Strategic options for interring international markets Using domestic plants as a production base for exporting goods. It is a conservative way to test the international waters.

2. Strategic options for interring
international markets
Ahmed Sharif Khan
BBAW2016000284
Bachelor Of Business Administration
Exim Bank Agricultural University
Bangladesh

3. Export Strategies
Using domestic plants as a production base for
exporting goods. It is a conservative way to
test the international waters.
Advantages Disadvantages
Sales Increase Risky
Profitable vulnerable

4. Licensing Strategies
 Licensing as an entry strategy makes
sense when a firm with valuable
technical know how, an appealing brand,
or a unique patented product has neither
the internal organizational capability nor
the resources to enter foreign markets.
Advantages Disadvantages
No need to investment Lack of control

5. Franchising Strategies
Franchising is often better suited to the
international expansion efforts of service and
retailing enterprises.
Advantages Disadvantages
Support Risk of establishing foreign shop
Monitor Risky Quality control

6. Foreign Subsidiary
Strategies
A subsidiary business that is established
internally from Scratch is called a
Greenfield venture.
Advantages Disadvantages
Cheaper Less acceptance of Scheme
Easy to compete Less by local Adaptation

7. Alliance and Joint venture
Strategies
 Strategic alliances, joint ventures, and
other cooperative agreements with
foreign companies are a widely used
means of entering foreign market.
Advantages Disadvantages
Permanent arrangements Lack of trust
Permanent commitment Prove hard to pin down