or "three ... Show more content on Helpwriting.net ...
In addition, Samsung Shipbuilding is formed
1982: Samsung establishes a professional baseball team
1983: Samsung produces its first computer chip: a 64k DRAM chip
Lee Byung–Chul founded Samsung in 1938. It started as a small trading company with forty
employees, located in Seoul. The company did fairly well until the Communist invasion in 1950
which caused great damage to his inventories. He was forced to leave and start over in Suwon in
1951. In just a year, the company's assets had grown twentyfold. In 1953, Lee created a sugar
refinery–the South Korea's first manufacturing facility after the Korean War. "The company
prospered under Lee's philosophy of making

Apple Inc: A Strategic View
Running head: APPLE INC: A STRATEGIC VIEW
Anonymous Student
Palm Beach State College
!1
APPLE INC: A STRATEGIC VIEW
!2
Apple reinvented the personal computer industry and more recently the consumer electronics
industry. This report will analyze Apple's history, its business strategy, and the way it distinguishes
itself within the technology industry.
Company Description
Apple Inc (NYSE: AAPL) is an American multinational corporation headquartered in Cupertino,
California that designs, develops, and sells consumer electronics, computer software, and personal
computers. The Company's best–known hardware products are the Mac line of computers, the iPod
music ... Show more content on Helpwriting.net ...
When asked about Apple's mission statement, Apple's investor relations website states:
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and
professional software. Apple leads the digital music revolution with its iPods and iTunes online
store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is
defining the future of mobile media and computing devices with iPad. (as cited in Blodget, 2013,
para. 3)
Products and Services
Apple offers various products and services through its retail and online stores. These include
products that Apple has developed, and third party products through partnerships. The
Company's Mac lineup consists of MacBook Air, MacBook Pro, Mac mini, iMac, and Mac Pro.
Apple's mobile lineup consist of the iPod, iPhone, and iPad. As stated earlier, Apple's software
consists of the OS X operating system for the Mac, and iOS for its portable devices. In 2015,
Apple will enter the wearable market with the Apple Watch (Apple, 2014).
The Company's media services consist of the iTunes Store, the App Store, and iBooks

Store. Apple also offers iCloud, a cloud based service for data. In its retail stores, Apple offers
APPLE INC: A STRATEGIC VIEW
!5
personal training through its One to One membership program, and hands–on technical support at
the Genius Bar

Apple In China Case Study Essay
1. Introduction
With the economic globalization, More and more multinational enterprises expanded their business
abroad by using different market entry strategy. As Lechner and Boli (2012) claimed that the world–
economic trends and cycles of the past two decades have made it increasingly apparent that the
production and distribution of goods take place in complex global networks that tie together groups,
organizations, and regions. In this paper, we focus on the IT Industry which is more and more
popular in China, and then analyzed four giant IT guys: Apple, IBM, Dell and Samsung. They
entered Chinese market during the different period. Even though some of their businesses are
similar, their growth path and the strategies they used are ... Show more content on Helpwriting.net
...
Among these are competitive strategy, political and social ideology, institutional, and cultural
barriers that are difficult for Western firms to overcome. (Yaprak, 2012).
In sum, the key to effective entry into emerging markets appears to lie in overcoming both the soft
entry barriers through advancing managerial understanding of the institutional contexts of these
markets, and surmounting the hard entry barriers, both structural, such as cost, capital, and product
differentiation advantages established by the incumbents, and strategic, such as those that are
purposefully erected by the incumbents. (Yaprak, 2012).
3. Case study
Case analysis #2: Apple in China Background
Apple Inc. is an American multinational corporation, which designs, manufactures and sells
personal computers, consumer electronics and software, and provides related services. The company
has experienced a tremendous growth from 2001 when it has introduced its iPod mp3 player
(Jurevicius, 2013). Apple Inc. is considered to be the most successful electronics company in the
world.
Internal environment analysis – SWOT analysis
Strength (S)
– Customer loyalty combined with expanding closed ecosystem.
Apple has a full range of apps, software and products that are linked and support with each other.
And Apple has relatively high customer loyalty, which increases due to Apple's closed ecosystem.

