Hello and thank you for coming to this session today.I’m Fraser Dean, the UK Director for Vidyo.This morning I’m going to describe how we are changing the face of visual communications and in doing so I willExplain why Vidyo was foundedWhat it is we are doing that so very different from the traditional legacy video conferencing manufacturesIntroduce you to the solutions we have pioneeredAnd most importantly explain what are the benefitsHopefully you will have a number of questions, so I will save time at the end of my presentation to address them, or alternatively I will be available at our stand afterwards should you wish to learn more about Vidyo.
We were founded in 2005 by Ofer, Avery and Alex, all of whom are veterans of our industry and have contributed significantly in their own rights over the years.From the beginning of 2005 until the end of 2007 we were relatively unheard of and were effectively working in stealth mode with the ITU to introduce a new standard for the coding and transmission of video across everyday IP networks. This new standard which is know as H.264 Scalable Video coding, or SVC for short, was officially approved and endorsed by the ITU in November 2007.So through the use of SVC we have been able to significantly increase to the video quality, breakdown the barriers that have restricted Legacy visual communications to an internal enterprise application and delivered an underlying architecture with a price point that scales to meet the demands of mass adoption.We are a world wide organization, Head Quartered in the US with regional offices in France, UK, Germany, Italy, India, Hong Kong and Japan! Over the past 3 years we have raised over $60M in funding from Menlo Ventures, Rho, Sevin Rosen, Star and Four Rivers. We are also privileged to have senior partners from these VC on our board giving us world class leadership and direction.Today we are providing solutions not only to Fortune 100 enterprise customers but also leading Global Service Providers. And in addition we also have a number of OEM agreements, one of which is with HP and Licensing Agreements, the largest of which is with Google – but we will talk about these in a little more detail later.So Scalable Video Coding is an important element to what we do, but its not just about SVC its also about our patented underlying architecture, the VidyoRouter, that eliminates the need for expensive hardware based MCU’s or Bridges!
So the next few slides are quite important and show the market adoption of SVC over the last three years, when in 2007 most venders had different telepresence architectures, but there was only Vidyo pushing SVC.
By 2009 innovative venders realized that SVC is the best route for cost effective telepresence.
The changing face of video conferencing
Changing the face of Visual Communications<br />Fraser Dean<br />UK Director – Vidyo<br />email@example.com<br />Vidyo Inc. Proprietary, Confidential & Patent Pending Information<br />
Vidyo Introduction<br />December 7, 2010<br />Founded | 2005Ofer Shapiro, Avery More, Alex Eleftheriadis<br />Scalable Video Coding | 3Quality, Accessibility & Cost<br />Offices | 8 HQ in the US. Worldwide offices: France, UK, Germany, Italy, India, Hong Kong, Japan, <br />Investors | $63M from Menlo Ventures, Rho Ventures, Sevin Rosen, Star Ventures, Four Rivers Group<br />SMB’s to Fortune 100sResale, OEM & Licensing<br />Global Service Providers | 25<br />Disruptive Technology for video communication | Patented VidyoRouterDelivers the only Scalable Video Coding (SVC) solution that eliminates the Multipoint Control Unit (MCU).<br />Patents | 6 issued, 23 pending<br />2<br />
Cisco<br />LifeSize<br />Market Adoption of SVC – 2007<br />Vendors Have Different Telepresence Architectures<br />3<br />December 7, 2010<br />Tandberg<br />Radvision<br />Polycom<br />HP<br />Microsoft<br />Skype<br />
Market Adoption of SVC – 2009<br />Innovative vendors realize SVC is the route for cost effective telepresence<br />Most partner with Vidyo<br />HP<br />Skype<br />Cisco<br />Hitachi<br />Teliris<br />December 7, 2010<br />Google<br />LifeSize<br />Radvision<br />Tandberg<br />Microsoft<br />Polycom<br />4<br />
Apple<br />Skype<br />Tipping Point to SVC – Nov’ 2010 <br />Critical Mass to SVC Adoption and to Vidyo’s Architecture<br />5<br />December 7, 2010<br />Cisco /Tandberg<br />Polycom<br />LifeSize<br />Microsoft<br />HP<br />Hitachi<br />Google<br />Teliris<br />Radvision<br />
The Cornerstones of Video Conferencing<br />High Quality<br />MCU video conferencing<br /><ul><li> Expensive
1000 X Increase in Endpoint Growth<br />Today: 200,000 room systems per year <br />December 7, 2010<br />Tomorrow: 200,000,000 desktop endpoints<br />“By 2015, over 200 million workers globally will run corporate-supplied<br />videoconferencing from their desktops.” – Gartner, ID Number: G00173005<br />7<br />
Traditional Market View Vs. Vidyo<br />December 7, 2010<br />Telepresence quality<br />Minimum Quality Threshold<br /><ul><li>At least SD quality per face
Total delay under 250ms latency</li></ul>Legacy video conferencing quality<br />Quality of Experience<br />Type<br />Desktop<br />Executive<br />Room<br />Telepresence<br />Mobile<br />Cost<br />$100’s<br />$1000’s<br />$10,000’s<br />$100,000’s<br />$10’s<br />8<br />
Significant Impact<br />Minor or No Impact<br />High Reliability Channel<br />Conventional Coding<br />Scalable Coding<br />Low Reliability Channel<br />SVC vs AVC coding..<br />9 March 2011<br />9<br />
Traditional MCU Architecture<br />High Cost<br />High Delay<br />Packet Loss Sensitivity<br />ENCODE<br />ENCODE<br />DECODE<br />DECODE<br />COMPOSE<br />ENCODE<br />DECODE<br />Requires Dedicated Network<br />User Experience Can Be Frustrating<br />Latency Creator<br />9 March 2011<br />10<br />