Today’s WebinarTwitter: #ApperianMobiquityWebDirect Messages: “Chat Box” in Webinar SessionQ&A At the End of the Presentation Page! 2!
Best development approachesHTML5 web apps vs. native apps Page! 3!
Jonathan StarkMobiquity Vice President, Application Architecture Page! 4!
About Mobiquity Mobiquity is a professional services firm working with the global 2000 to design, build and deploy enterprise-class mobile solutions. Clients uniquely beneﬁt from the breadth ! and depth of our cross-disciplinary teams! ! Strategists map out how mobile technology can drive business innovation! ! User experience designers create apps that engage the user and promote the brand ! Development teams build integrated business solutions that drive success! Page! 5!
What Enterprise B2E Apps are being built Today? Combination of “Horizontal” and “Vertical” AppsSales Growth Productivity Service Delivery Page! 25!
What Enterprise B2E Apps are being built Today? Conﬁgurators! Sales Wizards! Product Demos! Pricing Tools! Order Placement! CRM! Sales Growth Sales Call Management! Page! 26!
What Enterprise B2E Apps are being built Today? Corporate Directory! Process Digitization! Measurement & Reporting! Engineering & Testing Tools! Training Delivery! Knowledge Management! Productivity Page! 27!
What Enterprise B2E Apps are being built Today? Business to Business Apps! Service at the Point of Contact! API/SDKs/Web Services! Self Service CRM! Service Delivery Page! 28!
The Business to Employee Challenge UsersWhy can t you ITmake business How do Iapps like this? deploy and Dev manage Where do Apps? I start?• Consumerization of IT • Need a solution now!• Single personal/work device • Security is still #1• Increased mobility • Need starter apps • Mobilize workforce with minimum support cost • Little “Apple” or “Android” experience • Need ability to create “secure apps” and get reporting • Mobile SDKs not built for enterprise Page! 30!
Public “Stores” vs Private “App Catalogs”iTunes App Store or Google Market ! Consumer app focus ! Apps and updates are “optional” ! iTunes or Gmail account basedvs. “App Catalog” approach ! Enterprise “in-house” app focus ! Apps and updates “mandatory” ! Corporate directory authenticated Page! 31! Page!
Mobile Application Management Approach Application Lifecycle Create Deploy Manage Developers IT Staff IT & Business Staff! Beta testing ! Configuration ! Management dashboards! Version rollouts ! App provisioning & ! App Catalog for users decommissioning! Feedback to developers ! Reporting & Tracking from users ! User management ! Application ratings! “Enterprise” extensions ! Help desk integration required Page! 32!