The 10 most admired electronic security solution providers

™
JUNE 2018
www.insightssuccess.in
SECURITY
ELECTRONIC
SOLUTION PROVIDERS
10Most
admired
T
H
E
ACKTRONACKTRON
Abhay Ranjan
Founder
Offering the Most Advanced, Reliable
Security & Fire Safety Solutions
Company of the Month
Smart-I Electronics Systems
Ganpat Shinde
CEO & Founder

Editorial
Growing Security
Concerns a Major Factor
Contributing to the
Growth of Electronic
Security Solutions Market
Shweta Priyadarshini
Shweta Priyadarshini
ver the last few years, there has been a considerable rise in the
Ofrequency of security breaches and attacks. Incidences of
robbery, theft, shoplifting, and violent attacks are rising in
number. As a result, governments and large enterprises are increasingly
adopting electronic security products to curb such anti-social activities.
In addition, the federal government in the US has passed stringent
regulations to install electronic security products in hypermarkets,
hospitals, airports, railway stations, hotels, and malls. These regulations
aim to provide enhanced security to eliminate anti-social activities.
The increase in security concerns has led to an increase in demand for
sophisticated electronic security solutions. A recent study by independent
researchers estimated that the market size of the electronic security
industry to be around USD 220 Million in India, which is projected to
grow approximately at 40% per annum over the next three years. The
electronic security market in the US in 2006 was estimated to be about
$25 billion out of which the electronic home security market was about
$10bn. This clearly suggests that there is a large potential for home
security solutions to grow rapidly in India.
“In the age of smart technology, to match the pace of the smart cities,
need for smart security is of utmost signiﬁcance.”
The Indian surveillance market is witnessing immense growth from
sectors such as city surveillance, hospitality, airport security, BFSI, retail,
BPO, manufacturing, college campuses, infrastructure companies and
education. The government, in general, is the biggest segment in terms of
volume demand. The private sector also shows vast potential. About 87%
of surveillance needs are for commercial purpose, whereas 13% are for
residential.
The nation has emerged as one of the most promising markets for
electronic security systems in last six years. Amongst all electronic
security systems, video surveillance systems have captured key share of
the market pie. Video surveillance market in India has increased
tremendously in recent years on account of rising security concerns,
primarily related to terrorism threats and increasing crime rates.
Additionally, India’s video surveillance market is also driven by
increasing IT spending coupled with government initiatives.
The future of the India’s electronic security market is expected to be
promising on account of rapidly growing urban population, improved
residential, commercial and industrial construction and rising GDP of
India. The rising awareness about beneﬁts of the electronic security
equipment amongst the Tier-I, Tier-II, and Tier-III cities of the country
will encourage players in the electronic security market to expand their
centers across the potential markets in India.

Editor-in-Chief Pooja M. Bansal
Database Management Prashant
Technology Consultant Swapnil Patil
Circulation Manager Vivek
Research Analyst David
Business Development Executives
Divya, Tejaswini, Ashwini, Meera
Contributors
Savita, AshaArt Editor
Business Development Manager Akansha Garewal
Visualiser Poonam Mahajan
Marketing Manager Dhruv Apte
Picture Editor Alex Noel
Art & Design Director Amol Kamble
Co-designer Sapana Shinde
Managing Editor Rajarshi Chatterjee
Senior Editor Shraddha Deshpande
Bhavithiran Murugan, Abhijeet Kakade
Copyright © 2018 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or
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June, 2018
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™
Executive Editor Shweta Priyadarshani

Acktron
Offering the Most
Advanced, Reliable
Security & Fire
Safety Solutions
COVER STORY
38
CP PLUS:
Offering Effective
and Efﬁcient Security
Solutions
20
28
CONTENTS
INTERVIEW WITH INSIGHTS SUCCESS
Smart Talk
Smart Electronics
Securities Reshaping
Enterprise Security
22
ARTICLES
Zicom:
Pioneer of Electronic
Security in India
Editor’s Pick
Pivotal Considerations
for Developing the Effective
Electronic Security Systems
08

40
42
16
COMPANY OF THE MONTH
34
30
AVP Solutions
Embracing Technology
to Transform the Electronic
Security Industry in India
24
Howell Protection Systems
(I) Pvt Ltd
Touching New Horizons with
Safety & Security Solutions
Securens Systems
Pioneering e-Surveillance
with New Age IoT Technology
Senaxus Technologies
Delivering the Most Versatile
Power Management
and Security Solutions
Zebronics
A Leader in Advanced Internet
Protocol Surveillance Solutions
Smart-I Electronics Systems:
The Smartest Developer of
Electronics Security Systems

he electronic security industry is in the midst of a paradigm shift and technology is playing a key role in the
Tindustry’s development. With technology like Internet of Things and SaaS, the home security sector is
creating a demand, justifying the need of secured homes and offices. The Electronic Security service
providers are providing the customers with unique products combining off-the-shelf security products, like
surveillance cameras with internet, and enabling live feed for the customers. Suppliers are also focusing on end-to-
end offerings ranging from evaluating geography, installing security systems and softwares, as well as monitoring
support.
In Insights Success Magazine, we have introduced The 10 Most Admired Electronic Security Solution
Providers, in order to assist businesses to choose their right Electronic Security Providers. Assessing the scenario in
versatile perceptions our magazine has brought into light the companies, who have flaunted some excellent
Electronic Security Solution Providers. This examined list will lessen the search of organizations that have perfect
Electronic Security Solutions.
In this issue, we have specially featured Acktron Security System as a cover story. They are quite known for
providing a full spectrum of Technical Services for clients starting from concept design, provision of technical
manpower and equipment to complete project execution with maintenance cover.
We have listed AVP Security Solutions Pvt Ltd, a leading global provider of dynamic and comprehensive
automation and electronic security solutions across varied sectors. Howell Protection Systems (India) Pvt. Ltd
which is a Full-Service Systems Integrator of providing Security, Fire Life-Safety, IT and building automation
solutions to operate, industrial and institutional clients throughout India. Securens Systems is a new age Internet of
Things (IoT) company with a vision of being the largest provider of Electronic Surveillance services in India.
Senaxus Technologies offers a complete e2e (end-to-end) solutions in Power Management and Security Solutions.
Zebronics India Pvt Ltd is a brand for Multimedia Sound Systems, IT & Gaming Peripherals, Surveillance
Product, and Mobile & Lifestyle Accessories across India.
Also, we have Interview with Insights Success with CP Plus that offers a gamut of products and solutions to
meet the varied needs of its audience ranging from IP cameras, HD recorders, intrusion alarms, home automation,
which are able to successfully deliver integrated end-to-end security solutions and Zicom that has been on the
forefront of providing electronic security equipment to the whole of this nation with its presence in over 1023 cities.
Our in-house editors have come up with some adroitly written articles such as Smart Electronics Securities
Reshaping Enterprise Security and Pivotal Considerations for Developing the Effective Electronic Security
Systems.
So, flip through our magazine and explore interesting insights into the world of excellent Electronic Security
Solutions.
The 10 Most Admired Electronic Security
Solution Providers
10T
H
E
MOST
ADMIRED
ELECTRONIC
SECURITYSOLUTION PROVIDERS

Cover Story
Abhay Ranjan
Founder

ACKTRON
Offering the Most Advanced, Reliable
Security & Fire Safety Solutions
“We deploy a more
professional, less
risky way to execute
our client’s projects
“
10T
H
E
MOST
ADMIRED
ELECTRONIC

igitization is changing the terms of Technology
Dand is gaining the popularity day by day. Giants
companies are getting into the lifestyle of every
individual, gradually. The change in the cost of hardware
is going down and the software comes well packaged, with
options to choose and accordingly pricing is staggered.
With digitization, there has been a lot of value additions
and expediency, which will help the end user in the future,
to derive the maximum out of a system and get their value
for money.
On trending part, video content analysis has also advanced
the performance and response of the security control room.
Remote CCTV monitoring is a help for the residential
security, specifically for the working people, who can
monitor their home while away to work. Moreover, the
concept of BACnet over IP has simplified the BMS
installations with the flexibility of using third party
controllers and ending the OEM monopoly.
By knowing such picture, a True System Integration
Company, Acktron provides a full spectrum of Technical
Services for clients starting from concept design, provision
of technical manpower and equipment to complete project
execution with maintenance cover.
Since the start, Acktron has lived and functioned
throughout India and has a versatile team, one of who will
speak local languages and understand the law, culture, and
challenges of living and working throughout the region.
The company’s founders are former marketers and concept
developers of electronic security and fire protection
solution in the domestic as well as international markets.
Acktron has people on the ground in the majority of
locations all around the nation and access to experts who
will put the client’s issue first and manage it confidentially
and professionally. Acktron has been established to
provide optimum security and safety solution for the end
users.
An Astonishing Leader of Acktron
Abhay Ranjan, the Founder, heads the business
development of Acktron since 2002. He started the
company initially as a corporate consultancy and advisory
firm, in a span of two years, became a full-fledged system
integration company. Thereafter, Acktron has been moving
along with its valued clients, year by year.
Abhay has done the graduation in Electrical Engineering
and with over two decades of experience in Automation,
Security Management and Control Systems has been
involved with the design and selling of a number of
Integrated Solutions related to Industrial and Building
Automation.
With his immense international experience in the field of
security, Abhay has magnificently embarked on large
commercial and industrial projects, including key
involvement in integrated security design of high profile
projects on Airport Security, Metro Rail Security and
Highways apart from security system design for corporates
and premium residential townships.
His vision of merging technology with creativity was
instrumental in making his presence in the industry a
multi-faceted and a reliable person when it comes to
specialized Integrated Security System design.
““
We enjoy being
the most Preferred
Provider of Total
Security Solution

