SlideShare a Scribd company logo
1 of 25
Download to read offline
Going Global . . . and Saving Money
How Structured Content Saves Time, Saves
Money and Improves Translation Quality
Val Swisher, CEO
Content Rules, Inc.
contentrules.com
@ContentRulesInc
YOUR CUSTOMERS VALUE
CONTENT. WE DO, TOO.
At Content Rules, we combine
strategy, optimization, and
development to maximize the
effectiveness of your content and
meet your business needs.
www.contentrules.com
Today, we're going to talk about
how to improve quality and save
money on translation.
Let's start with some statistics.
$40 Billion6.5 - 7.5% 95%
Translation
Market
Consumers
Outside
of U.S.
Annual
Growth
GALA Common Sense
Advisory
U.S. Chamber of
Commerce
1. Structured Authoring
2. Terminology Management
3. Translation Memory
Structured Authoring
and the
Translation Process
Going global...and saving money swisher
Going global...and saving money swisher
Increased amount of time (and expense) for file handling
Potential for already-translated content to be re-translated
Potential for already-translated content to back to reviewers
Desktop publishing for each version in each language
Going global...and saving money swisher
Going global...and saving money swisher
Less content to handle and manage
Less likely to change already-translated content
Saves time, reduces churn
Saves money
Saves money
Saves time
Publish to multiple devices
Reuse translations in multiple deliverables
Eliminate Desktop Publishing
Terminology
Management
Translation
Memory
Structured
Authoring
Why Manage
Terminology?
OK
Press
Tap
Click
Select
Click OK
Click on OK
Click the OK button
Click on the OK button
Click the button
Click on the button
Press OK
Press on OK
Press the OK button
Press on the OK button
Press the button
Press on the button
Tap OK
Tap on OK
Tap the OK button
Tap on the OK button
Tap the button
Tap on the button
Dog
Mutt
Canine
Pooch
Puppy
Terminology
Terminology
Walk the dog
Feed the dog
Brush the dog
dog
chien
Hund
perro
What is Translation
Memory?
Translation Units
Translation
Memory
dog
chien
perro
Hund
Walk the dog Mit dem Hund ausgehen
Feed the dog Den Hund füttern
Brush the dog Den Hund bürsten
Structured
Content
Translation
Memory
Terminology
Management
Write once, use many
Translate once, use many
Say the same thing,
the same way,
every time you say it
Use already-translated
terms in your source
content
www.contentrules.com
Val Swisher
vals@contentrules.com

More Related Content

Similar to Going global...and saving money swisher

Operational efficiency preso handout
Operational efficiency preso handoutOperational efficiency preso handout
Operational efficiency preso handoutContent Rules, Inc.
 
Success Factors for DITA Adoption with XMetaL: Best Practices and Fundamentals
Success Factors for DITA Adoption with XMetaL: Best Practices and FundamentalsSuccess Factors for DITA Adoption with XMetaL: Best Practices and Fundamentals
Success Factors for DITA Adoption with XMetaL: Best Practices and FundamentalsScott Abel
 
Supporting the Business Plan : at LavaCon 2012
Supporting the Business Plan : at LavaCon 2012Supporting the Business Plan : at LavaCon 2012
Supporting the Business Plan : at LavaCon 2012MarkLewis_HyperWriters
 
Critical Success Factors: Separating Fact from Fantasy
Critical Success Factors: Separating Fact from FantasyCritical Success Factors: Separating Fact from Fantasy
Critical Success Factors: Separating Fact from FantasyScott Abel
 
Help Content Strategy presentation, iDW Oct 2014
Help Content Strategy presentation, iDW Oct 2014Help Content Strategy presentation, iDW Oct 2014
Help Content Strategy presentation, iDW Oct 2014Chris Todd
 
Agile BI Demystified
Agile BI DemystifiedAgile BI Demystified
Agile BI DemystifiedSenturus
 
The SEO’s Content Hub Playbook for World Domination
The SEO’s Content Hub Playbook for World DominationThe SEO’s Content Hub Playbook for World Domination
The SEO’s Content Hub Playbook for World DominationAvalaunch Media
 
Preparing For Successful Content Management
Preparing For Successful Content ManagementPreparing For Successful Content Management
Preparing For Successful Content ManagementRob Hanna, ECMs
 
Creating and Maintaining An Internationalized Website
Creating and Maintaining An Internationalized WebsiteCreating and Maintaining An Internationalized Website
Creating and Maintaining An Internationalized WebsiteBrian Huff
 
Gilbane: Overcoming Language Afterthought Syndrome
Gilbane: Overcoming Language Afterthought SyndromeGilbane: Overcoming Language Afterthought Syndrome
Gilbane: Overcoming Language Afterthought SyndromeGilbane Group
 
