Productinformatie gebruik je op verschillende plekken en moet daardoor steeds voldoen aan andere eisen. Hoe ga je hiermee slim om? Dat vertelde Tony van Akeneo tijdens het ISM diner 2019

1. Product Experience Management
28-03-2019

2. #1 Open Source Enterprise PIM
Today’s topics
About PXM Why now
Why
Akeneo
Proof Points

3. #1 Open Source Enterprise PIM
There is no good Customer Experience
without a compelling Product Experience
#1 Open Source Enterprise PIM

4. COMMODITIES
EXTRACT
GOODS
MAKE
SERVICES
DELIVER
EXPERIENCES
STAGE
Commoditization
Commoditization
© 2016 Strategic Horizons LLP
Customization
Customization
The Progression of Economic Value

5. COMMODITIES
EXTRACT
GOODS
MAKE
SERVICES
DELIVER
EXPERIENCES
STAGE
Commoditization
Commoditization
© 2016 Strategic Horizons LLP
Customization
Customization
The Progression of Economic Value
TIME WELL SPENT
TIME WELL SAVED

6. COMMODITIES
EXTRACT
GOODS
MAKE
SERVICES
DELIVER
EXPERIENCES
STAGE
Commoditization
Commoditization
© 2016 Strategic Horizons LLP
Customization
Customization
The Progression of Economic Value
HOW
PXM
WHAT
PIM

7. #1 Open Source Enterprise PIM
Why product experience matters
Product experience has a direct impact on sales performance
30% of the item data used
in catalogs by retailers and
manufacturers is incorrect.
Source: Study by A.T. Kearney
Enhanced product information
positively impacted online sales by
an average of 6-36% depending on
product categories.
Source: Forrester, US Cross-Channel
Retail Sales Forecast 2014-2018
Item number
and price
Low res image Product specs
Product
description
High res
image
360° image Video
Base
+35%
-80%
+ +++++
Conversion
Rate
Content Completeness & Quality

8. #1 Open Source Enterprise PIM
Product information
is the lifeblood of product experience that enables
a compelling customer experience
BE
ACCURATE
BE
COMPREHENSIVE
CREATE
EMOTION
BE
PERSONALIZED
Product information must:
… across all customer touchpoints

9. #1 Open Source Enterprise PIM
Print Catalog
e-Commerce
Mobile App
Marketplace
Vocal Assistant
PXM Value
Current scope
of product info
PXM Value
Ideal scope of
product info
Impact grows with channel and catalog expansion
PXM is critical for digital performance

10. #1 Open Source Enterprise PIM
Collect Enrich Distribute> >Standardize Contextualize> >

11. #1 Open Source Enterprise PIM
Easy to use interface
Smart and intuitive data model
Simplified internal collaboration
Distribute to all channels
Scale across channels Comprehensive & accurate
product data
Open source stack and open API
for easy integration
Flexible on-premises &
cloud deployment
Deploy a product experience to
match customer expectations
Grow top line with better
conversion rates and
faster time-to-market
Catalog
Manager
Chief
Marketing
Officer
CTO
Everyone benefits!

12. #1 Open Source Enterprise PIM
Akeneo
for
Product Experience Management

13. #1 Open Source Enterprise PIM
Akeneo
90+
SOLUTION
PARTNERS
165
COUNTRIES
300+
3,000
TEAM
140+
Passionate people
spanning the globe
Connected with us
Community members
ENTERPRISE
EDITION
CUSTOMERS
70,000+
INSTALLED PIMs
Boston
London Nantes
Düsseldorf
Tel Aviv
Madrid Amsterdam

14. #1 Open Source Enterprise PIM
Akeneo PIM & Ecosystem
E-COMMERCE
MARKETPLACES
PRINT CATALOG
POINTS OF SALE
ERP
MEDIA SERVER
SUPPLIERS
PROCUREMENT
MARKETING
CSV
FTP
XML
XLS
SUPPLIERS
PORTAL
Connectors Connectors
Collect data from any source
Enrich and Control the quality
of your product information
Distribute to multiple channels1 2 3
Connectors

15. #1 Open Source Enterprise PIM
Our experts and solution partners will turn you into
a product experience champion
• Basic product information and
description
• No team collaboration
• No shared data with third parties
• No governance model with data
• Governance model
implementation
• First level of data modeling
• Centralization from data sources
(ERP, Suppliers)
• No formalized process for
enrichment
• Organizational silos, no internal
collaboration or workflow
• Formalized product modeling
• Large attribute management
• Automatic product process creation
• Formalized process for product
attribute enrichment
• Collaborative model between
teams, workflow management
• Product information aligned to
channel needs and strategy
• Version management
• Advanced modeling combining rich
data descriptions
• Product asset management
• Product combination aligned to
business goal (upsell, cross-sell,
merchandising)
• Collaborative management with
internal and external partners (e.g.
suppliers, resellers)
• Cross-departmental collaboration
• Machine-learning & AI to accelerate
enrichment on basic data
• Rich content distribution across all
channels and touchpoints
Basic Data
Centralized Product Information
Collaborative PXM
PXM Champion
PIM maturity model

16. #1 Open Source Enterprise PIM
Why leading companies select Akeneo
Flexibility
Any catalog structure, deployed
as SaaS, PaaS, On Premises
Usability
Designed for marketers
and easy to use
Fast
Implementation
2 to 3 times faster than
industry average
Integration
#1 Open Source PIM,
Largest Ecosystem
Reliability
70 000+
Installations
Scalability
Thousands of Products,
All your Channels
Best of Breed
Top Ranked on G2Crowd
99% customer retention

17. #1 Open Source Enterprise PIM
ROI of PIM
3x Faster
Time to Market
+56%
Conversions
+70%
Productivity
-25%
Returns

18. They use Akeneo

19. #1 Open Source Enterprise PIM
Mike Wolff
SVP, ISV Sales, Salesforce
"By leveraging the power of Commerce Cloud and the new
integration from Akeneo, merchants will now be able to manage
their product data with greater scale and efficiency."
Peter Sheldon
Senior Director Strategy at Magento, an Adobe Company
“According to Forrester, companies without an agile PIM
approach risk a competitive disadvantage due to content
that’s inconsistent and unengaging. As such, Akeneo is an
important part of maximizing content value at every
touchpoint of the customer journey. Magento, an Adobe
Company has selected Akeneo as a Premier Partner for (PIM)
solution, we count over 80 joint customers including Frankfurt
Airport, Lancaster, Jaguar Land Rover, and Rural King.”
Recognized within the industry

20. #1 Open Source Enterprise PIM
Full case study here

21. #1 Open Source Enterprise PIM
There is no good Customer Experience
without a compelling Product Experience
#1 Open Source Enterprise PIM

22. #1 Open Source Enterprise PIM
Any questions?

23. Thank you!
tony.majidi@akeneo.com
www.akeneo.com