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LavaCon: What is Information Architecture?

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A presentation breaking down how Content Strategists and Technical Writers can get involved in the greater User Experience process.

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LavaCon: What is Information Architecture?

  1. 1. @Speaker #LavaCon UX for Content Strategists and Technical Writers What is Information Architecture? Patrick Neeman Director of Product Design, Apptio @usabilitycounts www.usabilitycounts.com Troy Parke Associate UX Director, Disney @uxhow www.uxhow.com
  2. 2. What is Information Architecture? @usabilitycounts @uxhow #lavacon
  3. 3. “ A Definition Information architecture is the art and science of organizing and labeling websites, intranets, online communities and software to support usability.” Information Architecture Institute @usabilitycounts @uxhow #lavacon
  4. 4. Makes the invisible, visible. @usabilitycounts @uxhow #lavacon
  5. 5. Why is it important? @usabilitycounts @uxhow #lavacon
  6. 6. No more front door… @usabilitycounts @uxhow #lavacon
  7. 7. Social is the new SEO. @usabilitycounts @uxhow #lavacon
  8. 8. Even at the New York Times @usabilitycounts @uxhow #lavacon
  9. 9. You are here. @usabilitycounts @uxhow #lavacon
  10. 10. What terms to know? @usabilitycounts @uxhow #lavacon
  11. 11. Taxonomy @usabilitycounts @uxhow #lavacon
  12. 12. @usabilitycounts @uxhow #lavacon We are storytellers Ontology
  13. 13. Polyhierarchy @usabilitycounts @uxhow #lavacon
  14. 14. Who’s doing it now? @usabilitycounts @uxhow #lavacon
  15. 15. The Competencies of User Experience User Research and Analytics Understanding the users through observations and data @usabilitycounts @uxhow #lavacon Content Strategy Planning for the creation, delivery and governance of usable content Information Architecture Organizing information in a product or website in a usable way Interaction Design Designing interactive behaviors with a specific focus on their use Visual Design Designing the visual qualities in an aesthetically pleasing way Front End Development Building the interactive behaviors to be used by the end user http://www.nickfinck.com/blog/entry/ux_career_progression_finding_a_niche_building_a_personal_brand/
  16. 16. @usabilitycounts Content Strategist User Research and Analytics Content Strategy Information Architecture Interaction Design Visual Design Front End Development
  17. 17. Information Architects User Research and Analytics @usabilitycounts @uxhow #lavacon Content Strategy Information Architecture Interaction Design Visual Design Front End Development
  18. 18. Interaction Designer User Research and Analytics @usabilitycounts @uxhow #lavacon Content Strategy Information Architecture Interaction Design Visual Design Front End Development
  19. 19. How to get involved in the process? @usabilitycounts @uxhow #lavacon
  20. 20. Site Map Card Sort Mind Mapping Post It Notes @usabilitycounts @uxhow #lavacon
  21. 21. Recommended Resources @usabilitycounts @uxhow #lavacon
  22. 22. @usabilitycounts @uxhow #lavacon Information Architecture for the World Wide Web ! Peter Morville and Louis Rosenfeld
  23. 23. Information Architects on Twitter • Christina Wodtke — @cwodtke • Andrew Hinton — @inkblurt • Peter Merholz — @peterme @usabilitycounts @uxhow #lavacon
  24. 24. Exercise @usabilitycounts @uxhow #lavacon
  25. 25. Travel Website: Open Card Sort Develop a standard set of terms and organize them by use case and persona. • Book a flight • Book a rental car @usabilitycounts @uxhow #lavacon • Book a hotel room • Browse vacation ideas

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