Men in Historic Times in society and market Lifebuoy, Colgate Changing times to Brainy Men Center fresh, Kiwi Shoe polish 1970s and 1980s Men of Class After 1991 Millennials Covid 19 and Now

1. PORTRAYAL OF MEN
ACROSS LANDSCAPE IN
INDIA

3. THE CHANGING PORTRAYAL OF MEN

4. HISTORIC TIMES
• In the previous times the
definition of a complete man
revolved around the following
human characteristics:
•Brute
•Powerful
•Strength

5. •Hence the following would reflect the changing
depiction of men (influenced by cultural changes)
across India
1. The macho/browny men:
• Lifebuoy : Men as Sporty Tandrusti hai vaha..
https://www.youtube.com/watch?v=yFZzpb-cJbQ (1992)
• Colgate: Men as Phalawan
https://www.youtube.com/watch?v=JhsASWTKCnU

6. 2. To The brainy men:
• Action School Time Shoes: choosing
male kids over female kids to depict
education and school:
https://www.youtube.com/watch?v=ax5Fl7huJ
Zw 1990s
• Air Action Center fresh gum:
https://youtu.be/40eYmoh5vNw 3:20 mins---
• Kiwi Shoe Polish Ad :
https://youtu.be/g4eMi7Qy5Rw

7. 1970S AND 1980S…..
• addressed the masses
generally…
Cigarettes
1. Cigarette- Red & White: Hum Red & White pene
walon ki baat hi kuch aur hai
https://www.youtube.com/watch?v=34fakC_vudY
2 . Cigarette- Charminar: Nothing else satisfies
https://www.youtube.com/watch?v=Fbck2-nZVcQ
3. Four Square ad: Live Life kin g size
https://www.youtube.com/watch?v=92lbabECSDA

8. AFTER 1980S…
• Brands and their
advertisements addressed the
affluent class:
• Swollen middle class slab…
• 1. Cherry blossom:
https://www.youtube.com/watch?v=DEGvxO_4xI
g

9. • 2. Old Spice :
• The mark of a man 1980 https://www.youtube.com/watch?v=Bt3YCp9PCkM
• new: Old Spice: Smell Mantastic 2013: smell mantastic:
https://www.youtube.com/watch?v=iriozopIpaw
• 3. Titan:
• https://www.youtube.com/watch?v=SvRx1C0oxOQ
• https://www.youtube.com/watch?v=3M_FkA1uLhI
• Titan 2013 https://www.youtube.com/watch?v=PQxFL6Ce-XM (emotional appeal)
Brand relationship

10. Men of Class
• 4. Bombay Dying: https://www.youtube.com/watch?v=hSGRyAr8EZM
(female projection)
• 5. Raymond: The complete man:
https://www.youtube.com/watch?v=zz3o1PS7IFo
• 6. 501 Jeans FCB: https://www.youtube.com/watch?v=7DK7RsSt1Q0

11. AFTER LIBERALIZATION: 1990S AND AFTER
Human Values: Family values
Friendship values
Emotional appeals
1. Ariel: Emotional side of men: Men taking roles. Men sharing
domestic responsibilities
https://www.youtube.com/watch?v=wJukf4ifuKs
https://www.youtube.com/watch?v=QAxm23SjHDo
https://www.youtube.com/watch?v=ojEihuG_0h8

12. LATE 1990S: A NEW INDIAN MALE:
BRANDS DIDN’T FEAR TO REFLECT THE
BEAUTY PRODUCTS USED/NEEDED BY MEN
• 1. Emami Fair and handsome: Emami Fair & Handsome
https://www.youtube.com/watch?v=0kqd9zaI698
• 2. Aramusk https://www.youtube.com/watch?v=2P4Lpis3InM
Fair and lovely men
Lux for men
Ponds men face wash
Nivea men: https://www.youtube.com/watch?v=j_7csMNz4EU
Ponds men: https://www.youtube.com/watch?v=sTYxUrhuRp4
Garnier men: https://www.youtube.com/watch?v=0kVDzNXKLOg
*Breaking the
Stereotypes*

13. MILLENNIALS…………….
• 1. Godrej expert hair color: https://www.youtube.com/watch?v=qePrlnFz7x0
• 2. Thumbs Up: : Aaj kuch toofani karte hai
https://www.youtube.com/watch?v=PWXHXPQddlY
• 3. Mountain Dew: Don't Do They: https://www.youtube.com/watch?v=KTApsCmv5Do
• 4. Whirlpool: https://www.youtube.com/watch?v=JKBAnc6DQJk
• 5. Act II Pop Corn:
https://www.youtube.com/watch?v=t7zyh9uHofM
https://www.youtube.com/watch?v=L2n7hBkS8Ks

14. COVID-19 AND ADVERTISING: NO MAN ADS
• 1. Amazon : Bouncing Back :
https://www.youtube.com/watch?v=L3p5ud-Y7Hk
• 2. Hum andar corona bahar:
https://www.youtube.com/watch?v=1qobrXTQCaI

15. CONCLUSION
Hope you learn and apply