Sales of videocon Distribution channel of videocon Management of videocon company Financial distribution of videocon ltd sucess of videocon ltd. growth of videocon ltd.

1. Presented By:
Uttam Trasadiya
Jay Parmar
Abhishek Pipaliya
Sales an Distribution Management

2.  Launched color TV in year 1985 with technical tie
– up with Toshiba.
 Has Near Zero Wastage technology to provide
premium products at affordable rates.
 Constant upgrading and researching for standards
of quality.
 First Indian company having CE Approval for
international business in Europe, Middle East,
Indonesia, South Africa.

3.  Onida
 BPL
 LG
 Samsung
 Sony
 Kelvinator

4.  Refrigerator
 Cooking ware
 Dish washer
 Dryer
 Television
 Electronic Tuners
 FBTs
 Deflection Yokes
 Home Audio System
 Radio
 Recorders
 Stereos

5.  Picture in picture
 Turbo Sound
 Surround Sound
 Large Screen Sizes

6. Sanjay
Nigam
Sales
Head,
Tamilnadu
Sales
Head,
Andhra
Pradesh
Sales Head,
Karnataka
Sales
Head,
Kerala
Sales
Head,
Goa

7.  Economic Trends
 Industry Forecasts
 Competitors Activity
 Population Growth Rate
 Rural – Urban Exodus Rate

8.  Historical Allocation
 Economic Outlooks
 Tax Structure

9.  Completed their studies in second run business
school.
 Selected based on sales aptitude.
 Selected based on knowledge of local marketer.

10.  Projected current sales to the end of the year.
 Added the budget percentage increased to the
year end.
 Examined the sales data complied based on
weekly report.
 Gathered information from the micro level related
to issues and potential of the area.

11. Year Amount
2007 – 08 183.60 Cr INR
2008 – 09 196.96 Cr INR
2009 – 10 189.48 Cr INR
2010 – 11 268.52 Cr INR

12. 1. How should Mr. Sanjay Proceed to achieve target ??
- He can appoints the sales executives who will
reach out the showrooms directly.
- He can allocate the budget for new franchisee.
2. What Additional information he need?
- Competitors data
- Customer opinion and feedbacks for the products.
3. How can he motivate the employees ?
- Guidance programs
- Extra wages on intellectual work.