Berry 10 years_of_dita
Berry 10 years_of_ditaBerry 10 years_of_dita
Berry 10 years_of_ditaMysti Berry
 
Write Once Read Many (Ipg Conference 2010)
Write Once Read Many (Ipg Conference 2010)Write Once Read Many (Ipg Conference 2010)
Write Once Read Many (Ipg Conference 2010)Brian O'Leary
 
18. Alessandro Cattelan (Translated) Terminology
18. Alessandro Cattelan (Translated) Terminology18. Alessandro Cattelan (Translated) Terminology
18. Alessandro Cattelan (Translated) TerminologyRIILP
 
LavaCon2014 Kinetic, Mangaing the Translation Process- A Peek Behind the Cu...
LavaCon2014   Kinetic, Mangaing the Translation Process- A Peek Behind the Cu...LavaCon2014   Kinetic, Mangaing the Translation Process- A Peek Behind the Cu...
LavaCon2014 Kinetic, Mangaing the Translation Process- A Peek Behind the Cu...Scott Carothers
 
LavaCon Kinetic, Mangaing the Translation Process-A Peek Behind the Curtain
LavaCon  Kinetic, Mangaing the Translation Process-A Peek Behind the CurtainLavaCon  Kinetic, Mangaing the Translation Process-A Peek Behind the Curtain
LavaCon Kinetic, Mangaing the Translation Process-A Peek Behind the CurtainScott Carothers
 

Similar to Going global...and saving money swisher (20)

Operational efficiency preso handout
Operational efficiency preso handoutOperational efficiency preso handout
Operational efficiency preso handout
 
Success Factors for DITA Adoption with XMetaL: Best Practices and Fundamentals
Success Factors for DITA Adoption with XMetaL: Best Practices and FundamentalsSuccess Factors for DITA Adoption with XMetaL: Best Practices and Fundamentals
Success Factors for DITA Adoption with XMetaL: Best Practices and Fundamentals
 
Supporting the Business Plan : at LavaCon 2012
Supporting the Business Plan : at LavaCon 2012Supporting the Business Plan : at LavaCon 2012
Supporting the Business Plan : at LavaCon 2012
 
Critical Success Factors: Separating Fact from Fantasy
Critical Success Factors: Separating Fact from FantasyCritical Success Factors: Separating Fact from Fantasy
Critical Success Factors: Separating Fact from Fantasy
 
Help Content Strategy presentation, iDW Oct 2014
Help Content Strategy presentation, iDW Oct 2014Help Content Strategy presentation, iDW Oct 2014
Help Content Strategy presentation, iDW Oct 2014
 
Agile BI Demystified
Agile BI DemystifiedAgile BI Demystified
Agile BI Demystified
 
The SEO’s Content Hub Playbook for World Domination
The SEO’s Content Hub Playbook for World DominationThe SEO’s Content Hub Playbook for World Domination
The SEO’s Content Hub Playbook for World Domination
 
Preparing For Successful Content Management
Preparing For Successful Content ManagementPreparing For Successful Content Management
Preparing For Successful Content Management
 
Creating and Maintaining An Internationalized Website
Creating and Maintaining An Internationalized WebsiteCreating and Maintaining An Internationalized Website
Creating and Maintaining An Internationalized Website
 
GilbaneBoston2009
GilbaneBoston2009GilbaneBoston2009
GilbaneBoston2009
 
Gilbane: Overcoming Language Afterthought Syndrome
Gilbane: Overcoming Language Afterthought SyndromeGilbane: Overcoming Language Afterthought Syndrome
Gilbane: Overcoming Language Afterthought Syndrome
 
Yahoo Help Content Strategy - Chris Todd
Yahoo Help Content Strategy -  Chris ToddYahoo Help Content Strategy -  Chris Todd
Yahoo Help Content Strategy - Chris Todd
 
Berry 10 years_of_dita
Berry 10 years_of_ditaBerry 10 years_of_dita
Berry 10 years_of_dita
 
Write Once Read Many (Ipg Conference 2010)
Write Once Read Many (Ipg Conference 2010)Write Once Read Many (Ipg Conference 2010)
Write Once Read Many (Ipg Conference 2010)
 
PSPO Training by Manohar Prasad.ppt
PSPO Training by Manohar Prasad.pptPSPO Training by Manohar Prasad.ppt
PSPO Training by Manohar Prasad.ppt
 
Modernizing Pricing and Business Models
Modernizing Pricing and Business ModelsModernizing Pricing and Business Models
Modernizing Pricing and Business Models
 
18. Alessandro Cattelan (Translated) Terminology
18. Alessandro Cattelan (Translated) Terminology18. Alessandro Cattelan (Translated) Terminology
18. Alessandro Cattelan (Translated) Terminology
 
LavaCon2014 Kinetic, Mangaing the Translation Process- A Peek Behind the Cu...
LavaCon2014   Kinetic, Mangaing the Translation Process- A Peek Behind the Cu...LavaCon2014   Kinetic, Mangaing the Translation Process- A Peek Behind the Cu...
LavaCon2014 Kinetic, Mangaing the Translation Process- A Peek Behind the Cu...
 