Samsung Case Study
Introduction
Samsung is a multinational conglomerate from South Korea and its headquarters are suited in Seoul,
Samsung town. Samsung Group is composed of many affiliated businesses, which come together
due to the Samsung brand. Samsung Electronics is one of the prominent industrial affiliates of
Samsung and it is ranked 5th in the market value. It is also the second largest IT Company globally
as ranked by 2015 revenues (Bui & Tran, 2017). There are other affiliates such as Samsung C&T
and Samsung Engineering that deal with construction and Samsung Heavy Industries for
shipbuilding.
Strategic Alliance
The use of strategic alliance is well evidenced by Samsung Electronics and the NCR Corporation.
The Telecom and Technology Group is known to be the leader in consumer transaction technologies
has presented some terms of the agreement with Samsung that it will support its strategy. The plan is
to propagate development of its printing business by offering an exclusive set of managed printing
services that comprise of onsite support, help desk, deployment services and remote monitoring to
all the clients globally (Ojelabi, 2017). The strategic alliance with NCR will make Samsung at a
position of ensuring that their customers have the right to use on–demand support at their company
at either side. The open platform and cell phone use will offer an in–depth customization and
amalgamation of the assistance into the current IT service models.
Strategic Partnership
Samsung

A Report On Samsung Engineering And Construction
The Burz Khalifa in Dubai, the Petronas towers in Malaysia, probably two of the most iconic
skyscrapers in the world. These were built by none other than Samsung Engineering and
construction (Wikipedia, 2016). Shocking as it may seem, Samsung engineering and construction is
just one of the 80businesses and affiliates operating under the unified philosophy of Samsung. Some
times when we look beneath the surface, fact is often stranger than fiction.
In the year 1938,the western financial system was recovering from one of the greatestcrashes in
history, on the other hand a second world war was about to break out, a man by the name of Byung
Chul Lee founded a small trading company named Samsung in Daegu, Korea (Samsung.com, 2016).
This company initially dealt with local groceries and had about 40 employees. At first the company
produce noodles, then expanded into sugar and then wool. And by the late 1950's the company had
moved to insurance security and retail. In the late 1960's Samsung moved to electronics, and the
first ever product produced by Samsung electronics was a 12 inch black and white television in 1970
(Referenceforbusiness.com, 2016). By 1983 the first Samsung computer had arrived
(News.samsung.com, 2016). This computer was way ahead than Microsoft computers. In the 90's
Samsung began to rise as an international force in many industries. The company went from
strength to strength, becoming market leaders by learning the trade of many industries. In the end
they

Change Management Research
Running head: CHANGE MANAGEMENT RESEARCH
University of Phoenix
Effective Leadership – FP International
FP International is a privately held company with 550 employees worldwide and over $100 million
in annual sales in 2005. FP International manufactures packing products such as bubble, air
cushions, Kraft paper cushioning and ready–to–use products, polyethylene foam, loose fill made of
100% recycled polystyrene or cornstarch and Kraft/bubble mailers (About FP International, 2007).
Arthur Graham is the founder and president of FP. Graham started the company in 1967; it was
called Free–Flow Packaging International at the time, which later was changed to FP international.
... Show more content on Helpwriting.net ...
The center consisted of 19 organizational partners including Amoco, ATT, Chrysler, EDS, Federal
Express, Ford Motor Company, Harley Davidson Motorcycle Company, Hewlett Packard, IBM,
Intel Corporation, Lucent Technologies, Merck and Company, National Semi–Conductor, Pacific
Bell, Philips, and the Quality Management Network (a consortium of healthcare organizations),
Shell Oil Company, Texas Instruments, and US West. Working in partnership with researchers at
MIT, a number of these companies undertook a variety of significant organizational experiments.
Through these experiments have explored building learning capabilities in intact teams, developing
new organizational learning infrastructures, transforming the assumptions and practices of executive
leadership, and developing internal learning communities. Over time, some companies have
involved thousands of people in these organizational experiments" (Society of Organizational
Learning, 2007). Intel continually transforms itself in the chip manufacturing market by the
interdependent development of the people. Learning, strategy, and competition help to create the
opportunities for growth within the company. With the Intel's continuous learning programs the
company is ever growing the new ideas required to take the company forward.
Servant leadership and organizational

