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Evaluation Powerpoint Bea

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Evaluation Powerpoint Bea

  1. 1. EvaluationBaya Lee Safhill
  2. 2. Composition
  3. 3. How have you chosen to set out your designs and why?(Reference layout, image/text ratio, busy/simplistic etc.)Visual Language consists of composition, image construction and therepresentation that colours, images and designs used mean.Composition is the first aspect of Visual Language and consists oflayout, image/text ratio, and the style of the cards (busy/simplistic).We wanted to compose our cards in a way which meant that the layoutwas clear, simple and easy to read and use. We achieved this byhaving a set layout for our cards, so that nothing looked ‘out of place’.We didnt want a cluttered and messy look to our cards, in fact wewanted quite the opposite! We wanted to create a look that wassleek, professional and sophisticated and in order to achieve this wedesigned a template which we used for each of our cards (this alsohelped in creating a set of cards easily, which the brief wanted us toachieve with our cards).Our layout consisted of a method, equipment list, ingredientslist, photographs, titles, introductions, banners, and a corner border thatstated that the recipes were Vegetarian friendly. We wanted a good textto image ratio so that the cards looked balanced.
  4. 4. Image Construction
  5. 5. Discuss the contents of your final images and reflect upon decisions made.(Content used- image/text/graphic, use of colour, original or stock images etc.)In order to create our Template, we first of all decided on what we wanted toinclude on our cards, which was also aided by our research in which weproduced two questionnaires - one online based survey (created using surveymonkey) and one paper based.We distributed our online based questionnaire via social media networks suchas Twitter and Facebook, and on our Tumblr blogs, however we also distributedit on some Vegetarian forums. We did this in order to gain more responses fromour target audience, but also to widen our responses out of our friendship andsocial circles.Below is a print screen of one of our questions from our online survey.
  6. 6. We also distributed a paper based survey as well to find out what peoplewanted - this allowed us to ask more than ten questions, but also to ask moreopen answer questions.Above is a print screen of our paper based survey.The downside of this was that we only received responses from people we hadgiven the survey too - and this could lead to biased results because wedistributed our survey mainly to teachers and staff at the college - but to reducethis bias risk we also distributed this to our family for them to complete, but alsofor them to forward on to help widen our responses.
  7. 7. One of the questions that did help us increating our template was the question abovefrom our online survey that asked ‘whatinformation would you like to see on a recipecard’.This question was an multiple choice questionthat we created which asked what peoplewanted to see on a card, from a list of choices;text, mainly photographs, step by stepdiagrams, mixture of text andphotographs, serving suggestions, recipevariations,introduction to the recipe, method, calorie andnutritional information, allergy information.We discovered that most people would prefera mixture of text and photographs, calorie andnutritional information and a method. This wasfollowed by step by step diagrams, recipevariations and serving suggestions.We decided to use this to help us create ourtemplate.
  8. 8. To the left is a print screen of ourrecipe card design, as a flat plan.This was created in our FinalMood Board PowerPoint; wedecided to include amethod, equipmentlist, ingredientslist, photographs, titles, introductions, banners, and a cornerborder that stated that therecipes were Vegetarian friendly.We developed this flat planfurther by using AdobePhotoshop.We print screened thisdevelopment and created aslideshow called ‘ProductionStep by Step’ to show this.Below is the print screens tocreate our template from our flatplan, for the front of ourcards, followed by the printscreens from the production ofthe back of our cards.
  9. 9. We wanted to use original images in our production as we would be infull control of the images produced, and also it wouldve beeninteresting to do. Unfortunately this was not the case and we did haveto use some stock images. This was due to outsidecircumstances, which we did not plan for, and meant that we had littletime to put into the images, meaning they were not of the high qualitythat we wanted. However we did make seven out of eight of therecipes (the Lentil salad was one we did not make), and the imageswere okay.In future I think that we need to be able to plan for more contingencytime, but due to other commitments such as part time work andfamily, we could not achieve the quality we were desiring this time.We sourced our stock images online, from similar recipes. We had tomake sure that the images were of a high quality however and thiswasnt as easy as we thought.
  10. 10. The next aspect which we needed to look into was how we were going to use text in our cards.We had to think about layout (which was made easier with our template) and the use of language.We used our template because not only did it make the cards have a uniform style, it also meant our text didntlook cluttered or messy.We wanted to use simple language that the audience of any age could understand. In order to achieve this, wekept our text short with simple to read instructions which were clear. We used words like ‘Put’ ‘Leave’ ‘Pour’and ‘Drain’ to help the audience know what they had to do clearly.It also kept the methods short and simple which help add to the professional look we were trying to go for.We used colour minimally during our production, as all of the recipe cards we had looked at had little colouron, or only a few.We ended up creating a colour scheme; purple (shade #6c5af1), pink (shade #f15ac8), blue (shade#5aa8f1), green (shade #5af19d) and yellow (shade #f1cf5a). This added a little touch to colour to our cardsand helped tie our cards into our theme.To the right shows our first recipe card and how we used colour to brighten the card up. We followed thisscheme and pattern for each title, and achieved this by filling in the gaps in the Orange Juice text which weused for the titles.The colours chosen made us think of summer in a fun way, as they are very bright and colourful. We alsothought that these colours would attract the audience, as they are very bright and rich.
  11. 11. Representation
  12. 12. Discuss the semiotics and connotations created from the content you have included.(What meaning or suggestions are created from the images/colours/designs you have used?)After looking the professional products we then had to think about what we wanted to representin our product, in order to do this we had to look at semiotics and connotations which we used;this includes the use of images, colours and designs.We also used colour in the banner, and we choose a shade of green which went with theVegetarian Society logo.Green has many conations and is the colour which is most commonly associated with natureand life, and this is particularly common in the US and Europe - which ties into who our productwas aimed at.Green is the colour which many environmental organizations such as The Green Parties andGreenpeace, use in their logos and material because of its connotations of life and nature.Recycling bins are also green!However because most Vegetarians become Vegetarian due to environmental reasons, greenfits well with this.Green is also (less) commonly associated youth and inexperience., especially in the US andEurope. We wanted to target those who are new to Vegetarianism or those who are young, andthis colour again fits with this. This association with youth and inexperience is probably due tothe association with unripe fruit for example green berries and apples.Green is also associated with springtime, freshness and hope. We liked this connotationbecause our recipes are for spring/ summer salads so it was an appropriate colour to use.
