1. Are SMBs Digital-Ready
for Holiday Shoppers?
Most small and medium-sized businesses could be left out in the cold this holiday season when it comes to
capturing online and mobile commerce dollars, according to the latest findings from SMB DigitalScape. SMBs
that are not digital commerce-ready may find it hard to compete as consumers increasingly shop ’til they
drop from their desktops, tablets and smartphones.
Website
NO MAP OR DIRECTIONS * NO EMAIL ADDRESS * NO TWITTER LINK *
56% 90% 44% 78% 78% 96%
NO STREET ADDRESS * NO PHONE NUMBER * NO FACEBOOK LINK *
4.5%
98% NO SPAM-PROTECTON
89%
Forms not Captcha enabled.
9
NO PRIVACY POLICY
76% Not ready for Google AdWords.
Not ready to
NO VIDEO ON THE SITE transact on the
For engaging visitors & getting website.
SEO benefits.
* On home page
Social No Facebook Page
No YouTube Presence
87%
94%
No LinkedIn Presence 97%
No Google Plus Presence 98%
No Blog 92%
Mobile 50+
9%
15%
1 6 - 10
10+
9%
15%
0-1
18% 17%
98% Size Speed
21 - 50
2-5
15%
11 - 20
Matters 3-5
Matters 1-2
24%
NOT 22% 6 - 10 21% 35%
MOBILE
OPTIMIZED Number of Pages Loading Time(Seconds)
The more the information, the better the Give them time to blink, they will flee.
user experience. http://www.nytimes.com/2012/03/01/technology/impatient-web-
users-flee-slow-loading-sites.html?pagewanted=all
Discoverability (SEO)
Have no location in meta title – diminished page Have a page rank of zero/no page rank -
74% rank. Location is an important keyword in local 24% little or no presence on search engine
searches, and a meta title is an important place result pages.
to use keywords.
Have duplicate page issues - Google Do not use micro-formats – they won’t
91% will penalize them for duplicate content. 97% benefit from Google’s rich snippets.
SOURCE: SMB DigitalScape by vSplash, a data collection and analysis engine that gauges the state of SMB
digital media and commerce. Data generated for more than 100 parameters of digital presence from 20 million
business listings and 2 million SMB URLs (June 2012).
SMB Digital
www.smbdigitalscape.com SCAPE by
Contact vSplash to learn how SMB DigitalScape can help you size market opportunities for your SMB digital
marketing services, allocate resources and identify business development and partnering opportunities.
: data@vsplash.com : +1-201-355-0066
