Brand Evolution of BMW over the last century. Student Presentation - Mantra Academy, Bangalore

1. SHREYAS PARAB
BRAND EVOLUTION

2. BAYERISCHE MOTORENWERKE AG
BMW WAS FORMED DUE TO THE JOINING THREE MAJOR
GERMAN COMPANIES.
NAMELY ;
- RAPP MOTORWERKE
- BAYERISCHE FLUGZEUGWERKE
- FAHRZEUGFABRIK EISENACH
FRANZ JOSEF BOPP WAS ONE OF THE THREE MEN
RESPONSIBLE FOR THE FOUNDING OF BMW AG AND THE
FIRST GENERAL DIRECTOR OF BMW AG FROM 1922 TO
1942.

3. THE BLUE COLORS REPRESENT
THE BAVARIAN FLAG AND THE
CIRCLE REPRESENTS THE RO-
TORS PLANES WHICH BMW USED
TO BUILD FOR THE WORLD WAR.
BMW LOGO EVOLUTION OVER THE YEARS
19171917 19261926 19321932 19551955
2000
19621962 19811981

4. BMW GRILLE EVOLUTION OVER THE YEARS

5. BMW BODY DESIGN EVOLUTION OVER THE YEARS

6. BMW BODY DESIGN EVOLUTION OVER THE YEARS

7. BMW BODY DESIGN EVOLUTION OVER THE YEARS

8. HISTORY.
BMW DIXI
FIRST BUILT IN 1904 IN AUTOMOBILE
EISENACH
PLATFORM: AUSTIN 7

9. BMW 327
BUILT IN 1937
PRODUCTION 1937 TO 1941
BMW 321
BUILT IN 1938
PRODUCTION 1938-1941

10. BMW ISETTA microcar
BUILT IN 1957
PRODUCTION 1953 TO 1957
BMW 507 ROADSTER
BUILT IN 1956
PRODUCTION 1956 TO 1959

11. BMW 700
BUILT IN 1959
PRODUCTION 1959 TO 1965
BMW 3200CS
BUILT IN 1962
PRODUCTION 1962 TO 1965

12. BMW 1800 NEW CLASS
BUILT IN 1962
PRODUCTION 1962 TO 1977
BMW 320i E21
BUILT IN 1975
PRODUCTION 1975 TO 1982

13. BMW M1 E26
BUILT IN 1978
PRODUCTION 1978 TO 1981

14. BMW M3 E30
BUILT IN 1985
PRODUCTION 1985 TO 1992
BMW M3 E36
BUILT IN 1992
PRODUCTION 1992 TO 1999

15. BMW M3 E46
BUILT IN 2000
PRODUCTION 2000 TO 2006
BMW M3 E90/92/93
BUILT IN 2000
PRODUCTION 2007– 2013

16. AUTOMOBILE DESIGNERS OF BMW OVER THE YEARS
LUCIEN ROSENGART
1881-1976
PAUL JARAY
1898-1974

17. PETER SZYMANOWSKI
1902-1963
ALBRECHT VON GOERTZ
1914-2006

18. RAYMOND LOWEY
1893-1986
RENZO RIVOLTA
1908-1966

19. PAUL BRACQ
1933
NUCCIO BERTONE
1914-1997

20. GIORGETTO GIUGIARO
1938
CHRIS BANGLE
1956

21. HENRIK FISKER
1963
KARIM HABIB
1970

22. DESIGN PHILOSOPHY OF BMW OVER THE YEARS

23. The design philosophy of the BMW
Group is a reflection of corporate cul-
ture and an expression of dynamic
entrepreneurial spirit. Design culture
more fittingly describes the
endeavours of all those involved in
the design process.

24. BMW Group’s design culture is
rooted in the bond between hu-
man and product, and continu-
ously evolves within the dynamic
field of tension arising from the
juxtaposition of the
past and the future.

27. THANK YOU