  13. 13. Audiences
  14. 14. Create an audience profile of your chosen demographic(Age, gender, psychographic, geodemographic, NRS Social Grade, hobbies,sexuality [if appropriate] etc)We next have to look into our target audience, and in order to achieve this we had to look into age, gender, psychographics andgeodemographics of our audience, as well as their NRS social grade, hobbies and sexuality.We wanted to create a product that was aimed at people in their early twenties or so, without a preference to gender or sexuality.Psychographics is the study of personality, values, attitudes, interests and lifestyle. It is the study of an individuals behaviour too.We think our audience work part time, either as students or as young parents, and value good food, entertaining with friends and family andhave good lifestyles. Their interests would be in their friends and family, their work and/ or education, as well as society.We also had to think about the geodemographics of our audience. Geodemographics is the ‘art’ and ‘science’ of profiling people based onwhere they live. Geodemographics estimates the most probable characteristics of people based leaving in the same small area near a particularaddress.The above diagram shows how geodemographics is achieved.We thought that our audience would in a very middle class properties and areas, for example they would not be living on benefits, orGovernment supporting schemes, they would not be in care, or living on council estates.We then had to look into the NRS social grade/ grades of our audience. The NRS social grades are a set of grades which classifies people intosix categories by the occupation and education of the highest earner.
  15. 15. Create an audience profile of your chosen demographic(Age, gender, psychographic, geodemographic, NRS Social Grade, hobbies,sexuality [if appropriate] etc)These categories are usually grouped into two categories, ABC1 and C2DE, and astaggering 55% of the population are considered to be in ABC1.We decided that our audience would fit into the first category of ABC1. This is becausethe people in ABC1 have more disposable income and more choice over what they eatand consume. They are also more likely to be Vegetarian as they can afford to buybranded products such as Quorn.However this isnt always true as being Vegetarian can be a cheaper way to eat, so it isntalways just ‘rich’ people who are Vegetarian, but people who have become Vegetariansare more likely to have control over their lifestyle and life choices and this is because theyhave more money to spend on these ingredients.Furthermore because our audience will have money to spend and more time tospare, they are interested in good foods, entertaining and eating healthy.We have to appeal to this audience through the use of professional lookingproducts, good recipe ideas and recipes that can be shared with people at ‘get-togethers’.Our audience would have a lot of hobbies - especially reading, art, and sport, and thishelps drive their want for professional products that have been well written and wellproduced. They are looking for creative products.In order to appeal to this audience, we included nutritional information for all of ourrecipes and use high quality images.
  16. 16. Create an audience profile of your chosen demographic(Age, gender, psychographic, geodemographic, NRS Social Grade, hobbies,sexuality [if appropriate] etc)These categories are usually grouped into two categories, ABC1 and C2DE, and astaggering 55% of the population are considered to be in ABC1.We decided that our audience would fit into the first category of ABC1. This is becausethe people in ABC1 have more disposable income and more choice over what they eatand consume. They are also more likely to be Vegetarian as they can afford to buybranded products such as Quorn.However this isnt always true as being Vegetarian can be a cheaper way to eat, so it isntalways just ‘rich’ people who are Vegetarian, but people who have become Vegetariansare more likely to have control over their lifestyle and life choices and this is because theyhave more money to spend on these ingredients.Furthermore because our audience will have money to spend and more time tospare, they are interested in good foods, entertaining and eating healthy.We have to appeal to this audience through the use of professional lookingproducts, good recipe ideas and recipes that can be shared with people at ‘get-togethers’.Our audience would have a lot of hobbies - especially reading, art, and sport, and thishelps drive their want for professional products that have been well written and wellproduced. They are looking for creative products.In order to appeal to this audience, we included nutritional information for all of ourrecipes and use high quality images.
  17. 17. How have you constructed your work to appeal to this audience?Use box below for text or page space to include an annotated copy of an example of your work to helpillustrate how you have done this. You can use a combination of the two.TitleHigh QualityImagesInfo-graphicsNutritionalInformationBannerClear lists andmethodWe created a set of recipe cards that did met the brief’s aspects, but our recipe cards did undergo some changes.We met the briefs aspects of wanting an image on the front with the title, a branding strip withlogo on the bottom of the cards, ingredients and method as well as a website link for visiting thewebsite.We also created a design which was new and interesting, with designs on both the front andback of the card. We also have a clear theme across our cards. Our recipes are all suitable for aVegetarian diet. We also used high quality images.The above annotated image shows where we have achieved this.
  18. 18. Historical and Cultural Context
  19. 19. What did you use as your design influences and why were they chosen?(What existing media products influenced the final look of your work?)This is from Cordon Vert which is a school based at theheadquarters of The Vegetarian Society in Cheshire.We lived the style of this card, even though it was a little toosimple for our requirements.We liked the big photograph and the logo placement at thebottom of the recipe.The back of the card produced by Cordon Vert.We liked the simple ingredients list, and the method, however themethod for the fan and for the sauce shouldve been separatedas the first instruction for the sauce is at the bottom of themethod for the fan; which makes it hard to read .However we liked the banner and how it says ‘meat free recipesgo to’ as well as featuring details for The Vegetarian Society.
  20. 20. What did you use as your design influences and why were they chosen?(What existing media products influenced the final look of your work?)This is a second card produced by TheVegetarian Society again.We loved the big clear image, and thenotes at the bottom which help make iteasy for the audience to understand howlong the recipe will take to prepare andcook, but also how many people it serves.This is helpful if they want to alter howmany servings to be cooked.The back of the card produced by TheVegetarian Society.We liked the style of this card, and howeasy it is to follow the recipe.We wanted to recreate this look in ourcards.
  21. 21. What did you use as your design influences and why were they chosen?(What existing media products influenced the final look of your work?)This card is again from The VegetarianSociety, and featured a similar style to thecard previously.We liked how the photography wascreated, in a very clean and clearprofessional manner, we also liked thesimple use of colour in the titles to brightenup the back of the card.
  22. 22. What did you use as your design influences and why were they chosen?(What existing media products influenced the final look of your work?)We then looked at some recipe books forinspiration, and we liked the styles that were used inThe Great British Food and how Hugh FernleyWhittingstall used colour and layout to make his recipeslook appealing.The following three pages are from Hugh FernleyWhittingstall’s River Cottage The Veg Everyday Book -which is one of my favourite books!We really liked the style that was featured in thisbook, through the use of matching colour schemes, andstamp graphics that represented ingredients used in therecipes.These pages also contained introductions in Hugh’sstyle, and the methods - despite being long - are clearand easy to read.We wanted to recreate this in our project as we thoughtthat these products were very professional in theirlayout, composition, and how they each used colour towork with the themes or the recipes.
