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Podcasting & Web 2.0: Implications for Health Care Education


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Podcasting is the fastest growing consumer electronic technology since the DVD. Podcasting involves the recording of audio programs that are then made available for listening from a website or downloading via a "pod catcher" for playback while walking, exercising, or commuting. Like many other consumer technologies (slides, TV, VCR, CD-ROM, WWW), podcasting is fast becoming a hot topic in educational technology. Learn how podcasting is already being used to educate learners of all stripes and how to find relevant podcasts and become a podcaster with only a small investment.

Published in: Business, Technology
  • As this slide show is about podcasting I wanted to provide a link to a key resource for podcasters and talk show hosts.

    Podcast & Talk Host Mastery is a Resource Guide, Industry Directory and ‘How To’ Handbook for Podcasters, Radio Talk Hosts, Video-casters, Teleseminar Leaders and Webcasters. TalkMastery.Info
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Podcasting & Web 2.0: Implications for Health Care Education

  1. 1. Podcasting & Web 2.0: Implications for Health Care Education Rodney B. Murray, Ph.D. Director of Application & Web Services, Thomas Jefferson University Assistant Professor, Dept of Pharmacology & Experimental Therapeutics, Jefferson Medical College
  2. 2. Agenda <ul><li>Web 2.0 – What is it? </li></ul><ul><li>Podcasting – What is it? </li></ul><ul><li>Podcasting – Who’s doing it? </li></ul><ul><li>Podcasting – How did it start? </li></ul><ul><li>Podcasting – How does it work? </li></ul><ul><li>Podcasting – What are the implications? </li></ul><ul><ul><li>Student Scenario </li></ul></ul><ul><ul><li>Clinician Scenario </li></ul></ul><ul><ul><li>Patient Scenario </li></ul></ul><ul><li>Podcasting – What is the future? </li></ul><ul><li>Podcasting – Learning More </li></ul>
  3. 3. Web 2.0 – What is it? <ul><li>Web 1.0 </li></ul><ul><ul><li>Information resource (read only) </li></ul></ul><ul><ul><li>Marketing must for healthcare providers </li></ul></ul><ul><ul><li>A commercial success (Amazon, eBay etc.) </li></ul></ul><ul><li>Web 2.0 </li></ul><ul><ul><li>The “participatory” or “read/write” web </li></ul></ul><ul><ul><li>Blogs, Wikis, Podcasts, “web desktop” </li></ul></ul><ul><ul><li>E.g., Wikipedia, Facebook, MySpace, YouTube </li></ul></ul>
  4. 4. Podcasting – What is it? <ul><li>Audio or video recordings designed to be downloaded and played on portable media devices </li></ul><ul><li>Fastest growing Web 2.0 technology </li></ul><ul><li>Growing faster than DVD adoption </li></ul><ul><li>Somewhat like TiVo for radio </li></ul><ul><li>Variation on Web 1.0 streaming Internet radio, allowing time and place shifting </li></ul><ul><li>iPod NOT required </li></ul>
  5. 5. <ul><li>Despite the name, you don’t need an iPod to listen to podcasts. All you need is an MP3 player. Any MP3 player. </li></ul><ul><li>There’s nothing stopping you burning a podcast to a compact disc and playing it on the CD player in your lounge or your car. </li></ul><ul><li>It’s audio content/entertainment when and where you want it. </li></ul>
  6. 6. Podcasting – Who is doing it? <ul><li>Experienced bloggers </li></ul><ul><li>Tech savvy amateurs </li></ul><ul><li>Professional broadcasters </li></ul><ul><li>Syndicated radio shows </li></ul><ul><ul><li>NPR “In the Media” </li></ul></ul><ul><li>Education institutions </li></ul><ul><li>> 5,000 educational podcasts in iTunes directory </li></ul>
