Marketing new tools presentation

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Marketing new tools presentation

  1. 1. QRCodes Sarah Ilnyckyj Christine Wallace Erin Peck Camilo Gamez
  2. 2. What is a QR Code? • Definition of technology • Origin • Components • Generator • Reader • App • Function Innovation Vendors Marketers Future ofIntroduction Adoption and Market Businesses perspective QR Codes Curve Share
  3. 3. Roger’s 5 Attributes ofInnovation Relative Advantage Compatibility Complexity Trialability Obsevability Innovation Vendors Marketers Future ofIntroduction Adoption and Market Businesses perspective QR Codes Curve Share
  4. 4. Innovation Adoption Curve Innovation Vendors Marketers Future ofIntroduction Adoption and Market Businesses perspective QR Codes Curve Share
  5. 5. Vendor’s of Technology Major Venders  QR Codes  Microsoft Tag Major Intermediaries  Kaywa  Qurify  Delivr Innovation Vendors Marketers Future ofIntroduction Adoption and Market Businesses perspective QR Codes Curve Share
  6. 6. Market Share Supporting technology’s market share Innovation Vendors Marketers Future ofIntroduction Adoption and Market Businesses perspective QR Codes Curve Share
  7. 7. Businesses Google Places United Airlines Innovation Vendors Marketers Future ofIntroduction Adoption and Market Businesses perspective QR Codes Curve Share
  8. 8. New PossibilitiesProduct DevelopmentPersonal Use
  9. 9. Implementation of QR Codes•Choose a vendor Phase Two •Choose an intermediary •Choose the purpose of the QR code Phase One Phase Three Innovation Vendors Marketers Future of Introduction Adoption and Market Businesses perspective QR Codes Curve Share
  10. 10. Concerns & Future of QR CodesPrivacyWatermarks Innovation Vendors Marketers Future ofIntroduction Adoption and Market Businesses perspective QR Codes Curve Share
  11. 11. If you are interested in reviewingour presentation in the future, scan our QR code Questions ?

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