Samsung Strategic Management
1. Introduction
1.1. Background The Samsung Group was founded by Byung–Chull Lee in 1938, in Taegu, Korea,
as an exporter of dried fish, vegetables and fruits. Byung later established flour mills under the name
Samsung, which means three stars in Korean language. He also produced confectionery machines in
this period. In 1951, Samsung Moolsan, a holding company, was established which later
The building of Samsung Sanghoe in Daegu in 1930s
became Samsung Corp. in 1953, Cheil Sugar Manufacturing Co. was set up, which later became an
independent company. In
1958, Samsung acquired Ankuk Fire and Marine Insurance (later renamed as Samsung Fire and
Marine Insurance) and DongBang Life Insurance in 1963 which was later renamed as Samsung Life
... Show more content on Helpwriting.net ...
Values and Philosophy Samsung Philosophy "Devote talent and technology to creating superior
products and services that contributes to a better global society".
Samsung Values:
People Excellence Change Integrity
Coprosperity
Samsung Values, Source: Samsung Official
Page | 7
1.4. Samsung Vision
"Inspire the World, Create the Future"
Creative solutions
Industry
New techonology

Innovative Products
Partner
Employee
Samsung Vision, Source: Samsung Official Website
1.5. Samsung Principles
comply with laws and ethical standards
maintain a clean organisational culture
Samsung Business Principles
respect customers, shareholders and employees
care for environment, health and safety
socially responsible corporate citizens
Samsung Principles, Source: Samsung Official website
Page | 8
2. Competition
As a global company, Samsung Electronics did not hold its business disciples within Korea but
decentralised them locating them throughout the world. R & D investment grew from $1.81 billion
in 2001 to $5.34 billion with an increment 9.4 percent of sales. With around 32,000 researchers in
16 research centres, Samsung had one of the largest R&D organizations in the world. In 2005 alone,
it registered 1,641 US patents ranking fifth at the US Patent Office (Freeze & Chung, 2008). The
following figures show the financial trends since 2000 to 2005:

Samsung Essay
FINAL REPORT ON COMPARATIVE MARKET ANALYSIS OF SAMSUNG ELECTRONICS
VIS– A– VIS ITS COMPETITORS SAMSUNG INDIA ELECTRONICS PVT LTD. REPORT ON
COMPARATIVE MARKET ANALYSIS OF SAMSUNG ELECTRONICS VIS– A– VIS ITS
COMPETITORS A report submitted in partial fulfillment of the requirements of MBA Program of
Jaipuria Institute of Management TABLE OF CONTENTS
Acknowledgement....................................................................................4 1. Abstract
................................................................................. .........5 2. Introduction
...................................................................................6 a. Overview of the Consumer durable
sector......................................7–8 b. Company ... Show more content on Helpwriting.net ...
Doubt is often better than overconfidence, for it leads to inquiry and inquiry leads to investigation"
Research inculcates scientific and inductive thinking and it promotes the development of logical
habits of thinking and organization. Research is a common parlance refers to a search of knowledge.
The advanced learner's Dictionary of current English lays down the meaning of research as a careful
investigation or inquiry especially through search for new facts in any branch of Knowledge What is
comparative Marketing study? In comparative marketing research we take our competitor's products
and make comparison through consumer with our own products. Why Comparative Marketing
study? Comparative marketing study/research comprise one of the most important and fascinating
task of marketing. It provides information for marketing decision making, any problem that are
identified and investigated further by using problem solving techniques with the objective of
arriving at solution. The most important innovation in the new approach is to study simultaneously
different organizational forms of business interest representation. The aim of the study is to point out
the best (in this respect) among the alternatives that are being studied. The final aim perhaps is not
only to find the best, but also to improve it or