Because of his belief in the team, Acktron would not have
been where it is today. The company’s supporting pillars
are seasoned professionals from the industry. Rahul
Pandya heads Operations, Myman Barkataki heads
Technical Support and Roopak Gupta has taken on the
challenge of Innovative Technology Solutions.
Remarkable Services with Applicable Solutions
Acktron primarily offers a reliable, high-quality security
and fire safety products for business houses, retail,
hospitality and residential market. Their valued clients
know that working with Acktron is a more professional,
less risky way to execute their projects even than working
completely in-house with their own people. Acktron, in
return, maintains financial balance, charging a reasonable
value for its services, and deliver a higher value to its
clients.
The company has pride in joining hands with premium
brands in the industry to represent the role of solution
partner in Security, Safety, and Building Automation
Technologies. They know, Society is changing, technology
is evolving and cost pressures are driving further changes.
Only those who can predict, shape and then master this
change will satisfy the client requirements and thereby
secure valuable business for many years to come.
With the knowledge of an international company, Acktron
does extremely close coordination with their clients. They
offer point to joint solutions which meet the price
expectations and requirements and keep costs to absolute
optimum, whilst delivering the results. Acktron has the
power of turning technology into intelligent solutions and
combine these with client-oriented service. Their team is
utilizing the accumulated knowledge of an international
corporation in an innovative manner while ensuring high
performance and low costs.
While partnering with market leader OEMs in their
respective fields, they offer the brands, which are familiar
to their clients and which are tried, tested and proven in
the Indian working environment for several years. What is
more, this special partnership guarantees that the projects,
small and large, are in knowledgeable, secure and reliable
hands. The client gets best of both worlds, brand assurance
of the OEM and service response from Acktron.
The company is mainly specialized in following Services
and Solutions:
•Specialized Systems
Face Recognition, Key Management Solutions, Command
and Control, Smart Homes Integration, IT Networking
•Access Control System
Smart Card Technology, Biometrics Technology, RFID
•Close Circuit TV System
IP Camera System, Video Content Analysis, Deep
Learning
•Perimeter Protection System
Fibre Optic Sensor Cable System, Buried Cable System
We believe in
offering branded
quality products,
backed by our
quality service
““

•Fire Protection System
Fire Detection and Alarm System, Very Early Smoke
Detection and Aspiration System (VESDA), Clean Agent
Automatic Fire Extinguishing System
•Building Management System
HVAC Monitoring and Control, Power and Energy
Management, Lighting Control, Integration
•Service Support
Extended Warranty, Preventive AMC, Comprehensive
AMC and On-site deployment for 24 x 7 operations
At Acktron, they have believed in offering branded quality
products, backed by their quality service. Acktron take
projects which they can
handle professionally by
their team. This is one
reason, why their clients
prefer them over others.
We don’t want to
struggle to be the largest
or number one security
company, but rather put
in efforts to keep our
limited clients, who have
invested their trust in us,
happy and satisfied. -
Abhay asserts.
Converting Challenges into Opportunities
Lack of knowledge amongst new entrants to the security
industry: Due to improper understanding of the subject,
this has resulted in increased number of incomplete
projects and in turn increased mistrust with the clientele.
The security industry has seen a boom in the past decade.
This has attracted a number of new players ranging from a
startup to well established IT giants, to explore the security
industry. With big companies under quoting several
projects and few eventually closing down as well, the
pricing equation has been disturbed. Startups, with lack of
knowledge on security systems, at times, fail to understand
the client's requirement and miss out items while quoting a
project. Though in several instances they succeed in
getting the orders then, the project rarely sees a closure.
Whether it is government organization or corporates, the
biggest challenge is that they all want the best solution at
the lowest cost. Since security comes last on the chart, the
leftover funds are only to be utilized and still expect the
best to be delivered.
Acktron faithfully ponders that training is an investment;
the majority of the short term players feel that as an
expense and take a shorter route of experimenting on
projects, at the client's expense. Once a bad example is set,
it creates a problem for all on future projects, with the
client getting over cautious and withholding payments for
the extra-long duration.
With the technological advancement, the product models
get obsolete in a very
short span of time.
This is yet another
challenge that they as a
service provider face
while supporting a
project. The short-lived
products are a cheap
and attractive option
for most of the
newcomers in the
industry. It is only at a
later stage the end
clients realize that
those options come out
to be more expensive, when the entire system needs a
replacement.
Acktron have tried with their experience to narrow down
on the OEMs who have the past record of supporting their
products for a longer duration. Though they charge a
premium, the better part is that the client installation is
well supported and the site operations are undisturbed.
Diverse Kinds of Strategic Approaches to Stratify
Clients Requirement
Flexible approach and timely deliveries are prime concern
for Acktron and they are doing it magnificently. Presently,
they are doing a project with their satisfied end client who
wants Acktron to be there.
Acktron is a team of committed
professionals from the Security
& Safety industry with a
common aim of offering service
to the satisfaction of end user
“ “

Almost all their clients are well-known brands in India and
globally, and Acktron are fortunate to serve them. They
believe in working as partners rather than in a client-
vendor relation and hence, their flexible approach helps
them easily tune with the systems and policies of their
esteemed clientele. Whether small size or a large project,
each client account gets personalized attention. While
these may appear to be add-ons to the work for them, it is
very well appreciated by their clients and provides them a
high level of trust and contentment.
At Acktron, they never claim to be the perfect
organization, but they do seriously act upon any escalation
that comes from their clients and try to get the resolution
at the earliest possible time.
Acktron have worked on several projects, so far, the most
satisfactory experience was on a project of Bharti Realty,
in Aerocity, New Delhi. Aerocity is a campus developed in
the close vicinity of IGI Airport, New Delhi and has
commercial buildings and star hotels. Due to its proximity
to the airport, this campus is governed by strict security
norms and each building requires a NOC from the law
enforcement agencies before the building can be made
operational. There are two independent bodies which do
the due diligence, Bureau of Civil Aviation Security
(BCAS) and Special Security Committee, comprising of
mainly senior officers from Delhi Police and IB.
There are broad guidelines that need to be followed and
security arrangements to be done to comply with them.
And there was no concession allowed from either of the
two agencies. Either comply 100% or don’t operate the
building. This was an experience, where security had its
own budget and for the first time in India, a building
needed NOC for security clearance.
Worldmark-2 was the first building, for which Acktron
was awarded the order for implementing the required
security arrangements. They had signed an undertaking to
assure the client that no matter what it takes, they will
ensure a smooth handover of the project after getting them
through the inspection process.
Acktron had put in all their resources and got excellent
support from their resources for out of the way expedited
deliveries. Their operations team has worked day and
night to complete the work in time.
For Acktron, it was one of the most stringent trials that
were being done, but their team was enjoying the
experience and answering confidently to the queries raised
by the inspection team. The visiting team went away after
the inspection and the message was received after 48 hours
that the approval has been granted by the visiting team.
Also, their client was extremely happy with the outcome.
Acktron has rewarded by the client with the award of two
more projects of Worldmark-1 and Wordmark-3, in the
same Aerocity campus
Future Developments
Presently, Acktron is working on technological
advancements of facial recognition system and AI
(Artificial Intelligence), specific to security applications.
Already investments have been made by the company on
the subject, in terms of dedicated manpower, training,
infrastructure and client awareness.
They believe that this is an excellent tool for the law
enforcement agencies to assist them in narrowing down
from a list of millions of suspects on a live or recorded
CCTV footage. Though there has been a significant
achievement in face recognition technologies, there much
more which is needed to achieve the higher level of
accuracy in a more practical environment.
They are trying to work mutually with the global leaders
in face recognition engine and customizes as per the
Indian conditions and requirement. Face recognition
system has already found a place in almost all the smart
city surveillance tenders, though, by the time it is actually
implemented, much more improvements will be seen in
the near future.
With an established base of the company in the security
industry and keeping in sync with the management
theories, Acktron is diversifying themselves. They have
plans to introduce defense-grade security equipment, with
the intent to serve the forces of the country. So, they are
now working on numerous products which can be offered
for the defense forces, which have extremely limited
suppliers or service providers, considering the high level
of qualification and specialization required. This will
indeed take some time and hence the company’s
preparation has already started.

