Instructional message designInstructional message designInstructional message designInstructional message designInstructional message designInstructional message designInstructional message designInstructional message designInstructional message design

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Instructional Message Design
Patrick R. Lowenthal - plowenth@regis.edu

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Learning Objectives
• You will be able to describe what instructional
message design is to a colleague
• You will be able to apply instructional message
design principles to your instructional materials
• ______________________________

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What?
Instructional Message Design refers to the
manipulation and planning of signs and symbols
that can be produced for the purpose of modifying
the cognitive, affective or psychomotor behavior of
one or more persons. As such, it involves the
application of perception theory, learning theory,
communication theory, and systems theory to the
design and evaluation of instructional media.

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When?
Instructional Message Design principles should be
whenever instructional materials are created!

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Why?
• It can improve student learning
• It can improve readability
• It can decrease student questions

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How?
• Principles of CARP
• Use of Font
• ________________________

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CARP
Contrast
Alignment
Repetition
Proximity

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Contrast
Good Bad

9. 9
Alignment
Good
Today I went to
the store to buy
an apple for my
grandmother.
Bad
Today I
went
to the store
to buy an apple
for my
grandmother.

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Repetition
Good
Introduction
xkdkdkdkdkd
Body
kdkdkdkd
Conclusion
kdkdkdkd
Bad
Introduction
xkdkdkdkdkd
Body
kdkdkdkd

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Proximity
Good
Introduction
xkdkdkdkdkd
Body
kdkdkdkd
Conclusion
kdkdkdkd
Bad
Introduction
xkdkdkdkdkd
Body
kdkdkdkd

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Font Matters

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Font
Good
Today I went to
the store to buy
an apple for my
grandmother
Bad
TODAY I WENT
TO THE STORE
TO BUY AN
APPLE FOR MY
GRANDMOTHER

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CAPS
Good
Font
Bad
FONT

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Bold vs. Italic vs. Underline
It is important to understand that
the font you use and how you use it
can be a difference.
It is important to understand that the font you use
and how you use it can be a difference.
It is important to understand that the font you use
and how you use it can be a difference.

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Examples

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Questions?