1. The message and purpose that
this campaign advert is trying to
inject is that something simple
as drinking water is unavailable
in some world regions. The
message is trying to say children
in this regions are dying from
water-related disease and by
showing photo-realist of a baby
bottle with filthy water it is
trying to bring out sympathy
from the target audience and
relate to their own children or
might also relate to themselves.
Because it is clear that it is
dangerous to drink, the target
audience understands that the
issue have to be changed.
Charitywater.org is a non-profit
organisation that aims to bring clean
water to every person across the
planet. They are supported by strong
local partners. They focus on
developing countries in regions like
Africa. Their figures show that 800
million on the planet are in deficit of
clean drinking water. Their partners
are organisations such as Water Aid,
water for good, splash and Action
against Hunger.
Their target audience is
everyone who is willing to
donate to the organisation
as they are seeking
donations from everyone.
This advertisement campaign is to bring the target audience to the shock
as there are children who drink filthy water (as shown on the photo) every
day. Which sets the mood of shock and guilt of how vulnerable those
children are which will hopefully make them donate the money to the
charitywater.org organisation which will then try their best to change the
situation which also will bring the relief in the targets audience who will be
willing to donate.
We can see a bottle water in a photo-realist close
up which is done to create the main focus within
the whole advert which addresses the main issue
of children drinking filthy water in developing
regions such as Africa.
2. Their target audience can
be both drivers, parents
and young people to pass
the awareness of both
pedestrians and drivers.
The photo-realism is used to
create the factuality and
reality within the cities issue.
This is a government based
campaign EKBURG.RU is an
‘information portal of
Yekaterinburg’ which means
that this campaign was a
government initiative as the
traffic incidents involving
school children became a big
issue.
The campaign refers that the people behind the issue are both young people and adults, however as we can see the adults in the low
key lighting we can suggest that they are the main reason for the issue as young people are not educated about the pedestrian rules
and how to be aware of their surroundings. Which is also the reason why the faces of a school kid and the baby at the back se at are
being synchronised, which is done in order to inform in a personal manner way as it efficient to the broader audience.
The organisation
has a unique way
of informing the
broad audience
about their aim and
goals. Which are to
prevent the traffic
accidents involving
young people. The
main cause for
them is that in the
localisation of the
issue which is
Yekaterinburg in
Russia is that the
young people do
not wear a school
uniform and are
hard to identify by
the drivers and the
police in the event
of the accident.
Which also in the
way refers to the
issue of cancelling
the school uniform
among school
children
The personal side of the campaign is to show how a basic working life can turn into really tragic event by ‘a
small glance’ which in the case for this poster is distracting the drivers focus as he is facing to the passenger
seat where his partner sits.
The writing at the bottom suggests to the drivers to keep be more focused during the school holidays which
in Russia is a 3 months holiday in which many schoolers are involved.
3. The Mom Demand Action was found by a stay-at-home mother Shannon Watts who in response to Sandy Hook Elementary School devastating
shooting in 2012. This organisation stands for common-sense solutions that will decrease the escalating epidemic of gun violence. This
organisation envisions a country where all children and families are safe from gun violence
Exclamation
mark is used
to emphasise
the word
‘demand’ this
connotes that
it is an issue
that cannot
be ignored. It
also suggests
that the
organisation
demands a
quick action
and
resolution
towards the
gun violence
in American
states.
The gun is positioned
upright which suggests
that the moms demand
action organisation
suggests that the issue
is rising and taking over
the young people and
the educating premises.
It also symbolises where
the young people future
will end up in America
which children is
holding a gun or a
candy.
The hand prints can
connote the innocence
of children and how
easily they can be
influenced by the
environment they live in
or been brought up in.
The fact that children are in the high key lighting is to show the aim of the campaign. Their facial features are straight and neutral, without any emotion
that also can connote their lives and their futures if the gun violence within the education premises will rice in the pace it does right now.
The writing at the bottom explains that America has banned the chocolate eggs in the interest of children safety as some has said that the gang members
used chocolate eggs to distribute drugs. And the question that says ‘why not assault weapons?’ Which is a direct message toward the American
government from the moms demand action organisation.
