It's a fact. More and more organizations are exploring the benefits of machine translation. Some people believe automated translation will be ubiquitous; part of every system we use to interact with content — tablets, smart phones, mobile devices, computer kiosks, bank machines, consumer electronics, appliances, automobiles, trains, buses and planes. But, is our content ready for machines to process? Can automated translation systems produce the quality we desire? And, if so, what do we need to do to prepare it? Attend this session to learn how thinking strategically about your content can help you make smart decisions up front that will provide big benefits downstream. Learn how creating structured, semantically-rich content today can help you feed automated translation systems tomorrow.