  23. 23. What did you use as your design influences and why were they chosen?(What existing media products influenced the final look of your work?)We are now going to look into the historical and cultural context of our product. In order to do this we needto look at our design influences and why these were chosen but also what existing media productsinfluences the final look of our product. We also need to look at whether Vegetarian products have aspecific design aesthetic and whether our product reflects or contrasts this.Firstly I am going to look at our design influences.We really like this style of card which is a recipe from a book by Thomasina Miers.We liked how the ingredients were in bold, this is useful in helping draw the attention of the audience ontowhat they will need to supply or buy for this recipe. We also like the clear and simple layout of themethod, which is easy to follow. It will be an influence for our work.This recipe card also features an introduction, which is useful for the audience to get into the recipe.
  24. 24. What did you use as your design influences and why were they chosen?(What existing media products influenced the final look of your work?)The colour scheme works well, using the simple colour of orange for the title and introduction - this bringsattention to these parts of the recipe card, without distracting attention from the ingredients list. The colouris also simply used on the front of the card and this brings together the theme of the card.Orange has many connotations and it is a vibrant and bright colour which is a combination of red andyellow, so as a result it shares similarities with both colours. It denotes energy and warmth but it has lessintensity than red, due to the cheerfulness of yellow.It is a colour that is a stimulant and it can stimulate emotions and even the appetite, which is useful for arecipe card. It is a colour that can be found in nature due to the changing leaves in Autumn, the setting sunand the skin of Oranges. If used with black, which this card has used, it brings up ideas about Halloween.The colour orange is associated also with Vitamin C which is associated with good health, and this isreflected in card as it contains pumpkin.It is a colour which demands attention without screaming like red does, especially when used with whitesand blacks. This card does this simply through the use of using orange on the two cupcakes for the icing (tomake them look like pumpkins) and also on the title and the introduction. This demands attention off theaudience to read the introduction which will get them curious about the recipe.
  25. 25. What did you use as your design influences and why were they chosen?(What existing media products influenced the final look of your work?)This recipe is a summer recipe by Thomasina Miersfor a Torta.From the off it looks very summery and this is whywe were drawn to it as a design influence. This isdue to the use of the colour yellow, in the photographas well as being used on the written side of the card.It is a colour that is associated with the sun and thishelps to make sure that the audience knows that thisis a summer recipe. It is a cheerful and happycolour, which calmly asks for attention.It has been used in association with pink which has acalm connotation which works well with yellow.The layout of the card is simple to read andunderstand with a method and ingredients listed. It isa nice clear layout with the method and ingredientson separate sides.This recipe card influenced us into making sure ouringredients and method were clearly separated.
  26. 26. What did you use as your design influences and why were they chosen?(What existing media products influenced the final look of your work?)The above recipe is from The Vegetarian Society themselves.It has a simple layout consisting of ingredients and methods whichhave been divided into pie filling and pastry. It also shows the servingnumbers, preparatory and cooking instructions.We liked that this recipe card has a smaller image of the ChristmasPie on the back of the card so that the audience didnt have to turnover the card when they are preparing the recipe in order to see whatthe recipe should look like.We also liked the simple colour scheme which has been used, as itsuits the festive theme.Purple has been used on this cards as it carries connotations ofroyalty in the Western civilisations which is suitable for this festiveseason as foods during this period are of a good quality as peopleare celebrating Christmas.The colour purple also is considered a colour that is elegant andsophisticated which people will be looking for at this time of theyear, to make parties special.Gold has also been used on this card. Gold is the colour of richesand extravagance, and this recipe will show this through the use ofingredients.These two colours have also been teamed with a silver backgroundto finish off the festive touch.This recipe card influenced us again in having a lean and clearlayout, but also it helped us in designing a banner for our cards.
  27. 27. What did you use as your design influences and why were they chosen?(What existing media products influenced the final look of your work?)Above is the banner on one of The Vegetarian Societies cards.We decided to use this banner but reworked, on our project as we liked the slogan‘for more enticing meat-free recipes…’ with the website link. This lets the audienceaccess more recipe cards if they liked the ones they have seen.It also helps to create a multi-media product which could be improved further throughthe use of QR codes - these could be used to link the audience to demonstrationvideos or straight to the website for hints, tips, or more recipes
  28. 28. Do vegetarian products have a specific design aesthetic and how does yourproject reflect/contrast this? Why?I am now going to look at whetherVegetarian products have a specificdesign aesthetic, and whether ourproject reflects or contrasts this, aswell as the reasons why.I am first going to look in Quorn andits design.Quorn is the leading brandedVegetarian meat-free and meat-alternative product. The print screenabove is from www.quorn.co.uk andis for a Quorn Chilli Con Carne.This print screen features a highquality photograph, serving andcooking information as well as basiccalorie information.This recipe also features a short andeasy to follow method which makes iteasy for the audience to follow andcreate the recipe at home.The language of the method is shortand simple, and is easy tounderstand. It uses action and ‘doing’words such as;‘heat’, ‘add’, ‘stir’, ‘mix’ and ‘serve’.This makes it easy for the audienceto follow and understand.This is especially important, as Quornis a meat-free alternative product thatis aimed not only at people who arealready Vegetarian, but to thosepeople who are wanting to eitherreduce their meat intake, or switch toQuorn for health reasons.
  29. 29. Do vegetarian products have a specific design aesthetic and how does yourproject reflect/contrast this? Why?The print screen to the right shows this ‘try one of thesedifferent Quorn recipes every week’.Quorn used a burnt orange colour in its house style and thishas an effect on its design.Orange is a colour that is made up from red and yellow andpossesses properties of both of these colours.It is a colour that gently demands for attention, and hasconnotations of nature and Earth as well as being astimulating and energetic colour, which represents goodhealth, balance, and luxury.This is important because Quorn is a product that is seen topromote a good balanced diet which in turn promotes goodhealth.Orange also represents ‘theunconventional’, extroverts, taste and aroma as well asbeing an important colour of Buddhism and Hinduism - tworeligions which follow Vegetarianism.This is particularly good because Vegetarianism is seen as‘out there’ and ‘unconventional’ in the UK.Quorn’s logo also features white.White has connotations of being clean, as well as being atrustworthy and stable colour. It is also a colour whichrepresents goodness, which is an important value of Quorn.Below is a print screen from the Quorn website, which isaimed at people who are searching for recipe inspiration.Two of the options are health related, and the colours thatQuorn use reflect this and its values, which are featuredbelow in the print screen.