Marketing Analysis : Branding And Branding Essay
BRAND
The word "Brand" owes its origin to the Norwegian word "brand" which means to burn. Farmers
used to put some identification mark on the body of the livestock to distinguish their possession.
Products are what companies make, but customers buy brands. Therefore marketers resorted to
branding in order to distinguish their offeringsfrom similar products and services provided by their
competitors. Additionally, it carries an inherent assurance to the customers that the quality of a
purchase will be similar to earlier purchases of the same brand. A brand is a name, term, sign,
symbol or design or a combination of one seller or a group of sellers and to differentiate them from
those of competitors.
BRANDING
Branding is a process, a tool, a strategy and an orientation. Branding is the process by which a
marketer tries to build long term relationship with the customers by learning their needs and wants
so that the offering (brand) could satisfy their mutual aspirations. Branding can be used as a
differentiation strategy when the product cannot be easily distinguished in terms of tangible features
(which invariably happens in case of many services, durables etc.) or in products which are
perceived as a commodity (e.g. cement, fertilizers, salt, potato chips etc.). Brand building is a
conscious customer satisfaction orientation process. The brand owner tries to retain customers to its
fold over their competitors by a mix of hardware software because when a customer

Htc Marketing and Logistics
Marketing Channel and Logistics of HTC
Executive summary
HTC Corporation deals in the manufacture of mobile wireless technology. The firm faces extensive
competition from companies such as Nokia, Samsung, Apple and RIM among others. To stay afloat
in the competitive field of mobile technology, HTC has continued to undertake extensive R&D in
mobile technology, efforts which have been rewarded by the production of many 'firsts' including
the numerous phones operating with Android and Microsoft software. On marketing and logistics,
HTC has embarked on a long freight process which has continued to increase the prices of its
products, thus putting pressure on its maintenance of ... Show more content on Helpwriting.net ...
Low High
Low High
Low High
Low High
Figure 2 Four V's of HTC
Source: DataMonitor (2011).
Variety: Compared with its competitors, HTC does not make a wide variety of mobile and wireless
technology products (DataMonitor, 2011).
Visibility: HTC's products are easily visible and customers can view them beforehand in the
company's website (DataMonitor, 2011).
Variation in demand: Due to the company's innovativeness in the wireless technology, and its
leading role in manufacturing products which were termed as 'firsts', demand for its products is
relatively high (DataMonitor, 2011).
Volume: Since the demand for these products is relatively high, the company is forced to produce
large volumes of the products (DataMonitor, 2011).
1.3 Value chain analysis
It is important to evaluate the value chain since different countries around the world provide
different raw materials (Gundlach et al., 2006). All these materials have to maintain a certain level

of quality as a way of standardising the products. This standardisation is necessary to ensure quality
is not compromised and therefore, putting the company in a better

Apple Inc. : An Economic Perspective
Apple Inc. – An Economic Perspective 1 Abstract This paper examines Apple Inc . with the focus on
its highest selling product: the iPhone. The reader will learn abou t the different Apple products and
gain an understanding of the following: the laws of demand and supply apply for the iPhone, avai
lable substitutes and complements, the elasticity of demand in the short – run and long – run , its
production type and technology, and the market structure the iPhone belongs to. Last of all, the
conclusion will discuss and analy z e the future outlook of the iP hone based on all the e conomic
factors previously listed. Apple Inc. – An Economic Perspective 2 Introduction: Apple Inc.
Headquartered in Cupertino , California , Apple Inc. is an American multinational corporation that
designs, develops, and markets a range of personal computing products , online services, networking
solutions , and third – party digital content and applica tions . Apple was founded by : Steve Jobs ,
Steve Wozniak , and Ronald Wayne on April 1, 1976, to develop and sell personal computers . It
was incorporated as Apple Computer, Inc. on January 3, 1977, and was renamed Apple Inc. on
January 9, 2007, to reflect its shifted focus towards consumer electronics. Apple is the world 's
second – largest information technology company by revenue after Samsung Electronics , and the
world 's third – largest mobile phone maker. On November 25, 2014, in addition to being the largest