Management BriefCompany Name
Actron Security System
acktron.com
Abhay Ranjan
Founder
Acktron provides a full spectrum of Technical Services for
clients starting from concept design, provision of technical
manpower and equipment to complete project execution with
maintenance cover.
AVP Solutions
avpsolutions.net
Ajitabh Puri
Founder & CEO
AVP Solutions is a leading global provider of dynamic and
comprehensive automation and electronic security solutions
across varied sectors.
Raman Sharma
MD
Howell Protection Systems
(India), Pvt. Ltd
howell.co.in
Syed Ishtiyaq Ahmed
General Manager
Howell is a Full-Service Systems Integrator of providing
Security, Fire Life-Safety, IT and building automation solutions
to operate, industrial and institutional clients throughout India.
Securens Systems
Pvt. Ltd
securens.in
Sunil R. Udupa
Managing Director
Securens Systems is a new age Internet of Things (IoT)
company with a vision of being the largest provider of
Electronic Surveillance services in India.
Senaxus Technologies
senaxus.in
Vikas Owdhbal
Rajesh Kumar Budia
Co-founder & Director
Senaxus Technologies offers a complete e2e (end-to-end)
solutions in Power Management and Security Solutions.
Smart-i Electronics
Systems Pvt Ltd
smartisystems.com
Ganpat Shinde
Director & founder
Smart-i Electronics Systems Pvt. Ltd. is an ISO 9001:2008
Company engaged in development, manufacturing, marketing
and distribution of end-to-end ‘Access Control, Time
Attendance & Security’ solutions.
Tenon
tenonworld.com
Manjit Rajain
Executive Chairman
Zebronics India
Pvt Ltd
zebronics.com
Sandeep Doshi
Director
Zebronics is an brand for Multimedia Sound Systems, IT &
Gaming Peripherals, Surveillance Product, and Mobile &
Lifestyle Accessories across India.
CAME is enacting a development based on new ways of
understanding the world of automation, based on the laws of
Human Automation, which outline a new quality of life
designed for people because it is made up of people.
The Tenon group is a trusted source for a wide range of security and facilities
management services. With a wealth of experience and support strengthening
our name, we are world class providers of genuine solutions in this ﬁeld. Our
organisation creates secure and efﬁcient work environments for our clientele,
some of the largest and most respected blue-chip and home-grown companies
in both private and public sectors worldwide.
Intellicon
intellicon.com
Sameer Parekh
MD
Intellicon, an integrated technology solutions company
functioning in the Enterprise Communication and Information
Technology domains, is today regarded as an ideal partner for
organizations looking at Transformational IT solutions.
10T
H
E
MOST
ADMIRED
ELECTRONIC
CAME INDIAAUTOMATION
SOLUTIONS PVT LTD
came.com

Driving Indigenous Innovations in Electronics Security Systems
S
mart-i Electronics Systems Pvt Ltd, a company based
in Mumbai, has been engaged in the Development,
Manufacturing and Marketing of Electronics
Security Systems in the B2B Market in India for the past 12
years. With a special focus on physical access control and
integrated security systems as two key product verticals for
end-to-end specialised solutions, Smart-i caters to various
sectors such as BFSI, Pharmaceuticals, Datacenters,
Retail/Warehousing and further extends its focus towards
Education, Corporates and Government.
Smart-i is a frontrunner among the leading brands in its
domain that designs and manufactures its products in India
right from its inception. Thus proudly championing, the
“Make in India” initiative. To consolidate this leadership,
Smart-i Group has taken a step ahead and setup its own
E-surveillance Command and Control Room in Pune under
the brand name ‘iAM - Integrated Active Monitoring Pvt
Ltd’, which provides monitoring services to multiple
sectors and Smart-i Channel partners who essentially
provide it to their end customers as per their needs.
Leader Holding the Reins
Ganpat Shinde, Director and Founder of Smart-i, has
done B.E in Industrial Electronics from Mumbai University
and is actively involved in the development of various
industrial electronic products. From 1995 onwards—the
year ZICOM Electronic Security Systems Ltd. was
founded, Mr. Shinde became a part of ZICOM Team, one of
the ﬁrst Indian Electronic Security product development
and manufacturing companies in India.
In 2000, Mr. Shinde formed an independent company to
manufacture Access Control products for ZICOM, which
subsequently evolved in 2006 as Smart-i Electronics
Systems Pvt. Ltd. with in-house product development and
manufacturing setup to serve the entire Security System
Integration industry. In Smart-i, Shinde spearheads the
strategic leadership with a focus on key accounts, product
management, marketing, business development, team
management as well as sales and business policy.
While Mr. Shinde actively takes charge of business
activities within Smart-i, Pankaj Zanwar holds the
responsibility as the Technical Director, consequently
being the core brain after every product innovation in
Smart-i. A thorough Versatilist & Technocrat, Pankaj
Zanwar is also the Founder/CEO of iAM Pvt. Ltd., the
service-oriented group company, of which Mr. Shinde is
also the Director.
Transforms Trials into Triumphs
Being for almost 20 years in the Electronic Security
industry, the management of Smart-i is well versed with the
tasks and mitigation plans to convert challenges into
opportunities. Although the industry is heavily dependent
on imports, since security is a solution driven industry and
not product driven, Indian manufacturers have good
opportunities to capture the market share. Smart-i has taken
lead with this strategy by providing relevant solutions to
high demand sectors such as BFSI, Pharmaceuticals,
Datacentre and Retail. “There is still a very high market
potential, which has remained untapped for innovative
solutions due to lack of awareness among the end users”,
opines Mr. Shinde.
A ‘Make in India’ Company
Indigenously developed solutions and a ‘Make in India’
company since its inception, Smart-i has served the
JUNE 2018|
™
16

customers better than its competitors. The company holds a
competitive edge over others, which is highly ‘import
dependent’. Strong domain knowledge generated over the
years gives Smart-i the power to develop advanced
solutions at the right time that suits the Indian Security
diaspora. Entry into Security Monitoring services is one of
such initiatives that will give the group an early lead into
growing services business in Security Market.
A Tale to Tell
Smart-i has myriad of experiences to share with its peers.
However, the service it provided to Alkem stands as the
most promising endeavour taken so far. Alkem in
Pharmaceutical is using Smart-i solutions for their
warehouses, factories and server rooms for many years.
With the addition of monitoring services, it is now having a
more holistic experience, as Alkem’s critical facilities are
now being monitored 24x7 for any security and safety
threats. IndusInd Bank, ICICI, HDFC, Crisil and many
others have consulted Smart-i as the OEM to select right
solutions for their upcoming facilities. This implies their
trust in Smart-i Brand. Vertiv (Formerly Emerson) trusted
Smart-i and got developed a unique security solution for its
new Datacenter Rack product.
Tailored for Indian Continent
Indigenous innovation and ‘Make in India’ are the two
major paths Smart-i Group has adopted from the beginning
and is continuing to strengthen the same. Security needs of
each continent are different. While following the global
guidelines of standardization on product level, the solution
needs are going to be customized for Indian continent that
is where precisely Smart-i is going to make difference in
the future.
Smart-i has setup a state-of-the-art R&D centre at
Electronic Estate in Pune. Smart-i is expanding its
manufacturing capacity with an addition of 15,000 sq. feet
of manufacturing setup at Bhumi World, Pimplas, Thane,
which is an infrastructure project under ‘Make in India’
initiative—a smart Industrial Complex supported by
Maharashtra Government. iAM (Integrated Active
Monitoring Pvt. Ltd.) has setup a high-tech 24x7
monitoring services Command and Control Room at
Electronic Estate in Pune. With the renewed infrastructure
expansion and quality workforce, Smart-i will make deeper
inroads in the electronic security market.
Turn Customer Input into Innovation
“We are proud of our methodology for capturing customer
Customers teach
you everything, we
have to just listen
to them carefully
““
Ganpat Shinde
Director & Founder
Company of the Month
JUNE 2018| 17
™