  30. 30. Do vegetarian products have a specific design aesthetic and how does yourproject reflect/contrast this? Why?Another company which produced Vegetarian products is Red Wood.Red Wood’s logo used oranges and reds, as well as greens and blues.Orange is also a colour that Quorn uses due to its connotations; it demands attention.It also has connotations of nature and Earth as well as being a stimulating and energeticcolour, which represents good health and balance.This is important because Quorn is a product that is seen to promote a good balanced dietwhich in turn promotes good health.Orange is also an important colour of Buddhism and Hinduism - two religions which followVegetarianism.Orange also represents luxury. This is particularly a good connotation becauseVegetarians tend to be middle class people who can choose to become Vegetarian, asthey can afford to pay for the premium Vegetarian products such as Red Wood and Quorn.Red has connotations of being a stable, powerful colour that is also trustworthy. It is full ofemotion, courage, respect and possesses feelings of vitality, strength and passion.Most Vegetarians are Vegetarian due to ethical reasons regarding animals and inparticular animal cruelty within the meat producing trade. This is a very powerful reasonbehind Vegetarianism, which is full of emotion.Vegetarians who are Vegetarian due to this reason are very loyal to being Vegetarian aseating meat is seen as ‘encouraging’ the meat producing trade.The Red Wood logo also features blue. Blue is a colour that representsstability, conservatism and unity. It is a confident and safe colour which is truthful andloyal. These are all connotations which fit with Vegetarianism.The logo also features Green, which is a colour that is related to nature and environment;two things which Vegetarianism tries to support, as well as money, wealth and family; mostpeople who are Vegetarian are people who are family orientated or couples, they havemoney, and are usually middle class.It is also a colour that represents peace, life, growth, balance and stability as well as plantsand trees.
  31. 31. Do vegetarian products have a specific design aesthetic and how does yourproject reflect/contrast this? Why?Another Vegetarian product brand that is popular is Cauldron. Cauldrons colour scheme iscreated from greens and browns.Green is very fitting due to its connotations which we have already looked at, and brownpossesses connotations of being comforting, earthy, natural and down-to-earth as well as beingwholesome, dependable and honest.These are qualities that the company wants to display to its consumers.Above is a print screen from Cauldron’s recipe of the month.Cauldron have stated the serving numbers and cooking times, as well as the ingredients andthe method, however Cauldron, unlike Red Wood and Quorn, havent stated nutritionalinformation at all.I feel this is a let down for a product that is Vegetarian, this is because most Vegetarians areconscious about what they eat.However this recipe still follows a design which features high quality photography, as well as aclear method and ingredients list. It also features a short introduction.The fonts and colours used stick to Cauldron’s house style.Having looked at these three popular Vegetarian brands and products, the Vegetarian marketdoes have certain design aesthetics.Vegetarian products follow a colour scheme featuring mainly greens because of theconnotations associated with it. However despite all three of these products having differenthouse styles; the colours used fit together well due to their connotations and this helpsVegetarians know that these products are aimed at them.The recipes usually state nutritional information as Vegetarians are usually healthconscious, and this is a popular design aspect.All three of these products have a clear set layout with clear methods and ingredients list andthis helps to make these products feel professional , as well as giving them each a set housestyle and layout.The fonts used in all three are creative and interesting and this helps to appeal to the audiencemore successfully.
  32. 32. Do vegetarian products have a specific design aesthetic and how does yourproject reflect/contrast this? Why?The products which we created, I believe, reflect this design aesthetic, as our recipecards all fit with a house style which is created from a set collection of fonts andcolour schemes, as well as using a template so that each of the cards fits togetherwell with each other - using a template helped to make sure that our cards fitted intothe house style. Our cards also feature high quality and clear photographs as well asclear and easy to follow method, equipment and ingredient lists. Our cards also aresuitable for those Vegetarians who are conscious of their health as we have createdand included nutritional information in each of our cards. Finally our cards are creativeand new in style and this helps to appeal to this audience.
  33. 33. Finished Products
  34. 34. Does your finished product reflect your initial plans? How? If there are anydifferences, describe why changes were made.(You can use visual examples of flat plans and finished products to illustrate thisWhen it comes to our final product, it isn’t perfect but we feel it is the best thatcould be achieved due to first of all a technical error and secondly due to ourdeadline being moved forward.I feel that the cards overall stuck to the template and the brief. This is because thecards are for Vegetarians and they include all the aspect of the brief that TheVegetarian Society asked for.I felt the stock images, even though they were high quality, didn’t suit our themeexactly as some of the images are photographed in a different style to the rest ofyou images.I felt that our original images could’ve been better. However we did have toovercome an issue whilst shooting, which was out of our control - this lead to ourimages being rushed. I think that this shows in the image quality and is one of thereasons why we didnt use them.I liked the fonts even though they are different because they work welltogether, and both are easy to read.The colour scheme use is really minimal, as the cards are very plain. However thecolours that we used work well together as well as working with the images to helpthe summer theme.The layout template worked well to help keep our cards as part of set, however itwasnt the most interesting layout, but it did work.We used infographics in our work to help make our work more interesting.We used a clock icon that we found on the internet, to show our audience how longthe recipe would take to prepare.We also used a dinner plate with knife and fork to show how many people therecipe could serveI feel that these worked well instead of writing these out. They made the cardsmore interesting as well as being clearer to understand. They also took up lessspace on our cards compared to writing ‘this recipe serves 6’ or ‘this recipe takes 3minutes to prepare’.
  35. 35. Does your finished product reflect your initial plans? How? If there are anydifferences, describe why changes were made.(You can use visual examples of flat plans and finished products to illustrate thisHowever our initial first idea was a summer scrapbook styled card featuring patterns.Our final design though was a much clearer to read and minimalistic card. This was just howour template ended up working for us. All of our recipes stayed the same as they were allsalads based around one key ingredient. All of our recipes stayed the same as our initial ideaas they were all salads based around one key ingredient.We also throughout the project changed our template slightly from our initial plans. This wasdue to having to fit all the components of our cards on the page but still having to make themreadable and clear. We also didn’t use any graphics, as we felt these looked unprofessionaland didn’t create the feel we wanted, and this is one aspect that is marked on our templates. Ifeel that we could’ve stuck to our template more if our recipe cards were A4 in size instead ofA5. We could’ve added more to the cards if they were bigger in size, as they wouldn’t appearto be overcrowded, cluttered or messy.We also kept our ‘Vegetarian’ banner in the top left corner plain, when originally we wanted touse a summer print pattern. This was again due to the cards being small, and a bold patternwould’ve appeared unprofessional or cluttered on our cards so we opted for a green, whichfitted in with the Vegetarian Society logo. This also helped to balance the colours on thecards.We also used a few stock images, as we had a technical issue whilst we were producing ourown images.
  36. 36. Does your finished product reflect your initial plans? How? If there are anydifferences, describe why changes were made.(You can use visual examples of flat plans and finished products to illustrate thisThe stock images we used arethe images to the right .
  37. 37. Does your finished product reflect your initial plans? How? If there are anydifferences, describe why changes were made.(You can use visual examples of flat plans and finished products to illustrate thisThe images to the rightshow the cards whichwe did thephotography for.
