5. About Mobiquity
Mobiquity is a professional
services firm working with the
global 2000 to design, build
and deploy enterprise-class
mobile solutions.
Clients uniquely benefit from the breadth !
and depth of our cross-disciplinary teams!
! Strategists map out how mobile
technology can drive business innovation!
! User experience designers create apps
that engage the user and promote the
brand
! Development teams build integrated
business solutions that drive success!
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8. Device Fragmentation
• 130+ Android handsets!
• 100+ tablets announced!
• Sizes range from postage stamp to wall!
• Screen resolution has become an issue!
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12. Native Apps
• Highest level of polish!
• Difficult to keep xplat code in sync!
• Expensive and difficult to hire talent!
• Distributed through public app store or private
app catalog!
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13. Web Apps
• Reaches largest market!
• Single codebase!
• Distributed on the Web!
• Can’t access device hardware!
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14. Hybrid Apps
• Bundle Web resources in a native wrapper!
• Access network resources with Ajax!
• Progressive enhancement applies!
• Distribute through public app store or private
app catalog!
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22. About Apperian
Privately held, backed by top-tier venture firms Award winning product
Company to Watch
2011 Product Finalist
Experienced Executive Team Rapidly Expanding Customer Base
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23. Deploying and Managing Enterprise Apps
! Deciding what goes mobile
! The business to employee challenge
! Case Studies for Sales & Marketing
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25. What Enterprise B2E Apps are being built Today?
Combination of “Horizontal” and “Vertical” Apps
Sales Growth Productivity Service Delivery
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26. What Enterprise B2E Apps are being built Today?
Configurators!
Sales Wizards!
Product Demos!
Pricing Tools!
Order Placement!
CRM!
Sales Growth Sales Call Management!
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27. What Enterprise B2E Apps are being built Today?
Corporate Directory!
Process Digitization!
Measurement & Reporting!
Engineering & Testing Tools!
Training Delivery!
Knowledge Management!
Productivity
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28. What Enterprise B2E Apps are being built Today?
Business to Business Apps!
Service at the Point of Contact!
API/SDKs/Web Services!
Self Service CRM!
Service Delivery
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30. The Business to Employee Challenge
Users
Why can t you IT
make business
How do I
apps like this?
deploy and Dev
manage Where do
Apps? I start?
• Consumerization of IT
• Need a solution now!
• Single personal/work device
• Security is still #1
• Increased mobility • Need starter apps
• Mobilize workforce with
minimum support cost • Little “Apple” or
“Android” experience
• Need ability to create “secure
apps” and get reporting • Mobile SDKs not built
for enterprise
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31. Public “Stores” vs Private “App Catalogs”
iTunes App Store or Google Market
! Consumer app focus
! Apps and updates are “optional”
! iTunes or Gmail account based
vs. “App Catalog” approach
! Enterprise “in-house” app focus
! Apps and updates “mandatory”
! Corporate directory authenticated
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Page!
32. Mobile Application Management Approach
Application Lifecycle
Create Deploy Manage
Developers IT Staff IT & Business Staff
! Beta testing ! Configuration ! Management dashboards
! Version rollouts ! App provisioning & ! App Catalog for users
decommissioning
! Feedback to developers ! Reporting & Tracking
from users ! User management
! Application ratings
! “Enterprise” extensions ! Help desk integration
required
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