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Career Planning: Career describes an individuals'
journey through learning, work and other aspects of
life.
Career is defined by the Oxford English Dictionary as a
person's "course or progress through life (or a distinct
portion of life)". In this definition career is understood
to relate to a range of aspects of an individual's
life, learning and work. Career is also frequently
understood to relate to the working aspects of an
individuals life e.g. as in career woman. A third way in
which the term career is used to describe an
occupation or a profession
 Career planning is the process by which one selects

career goals and the path to these goals. The major
focus of career planning is on assisting the employees
achieve a better match between personal goals and the
opportunities that are realistically available in the
organization. Career programmers should not
concentrate only on career growth opportunities.
Practically speaking, there may not be enough high
level positions to make upward mobility a reality for a
large number of employees. Hence, career-planning
efforts need to pin-point and highlight those areas that
offer psychological success instead of vertical growth.
 Career planning is not an event or end in itself, but a
continuous process of developing human resources for
achieving optimum results.
 Career planning : An ongoing process

Here You…
•Explore your interest and abilities
•Strategically plan your career goals
•Create your future work success by designing learning
and action plans to help you achieve your goals.
 CREATING CAREER GROWTH OPPORTUNITIES:

"Career growth" or "Job advancement" usually means a
change from an entry level position to a job which has
more duties and that receives more compensation. For
example, a company which is large enough to allow a
sequence of jobs: base worker to team leader to
supervisor to vice president is a company which allows
"career growth."
 Just like boats put down anchors to keep them from

drifting too far, individuals put down anchors to
stabilize their career choices.
 They are distinct pattern of self perceived
talents, attitudes, motives & values that guide and
stabilize a person’s career after several years of real
world experience & feed back.
 There are eight career anchors, they are:
 Would not give up the opportunity to apply his or her skill in








that area and will continue develop those skills to an ever higher
level.
Derive their sense of identity from the exercise of their skills
Most happy when their work permits them to be challenged in
those areas
May be willing to manage others in their technical or functional
area
Not interested in management for its own sake
Would avoid general management

7
 Would not give up the opportunity to climb level

high
 Want to be responsible and accountable for the total
result and they identify their own work with the
success of the organization for which they work
 Ambition is to obtain generalist job
 A high managerial level in a function does not
interest them

8
 Would not give up the opportunity to define his or her work in





his or her way
Wants to remain in jobs that allow flexibility regarding when
and how to work
Do not stand organizational rules and restriction
Turn down the opportunities for promotion and advancement in
order to retain autonomy
May even seek to have business of their own in order to achieve a
sense of autonomy; however, this motive is not the same as the
entrepreneurial creativity

9
 Employment security/stability, the most important thing
 Main concern is to achieve a sense of having succeeded so that

they can relax
 May involve trading personal loyalty and willingness to do
whatever the employer wants for some promise of job tenure
 Less concerned with the content of their work and ranks they
achieve in the organization, although they achieve high levels
 Always are concerned with these issues and build their entire
self-images around the management of security and stability

10
 Would not give up the opportunity to create an organization or

enterprise of their own, built on their own ability and their
willingness to take risk and overcome obstacles
 Create an enterprise that is a result of their own efforts
 May be working for others while they are learning and assessing
future opportunities, but they will go out on their own as soon as
they can
 Want their enterprise to be financially successful in order to
prove their abilities.

11
 Would not give up is the opportunity to pursue work

that achieves something of value, Pursue such
opportunities even if it means changing organization
 Do not accept transfers or promotions that would take
them out of the work that fulfills those values

12
 Would not give up the opportunity to search for

solutions to seemingly unsolvable problems, to win
out over tough opportunities, or to overcome
difficult obstacle
 Reason they work, as it permits them to win over the
impossible
 In intellectual kind of work
 Novelty, variety, difficulty become ends in
themselves, and if something is easy it immediately
becomes boring.

13
 Would not give up a situation that permits him or her to balance








and integrate personal needs, family needs, and requirement of
his or her career
Want to make all the major sectors of their lives work together
towards an integrated whole, need career situation that provide
enough flexibility
May have to sacrifice some aspect of their careers
Define success in terms broader then just career success
Tied up with how they live their lives, where they live, how they
deal with their family situations, and how they develop
themselves than they are with any particular job or organization.

14
MENTORING EMPLOYEES FOR GROWTH:
Mentoring is a brain to pick, an ear to listen, and a
push in the right direction.
John Crosby, American Businessman

An effective mentoring program supports the
development of leaders while simultaneously
fostering healthy work relationships. It helps
develop the strategic direction and continuing
growth of the company through succession
planning. A successful mentoring program
requires significant management as well as
employee support and commitment.

15
 This sample presentation is intended for presentation

to all employees. It is designed to be presented by an
individual who is knowledgeable in mentoring and the
employer’s policy and practices. This is a sample
presentation that must be customized to include and
match the employer’s own program, policies and
practices.
 Mentoring is a career development method whereby

less experienced employees are matched with more
experienced colleagues for guidance either through
formal or informal programs.
 Employees (mentees) pair with more experienced coworkers (mentors) in order to gain
knowledge, skills, experience, information and advice.
 Anyone at any job level may participate and benefit
from a mentoring relationship.

