strategies that are used to build you brand in effective mannar

1. BRAND BUILDING STRATEGES
VAISHNAVI .T

2. BRAND
A type of product
manufactured by a particular
company under a particular
name , sign , symbol , or design
used to identify the products .

3. Brand Building
It is a process of creating value to consumers.

4. Why branding is so important?
But branding is to make
relationship between customers
and product by creating value,
loyalty, expectation of
personal’s gut feeling ,
emotional and also reduce
decision making time on buying
hundreds available options in
market.

5. Selection of Brand Name
1)
chavrolet launched “nova” in
spanish the brand means “Does
not work”!
2) volkswagen with it “jetta”
model, which means
bad luck in Italy

6. 5 Effective Brand Building
Strategies to Attract
Customers
DEFINE YOUR BRAND
DIFFERENTIATE AND POSITION YOUR
BRAND
BUILD AND EXPOSE YOUR BRAND
PERSONALIZE YOUR BRAND
REVIEW YOUR BRAND

7. Define Your Brand
Determines what your
brand truly stands for and
what is important for your
brand (brand values).

8. Differentiate and Position Your Brand
 attract attention and stand
out from competitors
 you have to create a unique
advantage in the mind of
consumers ( brand colors ,
logos ,Packing..)
 Once you come up with a unique
value proposition, you should
use a good branding strategy

9. Build and Expose
your Brand
 You can use promotional
channels, blogs, forums, and
social media (LinkedIn,
Twitter and Facebook) to
create a voice for your
personal or business brand.

10. Personalize your Brand
 brand to be successful, then you
have to personalize
 Let consumers see and
experience the personality of
your brand in its entirety

11. Review Your Brand
 Depending on your brand strategies,
your brand
will either grow in strength, or
remain dormant.
 In the brand cycle, new events,
changes, and
circumstances bring challenges and
opportunities to enhance the value of
your brand or re-establish it.
 The best way of ensuring brand

12. Himalaya
Brand identity
The himalaya logo is a visual
definition identity
The
leaf that forms the
crossbar of letter H evokes the
company’s focus on
Herbal
healthcare
The
teal
green
color
represents proximity to nature

13. con’
 Its focus on launching
differentiated products using
company’s Herbal positioning
 Marketing is Mainly focused on
engaging the customer, creating
awareness for the products and
increasing availability and
accessibility

14. Underlying message of
the ads
 “give yourself a fresh start”
 The message will be
 be the natural you
 Give up on chemical
moisturizers

15. Marketing and communication
tools and strategies
 Print ads
 Outdoor ads
 Radio ads
 Consumer promotion

18. Conclusion
 Now a days huge customers
wants branded product
 Brand creates a
Personality and a life for
your products
 Branding is essential to
your Success in the
marketplace

19. Reference:
www.mindtools.com
www.ahundredmonkeys.com
www.brandchannel.com
www.insurancejournal.com