1. How to rethink the traditional
SEO workspace to promote
team wellbeing and productivity
slideshare.net/varnmedia
linkedin.com/in/tomvaughton/
@VarnMedia
Tom Vaughton
Varn

2. #BrightonSEO

3. What is a traditional SEO Workspace
The Office is Changing
#BrightonSEO

4. Recent events - We have needed to
rethink the office
#BrightonSEO

5. Covid - we adapted at Varn
Woodland walking meetings
#BrightonSEO

6. So it made us think
#BrightonSEO

7. We have rethought what the
office means
#BrightonSEO

8. We have a created a Woodland Office
#BrightonSEO

9. Phase 1-2-3-4…
#BrightonSEO

10. Phase 1 > woodland meetings
#BrightonSEO

11. Phase 2 > The CamperVarn
#BrightonSEO

12. Phase 3 > marquee in the woods
#BrightonSEO

13. Phase 3 > work & play outdoors
#BrightonSEO

14. Phase 4 > inspiring events
#BrightonSEO

15. Phase 4 > VarnFest
#BrightonSEO

16. So what have we learnt?
#BrightonSEO

17. Increased team happiness & productivity
#BrightonSEO

18. Productivity is up
Happiness @ work scored 4.8/5
> 79% productivity in the office
> impressive 87% in the woods!
#BrightonSEO

19. Mental health benefits of being outdoors
mind.org.uk
#BrightonSEO

20. So do you all need a woodland office?
#BrightonSEO

21. But everyone does want to be part of
something bigger
#BrightonSEO

22. You need to find your Fish
#BrightonSEO

23. Unhappy Staff = Expensive
#BrightonSEO

24. I don’t think 100% remote
working is good for you
80% of Brits feel working from home has had a
negative impact on their mental health*
*Nuffield Health
#BrightonSEO

25. I don’t think 100% remote
working is good for you
81% of under-35s feared loneliness from long-
term home working**
Heightened levels of stress and anxiety among
younger workers**
**Chargifi
#BrightonSEO

26. The office is the people -
not the building
#BrightonSEO

27. Create a workspace to be fun and inspiring
#BrightonSEO

28. Life is too short not to have fun
Fun = happy team = increase productivity
#BrightonSEO

29. It’s helped us recruit
#BrightonSEO

30. It could be as simple as having PDPs
#BrightonSEO

31. No tolerance for the toxic
Don’t tolerate poor performance - encourage high expectations
#BrightonSEO

32. People Are Different
#BrightonSEO

33. Don’t be a lazy leader
#BrightonSEO

34. Be intentional
#BrightonSEO

35. Recommended reading:

36. Thank you
#BrightonSEO

37. How to rethink the traditional
SEO workspace to promote
team wellbeing and productivity
slideshare.net/varnmedia
linkedin.com/in/tomvaughton/
@VarnMedia
Tom Vaughton
Varn