1. A social network for
professionals working in or
wanting to work in Africa.
Afri.pro
TM
Networking and Jobs in Africa.

2. People need connections,
recruiters need networks.
If you own the network, you own the value it holds.
Social media has been a revolution in the way we connect and share our personal
information. People now are so comfortable with sharing very personal information that
they think very little about joining an online network, if it benefits them.
The information shared is valuable, not particularity on it's own but valuable to the network;
as a part of the network, as a point in the network.
The bigger the network the more points it has, the more potential it has, the more valuable
it is.
People need networks to connect, businesses need networks to grow.
Afri.pro
TM
Networking and Jobs in Africa.

3. An African professional network.
Creating a big network creates more points of potential where a need can be satisfied, a
candidate found, a sale made, a good partnership started, a friendship discovered.
Just as mailing lists became valuable to recruiters five to ten years ago, now social networks
are becoming hard currency for recruitment businesses in the USA.
Africa has the potential to become one of the biggest online social networks in the world.
The professional and social boundaries are extremely cultural, tribal, political and economic,
but there is a huge opportunity in scale.
There a many hundreds of millions of people and a maturing economy.
Social networks like Facebook are able to traverse and overcome cultural and economic
barriers with ease, professional networks like LinkedIn have the same potential.
Add into this situation a foreign population that wants to work in and learn about Africa,
then you have a magical mix of interesting, valuable and profitable connections.
Afri.pro
TM
Networking and Jobs in Africa.

4. The value of an African professional
network to a recruiter.
This may seem a basic question, but who do you know? How many people do you know?
If you sat and counted those people you may remember most of them, but you would
probably not remember all of them.
Then think about how you would use those people in your network in a situation where you
needed someone to help you to accomplish something important.
You may pick up the phone, ask a friend or colleague for a recommendation or categorize
your connections into a short list based on what you remember about them.
Thats a task we do every day and take for granted.
Then scale this very simple problem up to hundreds of millions of people. What if you knew
millions of people, how would you choose the right people to call or connect with?
Afri.pro
TM
Networking and Jobs in Africa.

5. Old problems, new solutions.
Recruiters have had this problem forever, and they still have it now. They are faced with
extracting information, usually information that may not be fully accurate or slightly out of
date from databases with lots of people in them.
They resort to using the same principles we have for managing our own personal networks,
querying lists, asking people by way of ineffective mass communication, which often
becomes spam.
They may have a good database yes, but that database needs maintaining and may not
reveal the information you need simply or effectively. We know the information in the
database will change on a daily basis, without the database being made aware of the
changes.
Growing a recruitment network with a traditional system can be a very slow and expensive
business. Add advertising costs and many competitors doing the same thing and you have a
very tough situation.
The value to a recruiter of using a new way of discovering and then connecting candidates
and clients is very obvious.
Afri.pro
TM
Networking and Jobs in Africa.

6. Step in - The Social Graph
In order to quickly grow a successful platform for recruitment in Africa a new type of
database is needed; a graph database, one powered by it's users.
LinkedIn use graph databases, because they are the best way to store information on
human relationships.
Out of their graph they get a set of data that is continually updating and constantly fresh.
Best of all the updates are free because the users provide the information to them for
nothing.
They are free to use this information to power whatever activity they choose to follow.
Afri.pro
TM
Networking and Jobs in Africa.

7. Graph, A Disruptive Service
Case Study: Glassdoor
Ever wonder who's researching your
company? The Free Employer Account
allows you to see who's viewing your
profile, monitor your brand's awareness
and reputation, and see which of your jobs
are the most popular with candidates.
Summary
- 1.9-2.3m visitors daily
- Started with $3M Series A funding 2008
- Now up to $41.5M
Afri.pro
TM
Networking and Jobs in Africa.

8. No longer just Applicant tracking
Case Study : JobVite
Best-of-Breed Recruiting Platform
Jobvite is the leading recruiting platform for
the social web. Today’s fastest-growing
companies use applicant tracking, recruiter
CRM and social recruiting software
solutions from Jobvite to target the right
talent and build the best teams.
Features
Jobvite Hire
(Requisition Management, Approval
Workflow, Interview Management, Offer
Letter Automation, Single Sign-on, HRIS
Integration)
Jobvite Engage
(Resume Database Search, Social Network
Search, Search Agents, Rank and Compare,
Campaigns, Social Profiles, Candidate
Relationship Management)
Jobvite Refer
(Send Jobvites, Publish to Social Media,
Facebook Apps, Analytics & Reporting)
Major Customers
Trustwave, eHarmony, LinkedIn,
Match.com, Redfin, Spotify, TiVo, Twitter,
Yelp, Chiquita, Etsy, Groupon, Shutterfly,
Starbucks, Whole Foods, Zappos
Afri.pro
TM
Networking and Jobs in Africa.

