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Lavacon: UX for Content Strategists and Technical Writers

A presentation breaking down how Content Strategists and Technical Writers can get involved in the greater User Experience process.

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@Speaker #LavaCon 
UX for Content Strategists 
and Technical Writers 
Patrick Neeman 
Director of Product Design, Apptio 
@usabilitycounts 
www.usabilitycounts.com 
Troy Parke 
Associate UX Director, Disney 
@uxhow 
www.uxhow.com
@usabilitycounts @uxhow #lavacon 
The Speakers 
Troy Parke 
Associate Director of UX, 
Disney Parks and Resorts 
Drinks Diet Coke 
Patrick Neeman 
Director of Product Design, 
Apptio 
Drinks Whiskey
Why is your job going away? 
@usabilitycounts @uxhow #lavacon
The concept of 
“good enough” 
@usabilitycounts @uxhow #lavacon
@usabilitycounts @uxhow #lavacon 
Smaller teams 
have to wear 
more hats
Companies 
outsource 
technical 
documentation 
@usabilitycounts @uxhow #lavacon

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Lavacon: UX for Content Strategists and Technical Writers

  • 1. @Speaker #LavaCon UX for Content Strategists and Technical Writers Patrick Neeman Director of Product Design, Apptio @usabilitycounts www.usabilitycounts.com Troy Parke Associate UX Director, Disney @uxhow www.uxhow.com
  • 2. @usabilitycounts @uxhow #lavacon The Speakers Troy Parke Associate Director of UX, Disney Parks and Resorts Drinks Diet Coke Patrick Neeman Director of Product Design, Apptio Drinks Whiskey
  • 3. Why is your job going away? @usabilitycounts @uxhow #lavacon
  • 4. The concept of “good enough” @usabilitycounts @uxhow #lavacon
  • 5. @usabilitycounts @uxhow #lavacon Smaller teams have to wear more hats
  • 6. Companies outsource technical documentation @usabilitycounts @uxhow #lavacon
  • 7. @usabilitycounts @uxhow #lavacon The new metric: as few words as possible
  • 8. We’re getting better at software design @usabilitycounts @uxhow #lavacon
  • 10. @usabilitycounts @uxhow #lavacon “ Technical writing won’t be gone until the last writer dies, but it will be curious to see what happens with the field as we move into a world where intuitive design implies a manual-less existence.” Jared Spool Where Did Technical Writing Go? (May 2007) http://www.uie.com/brainsparks/2007/05/16/ where-did-technical-writing-go/
  • 11. Where can you make an impact? @usabilitycounts @uxhow #lavacon
  • 12. The Competencies of User Experience User Research and Analytics Understanding the users through observations and data @usabilitycounts @uxhow #lavacon Content Strategy Planning for the creation, delivery and governance of usable content Information Architecture Organizing information in a product or website in a usable way Interaction Design Designing interactive behaviors with a specific focus on their use Visual Design Designing the visual qualities in an aesthetically pleasing way Front End Development Building the interactive behaviors to be used by the end user http://www.nickfinck.com/blog/entry/ux_career_progression_finding_a_niche_building_a_personal_brand/
  • 13. What You Could Be Doing Now User Research and Analytics @usabilitycounts @uxhow #lavacon Content Strategy Information Architecture Interaction Design Visual Design Front End Development
  • 15. Questions • What kind of work do you do? • Who do you work with now? • Do you produce content? @usabilitycounts @uxhow #lavacon