  38. 38. Does your finished product match what you were set in the brief? How?We wanted to create a set of recipe cardsthat were aimed at anyone wanting tocreate simple Vegetarian/ meat-freemeals, quick and easily at home.We decided on a summer theme and wewanted to create a set of recipes thatwere based around ingredients that ouraudience would have at home, and mightnot be able to use. We decided on eightbasic recipes around eight differentingredients - fourgrains, rice, pasta, bulgharwheat, quiona, couscous, mixed beansand lentils.We wanted to create a new set of recipecards that were environmentally friendlyas well as being Vegetarian SocietyAPPROVED. In order to do this we couldthe use the following logos on our work.We also wanted to include nutritional andallergy information for all of our recipes.
  39. 39. Does your finished product match what you were set in the brief? How?We also wanted to include recipevariations and serving suggestionsfor our audience so that they knewhow they could use or adapt therecipe.We wanted to use bright summercolours and fonts from DaFont.comin our production as we felt that theywere more creative than the readilyavailable fonts from Microsoft Word.We had to create a set of recipecards that met the brief from theClient as well as from our progresstutor, the brief is to the right.
  40. 40. Does your finished product match what you were set in the brief? How?We met the briefs aspects of wanting an image on the front with the title, a branding strip withlogo on the bottom of the cards, ingredients and method as well as a website link for visitingthe website.We also created a design which was new and interesting, with designs on both the front andback of the card. We also have a clear theme across our cards. Our recipes are all suitablefor a Vegetarian diet. We also used high quality images.
  41. 41. How did the use of peer feedback help you in your production?(Reference specific examples and their final outcome in finished product)During our production stage we used feedback tohelp us to design our cards. We wanted to see whatthe audience wanted and we asked them throughoutour production what they wanted. They decided thatfilling in the fonts with a colour scheme would helpthe cards to appear more fun and creative, so wechose a set of five colours in a pattern to achievethis. They also helped in deciding which images thatwe took ourselves were good enough to be used.We continually asked our progress tutor what hethought of our work and this helped to produce ourfinal design.
  42. 42. Discuss the strengths and weaknesses of your final product regarding its technical and aesthetical qualities.Use the box below for text or page space to include an annotated copy of your work to help illustrate how you havedone this. You can use a combination of the two. Reference what you like and dislike about the work with consistentreference to correct terminology of tools/effects used.I feel our work has used a variety of techniques that have made a good set of recipecards; I used a range of tools to achieve this finish including level adjustments for thephotographs, the polygon lasso tool to create the banners, and rulers to create thetemplate – however I feel that this project didn’t explore my understanding of Photoshopfurther, or challenge me enough.The cards were simple enough to make after we had created the templates; it was just amatter of changing text, downloading fonts from DaFont.com as needed, importingphotographs from JPEG files which had be copied from my camera onto thecomputer, copying and pasting/ transferring photographs from the internet (theVegetarian Society logo) and choosing a colour scheme using the colour picker palette.However despite the processes of creating these cards being fairly easy, I still feel thatthe technical and aesthetical qualities of our cards are very good compared to somepreviously existing cards and this is because the cards are clean, tidy, professionallooking, and are easily identified as a set of recipe cards.The design is fresh for The Vegetarian Society and this is what the brief stated to create. Ilike the way we used the Orange Juice font for the titles, as it adds a sense of fun to thecards.I do feel that the cards are a little plain in places; this is especially noticeable on the backof the cards where a white background has been used; we did try changing this but itdidn’t offer a professional minimalistic feel to the cards, I think this is because the cardsare A5 in size, instead of A4, meaning that if too much is added then they will look overcrowded. The cards do have a lot of information on them;method, ingredients, suggestions/variations, titles, banners, photographs etc. I do feelhowever that the layout could’ve been changed so that cards looked more fun andinteresting
  43. 43. Discuss the strengths and weaknesses of your final product regarding its technical and aesthetical qualities.Use the box below for text or page space to include an annotated copy of your work to help illustrate how you havedone this. You can use a combination of the two. Reference what you like and dislike about the work with consistentreference to correct terminology of tools/effects used.Template DesignWe decided to create our cards with rounded edges.We decided to create our cards in this shape becausemost cards are rectangular in shape and we felt thatthis didn’t add the clean professional touch that wewere looking for; to the right shows three cards welooked at for our template design, all of which have therectangular shape.When we were designing our cards we wanted tolaminate them/ finish them on gloss paper and we feltthat this shape offered a better aesthetical quality tothe cards, and a softer touch.We created this shape by coping into Photoshop theoutline of the flat plans of our cards.Some previously produced productswhich are rectangular in shape
  44. 44. Discuss the strengths and weaknesses of your final product regarding its technical and aesthetical qualities.Use the box below for text or page space to include an annotated copy of your work to help illustrate how you havedone this. You can use a combination of the two. Reference what you like and dislike about the work with consistentreference to correct terminology of tools/effects used.TitleWe used the Orange Juice font for our titles. We chose this font because webelieve that it offered a fun, new, fresh and creative twist on the summertheme. We chose to fill our fonts in with a repeating pattern of colourswhich are saturated – these bright colours offer a summery theme becausethey are so colourful.We chose to use bright colours because of the connection of summer tofestivals and carnivals. When we looked at previous existing products (seethe right for Thomisina Meir’s Summer Recipe card for the Torta) we noticedthat summer picnic recipe cards used bright colours, we decided that ifthese products are successful in the market and people look at these imagesand cards for inspiration, then we should use the same fitting colours. Wechoose to use five colours in a repeating pattern ofpurple, pink, green, purple, blue and yellow as they work well together.Brazil Carnival PicnicNutritional Information TableFrom the very beginning of the project, I had in my mind designing a set of arecipe cards that featured nutritional information so when we created ourquestionnaires I wanted to know whether our audience would like thiscomponent on the finished product. We found our from our Questionnairethat it was the second feature that people wanted; after a good text/photograph ratio on a new set of recipe cards.We decided to look at previous existing products to see if there was a gap inthe market for this feature on recipe cards; we found out that most recipecards do not show the nutritional information of the recipes.We did find two that did have this feature; the first was from Quorn, and thesecond was a recipe by Jaime Oliver. Quorn’s information was very minimal;offering the audience calorie and sat fat information; whereas Jaime’sstarted calorie, carbs, sugar, fat, saturates, and protein. We decided that thisoffered the audience more of an insight into what they are creating.I feel that our recipe card is stronger as a result of having this information onit.However I believe the aesthetical qualities of it are very poor and wecould’ve made the table look more interesting.We created the table through Excel and copied it into the recipe cardPhotoshop document, we were short of time and that is why the NutritionalInformation Table is poor.However it does offer the audience the information that they are after, in aclear and easy to understand box.Torta Recipe CardQuorn Recipe CardJaime Oliver’s Recipe CardQuestion from our Online Questionnaire
