application design for windows
phone
me    paul laberge
      developer advisor
      microsoft canada
      @plaberge
      paul.laberge@microsoft.com
AGENDA

what we will talk about today



                 METRO THE RIGHT WAY



                 MAKING USERS AWESOME IN THE MOMENT
metro                             awesom
metro principles                  tweaking existing concepts

system navigation and hierarchy   the design philosophy of g

page structure

visual design

creating a user journey

attract, delight, retain

paving the cowpaths


                                                       …
METRO THE RIGHT WAY

iconographic vs infographic

was iconographic
real world tools and objects are used as metaphors
hyper realism is the dominant aesthetic
translation of content from analog to digital
focus on techniques for manipulating and organizing content
our digital things


now infographic
content represented as it exists
content is assumed to be interactive
augment people, objects, places and data with relevant information
focus on seamless overlay of information and thoughtless interaction
our digital selves
METRO THE RIGHT WAY

metro principles

clean, light, open, fast

celebrate typography

alive and in motion

content not chrome

authentically digital
METRO THE RIGHT WAY

system navigation and hierarchy

hub and spoke model

trust the hardware

avoid traps loops, phantom pages

be predictable

integrated experiences
METRO THE RIGHT WAY

system navigation and hierarchy

hub and spoke model

trust the hardware

avoid traps loops, phantom pages

be predictable

integrated experiences
METRO THE RIGHT WAY

system navigation and hierarchy

hub and spoke model

trust the hardware

avoid traps, loops and phantom pages

be predictable

integrated experiences
METRO THE RIGHT WAY

system navigation and hierarchy

hub and spoke model

trust the hardware

avoid traps, loops and phantom pages

be predictable

integrated experiences
METRO THE RIGHT WAY

system navigation and hierarchy

hub and spoke model

trust the hardware

avoid traps, loops and phantom pages

be predictable

integrated experiences
METRO THE RIGHT WAY

visual design

apply metro first, then inject brand
design on a grid
reduce clutter
match negative space and margins
utilize white space, typographic scale to guide the eye


use native apps as a guide
don’t re-invent the wheel
a platform on which to innovate
design for touch
METRO THE RIGHT WAY

pivot and panorama

pivots are
efficient
focused
habitual
deep and data-driven


panoramas are
expansive
explorative
dynamic
shallow and artful
awesome                               metro
                                      metro principles
tweaking existing concepts
                                      system navigation a
the design philosophy of great apps
                                      page structure

                                      visual design

                                      creating a user jour

                                      attract, delight, reta

                                      paving the cowpath



                                                       …
MAKING USERS AWESOME IN THE MOMENT
Sometimes all you need is a disguise – tweak existing
concepts




  here’s a dirty little secret: fighting games like street fighter and mortal kombat
  are essentially rock-paper-scissors.
MAKING USERS AWESOME IN THE MOMENT

The design philosophy of great apps…
 …isn’t all that different across the competitive mobile platforms.

 great apps:

                 don’t make us think about their interfaces


                 deal with complex tasks, but insulate us from that complexity


                 make accomplishing our goals easier


                 help users be awesome in the moment
go-do’s
 • Download the free tools at http://create.msdn.com

 • Sign up for an App Hub Membership (also at http://create.msdn.com)

 • Check out MS Canada’s WP7.5 Dev Resource Page:
   http://blogs.msdn.com/b/cdnmobiledevs/p/wpdevres.aspx

 • Build and publish 2 apps by December 15, get a free Windows Phone!
   Details at http://microsoft.ca/mangoappchallenge

 • Canadian Developer Connection LinkedIn Group:
   http://www.linkedin.com/groups/Canadian-Developer-Connection-
   3398140?gid=3398140&trk=hb_side_g
Here’s the deal:

    Build and publish 2 new, quality
    Windows Phone apps to the
    Marketplace by December 15, 2011 and
    we will give you a phone. It’s that
    simple.




    https://microsoft.ca/mangoappchallenge


    a.k.a.

