STUDY ABOUT COCO CHANEL

1. Presented by:
Sushant kumar

2. “Fashion is made to
become unfashionable.”
“Fashion is not
something that exists in
dresses only. Fashion is
in the sky, in the street,
fashion has to do with
ideas, the way we live,
what is happening.”
Introduction

3. ●Born on August 19th, 1883
●Born to Albert Chanel and
Jeanne Devolle
●She had five siblings: Julie,
Antoinette, Alphonse, Lucien,
and Augustin
●Her mother died when she was
twelve years old, and her father
abandoned the family to work
●She lived in an orphanage until
she was eighteen years old

4. ●1910: Chanel opened her first boutique called
Chanel Modes in Paris and sold hats.
●Chanel kept clothes simple and comfortable by
taking common fabrics and upgrading them.
●Chanel clothes were casual yet chic and elegant.

5. ●In 1913. Coco Chanel designs were an invention of a
whole new style for outdoor living. Her boutique in
Deauville, France, offered hats, shortly followed by
jackets, jumpers and the “sailor blouse”. That became
the wartime garment of all well-dressed ladies.
●In 1916 she adopted another innovation: jersey, the
material usually associated with men's undergarments.
Her three-quarter-length overcoat made of jersey, free
from ornament and loosely fitting, was an instant
success.
●In 1917 she adopted bobbed hair as an inseparable part
of her style.

6. ●In 1923: the timeless perfume No.5. was launched
●In 1924: the “La Société des Parfums Chanel’’ was
established to manufacture and sell perfumes and
beauty products
●Chanel also introduced a costume jewellery
product line

7. ●In 1925: Chanel initiated their signature cardigan jacket
and “little black dress”
●Chanel suit: Inspired by men’s wear it consists of a knee-
length skirt with walking pleats
●In 1954: Chanel introduced quilted bag
with the shoulder strap
●Many of Chanel’s initial styles changed
little from year to year

8. ●Chanel also introduced her women’s sportswear line.
●Chanel helped change women’s relationship with their
bodies as well their way of life
●Chanel removed all unnecessary pretentiousness from and
were built on the freedom of movement

9. ●Coco Chanel was know for the creation of the
little black dress, whose blank-slate versatility
allowed it to be worn for day and evening
●The long-sleeved black dress, which was
initially made for day in wool, and for evening
in crepe, satin or velvet, shook up the world of
fashion. Later appeared the other variations of
a little black dress: short, sleeveless, in a
pleated black chiffon, in black lace...
●In 1926 American Vogue named Coco Chanel
black dress “a Ford”, meaning it’s simplicity
and it's potential for an enormous and long-
lasting success.

10. ●The classic Chanel suit has "boxy" lines.
●The typical suit also has braided trim and a slim
skirt lined with a gold link chain.
●The buttons either resemble coins or are gold with
the double "cc" logo displayed amid them.
●There is always a ribbon sewed in the waist of the
skirt to prevent the blouse from slipping and the
zipper is placed on the side of the skirt to enable
comfort.
●In a sense, wearing a Chanel suit is like wearing a
customized ornate costume, made to fit so that
when the wearer moves, the suit still maintains
perfect grace and elegance

11. ●Chanel No. 5 perfume was
introduced by Chanel in
1925
●The perfume was the first to
be sold worldwide, and its
bottle's straight lines stood
out from the other perfume
bottles of the time.
●It has been described as
"the world's most
legendary fragrance," and
ranks on the top places in
the perfumery sales charts

12. ●She designed the costumes for three Hollywood films:
"Palmy Days" (1931), "Tonight or Never" (1931) and
"The Greeks Had a Word For It" (1932).
●Despite the excellent reception of these films, Coco left
Hollywood and never returned. She found it difficult
being subordinate to the stars

13. ●Chanel put women into slacks, which was possible due
to the liberalization of morals and the opportunities of
sports available to women.
●Wearing slacks in 1929 was a freedom that only truly
rich women could afford. But the taboo was broken, and
eventually the Coco Chanel fashion went down to the
streets to become the preference of thousands of
women
●Coco Chanel designs had broken the barriers set by the
high society, making her a pioneer of women’s liberation,
even before this distinction was formulated.

14. ●Chanel was a pioneering French fashion
designer whose modernist philosophy,
menswear-inspired fashions, and pursuit of
expensive simplicity made her an important
figure in 20th-century fashion.
●Her extraordinary influence on fashion was such
that she was the only person in the field to be
named on TIME Magazine's 100 most influential
people of the 20th century.

15. ●Coco Chanel died in 1971
●Left behind her a an inspiration for classic elegance that
will never grow old
●In 1984 : Karl Lagerfeld took over as art director of Chanel
●He took the classic styles created by Coco Chanel and
created new ways to wear them that meet the needs of the
modern women

16. ●Coco Chanel started her career
with a small hat store
●Soon after she started making
sweaters
●Coco introduced the tricot sailor
frock
●The pullover sweater
●Unearthed wool jersey was
made into a soft clinging dress
●Gypsy skirts
●Embroidered silk blouses and
accompanying shawls
●Infamous box jacket
●Costume jewelry

17. ●Coco Chanel died in
Switzerland in 1971.
●Her company, Chanel, is
known worldwide, and is
one of the most popular
names in fashion
●Though she may not be
here today, her clothes
and impeccable taste live
on today
Chanel 2008 Fall Collection