Our strong domain
knowledge gives us
the power to develop
advanced solutions
at right time“
“
input that focuses on outcomes, which has objectively
contributed to our majority success”, says Mr. Shinde.
Mary Barra, the CEO of General Motors has said once,
“My metric for success can be summed up in one phrase:
earn customers for life.” Mr. Shinde adds, “What we have
understood is that customers teach you everything, we have
to just listen to them carefully, both what they intend to say
and what they don’t. Focusing on innovations that will help
customers address their concern areas and make them free
to focus on their core Business is what Smart-i believes and
strongly adheres to”.
Trend and Future
Security is not just all about products but it is about services
too. Providing precise event-based information is going to
be the future of Electronic Security and that is the
undercurrent trend in the Electronic Security Market. The
industry is maturing from security & surveillance products
sector to solutions industry with heavy stress on providing
business intelligence. No one can ignore the emerging
government intervention for implementing stringent safety
systems in public infrastructures. Also ‘Make in India’
drive with M-SIPs are incentivizing domestic electronics
manufacturing industries.
Smart-i and iAM (Integrated Monitoring services) together
are gearing up to provide both security products and
services to Indian market. By achieving the synergies of
iAM’s services & Smart-i’s rich product portfolio, the
customers can expect the best business efficiency that will
free them from the hassles and help increase profitability.
With the emergence of IoT & continuous software
evolution in the hindsight, Smart-i has understood the trend
that the enterprises will be keener on investing in solutions
that can finely integrate and communicate with each other,
thus providing an ease of operations and essential
scalability. The unique need for industry-specific solutions
has enabled Smart-i to identify, weave and develop
solutions coherent to the specific business security needs of
that particular industry.
Pankaj Zanwar
Technical Director
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CP PLUS:
Offering
Effective
and Efficient
Security
Solutions
variety of factors can prompt a
Asecurity-site survey, including new
construction, the start of a new
operation within an institutional or
commercial facility, or a response to threats.
Regardless of the primary instigating factor,
the main purpose of a site survey is to
ensure the organization’s existing security
program adequately protects the
organization’s assets.
In an interview with Insights Success, Mr.
Aditya Khemka, founder of CP PLUS has
given some insightful answers highlighting
the inﬂuences made by his company to take
Electronic security assets to an innovative
level.
• Kindly elaborate about your
products/services.
CP PLUS offers a gamut of products and
solutions to meet the varied needs of its
audience ranging from IP cameras, HD
recorders, intrusion alarms, home
automation, video walls, multi apartments
video door phones, storage servers,
encoders, time & attendance solutions,
digital locks and accessories, which are able
to successfully deliver integrated end-to-end
security solutions (from the camera to the
control room).
• About the (CEO/ Founder) & his
responsibilities?
Mr. Aditya Khemka founded CP PLUS as a
part of the Aditya Group in 2007. Having
more than two decades of experience in
diverse industries, Mr. Khemka specializes
in conceptualizing best-suited solutions for
any corporate or public entity. He is a
trusted advisor and is a pioneer in
introducing future technologies to the Indian
market.
In his role, he has contributed signiﬁcantly
to its growth, both in terms of size and
capabilities. With extensive experience in
Channel relationship management, he
introduced security & surveillance business
unit in 2007.
Aditya Khemka
Founder
JUNE 2018|
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Upar
wala
sab
dekh
raha
hai
In ten years, CP PLUS has achieved
leadership in security & surveillance
industry. He played an instrumental
role in building video surveillance
security market in India. Under his
leadership, CP PLUS has been honored
and acclaimed as ‘India’s No.1
Security brand’ with its 45 branches
and 600+ sales and technical
professionals and 6500+ channel
partners across the country.
• What are the major challenges or
opportunities CP PLUS is facing at
the moment?
The security industry lacks government
policies to ensure standardization and
the infrastructural support and
framework. There is also a significant
lack of knowledge and awareness
about security and surveillance which
needs to be addressed. Cyber security
further adds to the apprehension in
adoption of such technologies thereby
warranting measures to secure the data
generated.
However, the security market in India
has immense scope and opportunities.
With effective customer training,
education, and feedback mechanism in
place, security solutions are both
accessible and affordable today.
• What are the key ingredients that
make your CP PLUS a better option
than others?
We are a customer oriented brand. Our
approach has always been to address
the customer’s needs and pain points,
provide consistent support, and create a
portfolio that is up to date with the
latest technology. Be it our products,
solutions, service, or support, we
always strive to bringing value and
influencing lives in a positive way.
• Kindly brief us about the most
satisfactory experience with a client.
What kind of game-changing
next level. These are the next
generation surveillance solutions that
will offer a host of intelligent
capabilities such as face recognition
with the ability to map age and
behavior of people using deep learning
and more.
• What are the values and factors
that you attribute your success to?
Also, if possible suggest one quote
which adorns your CP PLUS very
well.
We are a customer oriented brand. We
have always kept the needs of our
customer at the center of all our
strategies. Be it our products, solutions,
service, or support, we always strive to
bringing value and influencing lives in
a positive way.
• What are the current trends in the
Electronic Security?
Integrated solutions are the way
forward. With the Internet of Things
(IoT) coming into the picture, it’s all
about integrating systems and solutions
for seamless functioning and enhanced
user experience. Also facilitating
efficient and effective use of resources
and enabling analysis and decision
making is the increasing use of
analytics. Robotics is yet another trend
that is shaping the next generation
digital solutions, where human
involvement in a job is drastically
being reduced. Lastly, cloud storage
which is also revolutionizing storage
and big data.
• What are the future advancements
of the company and how the
company is prepared for it?
There’s a lot happening at the AI and
deep learning front; we believe AI and
deep learning will play a great role in
the future. Therefore, our new products
and solutions will now be much more
comprehensive with AI and IoT.
services have you provided them?
There are many such client stories and
each of them is as important and
valuable for us. At CP PLUS, we
ensure that client needs are always kept
on top of the priority list.
Requirements are carefully screened
and comprehensive solutions provided,
which seamlessly integrate with other
allied systems such as alarm systems,
fire protection systems, access control
systems so as to deliver a complete
security ecosystem.
• What is the most significant thing
the CP PLUS is working on right
now, and how are you making it
happen?
CP PLUS has always been ahead of the
competition with its constant efforts in
developing innovative technologies in
surveillance. Right now, were working
on IoT and AI based products and
solutions that take surveillance to the
“
“
Interview with Insights Success
JUNE 2018| 21
™

SMARTELECTRONICS
SECURITIES
ENTERPRISE
SECURITY
Reshaping
Every entity, irrespective of big or small, does require a
secure system in order to prevent the breaches.
Commercially, security has always been considered as the
most prior aspects. Various technologies have proved itself as supportive
element in security for residential as well as for an enterprise use. These technologies
are upgrading consistently as per security concepts required by an enterprise.
Accordingly, implementation of such technologies by the enterprises has been increased since past few
years.
Today’s scenario has accepted the concept of technological disruption, thus, it has become sort of mandatory for the
enterprises to adapt and implement the updated technologies with their systems. While, there are certain new amenities
which are more often compatible with security devices which are been utilized by various enterprises.
An outlook of advancements in SES
Technological disruption did open up the gates for the enterprises such that, an enterprise can be introduced and adapt the
new technological upgradations simultaneously. Such advancements for the betterment of security processes are presented
below;
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Utilizing Cloud Networking to its Best
Cloud technology is been widely used in a main-stream
cybersecurity system, but, it has also been considered to be
used in electronic security. Implementing such technology
will help the enterprise to store acquired data from safety
cameras and other security devices directly to cloud
storages. These devices are linked to the server which
establishes a connection with cloud storages controlled by
central system; this helps an enterprise to reduce the cost
required for on-site storages. Apart from this, cloud
networking is also utilized as it provides a portable data
transfer from one network to another. This chain of
networking helps an enterprise to secure the data
transmission easily and in a compact form. There are many
electronic security service providers in the market, which
provide promising services to an enterprise. Whereas some
large enterprise prefers to form their own system which
look out on the security, this self-establishing process can
be expensive and might affect the revenue of an enterprise.
Thus, hiring a smart electronic service provider will always
be a better option, as it reduces the burden from the
shoulders of an enterprise.
Biometrics—from fictional to reality
Some decades back, implementing biometrics in real-time
was just an idea; but today, some of its applications are seen
in various enterprises. It has proved itself to be the more
secure way to use rather than to follow up the traditional
way of remembering pins and passwords for various
logged-in systems. Implementing biometrics in security will
reduce the possibilities of hacking in to the system of an
enterprise. Biometrics such as finger-prints, retina-scanner,
voice-recognition and facial recognition are the most
commonly used features in enterprises. Whereas, certain
types of biometrics like heat-signature indicators, DNA-
verification and key-strokes are yet to be implemented in
enterprises. Still, there are various smart electronic security
service providers which allow enterprises to implement
such technologies for the security processes. Apart from
that, involving biometrics in security will give out more
accuracy in systems in order to prevent breaching, if
happens.
Assigning drones for a new role
Enterprises are mostly facing a common problem of false
alarm, which has been causing loss of valuable time and
assets. To reduce such losses, enterprises are implementing
the use of drones to investigate the situation of false alarm
before taking an action on it. If an enterprise experiences
some suspicious activities then, it can be investigated by
sending a drone to check the reason behind the alarm set
off. With such drone technology, an enterprise can
determine whether the alarm set off was caused due to
break-in attempt or due to some natural activity. If it's a
break-in attempt then, it will get much easier for the
security forces to get prepared for the known activity.
Drones can be used in various enterprises such as
manufacturing industries, agro-oriented industries, oil
corporations, software companies and also for military
processes.
Conceptual Deep Learning
Many science-fictional movies have raised the hopes for an
AI system which has a capability to regulate all the
processes in an enterprise, including security. Such days are
not so far, many software companies are working on AI
system which will be able to learn new programs directly
from the cloud. Artificial intelligence is deep ocean of
knowledge with numerous possibilities where, deep
learning plays an essential role in its development.
Considering an enterprise which is totally embedded with
an AI, has its own benefits; such as having one system will
not only reduce the loss of assets but also ease-up the
processes in an enterprise. Along with that, an AI system
can itself indicate any security breaches and tries to resolve
it by collecting informative commands from the cloud.
Thus, implementing AI in an enterprise-security will benefit
in every possible way.
Soon, the future of enterprise-security will lie on such
described advance amenities for the better good.
Nowadays, it has been much easier to implement such
features just by hiring SES providers. Hopefully, in future,
the software companies come up with new more advanced
technologies to provide the perfect system to an enterprise-
security.
Smart Talk
JUNE 2018| 23
™