9. Gone are the ‘send in your C.V.’ days,
now it is ‘update my graph’.
A graph database is fast, very fast and very flexible when things change.
A graph database differs from a traditional database in the sense that it does not store 'cells'
of information like you see in excel. It stores information in reference points, and crucially, it
also records the the relationships between those reference points.
Why is this useful? Because it works like a map, a map of people’s information, and their
relationships. It makes it easy to see the human connected world.
LinkedIn get from their users, a stream of extremely valuable information, for free.
Their users are constantly filling their data, making new connections and educating the
graph that LinkedIn own, making their map bigger and much more valuable.
When LinkedIn needs to target well connected African single males under 24, who currently
work in technology, have a background in science subjects, from a specific academic
institution, they can do so in blazing speed from a network of hundreds of millions of
people.
Afri.pro
TM
Networking and Jobs in Africa.

10. Technology for growth, not for
organizing.
When you mix technology and people's relationships in this way, things can move very
quickly.
LinkedIn grew from a few hundred members, to a few hundred million in a few years.
This is not because they planned on how to connect the relationships between people, that
would have been impossible, they let the users connect the dots themselves and just
recorded the results.
Importantly, they provided the technology for the network to grow. Tools that help users
organize their activities grew from the users needs.
This is an important distinction and separates the old traditional recruiter software from the
use of a social network as a recruitment tool.
Afri.pro
TM
Networking and Jobs in Africa.

11. Making it work.
The key driver of social interaction is a cause or a shared interest.
People joined LinkedIn because they all want to further their career or expand their sales
network.
People will join Afri.pro for the same reason, because they want to connect and further their
career or expand their sales network.
Afri.pro will become the African LinkedIn, tailored to the needs of the nation.
This is a grand, ambitious proposal, but it is perfectly achievable within small, manageable
milestones.
Afri.pro
TM
Networking and Jobs in Africa.

12. Standing on the shoulders of giants.
The best reason for taking this approach is, most of the information is free.
Why build your own network from scratch? when you can tap into all of the freely available
social networks out there?
Lots of information about people can be simply got from connecting with existing social
networks such as LinkedIn, Viadeo, Xing, Twitter and Facebook.
Gathering information from these networks to fuel your network graph can be a very simple
and valuable task, especially when coupled with geographic information and other freely
available information such as Wikipedia.
So that you can gather what, where and most importantly who you are connecting with.
Afri.pro
TM
Networking and Jobs in Africa.

13. What will Afri.pro do?
- Software As A Service (SAAS) for
African recruiters, employers and
employees
- Connects with other social networks
in English and French (LinkedIn,
twitter, Facebook)
- Pull information in from existing free
data sources (wikipedia, linked-data)
- Own a database of organizations and
individuals with mapped relationships
- Provide an integrated relationship
management and contact tracking tool
Afri.pro
TM
Networking and Jobs in Africa.

14. Delivery Structure
Key
HL - Harwood-Leon
AP - Afri.pro service
CCO - Community Co-ordinator
CM - Community Manager
RC - Recrutiment Consultant
HL Afri.pro
CCO
CM CM
Contract
Africa Europe
RC RC CM RC RC RC
Afri.pro
TM
Networking and Jobs in Africa.

15. Delivery - Roles
Harwood Leon - Software as a Service provider
Harwood Leon will act as a consultancy to provide the various platforms required for project
delivery and maintenance, including delivery and maintenance of the graph database. A
service agreement and delivery contract will govern the relationship between Harwood Leon
and Afri.pro. Harwood Leon will report directly to Afri.pro and the Community Coordinator.
Community Coordinator (CCo)
The community Coordinator will be responsible for bringing connections into the network.
As a simple metric, the size and value of the network will be the sole responsibility of that
individual. Targets for the CCo will be set by Afri.pro and Harwood Leon.
Their performance will have a direct effect on the performance of the recruitment team.
More connections = more sales.
Afri.pro
TM
Networking and Jobs in Africa.

16. Delivery - Roles
Community Managers
Community managers are experts in their vertical market (HR, Mining, Medical, etc...), often
with existing valuable networks of influencers. Community managers will report to the
community co-ordinator.
Targets will be set by the community coordinator for the market they are managing.
Sourcing / Recruitment Consultants
Recruitment consultants will be directed by community managers to take opportunities that
arise in the network. The two roles are close, with the consultant feeding information about
the community back to the community manager.
Targets will be set by the community manager for the opportunities they are given.
Afri.pro
TM
Networking and Jobs in Africa.

17. Proposed Delivery Process
A proposed process for delivery is:
- Instantly deliver a Wiki and define product over time and to allow the team to
communicate over continents
- Partner with existing social recruitment providers in the USA to speed up time to market
- Use existing recruitment tools to bootstrap the system with a view to replacing
functionality over time (e.g. contact management, contract management)
- MVP approach to deliver small working model relevant to first agreed vertical market
- Web service based (social network front end website, admin backend)
Afri.pro
TM
Networking and Jobs in Africa.

18. Delivery Schedule
A proposed schedule for delivery is:
- Immediate contract to outline specifications and manage relationship
- database & MVP design - 4 weeks from contract start
- Web service & front end - 4 weeks from completion of database
Afri.pro
TM
Networking and Jobs in Africa.

19. Costings
- HL consultancy daily rate £350 p/d
- HL software development daily rate £250 p/d
- Graph Database, setup and build £4-5,000
- Web service, design and build £4-5,000
- H-L Project Management @20% ongoing
Total estimate £10-12,000
Plus ongoing costs of £250-£350 per day.
Afri.pro
TM
Networking and Jobs in Africa.