  45. 45. Discuss the strengths and weaknesses of your final product regarding its technical and aesthetical qualities.Use the box below for text or page space to include an annotated copy of your work to help illustrate how you havedone this. You can use a combination of the two. Reference what you like and dislike about the work with consistentreference to correct terminology of tools/effects used.Corner BannerWe created this banner by using the polygon lasso tool and we choose to keep the background plain; wefilled the empty shape using the paint bucket tool in a shade of green. This is due to the connotations thatgreen possesses and its relationship with the Vegetarian Society.We wanted to create a banner so that the audience knew who the recipes were suitable for. When we lookedat previous existing products we noticed that it was hard to know whether a recipe was suitable for aVegetarian or a Vegan without reading the recipe and as a result we decided that we wanted to createsomething that would make it easy for Vegans especially to identify what was suitable for them.Even though most of our recipes are Vegan friendly, if not all, we didn’t change the text in the font.The banner looks a little plain and we could’ve made it more interesting by using a brighter shade of greenand maybe some graphics.However I feel that it is a strong design feature that can only be made stronger with redesigning it.We used the Orange Juice font but we didn’t fill it in, as we didn’t want the banner over powering thetitle, however in retrospect, I believe that we couldve filled it in with a white or off white pale colour to makeit stand out.Vegetarian Society Branding BannerThe brief stated the following ‘We also use a branding strip along the bottom that contains our logo. The back will usually feature theingredients, method and any call to actions we want to mention, such as visiting the site for more recipes.’ We knew that in order for ourproduct to be successful, we would need to include this strip as well. It was easy to create – we used the polygon lasso tool tocreate the desired shape which we filled using the paint bucket tool in a shade of white. We copied a good quality VegetarianSociety APPROVED logo from the internet, and we then created a text box to insert the website and company details into.We looked at previously existing products which the Vegetarian Society and Cordon Vert had produced in order to design ourBranding Banner to keep it in keeping with the Vegetarian Societies style. We decided to use the same text, however wedecided to use a font called Impregnable as it looks elegant and it is easier to read than Orange Juice.I feel that the banner despite being simple is very effective.Branding Banner from CordonVertHigh Quality PhotographyWhen we looked at previously produced products we noticed that the photograph wasusually of a high to a very high standard. The photograph is important as it is the componentof the recipe card that sells the recipe to the audience. If the photography is poor to a goodstandard then this affects the audiences reaction to the recipe because the end productdoesn’t look appetising.We knew that the photography had to be clean and of a high quality in order to attract theaudience. As a result of our images coming out poor we did decide to use stock images thatwere of a high quality. In future we would like to use our own images which would be of ahigh standard.The image to the right is a stock photograph for a Jaime Oliver recipe that is similar, it hasundergone post production to make the food look more appetising, this has been achievedby adjusting levels and saturating the colours to make them brighter. A blur has also beenapplied to draw the audiences focus onto the finished product. This has created a very highquality image of an appetising recipe.Meirs’ TortaPhotograph is of a highquality and looksappetizing
  46. 46. Discuss the strengths and weaknesses of your final product regarding its technical and aesthetical qualities.Use the box below for text or page space to include an annotated copy of your work to help illustrate how you havedone this. You can use a combination of the two. Reference what you like and dislike about the work with consistentreference to correct terminology of tools/effects used.Secondary PhotographWhen we looked at previously produced products we noticed that asecondary photograph added interest to the back of the cards as well ashelping with the image/ text ratio. A secondary photograph also meansthat the audience do not have to turn over the card to look at how therecipe should look.he card to the right shows a festive recipe from the Vegetarian Societyand how they have used a secondary photography to compliment theheavy text of the recipe.IntroductionWhen we looked at previously produced products (see the example tothe right from Hugh Fernley Whittingstall) we noticed that many hadintroductions, most of these were short.An introduction helps to make the recipe cards look more professionaland it adds strength to them as they appear less basic. It added to therecipe card by letting the audience know a little about the recipe.We worded the recipe introduction in an easy to understand and clearway, that simply introduced the recipe; this means that almost anyonecan understand the introduction as the language is simple.We used the same font for the text in the introduction as we did on theVegetarian Society Banding Strip, the font is Impregnable. We chose thisbecause I is easy to read each letter and word compared to the fontwhich we used for the titles; Orange Juice.Corner BannerWe decided to use the banner on both sides of the card so that the audience knew that the recipe wassuitable for them without turning the card over whilst using it. I feel that this adds to the strength of the cardbecause it is a feature that is lacking in the market.A Vegetarian Society Recipe Cardshowing the use of a secondary imageA Recipe Card from Hugh FernleyWhittingstall showing the use of anintroductionBranding StripWe decided to use the branding strip across the bottoms of both the cards because it adds consistency to the set, as well asmeaning that if someone looked at one side of the card then they could still know who had produced it and where to go for morerecipe ideas if they liked this recipe card.When we were looking at previously produced products by The Vegetarian Society they hadn’t used the branding strip on bothsides of the card and instead opted for the logo on one side of the card and the branding strip on the other side.With our template it was easier to have the banding strip on both sides of the card, it also in my opinion looks more professionalas the design is consistent.