he Indian electronic security market is witnessing a
Tplethora of developments in the recent years.
Earlier, the scope of security and surveillance sector
was limited; however with evolving technology, it has
metamorphosed into a solution industry. Industry giants are
making strong efforts to generate awareness about the
evolving technologies and quality standards. This solution-
centric approach has motivated the businesses all across and
players continue to explore innovative ideas to reach new
heights.
One such influential name in the field of electronic security
market is AVP Solutions. Incepted in 2003, AVP Solutions
is an ISO 9001 2008 certified company based at New Delhi,
India. The company has been providing dynamic and
comprehensive automation and security solutions across
varied sectors. They have a PAN – India presence,
alongside serving global clients situated in countries like
UK, Singapore, UAE, Hong Kong, Kenya, Nepal, and Sri
Lanka. AVP Solutions is a leading solution providers for
low voltage products such as CCTV, Fire Access, PA, Wi-
Fi, Wimax, Access Control, Vesda, and Fire Suppression
system to name a few. Their USP is to combine multiple
technologies of different verticals to create seamless and
innovative solutions.
Expanding AVP Solutions to New Heights
The guiding force who laid the foundation of this eminent
company is Mr. Ajitabh Puri. He is the CEO and Founder
of AVP Solutions. His experience across multiple
industries, sectors and segments has helped him to evolve
as a successful entrepreneur. Three attributes which makes
him a true business leader – pragmatic, innovative, and
AVP Solutions :
Embracing Technology to Transform
the Electronic Security Industry in India
multi-talented. As the pioneers of ‘Home Automation’ in
India, he truly represents the next generation of dynamic
leaders. His innovative mindset has assisted him to grow as
an individual as well as in undertaking key business
decisions which made a positive impact on the business.
Ajitabh’s business acumen in offering innovative solutions
that are result oriented, cost effective and time-driven is
unmatched in the industry. His diverse experience and
expertise in the field of engineering, construction and
integration has helped AVP Solutions to climb new heights.
A Paradigm shift in the Electronic Security Industry
AVP Solutions has changed the outlook of electronic
security industry by embracing technologies and innovative
ideas. In 2015, AVP was awarded the distributorship for
‘FLIR/DVTEL’ which is one of the top renowned global
brands for security surveillance. Their surveillance products
are a complete solution rather than just products.
Integrating the right product along with service is what
making the clients happier. The access control equipment’s
are designed to eliminate the risk of unauthorized access
and potential loss of property. Solutions like voice
recognition, eye recognition, and keyless entry with codes
or fingerprint are centrally controlled with full data logging
and 24x7 services. AVP Solutions is helping in powering
residential and commercial establishments with sustainable
resources using diverse renewable energy like wind, water,
solar and thermal power. It’s the best answer to save energy
and develop a clean ecosystem. Conserving energy and
controlling a house, hotel, or even a business area using
‘Automation’ technology is simplifying the way to live.
Providing Wi-Fi access solutions like ‘Enterprise Wi-Fi’
and ‘Wi-Max’ is just another example of their technical
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Technology is part
of our DNA and
we understand the
difference between
selling a product and
offering a solution
Ajitabh Puri
Founder and CEO
“supremacy over their competitors.
AVP is a pioneer in introducing
technologies like ‘LED fixture and
Strip Dimming’, ‘Unified Monitoring
for IP & Analogue CCTV’ with their
own dedicated hardware and much
more.
Their rich experience has assisted
them to get associated with reputed
clients across the globe. Top brands
like Vodafone, Richemont, Hero
Motocorp, WHsmith, INDUSLAND
BANK and Larsen & Toubro and
others along with the embassies of
multiple countries have partnered
with AVP Solutions. Majority of the
clients have a PAN India presence
and delivering innovative solutions
was a challenge which AVP has
managed diligently. These clients
prefer to be associated with a mature
and responsible solution provider
instead of resellers. AVP is catering to
clients from various sectors - high net
individuals, hotels, malls,
Government institutions, industrial
manufacturing plants, and lot many
more. Catering to the wide range of
clients showcases the credibility and
market presence of AVP Solutions.
Showcasing their Technical
Competency – A Case Study
ColdEX is India’s premier cold chain
company, catering to supply chain
requirements across the country.
Operating at low temperature and
monitoring to prevent pilferage was a
major concern for the company. AVP
came up with an innovative platform
by implementing surveillance solutions
at extreme temperatures. Using a
robust network, AVP installed an
effective system which could track
every activity. Additionally, AVP’s
wholesome service promise also
helped ColdEX in implementing this
solution for their premises. This was a
major boost for AVP solutions which
fuelled their confidence to move ahead.
Since 2013, AVP cameras are
performing at upto minus thirty degree
temperatures without any issues or
technical glitch. The continued
partnership with ColdEX is quite
relevant and valuable for AVP.
Challenges and Current Trends in
the Industry
AVP’s biggest challenge came from
the occasional non-serious players
who shift businesses and hamper the
reputation of the industry. The
ultimate sufferer is the client as they
lose out their time and money. Clients
are the biggest assets of AVP and
hence they make sure they deliver a
complete solution to them.
Future Prospective
Continual improvement and
embracing cutting-edge technology
keeps AVP Solutions ahead in the
market. AVP Solutions hold a positive
outlook of the future. AVP is about to
launch ‘Artificial Intelligence’ enabled
security products. The AI powered
security systems will also offer peace
of mind as technology is trained to
always be on the alert! AVP is also
launching ‘Video Monitoring Service’
wherein AVP will ensure the safety of
the assets and do the needful in case of
any mishap. Their ultimate objective
is to be the supreme leader in
providing electronic security solutions
and make their presence felt even into
the unchartered territory.
JUNE 2018| 25
™

Omnichannel Agent
and Customer
Engagement Solutions
Simplify and personalize the customer experience,
empower agents and achieve business success
with one workspace for all channel interactions,
application integrations, and CX reporting.