17
 Coaching is a training method in which a more

experienced or skilled individual provides an employee
with advice and guidance intended to help him or her
develop skills, improve performance and enhance the
quality of his or her career.
 Coaching is different from mentoring in that:
1. Coaching is usually used during first few months of
employment to train a new employee. Mentoring
may occur at any time during the employment
relationship.

18
2. Coaching is used by a manager to develop a direct
report. Mentoring relationships are not between
managers and direct reports.
3. Coaching may be first level manager uses with
direct report for progressive discipline. A mentor
may not use progressive discipline with a mentee
A mentoring program is important to an
organization because it:
















Encourages mutual loyalty between employee and employer.
Increases employee retention.
Promotes diversity.
Helps new employees acclimate to job and company culture more quickly and increases
their learning curve.
Improves organizational performance.
Increases employee productivity.
Creates a greater sense of involvement in their company and career.
Increases employee morale.
Supports innovative work environment.
Assist expatriates and inpatriates in adapting to the language, culture and different
working relationships.
Increases creativity and exposure to new ideas.
Contributes to the development of a cooperative, productive and service-oriented
environment.

20
Developmental job assignment
(DJA) is an on-the-job development (OJD) intervention capable of
providing opportunities to the people, for learning new
behaviors, for stretching more on the job to create new
performance benchmarks, for familiarizing with the most
important but unfamiliar aspects of job roles and for ensuring
overall development of competencies so as to remain fit for
meeting any kind of unstructured or unprecedented work
challenges. The intentions behind any of the above assignments
may not be developmental but the challenges; such assignments
bring creates scope for development.
 According to Ohlott (2004), a developmental job assignment is

something that stretches people, pushes them out of their
comfort zone and requires them to think and act differently.
Characteristics of a developmental job assignment

Unfamiliarity
High risk

Higher
responsibility

Wide scope

Developmental
Job
Assignment
Characteristics

Unprecedented
problems

Fluid situations

High visibility
External
pressures
 DJA Process
 DJA process will help us understand how to go about using job assignments for

development of employee capabilities. The developmental need of each employee is
unique. In the same way, the developmental potential of each job is unique in itself.
Placing people into difficult jobs by itself will not result in development automatically.
A supportive climate of learning has to be created. Ultimately, there is no use if the
organization does not have a performance culture to recognize, motivate and utilize
the potential of high performers.

Identify the
person

Support the
performance

Process of
developmental job
assignment

Identify
the job

Match the person
and job

Process of developmental job assignment
 The Other Side of The Coin
 While enough research has been conducted to assess

the components of DJAs, the possible darker side of it
is yet to be explored. Is it a suitable solution to all
individuals needing development? Not necessarily.
Everybody may not like to learn under the stressful
situations of ambiguity, risk and unfamiliarity. Such
assignments, if made compulsory, will lead to
unbearable stress and burnout, higher rate of
employee attrition and may even trigger suicides.
Throwing someone into a stretch assignment without
providing a clear understanding of what is expected is
risking failure or at least a wasted growth
 The Other Side of The Coin
 While enough research has been conducted to assess

the components of DJAs, the possible darker side of it
is yet to be explored. Is it a suitable solution to all
individuals needing development? Not necessarily.
Everybody may not like to learn under the stressful
situations of ambiguity, risk and unfamiliarity. Such
assignments, if made compulsory, will lead to
unbearable stress and burnout, higher rate of
employee attrition and may even trigger suicides.
Throwing someone into a stretch assignment without
providing a clear understanding of what is expected is
risking failure or at least a wasted growth
 Possibilities for Moving People in DJA

 Geographical movement: Urban to rural area and vice versa, advanced

region to backward region and vice versa, hot climate to freezing
climate zones, agriculture economy to industrial economy, different
customer preferences, different government policy, educated
population to uneducated population and home country to foreign
country.
 Cultural
movement:
Different
religious
values,
different
languages, different food habits, different life styles (say individualistic
to collectivistic), power distances, time orientations, tolerance to
ambiguity, different motivation styles, different leadership
styles, different degree of respect for law and order and so on.
 Hierarchical movement: Higher level to lower level: In this
approach, the salary and service conditions of the DJA holder remains
unchanged. Working at a lower level helps understanding the
challenges of grassroot level workers and their work roles. Here you get
instructed by others rather than instructing others and get
reprimanded for mistakes rather than reprimanding others.
 Lower

level to higher level: Higher responsibility, higher
visibility, getting the work done from others rather than doing
oneself, interacting with top level people rather than the grass root
level people and process driven work to thought driven work.

