The document provides an overview of an upcoming webinar on using digital tools and technologies. It discusses using social networking, online profiles, search engine optimization and other digital marketing strategies to find people and make connections. It also briefly touches on trends in social media growth and the importance of having the right attitude when engaging online.

2. WORD OF MOUTH WORD OF MOUSE How do people find you?

3. YOU CHOOSE…………………. “ One of the most disturbing Western trends is increasing social isolation through the impact of inter-mediating technologies, at the expense of direct interaction with other humans… But, in contrast, technology can also allow creation of digital spaces for shared interests and new digital communities. So...either enriching/connecting or fragmenting society” (Tim Mack, President, World Future Society)

4. It's not about the technology, it's about the people.

5. 28th October 2008 - twenty people - DAY 4 – 200 DAY 5 – Numbers doubled every 24hrs Day 7 – 30 000 – DAY 8 – 141 000 – DAY 13 – 1 Million members We live in EXPONENTIAL times

6. A groundswell is rising among your customers. Are you ready? Most companies see it as a threat. You can see it as an opportunity .

7. Not what to do, but how to be.

9. Develop the right ATTITUDE  Person-to-person activity  Be a good listener  Be patient  Be opportunistic  Be flexible  Be collaborative  Be humble

10. Co-Creation 2.0  Be collaborative

12. Demographic comScore March 2008 UK

15. 7 million EU network More than 37 million users representing 150 industries around the world 450,000 users per month and is present in over 230 countries. 132.1 million unique visitors in June 2008 300 million registered users worldwide

16. Skype has over 300 million registered users worldwide

17. we find you you find me 1 2 3 http://www.referyes.com/source_people.htm Online Database with data mining tools

19. SEO – search engine optimisation A search engine employs special software robots, called spiders, to build lists of the words found on Web sites. When a spider is building its lists, the process is called Web crawling. They search the Internet -- or select pieces of the Internet -- based on important words. KEYWORDS They keep an index of the words they find, and where they find them. They allow users to look for words or combinations of words found in that index. (SEO) is the process of improving the volume and quality of traffic to a web site

20. Think of a “properly formulated” LinkedIn profile as a combination of the following: Your Resume Your Personal Web Page Your On-Line Advertisement Your History Your Interests Your Future

21. What a LinkedIn Profile is NOT It is NOT Your picture(s), your favorite songs, your friends, insignificant information about you. It is a business tool and not a social tool. MySpace and other sites do a very good job in those areas. Purpose of the Profile Your LinkedIn profile serves many purposes, but the biggest is to be found. People do not use LinkedIn to hide. They are there on LinkedIn, for the most part, to be found – found by people they WANT to be found by. MARKETING-ORIENTED and Focused on KEYWORDS that attract Clients and Customers

24. Linked In Profile WORKSHEET Step 1 – Keyword Inventory Step 2 – Employment and Job Title Inventory Step 3 – Work Date Inventory Step 4 – Goals Inventory Step 5 – Experience and Skills Inventory Step 6 – Education Inventory Step 7– Web sites Inventory Step 8 – Associations/Group Involvement Inventory Step 9 – Interests Inventory Step 10 – Honors and Awards Inventory

25. Quantity vs . Quality • Why a Big Network? - More prospects to choose from - More visible to others for INBOUND calls - More respected, more sought after - Best for Sales, Recruiting, Job Seekers • Why a Smaller Network? - Nice to "vouch" for and qualify your connections - You don't have time to help people you don't know - Best for Executives at larger companies

26. Invite Individuals  Only Invite people that are already on LinkedIn! - Conserve Invitations - Most likely to accept - Already have a network  Invite people one at a time  Craft a unique message to each person  Reference something specific in their profile Invite the Super-Connected

29. Keyword Search • Finds Text Anywhere !!! • Great with Boolean Searches AND - both are required OR - Either will qualify NOT - eliminates certain records from the results ( ) - clarifies the logic " " - requires exact string match, use always for best results USE ALL CAPS AS SHOWN • Save the searches in Word to re-use them later

30. Boolean Search String (Software OR Applications OR "Software Engineering") AND (Manager OR Supervisor) (Sales OR Marketing OR "Development") AND ("Product Manager" OR Manager OR Supervisor OR Director)

34.  Opening a dialogue and NOT focusing on the sale immediately  To get a sale, you first need to get information back from your prospects and clients about who they are and what they want.  They will only give you this info if your relationship with them is strong enough  Majestic works with you to come up with a series of automated, personal mails to your prospects that keeps in regular contact with them and builds credibility so that they will trust you enough to part with this data  While you are strengthening the relationship with your base, you are asking for information from them  If a person is not willing to give you information about either themselves or their needs, they certainly are not going to spend money with you World Micro Business Domination - small businesses building good old fashioned one-to-one relationships with their customers. THE JOURNEY

35. Talent on View

38. Why Go Mobile? (Or The Future of Recruiting is Unwired) More than just accessing the Internet on a phone – it's actively engaging in a world where technology is king and timing is everything. February 2009, the mobile world reached its four billionth customer Mobile phones have evolved to become broadband-enabled multi-media devices that connect mass markets in mature and emerging markets alike As the Millennials – those born after 1980 – move swiftly into the job force, it's more important than ever to connect with these prospects who grew up in the digital age. This hyper-mobile segment of the population is invariably always networking – both socially and professionally, to the point where it has become second nature.

39. Feeling Overwhelmed? You needn’t be. We provide full services and products to build online presence. [email_address]