The Indian security industry, which primarily
comprised of man-guarding, is now witnessing a
shift towards cash management and electronic
surveillance. Growing urbanization, coupled with retail
boom and increased concerns regarding security of men,
money and material has led to the rise of organisation under
the umbrella of private security segment in India.
Zicom has been on the forefront of providing electronic
security equipment to the whole of this nation with its
presence in over 1023 cities. And, now with the footprints
in five different countries and over including the distant
Brazil as an emerging Indian MNC, it has pioneered a
number of new concepts. “Security that never sleeps”
In an interview with Insights Success, Pramoud Rao,
Founder of Zicom gave some insightful answers
highlighting the influences made by his company to take
electronic security programs to a new level.
1. Being a renowned name in the industry and an
extraordinary service provider in the Security sector, we
would be delighted to hear about your innovative
products and services.
Zicom has two businesses, the product-business and
services-business. In the product businesses, we distribute
product to our channel partners and the products are CCTV,
Access Control, fire alarm, Bug alarm. We have another
business in which we provide services under Zicom SAAs.
Our services are mainly under Iot Space. The journey of
securing lives began in 1994 for Zicom. With years of
expertise and experience, Zicom etched a name for itself in
the field of Electronic Security Surveillance in India. Over
the last two decades, Zicom has expanded its reach to 5
countries, 1023 cities, and over a million happy customers,
with an annual turnover of 926 crores.
2. In short, kindly tell us about yourself and how you
managed to establish Zicom?
As the Managing Director for Zicom, I lead the
innovation and strategic business to establish the name
Zicom synonymous with electronic security. Using my
entire 22 years of business experience, I oversee the growth
of Zicom in all aspects. Be it finance, business
development, admin or marketing, I’d like to be involved in
the crucial business operations. I’d like to approach
problems head on and solve them methodically, and there
are times when I often think of out of the box solutions. My
approach towards work involves inspiring people to push
their limits and think in ways that are innovative and
pioneering.
Around ‘95 when the liberalization and globalization wave
was sweeping the country, we entered in the security based
business as it was very promising. But we suddenly found
ourselves confronting hard facts — the security device
industry was virtually non-existent. We barely had the
finances to keep afloat — spending on branding was a
distant dream. We didn’t have deep pockets and decided to
raise money via the IPO route. Also the credibility of a
public limited company is much greater than a promoter led
company.
3. What are the major challenges or opportunities that
the company has faced in its years of establishment to be
a pioneer?
The market is growing at an exponential rate and Zicom
being a market leader. It’s a new age and, being in the IoT
ZicomPioneer of Electronic Security in India
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space-- being in the IoT space it has got a use, unfortunately
for us, because we are in the business of B2B.
We are also in the business of business to business to
consumer. Therefore, the market offers a huge potential, to-
- we have opportunities across enterprise, across housing
societies, across education institutes, and across homes.
4. What are the ingredients that make Zicom Electronic
Security Systems a better option than others?
There are a total of three basic reasons. First, we are the
oldest brand in the security business. We started our
business in 1995, so it’s the oldest brand. Secondly, we
have a presence today in more than one thousand one
hundred cities. And lastly, we are having products and
services bundled.
5. Kindly brief us about the most satisfactory experience
with a client. What kind of game-changing services have
you provided them?
Zicom has provided virtual security guard and eliminated
the need of security guards to monitor/watch the premises
of atm banks. Instead of spending 30-40 thousand rupees on
security guards we had provided them a better version of
electronic security. And we are very happy to say, the bank
started liking the model. Today, we have many banks that
have replaced manpower security with electronic security.
And we have saved more than 90% of the security cost.
6. What is the most signiﬁcant thing that you are
working on right now and how will you make it happen
We have a new service launched and it is called
StreetSmart, a new vehicle passenger safety solution from
Zicom. StreetSmart comes with Accident SOS Alert that
sends an alert sent to emergency contacts in case of an
accident. In the most isolated areas also, its Roadside
Assistance, connects user to the ZICOM Command Centre
which is available 24/7 and 365 days of the year, in case of
a breakdown. This center which is one of the best of its kind
is well-equipped to provide a user real-time assistance
anytime, anywhere.
As StreetSmart follows a preventive approach towards
safety, its Rash Driving Alert senses the speed over a pre-
determined speed limit and sends a rash driving alert to the
user to prevent any chance of an accident. Air Conditioner
Alert, GPS tracking, Towing Alert all help the users.
Additional features such as Car Diagnostics, Performance
and Trip Log and Fuel Efﬁciency Report are also the
attractions of the StreetSmart.
“Aab GPS chodo, VPS Lagao”
7. What are the values and factors that attribute to your
success in the Electronic Security?
Being in the business for last 25 years, Zicom is the most
trusted brand and has a million customers. We have
achieved the trust of customers for Zicom which is the
biggest attribute towards the success of Zicom.
8. What are the future advancements of the company
and how the company is prepared for it?
The future advancements of the company will be in the
areas of IoT where we will enhance our services to create a
compelling to the customers so that they get tangible ROI
on their investments.
Interview with Insights Success
Pramoud Rao
Founder
JUNE 2018| 29
™