Evaluating External Environment and Business Ethics:...
"Evaluation External Environment Business ethics"
Section 1: Emerging Markets: Malaysia
Introduction: Background Information
Financial History (Pre–Independence) A lot of big time companies like Samsung to a lot of
background check before making the choice to do business in any country. It is vital for the
establishment to know where the nation has been and where they are now at the present and where
they are going to. A business like Samsung would understand that Malaysia is located alongside the
Straits of Malacca, connecting it to the Indian Deep–sea to the South China Ocean and then the
Pacific Ocean so interchange in this part has been about for centuries. Spices were the foremost
goods that were traded in the 15th century, and as the Malacca Sultanate started to grow from
strength to strength, it ultimately increased into domination on all trade that would pass through the
passages. The Straits of Malacca are at the present one of the most energetic delivery lanes in the
world. Later centuries would begin to see the Portuguese, British and Dutch controlling trade in
Malaysia. The British made investments and developments in the tin mining engineering for exports
in Peninsular Malaysia during the 19th century, by 1883 Malaysia had turned into the biggest tin
creator in the world (Miller, J. A., 2002). By the end of the 19th century, it was providing
approximately 54% of the world's tin. Palm oil and rubber are also important exports during this
period.
Samsung:

The Organization 's Vision, Mission, Values
This project depicts about the Organisation's Vision, mission, values. Strength and weakness of the
competitors and the strategies which has to be used by our organisation to excel in the business.
Also the existing policies and procedures, Risk assessment and the resistance are analysed. Samsung
is a South Korean multinational corporation company headquartered in Samsung Town, Seoul. It
includes many subsidiaries and affiliated businesses, most of them combined under the Samsung
brand. Samsung was established by Lee Byung–chul in 1938 as a trading company. Samsung
penetrated the electronics industry in the late 1960s and also it entered the construction and
shipbuilding in the mid – 1970s. Noteworthy Samsung industrial subsidiaries include Samsung
Electronics, Samsung Heavy Industries and Samsung Engineering and Samsung C&T. (Wikipedia,
2015) Organisation Vision: Samsung is dedicated to act in accordance with local laws and
regulations as well as putting a strict global code of conduct to all its employees. It believes that
ethical management is not only a tool for responding to the rapid changes in the global business
environment, but also a mean for building trust with a range of stakeholders including clients,
shareholders, employees, business partners and local communities. With an aim to become one of
the most principled companies in the world, Samsung continues to guide its employees and run the
monitoring systems, while having a fair and clear corporate management.

Nokia Marketing Plan
Marketing Plan 4月 13 2012 Prepared by: Rebecca Mirzabozorg – 301112559 Sheng Yu –
301127910 Corina Inigo – 301136571 Echo Liu – 301132340 TA: Travis Mathieson Executive
Summary This marketing plan focuses on the smartphone market in North America. It is based on an
experiential image branding approach intended to generate awareness, long–lasting customer
relationship, and brand loyalty comparable to ... Show more content on Helpwriting.net ...
In spite of the decrease in market share, Nokia has much room to grow with their newfound alliance
with Microsoft (Microsoft News Center, 2011). The collaboration with Microsoft will be used as a
leverage to entice students with the Windows 8 OS platform. Furthermore, an improved
management to meet consumer demands, and increased promotional campaigns to increase brand
awareness. 2 Externalities 2.1 PEST Analysis 2.2 Competitor Analysis Figure 2.2.1 North America
Manufacturer Share: Q3 2011 Retrieved from Online Marketing Trends, 2011 In 2011, Nokia is still
the top global mobile manufacturer but its market share is relatively low in North America with only
12%, including both smartphones and feature phones (Online Marketing Trends, 2011). Figure 2.2.2
Nokia smartphone market share in North America Retrieved from Strategy Analytics, 2012 As
illustrated, failing to capitalize on the growing demand for smartphones, Nokia's smartphone market
share has been on a steady decline for the past 4 years in the smartphone–hungry North American
market (Strategy Analytics, 2012). Figure 2.2.3 North America OS Share: Q4 2011 Retrieved from
Nielsen, 2012 Smartphones made up 54% of all mobile phone sales in North America (SmartOnline,
2011). Nielsen 's figures show Android as the leading OS with 46.3% of all currently–owned

