A presentation breaking down how Content Strategists and Technical Writers can get involved in the greater User Experience process.

1. @Speaker #LavaCon
What is User Experience
Patrick Neeman
Director of Product Design, Apptio
@usabilitycounts
www.usabilitycounts.com
Troy Parke
Associate UX Director, Disney
@uxhow
www.uxhow.com

2. What is User Experience?
@usabilitycounts @uxhow #lavacon

3. What my friends
think I create
@usabilitycounts @uxhow #lavacon
What my mom
thinks I create
What society
thinks I create
What management
thinks I create
What I think
I create
What
I really create

4. The Competencies of User Experience
User Research
and Analytics
Understanding the
users through
observations and
data
@usabilitycounts @uxhow #lavacon
Content
Strategy
Planning for the
creation, delivery
and governance of
usable content
Information
Architecture
Organizing
information in a
product or website
in a usable way
Interaction
Design
Designing interactive
behaviors with a
specific focus on
their use
Visual
Design
Designing the visual
qualities in an
aesthetically
pleasing way
Front End
Development
Building the
interactive behaviors
to be used by the
end user
http://www.nickfinck.com/blog/entry/ux_career_progression_finding_a_niche_building_a_personal_brand/

5. @usabilitycounts @uxhow #lavacon
And More
User Experience UX How the user thinks and feels
Information Architecture IA How the overall system is organized
User Interface Design UI How the screen is organized
Interaction Design IxD How the user and device act and react
Visual Design VxD How the system looks
Information Design ID How the information on a screen is organized
Data Visualization DataViz How data is visually represented
Content Strategy CS How the content reads

6. What is the UX Process?
@usabilitycounts @uxhow #lavacon

7. UX Boils Down To…
Who is the user?
What is their goal?
Where are they?
@usabilitycounts @uxhow #lavacon

8. Why is every UX project different?
@usabilitycounts @uxhow #lavacon

9. @usabilitycounts @uxhow #lavacon
It’s all about needs
• Is it big or little?
• Is there little or a lot of
interaction?
• Does it require a lot of
graphics?

10. I need to design a 20 page website
with only a little bit of content.
Web Designer!
@usabilitycounts @uxhow #lavacon

11. I need to design a large website in Wordpress or Drupal
with a lot of information that has to be searchable.
Information Architect or
Content Strategist!
@usabilitycounts @uxhow #lavacon

12. I need to design a mobile or web application
with a registration process.
Interaction Designer!
@usabilitycounts @uxhow #lavacon

13. I want to know how to analyze site traffic
to understand user’s needs and context.
User Researcher!
@usabilitycounts @uxhow #lavacon

14. Recommended Resources
@usabilitycounts @uxhow #lavacon

15. @usabilitycounts @uxhow #lavacon
A Project
Guide to UX
Design
Russ Unger and
Carolyn Chandler

16. UX on Twitter
• Ha Phan — @hpdailyrant
• Luke Wroblewski — @lukew
• Nick Finck — @nickf
• John Maeda — @johnmaeda
@usabilitycounts @uxhow #lavacon

17. Exercise
@usabilitycounts @uxhow #lavacon

18. Questions
• What kind of work do you do?
• Who do you work with now?
• Do you produce content?
@usabilitycounts @uxhow #lavacon