Ekta Kapoor is the creative force and founder of Balaji Telefilms Ltd., one of the largest television content production companies in India. She pioneered an entire genre of television content that fueled India's satellite television boom. Under her creative guidance, Balaji Telefilms produces over 17,000 hours of content across multiple languages each year. Ekta Kapoor works hands-on, routinely putting in 16-18 hours per day to lead Balaji Telefilms' creative direction and navigate India's rapidly changing television landscape. She has received numerous awards for her entrepreneurship and innovation, including being named one of the top 10 most influential women in Indian media.

1. Entreprenuership Development
Institute of India
-:Topic :-
Successful Women Entreprenuer
Submitted by :
Uttamkumar Trasadiya (PGDM – BE)
Mihir Pillai (PGDM – DS)
Subject : Business Communication
Trim : 1, Year : 2018-19

2. The woman who changed the face of Indian television

3. Balaji Telefilm Ltd.
• Balaji Telefilms Ltd. is one of the largest content
production houses across India, South
Asia,South East Asia and the Middle East
delivering Hindi and regional content. Promoted
by Mr. Jeetendra Kapoor, Mrs. Shobha Kapoor,
Ms. Ekta Kapoor and Mr. Tusshar Kapoor, They
have constantly built relationships across the
entertainment industry, while identifying new
avenues and markets.

4. Vision of Balaji Telefilms
• To consistently provide delightful and innovative
entertainment experiences by engaging
audiences and nuturing talent

5. Values in
they believe,

6. Ekta’s role at Balaji Telefilms
• Ekta Kapoor is credited with revamping India’s
television landscape. She pioneered an entire genre
of television content, heralding India’s satellite
television boom. Balaji’s shows have been and
continue to be channel drivers for most general
entertainment broadcasters. As the creative force
behind the Company’s success, she believes in a
hands-on approach in day-to-day creative direction
for all our content, routinely putting in 16-18 hours
each day, she moves ahead with India’s rapidly
metamorphosing TV climate.

7. Innovation in Balaji Telefilms made by
Ekta Kapoor
• This baby-faced teenager, who once dreamed of
marrying and settling down just like any other
woman in India, is the creative head of Balaji
Telefilms and counted as one of the top 10
women entrepreneurs of today. Her production
house has many hit serials to its credit – ‘Kyunki
Saas Bhi Kabhi Bahu Thi’, ‘Kahani Ghar Ghar Ki’
and many others, making her the Queen Bee of
the Indian soap opera scene.

8. Achievement of Ekta
• She has won the Hall of Fame award at the 6th
Indian Telly Awards during 2006 for her
contribution to the Indian television industry.
Known to be fiercely protective of her company
and brand, Ekta is also very professional and has
strong business acumen.

9. Awards Received in Year 2018

10. Ekta at Balaji Telefilms
• Under her creative guidance, Balaji has won almost
every major TV award. Her stellar work in creating a
large content conglomerate at a young age garnered
her several distinguished awards, including The
Economic Times (Businesswoman of the Year
2002), Ernst & Young (Entrepreneur of the Year
2001) and the American Biographical Institute
(Woman of the Year 2001), among others. In 2016,
She was placed at the No. 1 position among ’50 Most
Influential Women’ in the Indian marketing,
advertising and media ecosystems by IMPACT
magazine.

11. Balaji Telefilms Today
• Balaji Telefilms Ltd. focuses on producing
content for the T.V. medium. They have been in
the business for over two decades and are looked
upon as the GOLD STANDARD. They started
with a single production to entertain the lives of
many, which catapulted into producing over
17,000 hours of television content up to date.
They have produced over 150 shows across
numerous languages (Hindi, Tamil, Telegu,
Kannada, Malayalam) with a never ending desire
to entertain the lives of many.

12. Thank You
uttamkumar21@ediindia.org
mihir21@ediindia.org