About ekta kapoor as an entrepreneur Serial maker Includes: Vision Mission Philosophy Strategy Values Behavioural orientation

1.  Contemporary role model in Indian
business
4. Ekta Kapoor
 About
 Business philosophy
 Vision
.Behavior orientation
about
.
Ekta Kapoor:
Ekta Jeetendra Kapoor was born on 7th June 1975. She started her
career by taking rupees 50000/- from her fatherto start a business
venture, in which she was not successful.This did not dampen her
spirit and with encouragement from her father she is today an Indian
TV and film producer.
She is the Joint Managing Director and Creative Director of Balaji
Telefilms,her production company. She did her schooling at Bombay
Scottish School, Mahim and studied at Mithibai College Mumbai.
She has produced numerous soap opera, television series and movies.
Her most popular television series include Hum Paanch, Kyunki Saas
Bhi Kabhi Bahu Thi, Kahaani Ghar Ghar Kii, Kasauti Zindagi Ki, Kahin
To Hoga, Kahin Kissi Roz, Kusum, Kaisa Ye Pyar Hai, Kasam Se and

2. Bandini. She is currently producing Pavitra Rishta, Bade Achhe Lagte
Hain, Parichay, Kya Huaa Tera Vaada etc.
She branched out into Bollywoodmovie production in 2001 beginning
with Kyo Kii… Main Jhuth Nahin Bolta. Kucch To Hai and Krishna
Cottage based on supernatural themes followedin 2003 and 2004.
Kyaa Kool Hai Hum starring her brother Tusshar Kapoor proved to be
her breakout hit and went on to become one of the highest earners of
2005. She then went on to co-produce Shootout at Lokhandwala with
Sanjay Gupta which became a profitable venture at the box office.
Mission Istanbul and EMI – Liya Hai Toh Chukana Parega in
collaboration with Sunil Shetty followed.
The years 2010 and 2011 proved to be important for her with critical
and commercial success such as Love Sex aur Dhokha, Once Upon a
Time in Mumbai, Shor in the City, Ragini MMS and The Dirty Picture.
Her upcoming productions include several films and TV soaps.

3. Business philosophy
Her Business Philosophy:
i. Expand after a humble beginning
ii. “There is no rest in business”

4. Vision
Vision
Balaji groups vision is to be the world leader in own products and its related services.
We will earn our customers’ enthusiasm through continuous improvement driven by the
integrity, teamwork, and innovation of our people
Mission
To be the market leader by providing customer delight through world-class quality,
service and cost-effectiveness in a progressive, innovative and challenging environment.
'to become the world's leading consumer company for automotive products and
services'.
We Endeavour to provide an enriching, rewarding and environment friendly work
experience to our employees in an achievement-based, high-performance culture. We
will provide maximum satisfaction to all our customer

5. Behavior orientation
i. Simplicity
ii. Honesty
iii. Innovation