The changing face of video conferencing
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The changing face of video conferencing
- 1. Changing the face of Visual Communications Fraser Dean UK Director – Vidyo fraser@vidyo.com Vidyo Inc. Proprietary, Confidential & Patent Pending Information
- 2. Vidyo Introduction December 7, 2010 Founded | 2005Ofer Shapiro, Avery More, Alex Eleftheriadis Scalable Video Coding | 3Quality, Accessibility & Cost Offices | 8 HQ in the US. Worldwide offices: France, UK, Germany, Italy, India, Hong Kong, Japan, Investors | $63M from Menlo Ventures, Rho Ventures, Sevin Rosen, Star Ventures, Four Rivers Group SMB’s to Fortune 100sResale, OEM & Licensing Global Service Providers | 25 Disruptive Technology for video communication | Patented VidyoRouterDelivers the only Scalable Video Coding (SVC) solution that eliminates the Multipoint Control Unit (MCU). Patents | 6 issued, 23 pending 2
- 3. Cisco LifeSize Market Adoption of SVC – 2007 Vendors Have Different Telepresence Architectures 3 December 7, 2010 Tandberg Radvision Polycom HP Microsoft Skype
- 4. Market Adoption of SVC – 2009 Innovative vendors realize SVC is the route for cost effective telepresence Most partner with Vidyo HP Skype Cisco Hitachi Teliris December 7, 2010 Google LifeSize Radvision Tandberg Microsoft Polycom 4
- 5. Apple Skype Tipping Point to SVC – Nov’ 2010 Critical Mass to SVC Adoption and to Vidyo’s Architecture 5 December 7, 2010 Cisco /Tandberg Polycom LifeSize Microsoft HP Hitachi Google Teliris Radvision
- 7. Under-utilized 10 hrs/ month
- 9. Highly-utilized 100 hrs/ month
- 10. Super-expensive $400/ hr
- 11. Doesn’t scale
- 12. Free but limited
- 13. Unpredictable
- 14. Doesn’t deliver on performanceDecember 7, 2010 High Cost Low Cost Low Quality 6
- 15. 1000 X Increase in Endpoint Growth Today: 200,000 room systems per year December 7, 2010 Tomorrow: 200,000,000 desktop endpoints “By 2015, over 200 million workers globally will run corporate-supplied videoconferencing from their desktops.” – Gartner, ID Number: G00173005 7
- 17. Total delay under 250ms latencyLegacy video conferencing quality Quality of Experience Type Desktop Executive Room Telepresence Mobile Cost $100’s $1000’s $10,000’s $100,000’s $10’s 8
- 18. Significant Impact Minor or No Impact High Reliability Channel Conventional Coding Scalable Coding Low Reliability Channel SVC vs AVC coding.. 9 March 2011 9
- 19. Traditional MCU Architecture High Cost High Delay Packet Loss Sensitivity ENCODE ENCODE DECODE DECODE COMPOSE ENCODE DECODE Requires Dedicated Network User Experience Can Be Frustrating Latency Creator 9 March 2011 10
- 20. Rate Matching and Personal Layout High Resolution High Frame Rate VidyoRouter™ 1.5Mbps High Resolution Medium Frame Rate VidyoRouter™ 512Kbps Medium Resolution Medium Frame Rate High Resolution High Frame Rate 256Kbps Low Resolution Low Frame Rate 128Kbps
- 21. Telepresence Everywhere: Delivered as Software, over the Internet! SmartPhone VidyoRoom 3G/4G Internet WiFi 3G/4G Tablet Executive Desktop NetBook Laptop December 7, 2010 12
- 22. Growing the performance gap Vidyo First to Achieve HD 1440p/60fps 4 x HD 720p Multiparty Video Conference!
- 23. Legacy Integration UC Integration H.323 / SIP AVC Unified platform for visual communication 14 9 March 2011 Vidyo Unified Platform for Visual Communications Mobile Tablet Netbook Room & Telepresense Desktop
- 25. SomeCustomers and Partners Questuradi Verona KDDI
Editor's Notes
- Hello and thank you for coming to this session today.I’m Fraser Dean, the UK Director for Vidyo.This morning I’m going to describe how we are changing the face of visual communications and in doing so I willExplain why Vidyo was foundedWhat it is we are doing that so very different from the traditional legacy video conferencing manufacturesIntroduce you to the solutions we have pioneeredAnd most importantly explain what are the benefitsHopefully you will have a number of questions, so I will save time at the end of my presentation to address them, or alternatively I will be available at our stand afterwards should you wish to learn more about Vidyo.
- We were founded in 2005 by Ofer, Avery and Alex, all of whom are veterans of our industry and have contributed significantly in their own rights over the years.From the beginning of 2005 until the end of 2007 we were relatively unheard of and were effectively working in stealth mode with the ITU to introduce a new standard for the coding and transmission of video across everyday IP networks. This new standard which is know as H.264 Scalable Video coding, or SVC for short, was officially approved and endorsed by the ITU in November 2007.So through the use of SVC we have been able to significantly increase to the video quality, breakdown the barriers that have restricted Legacy visual communications to an internal enterprise application and delivered an underlying architecture with a price point that scales to meet the demands of mass adoption.We are a world wide organization, Head Quartered in the US with regional offices in France, UK, Germany, Italy, India, Hong Kong and Japan! Over the past 3 years we have raised over $60M in funding from Menlo Ventures, Rho, Sevin Rosen, Star and Four Rivers. We are also privileged to have senior partners from these VC on our board giving us world class leadership and direction.Today we are providing solutions not only to Fortune 100 enterprise customers but also leading Global Service Providers. And in addition we also have a number of OEM agreements, one of which is with HP and Licensing Agreements, the largest of which is with Google – but we will talk about these in a little more detail later.So Scalable Video Coding is an important element to what we do, but its not just about SVC its also about our patented underlying architecture, the VidyoRouter, that eliminates the need for expensive hardware based MCU’s or Bridges!
- So the next few slides are quite important and show the market adoption of SVC over the last three years, when in 2007 most venders had different telepresence architectures, but there was only Vidyo pushing SVC.
- By 2009 innovative venders realized that SVC is the best route for cost effective telepresence.