A presentation breaking down how Content Strategists and Technical Writers can get involved in the greater User Experience process.

1. @Speaker #LavaCon
UX for Content Strategists
and Technical Writers
Patrick Neeman
Director of Product Design, Apptio
@usabilitycounts
www.usabilitycounts.com
Troy Parke
Associate UX Director, Disney
@uxhow
www.uxhow.com

2. @usabilitycounts @uxhow #lavacon
The Speakers
Troy Parke
Associate Director of UX,
Disney Parks and Resorts
Drinks Diet Coke
Patrick Neeman
Director of Product Design,
Apptio
Drinks Whiskey

3. Why is your job going away?
@usabilitycounts @uxhow #lavacon

4. The concept of
“good enough”
@usabilitycounts @uxhow #lavacon

5. @usabilitycounts @uxhow #lavacon
Smaller teams
have to wear
more hats

6. Companies
outsource
technical
documentation
@usabilitycounts @uxhow #lavacon

7. @usabilitycounts @uxhow #lavacon
The new metric:
as few words as
possible

8. We’re getting
better at
software design
@usabilitycounts @uxhow #lavacon

9. @usabilitycounts @uxhow #lavacon

10. @usabilitycounts @uxhow #lavacon
“
Technical writing won’t be
gone until the last writer
dies, but it will be curious
to see what happens with
the field as we move into
a world where intuitive
design implies a manual-less
existence.”
Jared Spool
Where Did Technical Writing Go? (May 2007)
http://www.uie.com/brainsparks/2007/05/16/
where-did-technical-writing-go/

11. Where can you make an impact?
@usabilitycounts @uxhow #lavacon

12. The Competencies of User Experience
User Research
and Analytics
Understanding the
users through
observations and
data
@usabilitycounts @uxhow #lavacon
Content
Strategy
Planning for the
creation, delivery
and governance of
usable content
Information
Architecture
Organizing
information in a
product or website
in a usable way
Interaction
Design
Designing interactive
behaviors with a
specific focus on
their use
Visual
Design
Designing the visual
qualities in an
aesthetically
pleasing way
Front End
Development
Building the
interactive behaviors
to be used by the
end user
http://www.nickfinck.com/blog/entry/ux_career_progression_finding_a_niche_building_a_personal_brand/

13. What You Could Be Doing Now
User Research
and Analytics
@usabilitycounts @uxhow #lavacon
Content
Strategy
Information
Architecture
Interaction
Design
Visual
Design
Front End
Development

14. Exercise
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15. Questions
• What kind of work do you do?
• Who do you work with now?
• Do you produce content?
@usabilitycounts @uxhow #lavacon