 Functional movement: Marketing to production or finance to HR, line

function to staff function, routine functions to customized
functions, facilitative functions to performance functions supervisory
functions to strategic functions or back office functions to front line
functions.
 Sectoral movement: Private sector (resource crunch, service quality and

competition) to public sector (bureaucracy, corruption, political
interference, market monopoly) service sector (dealing with people) to
manufacturing (dealing with machines) Profit sector (borrowing
repayable loans for interest) to not-for-profit sector (raising
donations), serving the able and powerful customers for a price to
helping disabled and helpless people free.
 effective learning and development is there to improve

employee performance in terms of the employees
ability, motivation or engagement and employee
opportunities. And further more, that learning and
development activities increase the amount of what is
known as ‘discretionary behaviour’. That is where
employees want to do well, where they go out of their
way to do the best for the organisation. Jarvis et al
state that this happens because L & D activities make
people feel valued, give them the skills they need to do
their work well, help people introduce change more
easily, help people take more responsibility for
themselves and helps them to take more initiative over
getting results.
 An important part of that is people taking more

responsibility for their own learning and with this an
emphasis now being placed on learning as opposed to
training.
 So the question from that is how aligned is the learning
and development strategy?
 It is the employee performance that then drives
organisational performance. Cost effective HR and HRD
investment will bring about results in terms of labour
productivity and in the quality of the product or service
delivered.
 And all of that is shown in business performance
outcomes. So the more effective the learning and
development the higher the employee performance and the
better organisational performance leading to increased
business performance outcomes.
PROVIDING Learning and
Development

“So we have to ask ourselves are we being driven
seriously by identified business needs, or are we
making our own interpretation of what we think the
organisation needs?”
Mayo, A., (2004), Creating a Learning and Development Strategy: The HR
Business Partner’s Guide to Developing People, CIPD
Impact of L & D on Business
Performance Exercise

1

• In what ways does learning and
development impact on business
performance?

2

• How should HRD departments be
involved in developing business
strategy?
Effective
learning and
development

Employee
performance
•Ability
•Motivation
•Opportunity

improves

drives

Organisational
performance
•Cost effective
HR
investment
•Labour
productivity
•Product /
service
quality

Business
performance
outcomes
Vertical alignment
Horizontal alignment
 How much does the learning and development

strategy of an organisation align with the overall
human resources strategy?
 How much does the learning and development

strategy of an organisation align with the overall
business strategy?
 How much is the learning and development strategy

aligned with the other human resources practices and
policies?
 When adjustments are made in one area are they also

made throughout the human resources function?
Agree on the strategy-making team
Clarify organisational mission
Explore core values

Carry out SWOT or PESTLE analysis
Agree L & D strategy and strategic plan
Harrison, R., (2005), Learning and Development, CIPD
 The first step is to put together a strategy development

team in order to bring new ideas and expertise from all
parts of the organisation and to enable debate and
challenging to take place. This is important to keep
the process from getting stale and old hat.
 Next is to clarify the organisational mission. What is

the purpose of the organisation? How does it fit in
with everything outside of itself? What are its long
term goals
 The third step is to explore the core values. This would

include how the employees perceive the organisation; what
the espoused values of the organisation are and whether
they are shared; who are the stakeholders and are their
needs being met and how is the learning and development
department and its contribution viewed
 The fourth step is to carry out a SWOT and or PESTLE
analysis. SWOT being
strengths, weaknesses, opportunities and threats. The
strengths and weaknesses being from internal analysis and
the opportunities and threats being from external analysis.
PESTLE being an external analysis tool that considers
Political, Economic, Sociological, Technological, Legal, and
Environmental influences on the organisation.
 And finally is to agree on the learning and

development strategy and the strategic plan. This
involves agreeing on the long term goals and short
term learning and development goals in order that the
organisation as a whole can reach its aims, mission and
goals according to its values and for all the levels
within the organisation. It is also important to build
flexibility into the process so that the plan can move
with the needs of the organisation, its teams and its
individuals.
Strategic Analysis

Strategic Goal Setting

SWOT

Growth

Core competencies

Customer satisfaction

Environmental studies

Profitability

Market projections

Market share

Implementation
Leveraging resources
Progress measurement
Conflict resolution
Change management

Chosen Routes to the Goals
Resources
Systems and processes
Capability
Partnership

Mayo, A., (2004), Creating a Learning and Development Strategy, CIPD
1

• What are the advantages of having a
fully integrated learning and
development strategy?

2

• What are the key factors to consider
in creating a fully integrated
learning and development strategy?
References

Mayo, A., (2004), Creating a Learning and Development Strategy: The HR Business
Partner’s Guide to Developing People, CIPD
Jarvis, J., Lane, D., and Fillery-Travis, A., (2006), The Case for Coaching, CIPD
Harrison, R., (2005), Learning and Development, CIPD
This resource was created by the University of Plymouth, Learning from WOeRk project. This
project is funded by HEFCE as part of the HEA/JISC OER release programme.
This resource is licensed under the terms of the Attribution-Non-Commercial Share Alike 2.0 UK: England & Wales license (http://creativecommons.org/licenses/by -ncsa/2.0/uk/).
The resource, where specified below, contains other 3 rd party materials under
their own licenses. The licenses and attributions are outlined below:
The name of the University of Plymouth and its logos are unregistered trade marks of the University. The University reserves
all rights to these items beyond their inclusion in these CC resources.

1.
2.