LavaCon Kinetic, Mangaing the Translation Process-A Peek Behind the Curtain
LavaCon  Kinetic, Mangaing the Translation Process-A Peek Behind the CurtainLavaCon  Kinetic, Mangaing the Translation Process-A Peek Behind the Curtain
LavaCon Kinetic, Mangaing the Translation Process-A Peek Behind the Curtain
 
Nearshoring With Tiempo 2011
Nearshoring With Tiempo 2011Nearshoring With Tiempo 2011
Nearshoring With Tiempo 2011
 

More from Val Swisher

Seven components of content strategy global swisher
Seven components of content strategy global swisherSeven components of content strategy global swisher
Seven components of content strategy global swisherVal Swisher
 
Global Content Strategy 1/2 Day Workshop
Global Content Strategy 1/2 Day WorkshopGlobal Content Strategy 1/2 Day Workshop
Global Content Strategy 1/2 Day WorkshopVal Swisher
 
It Starts with the Source - Source English Terminology in a Multi-Channel, Gl...
It Starts with the Source - Source English Terminology in a Multi-Channel, Gl...It Starts with the Source - Source English Terminology in a Multi-Channel, Gl...
It Starts with the Source - Source English Terminology in a Multi-Channel, Gl...Val Swisher
 
Content rules leveraging linked in to get yourself noticed
Content rules leveraging linked in to get yourself noticedContent rules leveraging linked in to get yourself noticed
Content rules leveraging linked in to get yourself noticedVal Swisher
 
Simple english editors meeting
Simple english editors meetingSimple english editors meeting
Simple english editors meetingVal Swisher
 
Leveraging linked in to get yourself noticed (1/2013)
Leveraging linked in to get yourself noticed (1/2013)Leveraging linked in to get yourself noticed (1/2013)
Leveraging linked in to get yourself noticed (1/2013)Val Swisher
 
Content Strategy Goes Global
Content Strategy Goes GlobalContent Strategy Goes Global
Content Strategy Goes GlobalVal Swisher
 
How Simple English Can Help Save Lives
How Simple English Can Help Save LivesHow Simple English Can Help Save Lives
How Simple English Can Help Save LivesVal Swisher
 
Mobile, The New Global Imperative
Mobile, The New Global ImperativeMobile, The New Global Imperative
Mobile, The New Global ImperativeVal Swisher
 
Content Strategy for International Markets
Content Strategy for International MarketsContent Strategy for International Markets
Content Strategy for International MarketsVal Swisher
 

More from Val Swisher (10)

Seven components of content strategy global swisher
Seven components of content strategy global swisherSeven components of content strategy global swisher
Seven components of content strategy global swisher
 
Global Content Strategy 1/2 Day Workshop
Global Content Strategy 1/2 Day WorkshopGlobal Content Strategy 1/2 Day Workshop
Global Content Strategy 1/2 Day Workshop
 
It Starts with the Source - Source English Terminology in a Multi-Channel, Gl...
It Starts with the Source - Source English Terminology in a Multi-Channel, Gl...It Starts with the Source - Source English Terminology in a Multi-Channel, Gl...
It Starts with the Source - Source English Terminology in a Multi-Channel, Gl...
 
Content rules leveraging linked in to get yourself noticed
Content rules leveraging linked in to get yourself noticedContent rules leveraging linked in to get yourself noticed
Content rules leveraging linked in to get yourself noticed
 
Simple english editors meeting
Simple english editors meetingSimple english editors meeting
Simple english editors meeting
 
Leveraging linked in to get yourself noticed (1/2013)
Leveraging linked in to get yourself noticed (1/2013)Leveraging linked in to get yourself noticed (1/2013)
Leveraging linked in to get yourself noticed (1/2013)
 
Content Strategy Goes Global
Content Strategy Goes GlobalContent Strategy Goes Global
Content Strategy Goes Global
 
How Simple English Can Help Save Lives
How Simple English Can Help Save LivesHow Simple English Can Help Save Lives
How Simple English Can Help Save Lives
 
Mobile, The New Global Imperative
Mobile, The New Global ImperativeMobile, The New Global Imperative
Mobile, The New Global Imperative
 
Content Strategy for International Markets
Content Strategy for International MarketsContent Strategy for International Markets
Content Strategy for International Markets
 

Recently uploaded

scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxWill Haire
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfShifali roy
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 

Recently uploaded (20)

scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptx
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 

Going global...and saving money swisher