COMING IN INDIA
VISION AND MISSION STATEMENT
Mercedes-Benz is a multinational division of
the German manufacturer Daimler AG, and the
brand is used for luxury automobiles, buses,
coaches, and trucks. Mercedes-Benz is
headquartered in Stuttgart, BadenWürttemberg, Germany.
Mercedes benz traces its origin to
1886 with Karl Benz's creation of
the first petrol-powered car.
Mercedes Benz was formed in the
year 1926 by merger of Karl
Benz's and Gottlieb Daimler's
companies into the Daimler-Benz
The first mercedes - benz car was
launched in 1926- MERCEDES
BENZ 8/38 PS.
Throughout the 1930s, MercedesBenz produced the 770 model, a
car that was popular during
Germany's Nazi period.
Daimler entered the Indian market and set up
Mercedes-Benz India Ltd in 1994. The company was
later renamed DaimlerChrysler India Private Ltd after
the merger of parent company Daimler with Chrysler.
The passenger cars manufacturing plant is located
in Pune, same as the headquarters and the comercial
vehicle manufacturing plant is located outside chennai.
Mercedes-Benz India currently has 31 dealerships and
41 service stations across 31 cities in India.
“A pioneering spirit and power
of innovation for sustainable
mobility. As the inventors of the
automobile, we are equally
committed to protection of the
climate and the environment
and to the safety of our vehicles
and accident prevention. Our
customers - and all other road
users - throughout the world can
put their trust in this
Considering every detail.
Basing their work in
Being a global company.
targets the upper middle
class and upper class
individuals who desire a
Through its advertising
Mercedes Benz has clearly
staked its position as a
leading innovator in the
industry and its cars are a
Personal preferences of
Brand expansion and
experience for individual
customer contact at the
brand equity as one of
the finest and strongest
interior features, and safety
Exceptional service quality,
an industry landmark.
Mercedes Benz is one of the
most popular brand names in
Benz is an
expensive car, thus has a
limited target group.
High maintenance cost
and less mileage.
Very expensive spare
and fuel efficient cars for
market across the world
and building a global
Fast growing luxury
automobile market and
Increasing fuel prices.
Improvement in public
Mercedes benz is the latest car manufacturing
company to use cloud technology.
According to their recent ad, the company has
come with apps that allow drivers to check all
the latest happenings.
Mercedes Benz is the oldest luxury car
manufacturing company in the world.
Although the strong competition has created
some problems for them, they continue to
maintain the strategic advantage over their