The JISC logo, the and the logo of the Higher Education Academy are licensed under the terms of the Creative Commons
Attribution -non-commercial-No Derivative Works 2.0 UK England & Wales license. All reproductions must comply with the
terms of that license.
Author

Jane Stubberfield

Institute

University of Plymouth

Title

Learning and Development Strategy

Description

Creating a fully integrated learning and development strategy

Date Created

17.01.2011

Educational Level

7
UKOER, LFWOER, Learning from WOeRK, UOPCPDLM, Continuous
Professional Development, CPD, Work-based Learning, WBL, Learning,
development, strategy, alignment, business performance

Keywords

©University of Plymouth, 2010, some rights reserved

Back page originally developed by the OER phase 1 C-Change project
 Kotter (1973): “An implicit exchange between

an individual and his organisation which
specifies what each expects to give and receive
from each other in their relationship.”
 Herriot & Pemberton (1995): “The perceptions
of both parties to the employment
relationship, organisation and individual of the
obligations implied in the relationship.”
 Rousseau (1995): “Individual beliefs, shaped

by the organisation, regarding terms of an
exchange agreement between individuals and
their organisation”
 Guest and Conway (2000): “The perceptions
of both parties to the employment
relationship, organisation and individual of
the reciprocal promises and obligations
implied in the relationship”
 Promises
 Obligations
 Expectations

 Promises: Made by one party to another to

engage in specific action
 Obligation: Commitments to be delivered by
party in receipt of promise
 Expectation: Less binding language than
promise and obligation
 Define the employment relationship
 Manage Mutual Expectations
 Voluntary
 Reciprocal
 Evolving/Dynamic
 Subjective
 Relational
 Transactional
Characteristic

Old

New

Focus

Security

Employability

Duration

Structured

Flexible

Scope

Broad

Narrow

Underlying prin.

Tradition

Market-focus

Intended Output

Loyalty &
Commitment

Value Added

Employer’s key
responsibility

Fair Pay for good
work

High pay for high
performance

Employee’s key
responsibility

Good performance Making a
in present job
difference
Individual

LEVEL

Group

Psychological
Beliefs that people have
about promises made,
accepted and relied upon
between themselves and
another

Normative
Shared psychological
contract that emerges when
members of a social group,
organisation or work unit
hold common beliefs

Implied
Interpretations that third
parties make regarding
contractual terms

Within

Social
Broad beliefs in obligations
associated with a society’s
culture

PERSPECTIVE

Outside
Performance Terms

Short-term

Specified
Transactional:
(e.g. retail clerks hired at xmas)
- Low ambiguity
- Easy exit/high turnover
- Low member commitment
- Little learning

Unspecified
Transitional
(Ee experiences during merger
change or acquisition)
- Ambiguity/uncertainty
- High turnover/termination
- Instability

Balanced:
(e.g. High involvement team)
- High member commitment
- High Integration
- Ongoing development
- Mutual support
- Dynamic

Relational:
(e.g. family business members)
- High member commitment
- High affective commitment
- High integration/identification
- Stability

Duration

Long-term
 Based upon research by Guest & Conway

(2001)
 84% of managers had heard of psychological
contract
 36% of managers used it to help them manage
the employment relationship
 Promises to employees fell into three groups:
Information and development (most
made), rewards and context for work (least
made)
 Promises most likely to be kept are in relation

to not making unreasonable demands on
employees and opportunities for promotion
 Promises least likely to be kept are in respect to
safe working environment and a range of
rewards other than promotion, such as fair pay
and job security
 Promises less likely to be kept in large
organisations and in public sector
 Employee Involvement in decision-making

is low – 52% not involved, 24% involved
 Managers report poorer outcomes where
there is a recognised trade union in the
organisation
 Organisational management of promises
and commitments has positive effect on
employee attitudes and behaviour

