!
Nurgul Karadeniz
Interaction Designer - Ustwo
UX Camp London 2014
UX
AND

SEMANTIC WEB
@nurdeniz
@ustwo
AGENDA
Punk
Big & Bold
Beautifully Clean
About Semantic Web
Semantic Web and UX
Semantic Web Project
Now and Next
WHAT IS
SEMANTIC WEB?
An extension of the current Web that provides an
easier way to find, share, reuse and combine
information more easily.
! !
...
Program
Pages
BioNews
CURRENT WEB SEMANTIC WEB
WHY…
USERS
I know exactly
the penguin
resource I need,
I just want to find
it again.
Known	

Known
OR
I need something
about Pe...
HOW…
CURRENT WEB SEMANTIC WEB
SEMANTIC

WEB


THINGS
AND
RELATIONS
MORE RELATIONS
USERS
AND
WEB
!
Punk
Big & Bold
Beautifully Clean
Search Results
Page Browsing
Auto curated pages
Recommendation
More Links
SEMANTIC WEB
UX PROCESS
Discovery User Research Interaction Design Visual Design Usability Evaluation
Linked Data Ontology...
CASE STUDY…
BBC
Project
!
People
Places
AND
Events
Things
People
Places
AND
Events
Things
!
People
Events
Things
Places
Related
Events
Related
People
Related
Things
Related
Places
People
Places
AND
Events
Things
!
Understanding Relationships
Christmas day – Charlie Chaplin died
Christmas - Religion
Level of information needed
Projec...
!
Defined Relationships
Linked Data
Ontologies & RDF
Development
ResultsPeople
Places
AND
Events
Things
UX
AND
SEMANTIC

WEB
Learnings
Semantic web technology offers
methodologies that help information to
be more structured an...
CONSPROS
Level of information required at
concept phase
!
Concepting for different users
e.g. cultural stereotype
!
Extens...
CURRENT USE
WEB GIANTS
AND
SOME FIRMS
FUTURE
USE
!
!
CLIENTS
AND
AGENCIES
!
Decision support applications
Personalised insurance policy
Healthcare
Smarter Patie...
Improve
Services
!
!
CURRENT
AND
FUTURE
“Show me only rooms with mountain view and close to
Turin station.”
Improve
Services
!
!
SMART
SEARCH
“I want to cook
something that easy
to digest. I am looking
for ingredients’
Improve
Services
!
!
ONLINE
MORTGAGE
ASSESSMENT
“I am getting
mortgage from
Lloyds what rate
would Barclays
offer me?”
MY VISION
!
!
WEB OF
THINGS
AND
USERS
!
Improves Web and Experiences
More online service design
Auto curated web pages
Bet...
UX
AND
SEMANTIC
WEB
!
by
@nurdeniz
@Ustwo
Punk
Big & Bold
Beautifully Clean
References
Article: Too much information? Impr...
UX and Semantic Web - Nurgul
UX and Semantic Web - Nurgul
UX and Semantic Web - Nurgul
UX and Semantic Web - Nurgul
UX and Semantic Web - Nurgul
UX and Semantic Web - Nurgul
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UX and Semantic Web - Nurgul