  7. 7. Podcasting – How did it start? <ul><li>Adam Curry, the “Pod Father” </li></ul><ul><ul><li>1 st video jockey on MTV </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Daily Source Code ( ) </li></ul><ul><li>iPodder / IndiePodder / Juice </li></ul><ul><li>PodShow ( </li></ul><ul><li>Podsafe Music Network ( </li></ul>
  8. 8. Podcasting – How does it work? <ul><li>For Podcast Producer </li></ul><ul><ul><li>Record an audio file in mp3 format </li></ul></ul><ul><ul><li>Upload mp3 and “show notes” to web server </li></ul></ul><ul><ul><li>Create an RSS feed </li></ul></ul><ul><li>For Podcast Listener </li></ul><ul><ul><li>Go to show website and click on mp3 link to play, OR </li></ul></ul><ul><ul><li>Copy mp3 file to portable player, OR </li></ul></ul><ul><ul><li>Subscribe to podcast RSS feed via “podcatcher” and sync to portable player </li></ul></ul>
  9. 9. RSS (Really Simple Syndication) <ul><li>New Web 2.0 technology that allows website syndication </li></ul><ul><li>Allows portion of website, called a “web feed”, to be available to individual subscribers </li></ul><ul><li>RSS 1.0 led to rise of BLOGS, i.e., “web logs” </li></ul><ul><li>RSS 2.0 allows an “enclosure”, a link to another file, e.g., and mp3 audio file </li></ul>
  10. 10. Producing a Podcast <ul><li>Hardware Requirements: PC & microphone </li></ul><ul><li>Record and Edit audio </li></ul><ul><ul><li>Audacity ( ) FREE </li></ul></ul><ul><ul><li>Castblaster ( ) $50 </li></ul></ul><ul><li>Upload to web server (Blackboard?) </li></ul><ul><li>Create your “shownotes” or blog </li></ul><ul><ul><li>Blogger ( , a Google site) FREE </li></ul></ul><ul><ul><li>Blackboard? </li></ul></ul>
  11. 11. Audacity
  12. 13. Castblaster
  13. 15. WinSCP
  14. 16. Write Your Show Notes using Blogger <ul><li>Create a Web page to host links to your MP3 audio files using: </li></ul><ul><ul><li>Blogger (FREE) </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li>another Google company </li></ul></ul></ul><ul><ul><li>Wordpress </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><li>Blackboard </li></ul></ul>
  15. 19. Create your Feed using Feedburner <ul><li>An RSS feed allows your audience to subscribe using their “feed catcher” such as iTunes </li></ul><ul><li>Code the RSS feed in XML manually, or use… </li></ul><ul><li>Feedburner (FREE) </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>The largest feed management provider </li></ul></ul><ul><ul><li>Podcast and videocast feeds: 72,725 </li></ul></ul><ul><ul><li>Automatically polls your blog </li></ul></ul><ul><ul><li>Keeps stats on your subscribers and downloads </li></ul></ul>
  16. 23. Listening to a Podcast <ul><li>Listen to show directly from website </li></ul><ul><li>Subscribe using a “podcatcher” via </li></ul><ul><ul><li>Desktop application </li></ul></ul><ul><ul><ul><li>iTunes ( </li></ul></ul></ul><ul><ul><ul><li>Juice ( </li></ul></ul></ul><ul><ul><li>Web Browser </li></ul></ul><ul><ul><ul><li>Yahoo ( </li></ul></ul></ul><ul><ul><ul><li>Firefox “live bookmarks” </li></ul></ul></ul>
  17. 26. Implications for Health Care Education
  18. 27. Podcasting Scenario : Student <ul><li>John had to leave his pharmacology class early to attend to some urgent personal business, but he knew he could catch his professor’s podcast the next morning. That night, he “docked” his iPod so it could charge its batteries and, while he slept, his iTunes “podcatcher” downloaded the previous day’s lectures and several other podcasts of interest (a sports talk show and a pop music podcast). In the morning, he grabbed his iPod and listened to the lecture he missed while riding the bus to school. Hearing the banter and questions from students and his professor’s animated answers, he arrived at school feeling he hadn’t missed much and was well prepared for the next lecture. </li></ul>