n today’s interconnected and digital world the need for
Icreating a secure environment is of paramount
importance. The world is dominated by uncertainty,
unpredictability and total ambiguity, during this time safety
and security has become crucial issues which require strict
attention to address. The need of the hour is to enable a
safer society, smarter living and safeguard’s customer
technology landscape through artificial intelligence and
technology innovation.
The need for competent security solutions providers has
been on the rise in recent years. Howell Protection Systems
(India) Pvt. Ltd. is one such solution provider delivering
security and safety to their customer with innovative
technology. Howell has been in the field of low voltage
from past several years. It has successfully fulfilled the
demand of this modern technological world for handling
techno-commercial requirement more efficiently.
About Leader of the Company
Adventurous by nature and highly motivated to lead by
example, Syed Ishtiyaq Ahmed, General Manager of
Howell Protection Systems (India) Pvt. Ltd. has expertise in
domains like security management, physical security, fire
protection, sales management, CCTV and protection among
many others. He has an engineering degree from the
University of Kashmir and specializes in Wireless
Technology, Digital Electronics, and Power Electronics.
Syed is an industry veteran and primarily responsible for
complete operations and P&L of business. He is also
accountable for Howell Protection Systems India’s sales
Howell Protection
Systems (I) Pvt Ltd:
Touching New Horizons with Safety & Security Solutions
which have a direct effect on the global revenue earning of
the company. He not only leads his team to complete the
projects on time but also motivates them to perform better
with each project.
He is steering the company and responsible to achieve
growth and vision of the company in India.
Harboring Technology for a Safe and Secure World
Innovation is crucial, but the flawless execution is
something which brings success to a company. The security
domain is crowded, and there are lots of organizations
doing the same thing. Having a unique proposition is
essential. And, that’s why Howell is working towards
building their organization based on technical capabilities
with flawless execution which creates their unique
standpoint in the industry.
To make the world a secure and safer place Howell is
providing end-to-end low voltage solutions like Fire
Detection, CCTV, Public Address System, IT Infrastructure,
Entrance Protection, Access Control, Power Fencing, MS,
Wi-Fi, EPBX and Lighting controls. Howell has a product
basket ranging from mid to high segment of various
international equipment manufacturers and multiple
verticals like hospitality, education, manufacturing,
commercial office space, and hospitals. Howell's innovative
team also provide customized solutions as per customer
project requirement.
Howell is a Full-Service Systems Integrator delivers cost-
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We help business
to safeguard their
people & asset
alongside increase
the business
performanceSyed Ishtiyaq Ahmed
General Manager
“effective, personalized, reliable
solutions that are tailored to meet
your business needs specifically. It
helps its customer to organize and
better manage security operations
with tools to look at business more
strategically.
Garnering Trust by Overcoming
Challenges
The Company believes to be someone
who places customers and their needs
at the forefront while developing and
managing their information security
and availability solutions by spending
valuable time with customers,
mapping customer needs, and
urgency.
Talking about the most challenging
and satisfactory moment with a client
Syed says, “We remember a client
who was paranoid about completion
timelines and to complete a project
some equipment was to be imported
which had its own lead time. It was
last moment requirement not factored
in the project. This was a time when
whole industry was in transition due
to GST. The client panicked since
inauguration was already announced.
We offered him a customized solution,
designed and made indigenously in
India and compatible with the installed
system. The system worked, and the
project was completed to his
amazement”. The company feels it as a
real proud moment in completing the
project with the help of their team.
“Howell is growing faster than
average growth of the market, and to
sustain this growth, we are facing
challenges on the Human Resources
front. The market is flush with
opportunities of all kinds and that
opportunities should be capitalized.
But the skills required for specific jobs
seems to be missing when a candidate
on the board.” Says Syed.
The Perspective for Building
Milestones
The Company has a very flat structure
and a collaborative work culture. The
information flow within the
organization is dynamic, due to world
class ERP system deployed, which
removes interdependence among
various departments thus reducing the
conflict. The value-based perspective
of business is aimed towards the
wellbeing of all stakeholders; vendors,
customers and above all employees.
The Company focuses on skill
enhancement, engagement, and
fulfillment.
The Strategic Perspective of the
company helped to bag a multi-
million dollar deal from companies for
low voltage systems for their
manufacturing plants. There is a
separate team dedicated to the project.
The team is multi-level, multi-location
with decentralized decision making
for smooth execution, backed up by
office teams at HO.
In addition to being a renowned
electronics security service provider,
the parent group is soon diversifying
into multi-product, multi-industry
distribution, and other allied services
in this fiscal. The new business is
separate and will complement Howell.
The company has a potential to carry
out innovation in electronics security
domain in ways more than one.
JUNE 2018| 31
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very day, the Surveillance technology is growing in
Eleaps and bounds from analogue to digital, HD
resolution to wireless systems. Due to the evolving
needs, flexible and smart systems are being designed to
cater a site’s unique needs. With the help of this smart
technology, the business sectors are improving by operating
on the customer needs. The purpose of smart video
surveillance is equipping the decision-makers by collecting
real-time video data automatically.
The one enterprise that is expecting to increase the
exponential growth in electronic security is Securens
Systems Pvt. Ltd, a new-age Internet of Things (IoT)
company with a vision of being the largest provider of
e-surveillance services in India. Securens offers unique and
distinctive monitored intrusion alarm solutions to meet the
needs of high value asset protection of its clients. Securens
solutions are centered on proactive ways of preventing the
crimes.
A Quick Decision Maker and Focused Personality
Sunil R. Udupa, the Managing Director of Securens
possesses the quality of go-getter and an efficient decision
maker with a clear focus on vision, values and people. He
graduated as an electrical engineer from College of
Engineering, Pune with distinction and continued to earn
his Master’s Degree in Information Engineering from the
reputed City University, London. In a span of 30 years of
rich work experience, Sunil has built many successful
companies from ground and has also introduced many
technologies for the first time in India.
Securens Systems:
Pioneering e-surveillance with
new-age IoT Technology
Under his leadership, Securens became the first ever
company to introduce ‘Active Deterrence’in India. Within a
short span of time, it came to be known as the fastest
growing E-Surveillance company in India. Sunil spearheads
Research & Development Department by constantly
working on introducing innovative products which are
beneficial in several ways to increase the efficiency and
reduce cost.
Unique and Customized Products & Services
The journey of Securens from idea to execution has been
full of innovations. For the past 6 years, Securens has
designed the products by understanding the security/
surveillance problems that the customers are facing and had
developed solutions according to the customers’ need which
solve their pain area. The company provides surveillance
systems to their customers with complete analytics
solutions. Securens’ unique product catalogue is designed to
increase the productivity as well as reduced cost.
The customized products for various sectors are
ACTIDETER- Preventing crime before it happens
ACTICARE- Automatic health check-up of surveillance
systems
ACTIHYGIENE - Ensuring adherence to brand SOPs
through monitoring
ACTIPERIMETER- Save up to 60% of the cost of
man- guarding
ACTIAUDIT- Detects and corrects non-compliance that
can improve efficiency substantially
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We are heading
with a mission
to Detect and
Deter every
Attempted Crime
Sunil R. Udupa
Managing Director
“Securens Unique Active Monitoring
Services reduces crime and property
damage by integrating the latest alarm
technology with the onsite surveillance
systems thus enabling the use of
powerful video veriﬁcation and 2-way
voice to actively deter an incident.
Securens is the e-surveillance solutions
provider to the leading PSU, Private &
Multinational Banks, Retail,
Warehouses and Quick Service
Restaurant in India. With a state-of-the
art monitoring center at Navi Mumbai,
Securens maintains vigilance of
22,000+ sites across the country and
has deterred more than 4800 incidents.
Awards and Achievements
Securens have secured several awards
and among them includes a) ‘Best HR
Company to work for’ at The Golden
Globe Tiger Awards 2018 b) Best Use
of Technology in Hiring at Talquest
2018. c) The Best E-Surveillance
Provider of the Year’ at the BFSI
Leadership Awards 2018 d) ‘Control
Room of the Year’, Secona Shield
Awards at Secutech 2017 e) ‘Best Use
of technology for Recruitment’ at HR
Tech Conference awards f ) ‘Innovation
in Recruitment’ at Talquest 2016
g) Excellence in Communications at
Association of Business
Communicators of India (ABCI)
Awards 2016 & 2017
Overcoming the Challenges by
Consolidating Bigger Bandwidth
During the inception of the
company, Securens faced challenges
with connectivity which was poor
and unreliable. But, Securens took
an immediate action to overcome
this by using its own kind of a
‘Bandwidth Consolidation Router’
that consolidates bandwidth across
various network providers to give a
bigger bandwidth.
Securens is not only a typical
camera deploying company. The
services and products are outcome
of long R&D and experience which
does not have any competitor to
compete with the quality of services.
At Securens the USP has been
customizing the products with latest
technology and R&D and
innovations go hand in hand. A
Retail space might require a
different solution than the ATM.
Securens team makes a strategic
plan before presenting it to the customer
after understanding their business
requirement and the pain areas. The
company wishes to position themselves
as a facilitator to the businesses
partnering for success and customizing
the products.
Unveiling the Unprecedented Future
of Analytics
Securens Systems has developed a
Hybrid Intrusion Alarm Panel that will
be put to use as the best of sensor
technology coupled with the very best
of Edge Video Analytics. Since the
product is based on the latest
technology of Fog computing which
will help the company to deliver
unprecedented deterrence along with
business analytics. Further, Securens is
also planning to unveil a unique
technology that will help consolidate
bandwidth from different SIMs to
enable high bandwidth surveillance at
remote areas that typically have poor
signal strength. This can boost the
‘Digital India’ campaign where most of
the rural India’s network can process at
great speed with low cost.
JUNE 2018| 35
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PIVOTAL
CONSIDERATIONS
DEVELOPING EFFECTIVE
ElectronicSECURITY
SYSTEMS
FOR T
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here has been an immense evolution in the
Ttechnologies booming the global electronic security
market. These technologies include the Biometric
Fingerprint Reader, Identify Management Services, and
Vehicle Security Devices. Recent research and analysis state
that the global electronic security market is growing at a
CAGR of 8.98%. This growth of the market is being
influenced and driven by the existing and upcoming ES
solution providers. These providers had to face various
challenges and underline a diversifying horizon of
deliberations to withstand the competitive arena of global
ES system. They are focusing on the key trends which will
help them to revolutionize the electronic security.
Conceptual Design is the Key to Success
The electronic security is the basic need of the hour.
Therefore, the ES providers need to design the electronic
security operations by understanding the current and
relevant security systems, policies and their respective
responses. They also need to center the future expectations
and requirements of the end-user. The existing conditions
survey towards currently deployed systems can prove vital
for determining the components and hardware that can be
reused for planning and designing a new system. The
planning of a successful conceptual design can be achieved
by identification of appropriate systems and technologies,
including access control, CCTV, intrusion detection,
monitoring stations, programming stations, and visitor
management systems. This will lead to the development of
advanced systems that can address the needs of multiple
sectors.
Cost is the Bottom Line
Once the design is being established, there is a severe need
to determine the cost of the electronic security system and
compare it to the entity under protection. These costs
depend upon the execution of different operations,
including equipping and installing systems, to train and to
operate, quality, the potential complexities of a failure, and
so on. The ES providing organizations need to execute a
cost-effective security system that can beat the undesired
intrusions and degrade the work efficiency of their
personnel. These companies promise to deliver a strong
security posture that is able to reduce the cost by as much as
$14 per record. In addition, the Electronic Security Officer
(ESO) focuses on the security program's cost and
effectiveness without adding additional staff members,
which drives up the cost.
