4. DEMOGRAPHIC
52% 48%
Source: : APJII, Profil Internet Indonesia, 2013 *
Urban 55% Rural 45%
15 – 24 yo 31%
25 – 34 yo 27%
35 – 44 yo 20%
45 – 54 yo 12%
+50 yo 10%
DIGITAL IMMIGRANT
Older generation knew internet when they
were an adult.
Need to learn and adapt
DIGITAL NATIVE
Younger generation born and living in the
internet era
They tend to make trends in cyber
5. Women are More Likely to Visit Family, Home, and Retail Sites;
Men Gravitate Towards Sports, Auto, and Technology
Source: Comscore Media Metrix, 2013