Multinational Corporations
Sr no | Topic | Pg no | | IntroductionCharacteristics of MNC'sSignificance of MNC'sAdvantages
& Disadvantages of MNC'sCultural Problems faced by MNC'sMarket
ImperfectionInternational powersManagement Functions in MNC'sGrowth of MNC'sMNC's and
Developing WorldConsequences of MNC's on developing countriesMNC's in IndiaForeign
Collaborations in India10 Best MNC's all overConclusionbibliography | |
Introduction
A multinational corporation (MNC) or multinational enterprise (MNE) is a corporation that is
registered in more than one country or that has operations in more than one country. It is a large
corporation which both produces and sells goods or services in various countries. It can also be
referred to as an international ... Show more content on Helpwriting.net ...
in 1890.
There are three phases in the growth of MNCs. The first phase lasted upto the 1st World War. The
field was captured mostly by the European Companies such as Imperial Tobacco, Dunlop, Siemens,
Philips, etc. The Growth of MNCs halted during the post–war period between 1930–1950 on
account of recessionary situation prevailing the world over in those days.
During the second phase, covering the decades of fifties and sixties, American MNCs such as
General Motors, Ford Motors and IBM emerged on the world scene.
The third phase of the growth of MNCs began since 1970s. This new era belonged to the European,
German and Japanese MNCs.
In recent years, MNCs have also emerged from developing countries such as India, Malaysia, Hong
Kong, Singapore, South Korea, Indonesia, etc.
Based U.N. (1993) data, the number of MNCs in 1992 had exceeded 37000 and their global sales
exceeded 5.5 U.S. dollar. American, European and Japanese companies are the world 's largest
corporations. GROWTH OF MNCs
The rapidity with the MNCs are growing is indicated by the fact that while according to the world
investment report 1997 there were about 45,000 MNCs with 2,80,000 overseas affiliates; according
to the world investment report 2001, there were over 63,000 of them with about 8,22,000 overseas
affiliates. China was host to about 3.64 lakh of the affiliates (i.e., more than

Apple Inc Market Structure Analysis Essay
i) Apple inc market structure As ayola web site view & Diffirent economic blogs We can consider
apple is oligopoly in smart phone market , while it is a duopoly in computer operiting system . The
Demand curves of Apple Computers: And thair is some expections that apple may be a monopoly,
that which may be not agood ,becouse it making apple buyers and fans worry about product quality
over time . Oligopoly market structure characterized by : (few number of salers,high ability to
control the price , product cn be identical or differentiated , high barriers to entry and exit). Monoply
market structure characterized by : (only one major saler , very high ability to control the price,
product type unique , market is bloced). (ii) its market share and major competitors As every one
know that apple created its loyal fans due to its quality , that make it hard for new companies to
enter the market and take apple share . Apple has diffirent and strond compatitos like: (samsung –
Huawei – Xiaomi – lenovo – Nokia– HTC–LG– Sony – others) Phone Market: (Alien–ware– Asus–
Dell–HP–lenovo–LG–Acer–others)Computer Market: First market share &major competitors
globally major competitors: (samsung – Huawei – Xiaomi – lenovo–others) Phone Market (Alien–
ware– Asus– Dell–HP–lenovo–Acer–other) Computer Market market share of phone market
(2015,2014,2013,2012): Period Samsung Apple Huawei Xiaomi Lenovo* Others 2015Q2 21.4%
13.9% 8.7% 5.6% 4.7% 45.7%

