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QR CODES<br />From Creation To Best Practices<br />Josh Fleming,<br />Lessing-Flynn Advertising<br />
Who Is This Guy?<br />
Agenda<br />What are QR Codes?<br />Creating a QR Code<br />Best Practices<br />The Good<br />The Bad<br />The Ugly<br />C...
This is a QR Code<br /><ul><li>Two Dimensional bar code
Connects print to the web
28% of people have scanned a barcode</li></li></ul><li>Reading QR Codes<br />
QR Code Process<br />
Making QR Codes<br />
Offline To Online<br />
Mobile Utility<br />
Where You Are…<br />
Where You Are…<br />
The Good<br />
The Good<br />
The Good<br />
The Good<br />
The Good<br />
The Good<br />
The Good<br />
The Good<br />
The Bad<br />
The Ugly<br />
The Really Ugly<br />
Challenges<br /><ul><li>One & Done
Adoption Rate
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Presentation on "QR Codes - From Creation to Best Practices"

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qr code_presentation

  1. 1. QR CODES<br />From Creation To Best Practices<br />Josh Fleming,<br />Lessing-Flynn Advertising<br />
  2. 2. Who Is This Guy?<br />
  3. 3. Agenda<br />What are QR Codes?<br />Creating a QR Code<br />Best Practices<br />The Good<br />The Bad<br />The Ugly<br />Challenges<br />
  4. 4. This is a QR Code<br /><ul><li>Two Dimensional bar code
  5. 5. Connects print to the web
  6. 6. 28% of people have scanned a barcode</li></li></ul><li>Reading QR Codes<br />
  7. 7. QR Code Process<br />
  8. 8. Making QR Codes<br />
  9. 9. Offline To Online<br />
  10. 10. Mobile Utility<br />
  11. 11. Where You Are…<br />
  12. 12. Where You Are…<br />
  13. 13. The Good<br />
  14. 14. The Good<br />
  15. 15. The Good<br />
  16. 16. The Good<br />
  17. 17. The Good<br />
  18. 18. The Good<br />
  19. 19. The Good<br />
  20. 20. The Good<br />
  21. 21. The Bad<br />
  22. 22. The Ugly<br />
  23. 23. The Really Ugly<br />
  24. 24. Challenges<br /><ul><li>One & Done
  25. 25. Adoption Rate
  26. 26. Strong Incentives</li></li></ul><li>Recap<br /><ul><li>QR Codes should have a reward or incentive
  27. 27. Multiple uses – think creatively
  28. 28. Utility / Where they are is essential
  29. 29. Print to Online NOT Online to Online!</li></li></ul><li>Open Discussion<br />

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