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Career planning

  • 1.
  • 2. Career Planning: Career describes an individuals' journey through learning, work and other aspects of life. Career is defined by the Oxford English Dictionary as a person's "course or progress through life (or a distinct portion of life)". In this definition career is understood to relate to a range of aspects of an individual's life, learning and work. Career is also frequently understood to relate to the working aspects of an individuals life e.g. as in career woman. A third way in which the term career is used to describe an occupation or a profession
  • 3.  Career planning is the process by which one selects career goals and the path to these goals. The major focus of career planning is on assisting the employees achieve a better match between personal goals and the opportunities that are realistically available in the organization. Career programmers should not concentrate only on career growth opportunities. Practically speaking, there may not be enough high level positions to make upward mobility a reality for a large number of employees. Hence, career-planning efforts need to pin-point and highlight those areas that offer psychological success instead of vertical growth.  Career planning is not an event or end in itself, but a continuous process of developing human resources for achieving optimum results.
  • 4.  Career planning : An ongoing process Here You… •Explore your interest and abilities •Strategically plan your career goals •Create your future work success by designing learning and action plans to help you achieve your goals.
  • 5.  CREATING CAREER GROWTH OPPORTUNITIES: "Career growth" or "Job advancement" usually means a change from an entry level position to a job which has more duties and that receives more compensation. For example, a company which is large enough to allow a sequence of jobs: base worker to team leader to supervisor to vice president is a company which allows "career growth."
  • 6.  Just like boats put down anchors to keep them from drifting too far, individuals put down anchors to stabilize their career choices.  They are distinct pattern of self perceived talents, attitudes, motives & values that guide and stabilize a person’s career after several years of real world experience & feed back.  There are eight career anchors, they are:
  • 7.  Would not give up the opportunity to apply his or her skill in      that area and will continue develop those skills to an ever higher level. Derive their sense of identity from the exercise of their skills Most happy when their work permits them to be challenged in those areas May be willing to manage others in their technical or functional area Not interested in management for its own sake Would avoid general management 7
  • 8.  Would not give up the opportunity to climb level high  Want to be responsible and accountable for the total result and they identify their own work with the success of the organization for which they work  Ambition is to obtain generalist job  A high managerial level in a function does not interest them 8
  • 9.  Would not give up the opportunity to define his or her work in     his or her way Wants to remain in jobs that allow flexibility regarding when and how to work Do not stand organizational rules and restriction Turn down the opportunities for promotion and advancement in order to retain autonomy May even seek to have business of their own in order to achieve a sense of autonomy; however, this motive is not the same as the entrepreneurial creativity 9
  • 10.  Employment security/stability, the most important thing  Main concern is to achieve a sense of having succeeded so that they can relax  May involve trading personal loyalty and willingness to do whatever the employer wants for some promise of job tenure  Less concerned with the content of their work and ranks they achieve in the organization, although they achieve high levels  Always are concerned with these issues and build their entire self-images around the management of security and stability 10
  • 11.  Would not give up the opportunity to create an organization or enterprise of their own, built on their own ability and their willingness to take risk and overcome obstacles  Create an enterprise that is a result of their own efforts  May be working for others while they are learning and assessing future opportunities, but they will go out on their own as soon as they can  Want their enterprise to be financially successful in order to prove their abilities. 11
  • 12.  Would not give up is the opportunity to pursue work that achieves something of value, Pursue such opportunities even if it means changing organization  Do not accept transfers or promotions that would take them out of the work that fulfills those values 12
  • 13.  Would not give up the opportunity to search for solutions to seemingly unsolvable problems, to win out over tough opportunities, or to overcome difficult obstacle  Reason they work, as it permits them to win over the impossible  In intellectual kind of work  Novelty, variety, difficulty become ends in themselves, and if something is easy it immediately becomes boring. 13
  • 14.  Would not give up a situation that permits him or her to balance     and integrate personal needs, family needs, and requirement of his or her career Want to make all the major sectors of their lives work together towards an integrated whole, need career situation that provide enough flexibility May have to sacrifice some aspect of their careers Define success in terms broader then just career success Tied up with how they live their lives, where they live, how they deal with their family situations, and how they develop themselves than they are with any particular job or organization. 14
  • 15. MENTORING EMPLOYEES FOR GROWTH: Mentoring is a brain to pick, an ear to listen, and a push in the right direction. John Crosby, American Businessman An effective mentoring program supports the development of leaders while simultaneously fostering healthy work relationships. It helps develop the strategic direction and continuing growth of the company through succession planning. A successful mentoring program requires significant management as well as employee support and commitment. 15
  • 16.  This sample presentation is intended for presentation to all employees. It is designed to be presented by an individual who is knowledgeable in mentoring and the employer’s policy and practices. This is a sample presentation that must be customized to include and match the employer’s own program, policies and practices.
  • 17.  Mentoring is a career development method whereby less experienced employees are matched with more experienced colleagues for guidance either through formal or informal programs.  Employees (mentees) pair with more experienced coworkers (mentors) in order to gain knowledge, skills, experience, information and advice.  Anyone at any job level may participate and benefit from a mentoring relationship. 17
  • 18.  Coaching is a training method in which a more experienced or skilled individual provides an employee with advice and guidance intended to help him or her develop skills, improve performance and enhance the quality of his or her career.  Coaching is different from mentoring in that: 1. Coaching is usually used during first few months of employment to train a new employee. Mentoring may occur at any time during the employment relationship. 18
  • 19. 2. Coaching is used by a manager to develop a direct report. Mentoring relationships are not between managers and direct reports. 3. Coaching may be first level manager uses with direct report for progressive discipline. A mentor may not use progressive discipline with a mentee