    http://bit.ly/o572Jt
1
7
© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should
                          not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
                                                  MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Metro design primer

  • 1.
    application design forwindows phone me paul laberge developer advisor microsoft canada @plaberge paul.laberge@microsoft.com
  • 2.
    AGENDA what we willtalk about today METRO THE RIGHT WAY MAKING USERS AWESOME IN THE MOMENT
  • 3.
    metro awesom metro principles tweaking existing concepts system navigation and hierarchy the design philosophy of g page structure visual design creating a user journey attract, delight, retain paving the cowpaths …
  • 4.
    METRO THE RIGHTWAY iconographic vs infographic was iconographic real world tools and objects are used as metaphors hyper realism is the dominant aesthetic translation of content from analog to digital focus on techniques for manipulating and organizing content our digital things now infographic content represented as it exists content is assumed to be interactive augment people, objects, places and data with relevant information focus on seamless overlay of information and thoughtless interaction our digital selves
  • 5.
    METRO THE RIGHTWAY metro principles clean, light, open, fast celebrate typography alive and in motion content not chrome authentically digital
  • 6.
    METRO THE RIGHTWAY system navigation and hierarchy hub and spoke model trust the hardware avoid traps loops, phantom pages be predictable integrated experiences
  • 7.
    METRO THE RIGHTWAY system navigation and hierarchy hub and spoke model trust the hardware avoid traps loops, phantom pages be predictable integrated experiences
  • 8.
    METRO THE RIGHTWAY system navigation and hierarchy hub and spoke model trust the hardware avoid traps, loops and phantom pages be predictable integrated experiences
  • 9.
    METRO THE RIGHTWAY system navigation and hierarchy hub and spoke model trust the hardware avoid traps, loops and phantom pages be predictable integrated experiences
  • 10.
    METRO THE RIGHTWAY system navigation and hierarchy hub and spoke model trust the hardware avoid traps, loops and phantom pages be predictable integrated experiences
  • 11.
    METRO THE RIGHTWAY visual design apply metro first, then inject brand design on a grid reduce clutter match negative space and margins utilize white space, typographic scale to guide the eye use native apps as a guide don’t re-invent the wheel a platform on which to innovate design for touch
  • 12.
    METRO THE RIGHTWAY pivot and panorama pivots are efficient focused habitual deep and data-driven panoramas are expansive explorative dynamic shallow and artful
  • 13.
    awesome metro metro principles tweaking existing concepts system navigation a the design philosophy of great apps page structure visual design creating a user jour attract, delight, reta paving the cowpath …
  • 14.
    MAKING USERS AWESOMEIN THE MOMENT Sometimes all you need is a disguise – tweak existing concepts here’s a dirty little secret: fighting games like street fighter and mortal kombat are essentially rock-paper-scissors.
  • 15.
    MAKING USERS AWESOMEIN THE MOMENT The design philosophy of great apps… …isn’t all that different across the competitive mobile platforms. great apps: don’t make us think about their interfaces deal with complex tasks, but insulate us from that complexity make accomplishing our goals easier help users be awesome in the moment
  • 16.
    go-do’s • Downloadthe free tools at http://create.msdn.com • Sign up for an App Hub Membership (also at http://create.msdn.com) • Check out MS Canada’s WP7.5 Dev Resource Page: http://blogs.msdn.com/b/cdnmobiledevs/p/wpdevres.aspx • Build and publish 2 apps by December 15, get a free Windows Phone! Details at http://microsoft.ca/mangoappchallenge • Canadian Developer Connection LinkedIn Group: http://www.linkedin.com/groups/Canadian-Developer-Connection- 3398140?gid=3398140&trk=hb_side_g
  • 17.
    Here’s the deal: Build and publish 2 new, quality Windows Phone apps to the Marketplace by December 15, 2011 and we will give you a phone. It’s that simple. https://microsoft.ca/mangoappchallenge a.k.a. http://bit.ly/o572Jt 1 7
  • 18.
    © 2011 MicrosoftCorporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.