The Pace of Installation and Maintenance
There are gigantic and multiple layers of complexities while
installing and maintaining the ES system. The security
holes can temporarily upsurge during installation and
maintenance of the system, so the speed is of greater
significance. However, the basic adoptions of how fast a
system could be installed may escalate the maintenance
costs in the long run. One of the principle responsibility of
the ES organizations is to provide its clients with 100
percent visibility of a site perimeter, 24 hours a day, with
operations involving the Portable Cameras or Hard-wired
Cameras, which are much faster to setup. Besides, burying
the cable under the concrete will decrease or require no
maintenance aiding the security vulnerabilities.
Disturbance in the Processes
For all the technical operations of a facility, the electronic
system must be flexible and comprehensive. In addition,
during systematic operation of a facility, definite security
activities may change the routine flow of the clients and
materials. Therefore, the security plan must outline the
elements that take into deliberation the client and routine
procedures at the facility, which may be disturbed due to
the security process. The ES organizations conceal the
procedures and contents of an area, so the ESO will execute
distinct security plans that eventually disrupt the usual
operations of that area. This can be reduced by managing
the installation and operation of the temporary security plan
and its disturbances. Also, organizing the personnel
logistics can prove vital in preventing the disturbance to the
electronic security processes.
Controlling the Functions for Better Security
The preferred evident level of security has some interesting
psychological complications when it comes to deterring
intruders. For a successful electronic security system, the
ES providing organizations focus on making an ideal
connection between the open and concealed systems. The
ESO, as well as the personnel must focus on controlling the
simple operations like multiple viewing of the monitors,
closing door remotely and response of an alarm. The
personnel need to be dedicated even to the analogous
functions as they have dissimilar purposes and control the
logic behind them. Besides, careful considerations must be
obtained regarding the difficulties and sophistication of the
control functions maintaining the consistency and mean
time between failures. The integration of technology in
controlling the functions related to ES system has reported
seventeen percent fewer security incidents in 2018.
Budding Future of Electronic Security System
Market research analysts predict that the global electronic
security market will develop gradually during the predicted
period and will post a CAGR of more than fourteen percent
in the near future. This research reports will lead to various
market opportunities with key trends that would influence
the ES sector during the forecast period. This will present
insights into the changing competitive landscape making
the cities smarter with efficient transportation facilities,
traffic management systems, smart grids, better healthcare
facilities, and also adopt advanced technologies in the
construction process.
Editor’s Pick
JUNE 2018| 37
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oday’s emerging electronic security market is
Tshifting to the advanced IP-based solutions from
the conventional analog-based technology. The
giant corporates, various welfare associations, and the small
businesses are highly influenced by this new trend of IP-
based solutions. A growing demand for the security and
power management has given rise to the development of
efficient electrical security solution providers in the country.
Senaxus Technologies is an eminent security solution
provider company in the electrical field, is one of the few
companies in India which designs and executes
‘Customized Product Solutions’ for its clients. Senaxus was
established with a strong aim to alter the traditional work
culture of the companies in the electrical sector. It primarily
focuses on custom designing and execution of Power
Management & Security Solutions according to the
individual client’s requirements. The company is also well-
known in providing tailored solutions for Access Control
Systems, Time Attendance Systems, Video Door Phones,
and Fire Alarm Systems.
The Energetic-duos of Senaxus
Vikas Owdhbal, Co-founder & Director of Senaxus, is
one of the magnificent pillars of the company who is an
E&TC engineer graduate and possesses a Master Degree in
Business Administration. He has a rich experience of over
SENAXUS TECHNOLOGIES:
Delivering the Most Versatile Power
Management and Security Solutions
20 years in the corporate world and has headed all India key
positions in various MNC’s for splashing ten years and
handled power management products and solutions. He is
the key person of the company who is actively engaged in
marketing, business development, customer support
portfolios and the strategic tie-up divisions.
Rajesh Kumar Budia, is also the Co-founder and
Director of Senaxus, who is an E&TC engineer graduate
and holds an MBA with ICWA degree. He has a vast
experience of over two decades in his industrial electrical
supply business with a clientele comprising of leading
hotels, hospitals and big corporate houses. He heads the
supply chain sourcing and project execution area of the
company.
Offering Exclusive Services
The power management division of Senaxus handles the
innovative product solutions such as ONLINE UPS systems
from 1 KVA to 5000 KVA Capacities, Grid Connected
Solar Power Plants, and the LED Lighting Solutions.
The security domain is dedicatedly working on the
designing and execution of IP & HD CCTV solutions for
small to large scale clients. Senaxus is a one-stop solution
for the Supply, Installation, Testing, and Commissioning
(SITC) processes. It is currently designing a large
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We deliver the
nest electrical
security solutions
to our clients for
which they have
trusted usRajesh Kumar Budia & Vikas Owdhbal
Co-founder & Director
“'Customized IP-based CCTV
Solutions’ for the renowned companies
in Education, Medical, Hospitality,
Manufacturing, and Pharma sectors.
A Skilled Sailor in the Arena of
Electronic Security
Every organization has to face various
ups and downs during its growing
phase. Likewise, the various challenges
in the security and power domain have
made Senaxus an expert organization
in this era. While speaking about the
tough patch the company has been
confronted, Vikas and Rajesh states,
“The major challenges and roadblocks
during our initial days were team
building, finding the right OEM’s and
customers. Being a new player in the
security domain, people were little
skeptical about working with us. But
with the passage of time we gained
confidence and today we are
associated with the giants in various
sectors like education, manufacturing,
and more.”
Senaxus has recently developed a
Hospital Project in which they have
designed and delivered a complete IP-
based network. It created a huge
network of 96 IP-based CCTV’s with a
strong platform of network switches
and grabbed the giant project against
all odds, embossing its optimistic
effect on the electrical industry.
Teamwork Makes the Dream Work
The designing, planning and execution
teams of Senaxus comprises of
dynamic and young Engineers and
Management graduates. The
uniqueness and openness of the
company can be witnessed when both
the Directors mentioned, “We have no
bosses, only colleagues. We all respect
each other’s point of view and
suggestions. We work cohesively as a
family with only one aim ‘Customer-
Satisfaction’. Our team works closely
with the client team and their
consultants. We chalk-out complete
solution architecture with them and
complete the execution according to
our plan.”
The company provides 24*7 services to
its clients and their service desk is
always available to help its customers
for all kind of onsite and offsite support.
Visioning an Indomitable Future
With a goal of graduating itself from the
corporate to the government sector,
Senaxus is busy making its platform
stronger by expanding its workforce
along with experienced people. It has
been working in the corporate sector
since a long time and its next mission is
to explore the government sector and
leave a mark of excellence in the field
of electrical security.
With each passing year, Senaxus is
growing by giant strides with its
splendid performance. Initially, the
revenue of the company got a start of
five million approx. and now the
company aspires to earn striking
revenue of around 1000 million by
2022.
JUNE 2018| 41
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n these present days, technology is revolutionizing the
Ifield of electronic security developments. The global
electronic security system market is raising the
incidents of security concerns, improvement in network
infrastructure & broadband services and there is rising
demand for technologically advanced security products by
the end-users. The increasing investments towards the
development of the smart cities in India are also providing
a high demand for the advanced electronic security services
as it provides faster, real-time data for improved safety and
security solutions to the consumers.
In 1997, Zebronics India Pvt Ltd was established with the
mission of providing IT & Gaming Peripherals, Sound
systems, Mobile & Lifestyle Accessories & Surveillance
Solutions brand which are great on design, performance yet
so easy on pocket, that every household in the country can
afford. Today, Zebronics employs over 1,100 people across
31 Offices and 128+ Zeb Cares in India. The offices are
backed by strong network of dealers, resellers and
integrators adding to retail presence of over 50,000+
locations across the country. The Zeb Care centers provide
support to the consumers and the channel network.
Array of Products and Services for the Betterment of
the Customers
Zebronics is well-known as the brand of the mass products
for its value for money factor that comes along with well-
designed product without any compromise on the quality.
Zebronics:
A Leader in Advanced Internet
Protocol Surveillance Solutions
Apart from being a mass brand, the company has slowly
moved into catering to a niche segment with an extensive
range as well.
Currently, Zebronics is working with the IP & Wireless
based surveillance. It is also creating awareness about the
advantages of IP based surveillance system which gives
less hassle with its easy configuration and also generates
the easy troubleshooting techniques when compared to the
HD systems. Zebronics wireless camera system is the most
demanded solution that many clients are requesting for,
especially in terms of easier installation as it is a wireless
system.
Over the years, Zebronics has been honoured with
numerous Industry Awards from the media and the critics,
capping 72 awards including the Best Tech Emerging LED
TV, Music Accessories and Surveillance product brand by
The Economic Times at Best Tech Brand 2015.
The Steadfast Leader of Zebronics
An extra ordinary strategy oriented leader, Sandeep Doshi
is the Director at Zebronics. He has been recognised as
the guiding star towards the business approaches. With
more than eighteen years of experience in this industry,
Sandeep believes the strength of the company is their team.
At the beginning of his journey, he graduated from the
commerce field in the year 1992. Later on in 1999,
Sandeep completed his Master of Business Administration
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We are committed
and staying
‘Always Ahead’ to
deliver the
innovative solutions
to our customer’s
needs.
Sandeep Doshi
Director
“from India International Institute of
Management at Jaipur. Further in the
year 2000, due to his motivation on
business, he went on to gain one
more certificate as a Chartered
Accountant.
The Initial Struggle while
Impelling the Conservative
Industry
A few years ago, the company faced
challenges which it turned into
opportunity with people’s perspective
tilting towards looking at
surveillance as a necessity than a
luxury. They intend to change this
into more in order to bring the world
class products at never seen before
price and generating the surveillance
systems which can be really
affordable for every Indian home.
Zebronics is even planning to remove
the current notion of many that,
surveillance cannot be afforded to all
home and offices; which the
company is making assurance that
surely it is very much possible.
Zebronics strongly adheres to
Excellence; Quality & Reliability
(EQR) mantra with strict procedures
and standards has helped them to
emerge as the most trusted brand in IT
Peripherals, Multimedia Speakers,
Mobile Accessories and Surveillance.
They truly believe that there is no
substitute for hard work and when it
comes to work efficiency it always felt
free to open new ideas for the
customers, taking calculated risks. The
‘Always Ahead’ ideology kept the
company a step ahead of the game and
also helped them to become the
leading brand with diversified products
for the Indian market.
Marching Ahead towards a Bright
Future
India’s electronic security market is
expected to be favorable on account of
rapidly growing urban population,
improved residential, commercial and
industrial construction and the rising
GDP of India. The rising awareness
about benefits of the electronic
security equipment amongst the
Tier-I, Tier-II, and Tier-III cities of the
country will encourage the players in
the electronic security market to
expand their centers across the
potential markets in India.
Presently, Zebronics is working with
technologies like face recognition
cameras & intelligent smart city
traffic system as the future of
surveillance products lies in its
technology. They are also working on
high-resolution face-recognition
systems consisting of three
subsystems and each of these will
play an important part in delivering a
solution that features a low FAR/NAR
(False/Nuisance Alarm Rate). This
can be used to map the users face and
the geographical pattern of the face
which will make the verification
process simple for the users who need
to only pause in front of the reader on
their way in.
JUNE 2018| 43
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The 10 most admired electronic security solution providers

The 10 most admired electronic security solution providers

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