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Market entry strategies

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m.v.s.srinivasa rao

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Market entry strategies

  1. 1. Market Entry Strategies Presentation by MVS.SRINIVASA RAO, ASOCIATE PROFESSOR, MRPG COLLEGE, VIZIANAGARAM
  2. 2. Exporting as an Entry Strategy <ul><li>Indirect Exporting </li></ul><ul><li>Direct Exporting </li></ul><ul><ul><li>Independent Distributor Vs. Sales Subsidiary </li></ul></ul><ul><ul><li>The Company Owned Sales Office (Foreign Sales Subsidiary) </li></ul></ul>
  3. 3. Local Production as an Entry Strategy (cont’d) <ul><li>Using Franchising to Enter Markets </li></ul><ul><ul><li>Building a Local Manufacturing Base </li></ul></ul><ul><ul><li>Contract Manufacturing </li></ul></ul><ul><ul><li>Assembly </li></ul></ul><ul><ul><li>Full-Scale Integrated Production </li></ul></ul><ul><ul><ul><li>Establishing Local Operations to Gain New Business </li></ul></ul></ul><ul><ul><ul><li>Establishing Foreign Production to Defend Existing Business </li></ul></ul></ul><ul><ul><ul><li>Moving with an Established Customer </li></ul></ul></ul><ul><ul><ul><li>Shifting Production Abroad to Save Costs </li></ul></ul></ul>
  4. 4. Ownership Strategies <ul><li>Forming Joint Ventures </li></ul><ul><li>Reasons for Entering into Joint Ventures </li></ul><ul><ul><li>Joint Ventures for Entering China </li></ul></ul><ul><ul><li>Joint Ventures in Eastern Europe </li></ul></ul><ul><li>Joint Venture Divorce: A Constant Danger </li></ul>
  5. 5. Preparing an Entry Strategy Analysis
  6. 6. Exit Strategies <ul><li>Failure to Achieve Marketing Objectives </li></ul><ul><li>Political, Economic, or Legal Reasons </li></ul><ul><li>Consolidation </li></ul><ul><li>Result of Negative Reactions in a Firm’s Home Market </li></ul>

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