Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Share a coke campaign

2,205 views

Published on

share a coke campaign 2011

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Share a coke campaign

  1. 1. 1886 to Present
  2. 2. FLOW INTRODUCTION CONDITIONS IN AUSTRALIA OBJECTIVE TARGET STRATEGY RESULTS CONCLUSION
  3. 3. • Coca-Cola was invented in May 1886 by pharmacist Dr. John S. Pemberton in Atlanta, Georgia. INTRODUCTION John Pemberton 1831-1888
  4. 4. A firm believer of advertising COCA-COLA Coupon Asa Griggs Candler 1851-1929
  5. 5. BRANDS OF COCA COLA 500+ Products
  6. 6. CONDITION IN AUSTRALIA BEFORE THE CAMPAIGN : • THE 50% OF TEENAGERS AND YOUNG ADULTS HAD NEVER TASTED COCA-COLA • A GLOBALLY RECOGNISED BRAND WAS NOT KNOWN TO MOST OF THE YOUTH • SALES WAS DECREASING • THE BRAND WAS NOT CONNECTED WITH THE PEOPLE.
  7. 7. SHARE A COKE WITH
  8. 8. Increase consumption Coca-cola Be Attracted! Share together Campaign Objective
  9. 9. -Dynamic, modern lifestyle -Easy to adapt new things -Usually use social network (mainly on Facebook) Target Audience Teen & young adults (13 – 24 yrs)
  10. 10. Strategy • By offering the customer the sense of ownership over the brand. • Coca-Cola asked the people to “Share a Coke” With some one they know , Want to know , & With who are important in their lives. By sharing a coke they leave a message about why they want to share the coke. The social media was the main communication tool to realize this strategy
  11. 11. CONTD..  The also gave a chance to get their names printed on bottle. The coke cola used FACEBOOK and TWITTER as social media.  The involved the consumer in the product by using the customers first names.
  12. 12. #SHAREACOKE
  13. 13. CONCLUSION CONNECT WITH THE CONSUMERS
  14. 14. Sir CONCLUDED

×