Samsung Quality Assurance : Samsung Essay
Name:
Date:
Course:
Samsung Quality Assurance
Introduction
Samsung is a multinational conglomerate organization with it headquarters based in Samsung Town,
Seoul in South Korea. The company is the largest conglomerate in the whole of Korea and is a
combination of affiliate business and a number of subsidiaries. However, all the affiliate businesses
and subsidiaries share the same brand name, Samsung. The company was founded in1938 by an
individual known as Lee Byung–chull (Lee, 2006, 18). The company started off as a trading
company, and over the next three years the company had made a tremendous success. The company
had now diversified and ventured into other business including insurance, securities, textile, food
processing, and retail activities. However, the breakthrough for the company was in the 1960s and
1970, when the company ventured into the electronic industry and shipbuilding and construction
industries respectively. However, the founder of the company met his death in 1987, and the
company had to undergo some changes. In this essay, the discussion revolves around Samsung and
the strides the company has made since its formation. After the death of Lee Byung–chull, Samsung
was divided into four business groups which are; Shinsegae Group, Hansol Group, CJ Group and
Samsung Group. In 1938 when the company was formed, it comprised of a small trading company
that had only forty employees. Nine years later the company had grown, and Lee moved the

Universal World Alliance Proposal : Sony Joint Venture
REAL WORLD ALLIANCE PROPOSAL: SONY JOINT VENTURE WITH XIAOMI
Table of Contents
1. Introduction
2. Strategic Fit & Motives
3. Partner Selection & Management
4. Governance & Structure
5. Industry Analysis (Porters 5 Forces)
6. Performance Management
7. References
1.Introduction (Brief)
The aim of this report is to establish the feasibility of a new joint venture between Sony & Xiaomi
within the telecommunications industry. The venture will be focused on sharing technologies, risks
& distribution channels and will proposes a 50/50 equity joint venture between Sony and Xiaomi, to
form Sony Xiaomi LTD. The new entity will focus on enhancing profitability and market share for
both companies with product focus on smartphones.
2. STRATEGIC FIT & MOTIVES
SONY: Sony has been experiencing a downturn in the mobile industry with profits consistently
reducing over the last few years. The volatile nature of the Telecommunications industry and
intensity of the competition are some of the reasons for this situation. The mobile division has been
affecting Sony's overall business structure and to address this negative trend the company is looking
to ally with a partner in order to minimize risks and capture profits (Sony.net, 2016). Xiaomi will be
a good strategic fit as they have experienced enormous growth especially within the Chinese market.
They have a well–established customer base, and their smartphones are selling extremely well. A
partnership with Xiaomi

Apple vs. Samsung
Legal Case Review Apple vs. Samsung by Michel Andreas Kroeze BIA512 A legal case review
submitted in partial fulfillment of the requirements for the degree of BACHELOR OF ARTS IN
INTERACTIVE ANIMATION At SAE Institute Amsterdam 29/04/2013 Word count: 4332 Table
of contents 1. Legal Case Front page................................................................................3 2. The
Parties..............................................................................................4 3. The
Lawsuit..............................................................................................6 4. Apple's Arguments
...................................................................................9 5. Samsung's
Arguments...............................................................................18 7. Final Ruling and
Conclusions.......................................................................26 8.
Bibliography............................................................................................28 2 1. Legal Case Front
page HAROLD J. MCELHINNY (CA SBN 66781) ... Show more content on Helpwriting.net ...
5 3. The Lawsuit In this essay, the massive design war between mobile devices giants Apple and
Samsung will be summarized and reviewed. This lawsuit was the first of a series of ongoing
lawsuits between the two. Apple's multinational lawsuits concerning mainly technology patents
became known as the mobile device patent war; extensive litigation in fierce competition in the
global market for mobile devices and applications. 15 months after Apple first sued Samsung, the
two companies were both defendant and plaintiff in more than 50 lawsuits around the globe. The
claimed damaged between the corporations ran into the billions of dollars. In the end, Samsung won
rulings in its favor in South Korea, Japan and the UK. Apple won a ruling in its favor in the U.S. In
this review, only the first original lawsuit in the United States District Court for the Northern
District of California will be addressed. The hostile standoff between the two corporate giants Apple
and Samsung can be seen as a shapeshifting space for intellectual property laws. This is because of
the different interpretations of IP law this case has evoked from the courts. The Lawsuit happened
after the two corporations had several meetings about intellectual property infringement issues that
led nowhere. Over the course of several months, Apple CEO Tim Cook had met with Samsung's top
executives to try and reach a settlement. The two sides were even asked, by the judge

