1. Recipe Card Analysis – Evaluation
Three recipe cards in which we have reviewed, The Vegetarian Society ‘Festive
Filo’ recipe card, as well as their card for the ‘Tangy Leek and Ginger Soup’. The
Cordon Vert School initiated the third and final reviewed card, with the recipe
being for a ‘Carrot and Cashew Fan’. It is notable that from reviewing these
stated recipe cards, we found that the Vegetarian Society had utilised a main,
central image on their recipe card, which was initially effective, as it instantly
caught our attention and we wanted to use this device within our own work due
to the fact that our target audience will be able to respond to it as a young
audience reacts to a heavy visual aspect, as opposed to a high abundance of text.
Furthermore, the Cordon Vert School recipe card institutionalises an informal
language style by utilising alliteration such as ‘carrot and cashew fan’, which is
effective as it catches the attention of the audience and initially shows that this
specific card is targeted at a relatively juvenile audience due to the fact that this
type of linguistic device is commonly used upon informal media products in
order to draw in the young audience of the product. This is a factor in which we
are going to incorporate into our recipe cards, as our primary target audience
are teenagers to young adults, we need to include something that will initially
encourage them to view the recipe cards. In a sense, we have ‘adopted’ this idea
posed by the Cordon Vert School recipe card and we are going to use it within our
own cards, so that in the future, we would hope that our recipe cards would
become as successful as this particular one.
Moreover, The Vegetarian Society ‘Festive Filo’ recipe card incorporated a rather
bizarre colour scheme due to the fact that the colours used do not relate to the
‘Christmas’ theme of the stated card, with purple tones being used, instead of
traditional festive colours such as red and green. In the future, we would make
sure to learn from this and use colours that suit our intended recipe card theme;
as otherwise, they will look completely irregular and will not match up. The
colour scheme is an important part of any recipe card, so that means it must be
taken into careful consideration, as if it does not match to the theme, the
audience will become confused with the haphazard layout and will therefore be
put off to read them.
Lastly, we have taken into account the typical conventions of a recipe card from
the three cards that we have viewed and analysed. In the future, we will make
sure to incorporate the positive aspects of each of these recipe cards into the
production of our own cards, whilst diminishing the negative aspects of the
reviewed recipes cards, so that we can prosper in creating cards that will meet
near professional standards.
By Catherine Giggal and Sanem Koyupinar