  • 20. A mentoring program is important to an organization because it:             Encourages mutual loyalty between employee and employer. Increases employee retention. Promotes diversity. Helps new employees acclimate to job and company culture more quickly and increases their learning curve. Improves organizational performance. Increases employee productivity. Creates a greater sense of involvement in their company and career. Increases employee morale. Supports innovative work environment. Assist expatriates and inpatriates in adapting to the language, culture and different working relationships. Increases creativity and exposure to new ideas. Contributes to the development of a cooperative, productive and service-oriented environment. 20
  • 21. Developmental job assignment (DJA) is an on-the-job development (OJD) intervention capable of providing opportunities to the people, for learning new behaviors, for stretching more on the job to create new performance benchmarks, for familiarizing with the most important but unfamiliar aspects of job roles and for ensuring overall development of competencies so as to remain fit for meeting any kind of unstructured or unprecedented work challenges. The intentions behind any of the above assignments may not be developmental but the challenges; such assignments bring creates scope for development.  According to Ohlott (2004), a developmental job assignment is something that stretches people, pushes them out of their comfort zone and requires them to think and act differently.
  • 22. Characteristics of a developmental job assignment Unfamiliarity High risk Higher responsibility Wide scope Developmental Job Assignment Characteristics Unprecedented problems Fluid situations High visibility External pressures
  • 23.  DJA Process  DJA process will help us understand how to go about using job assignments for development of employee capabilities. The developmental need of each employee is unique. In the same way, the developmental potential of each job is unique in itself. Placing people into difficult jobs by itself will not result in development automatically. A supportive climate of learning has to be created. Ultimately, there is no use if the organization does not have a performance culture to recognize, motivate and utilize the potential of high performers. Identify the person Support the performance Process of developmental job assignment Identify the job Match the person and job Process of developmental job assignment
  • 24.  The Other Side of The Coin  While enough research has been conducted to assess the components of DJAs, the possible darker side of it is yet to be explored. Is it a suitable solution to all individuals needing development? Not necessarily. Everybody may not like to learn under the stressful situations of ambiguity, risk and unfamiliarity. Such assignments, if made compulsory, will lead to unbearable stress and burnout, higher rate of employee attrition and may even trigger suicides. Throwing someone into a stretch assignment without providing a clear understanding of what is expected is risking failure or at least a wasted growth
  • 25.  The Other Side of The Coin  While enough research has been conducted to assess the components of DJAs, the possible darker side of it is yet to be explored. Is it a suitable solution to all individuals needing development? Not necessarily. Everybody may not like to learn under the stressful situations of ambiguity, risk and unfamiliarity. Such assignments, if made compulsory, will lead to unbearable stress and burnout, higher rate of employee attrition and may even trigger suicides. Throwing someone into a stretch assignment without providing a clear understanding of what is expected is risking failure or at least a wasted growth
  • 26.  Possibilities for Moving People in DJA  Geographical movement: Urban to rural area and vice versa, advanced region to backward region and vice versa, hot climate to freezing climate zones, agriculture economy to industrial economy, different customer preferences, different government policy, educated population to uneducated population and home country to foreign country.  Cultural movement: Different religious values, different languages, different food habits, different life styles (say individualistic to collectivistic), power distances, time orientations, tolerance to ambiguity, different motivation styles, different leadership styles, different degree of respect for law and order and so on.  Hierarchical movement: Higher level to lower level: In this approach, the salary and service conditions of the DJA holder remains unchanged. Working at a lower level helps understanding the challenges of grassroot level workers and their work roles. Here you get instructed by others rather than instructing others and get reprimanded for mistakes rather than reprimanding others.
  • 27.  Lower level to higher level: Higher responsibility, higher visibility, getting the work done from others rather than doing oneself, interacting with top level people rather than the grass root level people and process driven work to thought driven work.  Functional movement: Marketing to production or finance to HR, line function to staff function, routine functions to customized functions, facilitative functions to performance functions supervisory functions to strategic functions or back office functions to front line functions.  Sectoral movement: Private sector (resource crunch, service quality and competition) to public sector (bureaucracy, corruption, political interference, market monopoly) service sector (dealing with people) to manufacturing (dealing with machines) Profit sector (borrowing repayable loans for interest) to not-for-profit sector (raising donations), serving the able and powerful customers for a price to helping disabled and helpless people free.
  • 28.  effective learning and development is there to improve employee performance in terms of the employees ability, motivation or engagement and employee opportunities. And further more, that learning and development activities increase the amount of what is known as ‘discretionary behaviour’. That is where employees want to do well, where they go out of their way to do the best for the organisation. Jarvis et al state that this happens because L & D activities make people feel valued, give them the skills they need to do their work well, help people introduce change more easily, help people take more responsibility for themselves and helps them to take more initiative over getting results.
  • 29.  An important part of that is people taking more responsibility for their own learning and with this an emphasis now being placed on learning as opposed to training.  So the question from that is how aligned is the learning and development strategy?  It is the employee performance that then drives organisational performance. Cost effective HR and HRD investment will bring about results in terms of labour productivity and in the quality of the product or service delivered.  And all of that is shown in business performance outcomes. So the more effective the learning and development the higher the employee performance and the better organisational performance leading to increased business performance outcomes.
  • 30. PROVIDING Learning and Development “So we have to ask ourselves are we being driven seriously by identified business needs, or are we making our own interpretation of what we think the organisation needs?” Mayo, A., (2004), Creating a Learning and Development Strategy: The HR Business Partner’s Guide to Developing People, CIPD
  • 31. Impact of L & D on Business Performance Exercise 1 • In what ways does learning and development impact on business performance? 2 • How should HRD departments be involved in developing business strategy?
  • 34.  How much does the learning and development strategy of an organisation align with the overall human resources strategy?  How much does the learning and development strategy of an organisation align with the overall business strategy?
