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Billboard magazine
- 4. Annotated Front Page The masterhead is white and bold. It uses the colour s red, yellow, blue and green within the letters to attract the target audience to read the magazine. The use of bright colours makes the masthead stand out a lot in the shops as well which makes it recognisable This magazine cover is very eye catching, but at the same time very simplistic, with not much going on. The use of Drake attracts the fans of him which could be potential target audience for the magazine. He is black and white as the masthead brings out the cover already โWorld Cup 2010โ makes the reader go onto that page and read about it especially if they are football fans This is the main article of the magazine which links with the image used on the cover. This makes the target audience to go onto that particular page and read on These articles are also key and are instantly highlighted in green to make it stand out. This encourages people to buy the magazine Using Drake links with the theme of the magazine which is music. This is suitable as it is recognisable already from the bright masthead Underneath each key article, there are key points for what the article will include which gives a brief summary of it
- 5. The meaning behind the name Originally titled Billboard Advertising it was a trade paper for the bill posting industry, hence the magazine's name. USP (Unique Selling Point) The USP is that it not only contains one genre but many genres which broadens the audience it is aimed at
- 6. About Billboard Magazine Billboard is an international news magazine which is for all genres It was established in 1894 The editor is Daniel Smith Billboard operates businesses in Brazil, Greece, Japan, Korea and Russia The magazine has won 2010 National Magazine Award For Digital Media Billboard content is consumed by millions of people in more than 100 countries.
- 7. What's inside the magazine? The Billboard Top 100โ Photos/posters Album advertisements Advertisements Interviews Concerts Articles on artists/bands Music reviews โThe Billboard Top 200โ Page with lists of songs relating to each different genre of music
- 8. Genres Pop Breaking and Entertaining Rock R&B/Hip Hop Country Latin Dance/Electronic Christian/Gospel
- 9. Prometheus Global Media Prometheus Global Media is an American entertainment publishing company based in New York City. The company was formed by the sale of the entertainment and media division of Nielsen Business Media in December 2009. The parent company is called Guggenheim Partners In 2013, Prometheus investor Guggenheim Partners bought full ownership of the company It publishes Adweek, Back Stage Billboard, Film Journal International and The Hollywood Reporter
- 10. Target Audience Billboard magazine has a widespread audience majority of which is in America The statistics show that most of the readers are college graduates The least popular audience is post- graduate degree people The colors, bands, artists and information which is on the front cover is more likely to interest the target audience of the magazine.
- 11. Circulation The magazine has sold 16,327 copies The magazine is released on a weekly basis Billboard magazine is the only music publication that reaches a highly influential audience that sets pop culture trends. 71% of Billboard readers spend 30 minutes or more per week with Billboard media. 60% of readers receive their copy of Billboard at home, an excellent environment for engaged, in-depth reading. 45% of readers save their copy of Billboard, keeping it close at hand to refer to throughout the year.