  47. 47. Discuss the strengths and weaknesses of your final product regarding its technical and aesthetical qualities.Use the box below for text or page space to include an annotated copy of your work to help illustrate how you havedone this. You can use a combination of the two. Reference what you like and dislike about the work with consistentreference to correct terminology of tools/effects used.Variations/ SuggestionsWhen we were producing our questionnaires we found outthat the audience would like to see recipe variations andserving suggestions (25 and 22 responses respectively) inour recipe cards. We decided that this was a high enoughresponse that we should design our cards with this feature.Wen we look at previously produced products we noticedthat very few to some had this feature, we did find a fewthat did have this feature and Thomasina Meirs’ card forthe Torta was a card that showed this feature.This feature means that the audience can adapt theirrecipes easily and means that the recipes are moreaccessible and this creates a larger potential audience.Coloured SubtitlesAs the backgrounds of our cards are plain, we needed tolook into how we were going to put colour into our cardsand we decided that we would fill in the subtitles of ourcards.We decided to use a colour from the title in order to keepthe colour scheme consistent. We feel this helped to addcolour and interest to the card subtly.We selected the colour we wanted to use from the titlefor the subtitle by using the colour dropper tool, and weused the paint bucket fill tool to fill the text in. We did haveto rasterise the type in order to achieve this.Plain BackgroundWhen we looked at previously produced products we noticed the ones that lookedprofessional had plain white backgrounds, examples include Meirs’ Torta card andthe Vegetarian Society’s Curly Kale and Potato Cake card, we also noticed that mostof Hugh Fernley Whittingstall cards had a plain background. We felt that these plainbackground make the recipe cards look cleaner and more professional.Question from our Online QuestionnaireMeirs’ Torta recipe card had recipe variation fora Chicken Torta and a Vegetarian TortaA card from The Vegetarian Society showing the use ofa plain background to offer a professional lookHugh Fernley Whittingstall’scards uses plain backgrounds
  48. 48. Discuss the strengths and weaknesses of your final product regarding its technical and aesthetical qualities.Use the box below for text or page space to include an annotated copy of your work to help illustrate how you havedone this. You can use a combination of the two. Reference what you like and dislike about the work with consistentreference to correct terminology of tools/effects used.Ingredients ListWe decided to keep the ingredients list very simple so that it was easy to read andunderstand. We simply listed the quantity in front of the ingredient so that it waseasy to shop and prepare for.We looked at a range of previously produced products and this effected ourdesign choice; we especially liked the simplicity of the two cards to the right fromThe Vegetarian Society and Hugh Fernley Whittingstall.InfographicsWe decided to use info graphics instead of text when it came to our preparation/cooking time and serving information and the reasons for this is that we feel ithelps the text/image ratio – as the cards would be cluttered with text.We also felt that infographics meant that the information is easier to read andunderstand, especially with a younger audience who might be helping familymembers create these recipes.We created these graphics simply by finding two images from the internet, one ofa clock and the other of a plate, and adding text to them. For the clock we had toerase the clock face so that the number ‘30’ was easy to read and understand.I feel this is very effect in its outcome despite it being produced simply.TitleI decided to use the same colour scheme and font as used on the back of the cardsfor the title that I used on the front of the card. This makes the cards moreconsistent as a set, as well as adding that fun and colour touch that we wanted onthe front of the cards. When we looked at professional products we noticed thatmany stuck with the same font schemes throughout the cards. This results in aprofessional looking card.Equipment ListWhen we were looking at previously produced products we noticed that many didnot have equipment lists. We wanted to make our cards easy to use for people ofall ages, and decided to include a section for needed equipment – this is especiallyuseful for those new to cooking or Vegetarianism.Title on the front of our cardsThe Vegetarian Society used thesame fonts for their titlesSimple ingredients lists makethese two recipe cards easy toread for the audience
  49. 49. Skills and Knowledge
  50. 50. What skills/knowledge have you gained/developed in this project? How couldthese be applied in future practice?Whilst undertaking this project, I learnt a lot of new skills and knowledge.Before this project I had never used Dafont.com and didnt know how to download fontsand then install them to the computer to use them on Abode Photoshop etc. I found thisto be easy and I will in future defiantly use Da Font to access the range of fonts availableto help improve my work.I also learnt further Photoshop skills as well as improving existing skills; especially withusing levels, balances and effects on a range of images to help create fit a style. I alsolearnt how to use Photoshop to create a template using rulers and boxes.I also learnt to work to a schedule which will be useful in future projects. However theschedule was cut short and this added pressure and stress to the project. Working to aschedule with someone else was a useful experience as we were both responsible forthe work load.I also learnt how to use Blogger to create a blog and to post onto it. This helped ourproject create a production diary which was very useful. It also proved useful whenneeding to access files and work when I didnt have access to my memory stick.I also learnt to deal with technical faults and this will be useful in future projects. Wedidnt have the time to recreate the original images so we used stock images to makesure our project was completed to schedule. However this was a compromise.I learnt how to project manage certain aspects of the project and this will be a useful skillin future projects.I also learnt the process of budgeting and how this would be done professionally - as wellas the costs of having to pay someone to compete the project to the required standard.I also learnt how to create a theme for a piece of work as well as the trial and erroraspect of trying to get things right. This will be valuable for future projects.
  51. 51. Production Processes
  52. 52. Do you believe your work is creative and technically competent? Why?(Reference specific examples (use images if this will help) of where you believe yourwork is particularly visually or technically impressive)I believe our work isn’t creative as what it couldbe, however I believe the template which wedesigned was very creative and it did take a lot ofskill to create something which would be suitablefor eight different sets of copy and text. The imageto the left shows the template we created, beingused.I believe our work was kept in our comfortzone, but we did learn new skills which werehelpful.I really like our simple use of colour (1) and howwe used infographics in order to present thecooking/ preparation and serving numberinformation (2).It is a competent because all the features of arecipe card are there; titles/subtitles (3), brandingstrip (4), Vegetarian Society Logo (5), high qualityclear photographs (6), ingredients list (7), method(8), equipment list (9), ad an introduction (10), fitwell onto the card with ever part of the card beingable to be easily read and understood.21 345679810
  53. 53. How effectively did you manage your time?(Could you have used time more wisely? Did a particular aspect of the project take longerthan expected? Did you complete everything on schedule?)I believe that we managed our time well, but because we hadplanned for three weeks instead of two. This made things difficultespecially when our photography wasnt good enough, in order toplan for emergency contingency time that would be needed tocorrect this.We also under estimated how long putting the copy into thetemplates would’ve taken and this was something which took a lotof time from other aspects of our project. In future we will both knowto allow for more time than necessary for this aspect.Even though we completed the cards to schedule they were not inthe style that we wanted them to be in.
  54. 54. If you could repeat the process what would you do differently?If we could repeat the process we wouldnt allow for the deadline to changewhen we had actually joined a contract that stated we would have three weeksof production time available. The reason for this was that it meant the projectwasn’t completed to the desired overall standard, and some aspects of theproject, for example the nutritional table, were not of the standard that wewanted.We also would have put more time into our photography. This is because wehad set out to use all original images but due to a technical issue and nocontingency time, we had to use high quality stock images to complete theproject although we did manage to save some of our original images and wedid use these. However these were not of the standard that we wished thatthey would be.We would also allow for more time to be planned for putting the copy into thetemplates. This was because the text had to be edited a lot in order to fit intothe template.