  1. 1. ! Nurgul Karadeniz Interaction Designer - Ustwo UX Camp London 2014 UX AND
 SEMANTIC WEB @nurdeniz @ustwo
  2. 2. AGENDA Punk Big & Bold Beautifully Clean About Semantic Web Semantic Web and UX Semantic Web Project Now and Next
  3. 3. WHAT IS SEMANTIC WEB?
  4. 4. An extension of the current Web that provides an easier way to find, share, reuse and combine information more easily. ! ! Transforms web of document into web of data Gives data well defined meaning Enables users, computers and devices to work in cooperation
  5. 5. Program Pages BioNews CURRENT WEB SEMANTIC WEB
  6. 6. WHY…
  7. 7. USERS I know exactly the penguin resource I need, I just want to find it again. Known Known OR I need something about Penguins. Known Unknown OR I need something about those funny tuxedo birds... What are they called again? Unknown Known I have absolutely no idea what I need. OR Unknown Unknown
  8. 8. HOW…
  9. 9. CURRENT WEB SEMANTIC WEB
  10. 10. SEMANTIC
 WEB 
 THINGS AND RELATIONS
  11. 11. MORE RELATIONS
  12. 12. USERS AND WEB ! Punk Big & Bold Beautifully Clean Search Results Page Browsing Auto curated pages Recommendation More Links
  13. 13. SEMANTIC WEB UX PROCESS Discovery User Research Interaction Design Visual Design Usability Evaluation Linked Data Ontology RDF FOAF Development
  14. 14. CASE STUDY…
  15. 15. BBC Project ! People Places AND Events Things
  16. 16. People Places AND Events Things
  17. 17. !
  18. 18. People Events Things Places Related Events Related People Related Things Related Places People Places AND Events Things
  19. 19. ! Understanding Relationships Christmas day – Charlie Chaplin died Christmas - Religion Level of information needed Project Boundaries ChallengesPeople Places AND Events Things
  20. 20. ! Defined Relationships Linked Data Ontologies & RDF Development ResultsPeople Places AND Events Things
  21. 21. UX AND SEMANTIC
 WEB Learnings Semantic web technology offers methodologies that help information to be more structured and easy to discover. ! In more UX terms, it supports ongoing user journeys, provides seamless interactions across different domains.
  22. 22. CONSPROS Level of information required at concept phase ! Concepting for different users e.g. cultural stereotype ! Extensive IA and Analysis required to spot edge cases ! Cost Easy to discover content ! Guided navigation* ! Presents structured information ! Multiple ways of accessing information ! Opportunity to crete intelligent service
  23. 23. CURRENT USE WEB GIANTS AND SOME FIRMS
  24. 24. FUTURE USE ! ! CLIENTS AND AGENCIES ! Decision support applications Personalised insurance policy Healthcare Smarter Patient - Doctor/Hospital allocation Advanced recommendation Flight Tickets shows rainfall on your arrival Better searching and filtering Go on holiday to the safest destination !
  25. 25. Improve Services ! ! CURRENT AND FUTURE “Show me only rooms with mountain view and close to Turin station.”
  26. 26. Improve Services ! ! SMART SEARCH “I want to cook something that easy to digest. I am looking for ingredients’
  27. 27. Improve Services ! ! ONLINE MORTGAGE ASSESSMENT “I am getting mortgage from Lloyds what rate would Barclays offer me?”
  28. 28. MY VISION ! ! WEB OF THINGS AND USERS ! Improves Web and Experiences More online service design Auto curated web pages Better personalization Changes web infrastructure Improves communication between computers, connected devices and users. ! !
  29. 29. UX AND SEMANTIC WEB ! by @nurdeniz @Ustwo Punk Big & Bold Beautifully Clean References Article: Too much information? Improving user experience of semantic web http://www.publishingtechnology.com/ 2011/03/user-experience-semantic-web/ Bing vs. Google - http://www.entrepreneur.com/blog/224639 Duane Degler - Design for Semantic Web, Design for Context www.designforsemanticweb.com/ Crowdsourcing, citizen sensing and sensor web technologies for public. http://link.springer.com/article/ 10.1186%2F1476-072X-10-67/fulltext.html#Fig11_459 Facebook Graph Search - https://www.facebook.com/about/graphsearch Faceted Semantic Search - Massimiliano Dal Mas http://arxiv.org/pdf/1202.6685.pdf Find out about Semantic Web in simple terms - http://luca.wordpress.com/2008/02/03/semantic-web-for- dummies/ Frankfurt Show Daily Article: The future of content delivery in publishing http://www.publishingtechnology.com/ 2012/10/the-future-of-content-delivery-in-publishing/ How a Facebook Search Engine Could Change the Way People Find Your Business http://www.entrepreneur.com/ blog/224452 Lee Feigenbaum (May 1, 2007). "The Semantic Web in Action". Scientific American. Retrieved February 24, 2010 Linked data and the semantic web - http://www.bbc.co.uk/academy/technology/article/art20130724121658626 Link Data Platforms - http://www.w3.org/2012/ldp/wiki/Main_Page Music Datasheet - Automatic Interlinking of Music Datasets on the Semantic Web Yves Raimond, Christopher Sutton and Mark Sandler (http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.123.9753&rep=rep1&type=pdf) Next-Generation Wikis: What Users Expect; How RDF Helps- Axel Rauschmayer Semantic Web Handbook - Pascal Hitzler Krzysztof Janowicz http://knoesis.wright.edu/pascal/pub/crc- handbook-13.pdf The Semantic Web: Research and Applications - Springer Link http://link.springer.com/book/ 10.1007/978-3-642-13486-9 The Friend of a Friend (FOAF) project - hhttp://www.foaf-project.org The NoTube Project, http://notube.tv (retrieved on January 31st, 2012) The NoTube Use Case “Personalised News”, http://notube.tv/showcases/personalised-news/ 
 (retrieved on January 31st, 2012)

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