Essay Acc 561 Week 2 Financial Statement Analysis
Financial Statement Analysis NAME ACC/561 Accounting DATE University of Phoenix
PROFESSOR Introduction Samsung – International Manufacturing Company Samsung served as
the manufacturing industry and international company analyzed. Samsung has been in business for
over 70 years and manufactures products for diverse markets, including: digital media, high –tech
electronics, home appliances, information technology and telecommunication. Samsung's motto is to
"inspire the world and create the future" by leveraging three key strengths: new technology,
innovative products and creative solutions. | Samsung | Wells Fargo | AT&T | Current Ratio |
1.4101 | 1.1500 | 1.6467 | Debt to Equity Ratio | 0.6768 | 9.8100 | 0.9675 | ... Show more content on
Helpwriting.net ...
Wells Fargo shows a much higher profitability ratio than Samsung, with over 8X that of Samsung.
This is to be expected as services are typically more profitable than hardware sales which operate on
leaner margins. Wells Fargo also outperforms Samsung significantly on return on sales with over
25X better performance. This again is attributable to better margins on services than hardware.
Wells Fargo has a much stronger return on equity than Samsung with a Dupont ratio over 5X higher
than Samsung's. Samsung has a stronger financial leverage ratio than Wells Fargo with almost 20%
lower ratio for Samsung. Samsung also has a much lower total asset turnover than Wells Fargo. This
is attributable to the quick turnover of assets in the manufacturing industry compared to the slow
turnover of assets in the financial services sector. With Samsung being the only international
company evaluated, there doesn't seem to be any significant impact of IASB over FASB standards
for accounting. With the ratios used, the core components of the balance sheet and income statement
were utilized. The key elements of revenue, expenses, assets and liabilities weren't significantly
impacted by IASB over FASB standards. Wells Fargo – Domestic Services Industry Company Wells
Fargo is an international company based in United States and Canada. Wells Fargo has several
divisions and services, ranging from basic deposit accounts to complex commercial loans.

Marketing Essay
PRMM901: Corporate Identity and Branding Assessment 2: Essay – Essay Liang BIAN 4041124
Word count: 1444 1. Introduction Corporate identity is a tern that defines the overall image of a
company in the minds of customers, employees and other stakeholders, and a corporate identity
differentiates a company from the other companies (Knapp et al., 2001; Hatch, and Schultz, 2003).
Corporate identity is not limited to corporate branding and it is important for companies to manage
their distinct identity to gain a competitive advantage in the fierce competition (Herbig and
Milewicz, 1995), especially in the contemporary, where the business environment becomes much
more complicated and the corporate identity ... Show more content on Helpwriting.net ...
Conceived Identity The conceived identity describes the perceptions of the company in the minds of
the relevant stakeholders, such as corporate image, reputation and branding. Ideal Identity The ideal
identity defines the appropriate positioning of the company in the markets it competes in within a
period of time, which usually is a combined result of corporate strategy and the external
environment. Desired Identity The desired identity mainly refers to the corporate identity pursued by
the leaders of the company, or in the other words, the vision of the corporation. The desired identity
is closely related to the CEO's personality and ego, whereas the ideal identity usually is based on a
deep research and analysis. 4. Implication of AC2ID Test to the Case of Apple Inc. In the Apple Inc.
case, the five identities are relatively clear compared to most of the organizations. Apple's Actual
Identity Apple's actual identity is well presented by the large range and high quality of the products
and services it offers to the market. The Apple company was first founded in 1976, and it was
named as Apple Computer, Inc. in 1977, focused on personal computer business. The company has
continued to use this name until 2007, when they decided to remove the word 'computer' from its
initial name after the successful introduction of the iPhone (Markoff, 2007). Under such
circumstances, the actual identity of Apple shifted overnight

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