  • 35.  How much is the learning and development strategy aligned with the other human resources practices and policies?  When adjustments are made in one area are they also made throughout the human resources function?
  • 36. Agree on the strategy-making team Clarify organisational mission Explore core values Carry out SWOT or PESTLE analysis Agree L & D strategy and strategic plan Harrison, R., (2005), Learning and Development, CIPD
  • 37.  The first step is to put together a strategy development team in order to bring new ideas and expertise from all parts of the organisation and to enable debate and challenging to take place. This is important to keep the process from getting stale and old hat.  Next is to clarify the organisational mission. What is the purpose of the organisation? How does it fit in with everything outside of itself? What are its long term goals
  • 38.  The third step is to explore the core values. This would include how the employees perceive the organisation; what the espoused values of the organisation are and whether they are shared; who are the stakeholders and are their needs being met and how is the learning and development department and its contribution viewed  The fourth step is to carry out a SWOT and or PESTLE analysis. SWOT being strengths, weaknesses, opportunities and threats. The strengths and weaknesses being from internal analysis and the opportunities and threats being from external analysis. PESTLE being an external analysis tool that considers Political, Economic, Sociological, Technological, Legal, and Environmental influences on the organisation.
  • 39.  And finally is to agree on the learning and development strategy and the strategic plan. This involves agreeing on the long term goals and short term learning and development goals in order that the organisation as a whole can reach its aims, mission and goals according to its values and for all the levels within the organisation. It is also important to build flexibility into the process so that the plan can move with the needs of the organisation, its teams and its individuals.
  • 40. Strategic Analysis Strategic Goal Setting SWOT Growth Core competencies Customer satisfaction Environmental studies Profitability Market projections Market share Implementation Leveraging resources Progress measurement Conflict resolution Change management Chosen Routes to the Goals Resources Systems and processes Capability Partnership Mayo, A., (2004), Creating a Learning and Development Strategy, CIPD
  • 41. 1 • What are the advantages of having a fully integrated learning and development strategy? 2 • What are the key factors to consider in creating a fully integrated learning and development strategy?
  • 42. References Mayo, A., (2004), Creating a Learning and Development Strategy: The HR Business Partner’s Guide to Developing People, CIPD Jarvis, J., Lane, D., and Fillery-Travis, A., (2006), The Case for Coaching, CIPD Harrison, R., (2005), Learning and Development, CIPD
  • 43. This resource was created by the University of Plymouth, Learning from WOeRk project. This project is funded by HEFCE as part of the HEA/JISC OER release programme. This resource is licensed under the terms of the Attribution-Non-Commercial Share Alike 2.0 UK: England & Wales license (http://creativecommons.org/licenses/by -ncsa/2.0/uk/). The resource, where specified below, contains other 3 rd party materials under their own licenses. The licenses and attributions are outlined below: The name of the University of Plymouth and its logos are unregistered trade marks of the University. The University reserves all rights to these items beyond their inclusion in these CC resources. 1. 2. The JISC logo, the and the logo of the Higher Education Academy are licensed under the terms of the Creative Commons Attribution -non-commercial-No Derivative Works 2.0 UK England & Wales license. All reproductions must comply with the terms of that license. Author Jane Stubberfield Institute University of Plymouth Title Learning and Development Strategy Description Creating a fully integrated learning and development strategy Date Created 17.01.2011 Educational Level 7 UKOER, LFWOER, Learning from WOeRK, UOPCPDLM, Continuous Professional Development, CPD, Work-based Learning, WBL, Learning, development, strategy, alignment, business performance Keywords ©University of Plymouth, 2010, some rights reserved Back page originally developed by the OER phase 1 C-Change project
  • 44.  Kotter (1973): “An implicit exchange between an individual and his organisation which specifies what each expects to give and receive from each other in their relationship.”  Herriot & Pemberton (1995): “The perceptions of both parties to the employment relationship, organisation and individual of the obligations implied in the relationship.”
  • 45.  Rousseau (1995): “Individual beliefs, shaped by the organisation, regarding terms of an exchange agreement between individuals and their organisation”  Guest and Conway (2000): “The perceptions of both parties to the employment relationship, organisation and individual of the reciprocal promises and obligations implied in the relationship”
  • 46.  Promises  Obligations  Expectations  Promises: Made by one party to another to engage in specific action  Obligation: Commitments to be delivered by party in receipt of promise  Expectation: Less binding language than promise and obligation
  • 47.  Define the employment relationship  Manage Mutual Expectations  Voluntary  Reciprocal  Evolving/Dynamic  Subjective  Relational  Transactional
  • 48. Characteristic Old New Focus Security Employability Duration Structured Flexible Scope Broad Narrow Underlying prin. Tradition Market-focus Intended Output Loyalty & Commitment Value Added Employer’s key responsibility Fair Pay for good work High pay for high performance Employee’s key responsibility Good performance Making a in present job difference
  • 49. Individual LEVEL Group Psychological Beliefs that people have about promises made, accepted and relied upon between themselves and another Normative Shared psychological contract that emerges when members of a social group, organisation or work unit hold common beliefs Implied Interpretations that third parties make regarding contractual terms Within Social Broad beliefs in obligations associated with a society’s culture PERSPECTIVE Outside
  • 50. Performance Terms Short-term Specified Transactional: (e.g. retail clerks hired at xmas) - Low ambiguity - Easy exit/high turnover - Low member commitment - Little learning Unspecified Transitional (Ee experiences during merger change or acquisition) - Ambiguity/uncertainty - High turnover/termination - Instability Balanced: (e.g. High involvement team) - High member commitment - High Integration - Ongoing development - Mutual support - Dynamic Relational: (e.g. family business members) - High member commitment - High affective commitment - High integration/identification - Stability Duration Long-term
  • 51.  Based upon research by Guest & Conway (2001)  84% of managers had heard of psychological contract  36% of managers used it to help them manage the employment relationship  Promises to employees fell into three groups: Information and development (most made), rewards and context for work (least made)
  • 52.  Promises most likely to be kept are in relation to not making unreasonable demands on employees and opportunities for promotion  Promises least likely to be kept are in respect to safe working environment and a range of rewards other than promotion, such as fair pay and job security  Promises less likely to be kept in large organisations and in public sector
  • 53.  Employee Involvement in decision-making is low – 52% not involved, 24% involved  Managers report poorer outcomes where there is a recognised trade union in the organisation  Organisational management of promises and commitments has positive effect on employee attitudes and behaviour

