Anthem Motorsports provides various media capabilities for racetracks including printed and digital souvenir programs, maps, interactive services, mobile campaigns, at-track activations, voicemail messages, creative services, and public relations services. They produce souvenir programs, maps, websites and apps to engage fans and provide sponsors with advertising opportunities. Anthem also supports tracks with social media strategies, video production, staffing for displays and activations, and public relations assistance.

1. Anthem Motorsports
Media Capabilities Overview
Anthem Motorsports
September, 2010 — Daytona Beach, FL

2. Anthem Motorsports
Raceday Media
Official Souvenir Programs Souvenir Programs
Branded features
Inserts, onserts
Display advertising
Various sizes, configurations
Raceday supplements
On-line distribution

3. Anthem Motorsports
Printed Maps
Raceday Maps
Easy to use for customers; Valuable, needed
information Things to
&
Morton Buildings meets every need. See
our ad in the Air Guard 400 Official Souvenir
Program or visit us online at:
www.mortonbuildings.com
before the
Comparatively inexpensive to produce An insider’s guide to get the most out of your day at the
races in the hours leading up to the green flag:
Richmond Edition
Catch a show: Don’t miss the pre-race concert from
Night Ranger
Do some good: The NASCAR Track Walk to benefit the
NASCAR Foundation gets underway at 1:15 p.m. Get out
Multiple sponsor and advertiser placements
and explore the track with NASCAR stars. Meet at Gate 70
outside the track behind Turn 4.
Get up close and personal: The Green Flag Club is a
unique entertainment experience provided by Richmond
International Raceway that features driver appearances
and first-class entertainment. It is a great opportunity for
Relevant feature sponsorships
fans to interact with the stars of the race.
Go racing: The track’s midway go-kart track is
open from 10 a.m. - 7 p.m.
Get festive: From 10 a.m. until 7 p.m., the Chevy
Fan Fest is the place to be. Activities include games,
displays, showcars, children’s activities and Chevy
driver appearances.
Explore the grounds: Richmond International Raceway drivers’ in-car communications. Scanners and Sprint Get connected: Get our your Web-enabled phone
is part of the deluxe Richmond Raceway Complex, home Fan View video devices are available for rent around and join the track’s Facebook page to stay current on
to a variety of unique buildings and structures. the facility. all that happens at Richmond International Raceway.
Infinitely customizable
Get dialed in: Be sure to get a copy of the Official Be patriotic: Every fan will be given a flag to wave Get free stuff: The Midway is jammed with displays
Souvenir Program, which includes starting line-ups before the start of Saturday’s race. Be sure to get from companies providing samples and demonstrations.
and scanner frequencies so you can listen in to the yours and fly it proudly! Be sure to see what might be in store for you!
Efficient design achieves multiple
objectives

4. Anthem Motorsports
Digital / Online Maps Digital / Online Maps
Real-time updating
Single source of the truth
Endless versions / instances for varied uses
Sponsor inclusion / advertising

5. Anthem Motorsports
Interactive Services
Web content development and deployment Interactive Services
Video production
Green screen, multi-camera productions
Complete digital post-production facilities
Social network strategy and message
management
SEO

6. Anthem Motorsports
Mobile Campaign Management
Mobile Campaigns
SMS campaign management
QR code integration
At-track opt-in capture

7. Anthem Motorsports
At track activation
At-track Activation
“Street Team” deployment
Sales support and staffing
Display staffing and management
Models and other specialty staffing

8. Anthem Motorsports
Custom voicemail messaging
Voicemail Messages
Outbound calls with novelty messaging
Celebrity greeting
Customized to recipient
Samples: www.phonegreetings.com

9. Anthem Motorsports
Creative Services
Creative
Concept development
Design execution and implementation
Media placement
Multimedia

10. Anthem Motorsports
Public Relations Services
PR Services
News release drafting / distribution
Story planting / blogging
Social media seeding
On-site media support