  55. 55. Working to a Brief in theCreative Media Industries
  56. 56. What constraints did you encounter and how did you consider/avoid them?Legal ConstraintsDuring this project we did have to work within legal constraints; these included working withincopyright regulations; see the Copyright, Designs and Patents Act of 1988.We researched the works that are protected by copyright; this meant that we knew that we had to workwithin the requirements of literary, artistic and typographical copyright regulations– Literary; song lyrics, manuscripts, manuals, computer programs, commercial documents, leaflets, newsletters &articles etc.– Artistic; photography, painting, sculptures, architecture, technical drawings/diagrams, maps, logos.– Typographical; arrangement of published editions magazines, periodicals, etc.We had to be careful when using various material; photographs, recipes, logos and slogans forexample. We avoided this by seeking inspiration from existing recipes that we had then adapted, andby wanting to use all original photography.However I think we could’ve breached this because we did have to end up using stock images.In future we would make sure we checked with the artists if we could use their photographs before weused their work within our work.
  57. 57. What constraints did you encounter and how did you consider/avoid them?Regulatory ConstraintsDuring this project we did have to work within regulatory constraints; these included working within theappropriate regulations set out by the ASA; UK Code of Non-broadcast Advertising, Sales Promotionand Direct Marketing (CAP Code).We had to comply with the following sections of the CAP code;
  58. 58. What constraints did you encounter and how did you consider/avoid them?Regulatory ConstraintsWhen it came to compliance (01) of the CAP code, wehad to apply with 1.1, 1.3, 1.7, 1.7.1,1.8, 1.9, 1.10 and1.10.1. We have to comply with the basic principles ofthe code which state that marketers have a socialresponsible for abiding by the code.We had to consider the social responsibility that weand our product had and in order to do this weresearched the Compliance act and we had to makesure that our product was legal, decent, honest andtruthful especially.We managed to avoid breaching the Compliance actby producing work that was legal, honest and truthful –this was achieved by making sure that the recipeswork, and that they didn’t break the law.
  59. 59. What constraints did you encounter and how did you consider/avoid them?Regulatory ConstraintsWhen it came to Misleading Advertising (03) ofthe CAP code, we had to apply with what theregulations stated; we had to especiallycomply with 3.1, 3.2, and 3.6.We had to consider if our product would bemisleading and in order to do this weresearched this act and we had to make surethat our product was legal, decent, honest andtruthful especially.We managed to avoid breaching this act byproducing work that was honest with itsclaims, and that didn’t mislead the consumer.
  60. 60. What constraints did you encounter and how did you consider/avoid them?Regulatory ConstraintsWhen it came to Harm and Offence (04) ofthe CAP code, we had to apply with whatthe regulations stated.We had to consider if our product maycause harm or offence to the public.We managed to avoid breaching this act byproducing work that was did no use shocktactics, unsafe practices or photography thatwould endanger someone.
  61. 61. What constraints did you encounter and how did you consider/avoid them?Regulatory ConstraintsWhen it came to Children (05) of theCAP code, we had to apply withwhat the regulations stated.We had to consider if our productmay cause harm to children.We managed to avoid breaching thisact by producing work that was safefor children to access and use, eventhough our product was notdesigned and aimed at and forthem, and that it didn’t cause harmto them, or put them in harms way.
  62. 62. What constraints did you encounter and how did you consider/avoid them?Regulatory ConstraintsWhen it came to EnvironmentalClaims (011) of the CAP code, wehad to apply with what theregulations stated.We had to consider if our productcould make false EnvironmentalClaims. We had to consider thisbecause we wanted to useenvironmentally friendly materials.We managed to avoid breaching thisact by not stating that our productwas either environmentally friendlyor not environmentally friendly.
  63. 63. What constraints did you encounter and how did you consider/avoid them?Regulatory ConstraintsWhen it came to Food (15) of theCAP code, we had to apply withwhat the regulations stated.We had to consider if our product ifour product, because it is foodrelated, breached any part of thisact, especially since we had decidedto use a Nutritional Information Tableas part of our work.We managed to avoid breaching thisact by producing work that washonest about its claims and what itcontained.
  64. 64. What constraints did you encounter and how did you consider/avoid them?Financial ConstraintsWe did encounter financial constraints throughout our project, and we had towork though these. We had to provide our own food and this cost us money, weall had to fulfil tasks that we could’ve paid someone else to complete; graphicdesign, layout design, photography, research etc. There were someadvantages of having to complete this project by ourselves – we learnt a lot ofnew skills even if the didn’t lead to the outcomes that we wanted at times – theNutritional Information Table and the final product outcome for example.We did consider paying people to produce our products but it was out of ourfinancials to pay for this.
  65. 65. Management
  66. 66. How did you work as part of a group?(Did you lead the project? What parts of the project did you take charge of? Did you enjoyworking as part of a group? Why?)I felt I led the project as I took control of the pre-production planning, most of theproduction as well as the design choices. I took control of the photography and graphicdesign, the choice of recipes, and the theme choice for example. I felt Steph’s inputwasn’t enough, and I felt like I had no choice but to take over the project. I did ask herthroughout the project what she thought, but I felt that I created this project by myself. Asa result I didn’t really enjoy working in a group and in future I will much rather complete aproject by myself. I didn’t enjoy this experience because I felt like I had to complete thework that we should’ve shared, and this was very stressful.
  67. 67. How important is communication when working in a group?What have you learnt about working in a group and how will you apply this to future practice?(Use specific examples from working in a group on this project)Whilst working as part of a group I learnt the benefits of working in a group, despite notenjoying it; there were more ideas being generated and this made certain aspects of the projecteasier for example the idea generation and treatments. However certain aspects of the projectwere made harder – unfair work load, and unequal sharing of tasks at times, either way, theexperience was useful as negotiating and compromise were important skills to learn anddevelop upon especially for future practice.Communication is very important when working as part of a group, as all members of the teamneed to know the plan, what needs to be done, what has been done and when deadlines aredue. We received a brief from the client which stated what we had to create. We had tocommunicate at this point in order to turn the basic skeleton of the brief into an interesting setof recipe cards.We also had to communicate with our progress tutor and members of the public to providefeedback from our products. This feedback was important in helping to create our product tothe required standard which our audience would like. We created a questionnaire in order tosee what our audience would like to see on a set of recipe cards, and to get more of an ideaabout our audience. We decided to do a few interviews with our audience who areVegetarian, in order to find out more about Vegetarians. We found this very useful, we spoke tothese people throughout our project in order to make sure that our product was still suitable fortheir requirements.
  68. 68. What have you learnt about working in to a brief and how will you apply this tofuture practice?Whilst undergoing this project I had to work to a brief, I learnt that you had to have thebrief with you throughout the duration of the project, I also learnt that there was a lotmore to the project than first met the eye – however somehow we managed to meet allthe requirements of the project and I learnt a lot whilst undergoing this. The brief wasvery basic and left massive room for creativity to take over, which was good, but I think itwas a little too basic, however in future I will know more about how in-depth a brief canbe and the requirements that might need to be met such as constraints – especially whenit came to ASA’s CAP code.

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