Editor's Notes

  1. Jarvis et al in ‘the case for coaching’ suggest that effective learning and development is there to improve employee performance in terms of the employees ability, motivation or engagement and employee opportunities. And further more, that learning and development activities increase the amount of what is known as ‘discretionary behaviour’. That is where employees want to do well, where they go out of their way to do the best for the organisation. Jarvis et al state that this happens because L & D activities make people feel valued, give them the skills they need to do their work well, help people introduce change more easily, help people take more responsibility for themselves and helps them to take more initiative over getting results. An important part of that is people taking more responsibility for their own learning and with this an emphasis now being placed on learning as opposed to training. So the question from that is how aligned is the learning and development strategy? It is the employee performance that then drives organisational performance. Cost effective HR and HRD investment will bring about results in terms of labour productivity and in the quality of the product or service delivered. And all of that is shown in business performance outcomes. So the more effective the learning and development the higher the employee performance and the better organisational performance leading to increased business performance outcomes.
  2. Mayo, in ‘Creating a Learning and Development Strategy’, identifies two types of alignment – Vertical and horizontal.
  3. Lets start by thinking about vertical alignment. So how much does the L & D strategy of an organisation align with the over all HR Strategy? And how much does it align with the overall business strategy. Is the L & D strategy development in isolation from all the other strategies. Is it developed by thinking about what L & D think would be good for the organisation, or because L & D think some new idea they have come across would be great? Mayo also goes on to describe the importance of considering both operational and strategic demands when developing the strategy. Is L & D helping managers working with the senior management team to come up with longer term strategic plans to move the organisation forward, and is it working with individual managers and departments to reach their long term goals? Those are the strategic demands. As far as operational demands are concerned, then is L & D responding to managers for demands for development activities as a result of regular personal development plans or appraisals. And do they meet regularly with managers to help them with suggestions, ideas and advice on how they can reach their outcomes?
  4. Next we have horizontal alignment. How much is the L & D strategy aligned with the other HR practices and policies? When changes happen in one area of HR are they made throughout the whole HR function. For example, one organisation who I worked with where newly introduced performance bonuses meant that employees did not want to spend time on development activities because if they spent time on learning and development activities their productivity bonus would be reduced. So a new practice in the rewards section of HR resulted in people not wanting to attend Learning and Development events.
  5. One approach to creating a learning and development strategy is given by Rosemary Harrison in ‘Learning and Development’. The first step is to put together a strategy development team in order to bring new ideas and expertise from all parts of the organisation and to enable debate and challenging to take place. This is important to keep the process from getting stale and old hat. Next is to clarify the organisational mission. What is the purpose of the organisation? How does it fit in with everything outside of itself? What are its long term goalsThe third step is to explore the core values. This would include how the employees perceive the organisation; what the espoused values of the organisation are and whether they are shared; who are the stakeholders and are their needs being met and how is the learning and development department and its contribution viewedThe fourth step is to carry out a SWOT and or PESTLE analysis. SWOT being strengths, weaknesses, opportunities and threats. The strengths and weaknesses being from internal analysis and the opportunities and threats being from external analysis. PESTLE being an external analysis tool that considers Political, Economic, Sociological, Technological, Legal, and Environmental influences on the organisation. And finally is to agree on the learning and development strategy and the strategic plan. This involves agreeing on the long term goals and short term learning and development goals in order that the organisation as a whole can reach its aims, mission and goals according to its values and for all the levels within the organisation. It is also important to build flexibility into the process so that the plan can move with the needs of the organisation, its teams and its individuals. Harrison highlights the issues for training and development professionals; they are to fit with the organisation’s overall strategy and yet to have flexibility to handle local level needs; that the strategy fits in with all the other HR strategies in the organisation; that the strategy has the agreement of all the stakeholders and that the managers throughout the organisation are willing and capable of delivering the strategy and finally that there are clear and easy to use ways of evaluating and monitoring the effectiveness of the plans and strategies.
  6. Mayo’s approach also starts with strategic analysis, in terms of carrying out a SWOT analysis, but also includes looking at the core competencies that are needed, considering environmental studies and the projections put forward by the marketing department. He then suggests strategic goal setting, in view of growth, customer satisfaction, profitability and market share required and then to choose routes to those goals in terms of resources, systems and processes, capabilities and partnerships. And that these two processes will cycle until the strategy has been chosen. And then, of course, there comes implementation and into this comes the process of leveraging resources, so that the desired resources are in the right place at the right time to implement the strategy, to measure progress, to manage change and any conflicts that may arise in the implementation. He also suggests that there are three key components of an HRD strategy. Firstly an umbrella strategy that has policies etc in place to support what the organisation wants to achieve in its total strategy and plan. Then specific proactive and remedial strategies to support the goals and objectives and finally a functional strategy which looks at the HRD departments own needs for learning and development.
  7. Here is an exercise to get you thinking a little bit more about developing a learning and development strategy.Firstly write down what are the advantages of having a fully integrated learning and development strategy? Secondly what are the key factors to consider in creating a fully integrated learning and development strategy?