2. Case Study: theceruleanfoundation.org
Purpose:
- Bring about local, national or global change
- Create or strengthen community ties
- Provide information
- Campaign
- Change Voting Behaviour
- Build relationships with subjects
Aims:
This poster was made with the motive to draw
attention to anyone who sees it and ask them
to make a donation for the homelessness
cause. However, it was also made with the
intentions to make people aware who might
not know that this was a global issue. By
giving these people a place in the community,
they will feel more civilised and maybe even
more human so that they can feel confident
enough to return to a stable lifestyle.
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3. Techniques:
This poster aims to achieve a dark and depressing setting, to
represent the lives of homeless people. The man that
features within the poster has what appears to be smears of
dirt on his face. He also looks unsettled and upset. Regarding
this man’s situation, people viewing this poster would also
likely feel uncomfortable and therefore can not only feel
sympathy for the man but also take an empathetic approach
with the information written in text. There is a need to
campaign for this cause because of how severe it is
becoming and the need to recover these people who deserve
a better life, like it says in bold blue text. The person in the
picture looks tired and maybe even slightly scared. He has an
untamed beard which has gone grey. His eyes look glossy
and sad as if he is suffering. This proves the picture in itself
does most of the work by making this man look vulnerable
using all of the techniques mentioned.
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Case Study: theceruleanfoundation.org
4. Impact:
Statistics are showing that campaigning isn’t working out as well as we might have
expected. Instead of successfully taking people off the streets, the homeless
population is doubling and donations aren’t working. This may be because there
aren’t as many people campaigning as there might have been 7 years ago or
maybe there just aren’t enough people campaigning to gain consistent funds for
food, water, shelter, warmth, clothing etc. Homeless people are constantly losing
out on funds for these necessities, resulting in damaging living. Living and sleeping
on the streets can cause mental health problems. Also, these people are more
vulnerable to violence as they are out in the open with other conflicting and
potentially dangerous homeless people. The best option is for these people to be
homed. However, the issue isn’t as big as other current global problems and so
people will put their money into other issues.
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Case Study: theceruleanfoundation.org
5. Case Study: MADD (Mother’s Against Drink Driving)
Purpose:
- Bring local, national or global change
- Change attitudes
- Provide information
- Campaign
Aims:
By producing and displaying this poster,
MADD are hoping to change society's
behaviour. People must accept that drink
driving is not acceptable and safety
precautions must be taken in order to prevent
accidents whether it be on the night or the day
after. They may also want to minimize the
regular drinking pattern amongst youths
especially. MADD are expressing the dangers
in order to change the attitudes of those who
are too stubborn to admit that they are wrong
and wish to continue making the same bad
decision. By naming their website in the
corner of the photo, they are offering the
opportunity for people to visit their web page
and read about drunk driving incidents,
statistics and how to get involved when you
want to make a change.
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6. Techniques:
This photograph takes a very important and pivotal life stage
and puts it in the mix amongst a car crash caused by drunk
driving. As you can see, the girl in the picture has just
graduated as she is wearing the uniform and holding a bunch
of flowers. Plus, it appears to be night time which is when
everybody starts drinking. They have used a picture frame
which should have shown a young girl, with neat uniform,
holding a bunch of roses and smiling into the camera.
Instead, she has broken through the glass, as if it were a car
windscreen, and she is lying with her roses splayed out and
her eyes are closed. This contrast is meant, not only to make
people sad but also as a warning. People may be aware of
drink driving, however, not about the different circumstances
and how easily something like this could occur. This picture
isn’t just aimed at people who aren’t aware but everyone
because the majority of society do not realise how easily
their children can be caught in a situation like this.
Then it says ‘don’t make it a grad to forget’ which is saying
such a special day shouldn’t have to be ruined by one small
mistake. 6
Case Study: MADD (Mothers Against Drink Driving)
7. Impact:
There is a very exponential change within this graph, which might just be because
it spans over a long period of time. However, the majority of this change may be
reliant on the fact that drink driving was acceptable and something normal but now,
it’s illegal. We must give credit to campaigners though because there are plenty of
adverts and short films about many different situations and how they can affect
people under different circumstances which really makes you realise it could
happen to anyone at any time.
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Case Study: MADD (Mothers Against Drink Driving)