  19. 28. Podcasting – Lecture Capture <ul><li>Manual production by lecturer using, e.g., using Blogger and Feedburner. </li></ul><ul><li>Podcast LX ( </li></ul><ul><li>Capture Lecture Audio, Video, PowerPoint </li></ul><ul><ul><li>Tegrity Campus ( </li></ul></ul><ul><ul><li>Apreso Classroom ( </li></ul></ul>
  20. 33. Podcasting Scenario : Clinician <ul><li>Dr. Smith , a primary care physician, catches up with his continuing medical education (CME) while riding the R5 train in from the suburbs. He has a 15 minute walk to the station and has been using his smart phone/PDA lately instead of lugging around his heavy laptop computer. His smart phone has mp3 player software and can easily store 10 hours of audio programs. While recharging his phone last night, it automatically downloaded several CME programs from his med school’s alumni site. This morning he decided to review some of the latest thinking on neurological disorders and appreciated that his video phone was able to display the PowerPoint diagrams that accompanied the audio lecture. </li></ul>
  21. 35. Podcasting Scenario: Patient <ul><li>Martha , a 55 year old, mildly obese mother of four, was waiting in her surgeon’s office for her last consult with him before she undergoes her first angioplasty procedure. The receptionist gave her a video iPod and began to instruct her, but Martha already owned an iPod and needed little help. She learned what to expect before, during and after the procedure. Some of the questions she had jotted down to ask her surgeon were easily answered upon reviewing the video presentation. After a brief consult with her surgeon to help clarify her remaining questions, she was allowed to take home the iPod to learn more about her risk factors and strategies for reducing them. </li></ul>
  22. 37. Podcasting – What is the Future? <ul><li>Those 3 scenarios are happening TODAY! </li></ul><ul><li>The “Internet generation” are today’s students and tomorrow’s healthcare providers and patients </li></ul><ul><li>Podcasting w/video opens up new educational possibilities </li></ul><ul><li>Ubiquitous cell phone and “WiFi” (wireless) networks will accelerate adoption of podcasting </li></ul>
  23. 38. Podcasting – Who Pays? <ul><li>Most podcasts today are free, supported by amateurs and startups with venture capital </li></ul><ul><li>Some are underwritten by educational institutions and big media </li></ul><ul><li>Podcasting will quickly become … </li></ul><ul><ul><li>Marketing opportunity for healthcare providers and pharmaceutical companies </li></ul></ul><ul><ul><li>Increasingly important resource for healthcare students and consumers </li></ul></ul><ul><ul><li>The ultimate “targeted” marketing outlet once “monetized” </li></ul></ul>
  24. 39. Podcasting - Promotion <ul><li>Podcast Directories </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>iTunes Music Store </li></ul></ul><ul><li>Other Promotional Tools… </li></ul>
  25. 41. Podcasting – Learn more… <ul><li> </li></ul><ul><li>[email_address] </li></ul><ul><li>(610) 616-2199 </li></ul><ul><li>Skype: rodbrent </li></ul>
  26. 42. Rod’s Pulse Podcast Topics <ul><li>#1 Introduction to Podcasting </li></ul><ul><li>#2 Finding & Subscribing to Podcasts </li></ul><ul><li>#3 Recording Podcasts, iTunes U, Tegrity & Blackboard </li></ul><ul><li>#4 Bb World: Blogs, Wikis, RSS Feeds </li></ul><ul><li>#5 Bb World Interview: Blackboard Content System </li></ul><ul><li>#6 Bb World Interview: Apreso Classroom </li></ul><ul><li>#7 Spoken Word Search Engines & Educational Promos </li></ul><ul><li>#8 PodClassing, Video Podcasting, PodPeople </li></ul><ul><li>#9 Bb World Interview: Tegrity Campus </li></ul><ul><li>#10 Electronic Portfolios </li></ul><ul><li>#11 Podcasting Tech Tips: Blogger, RSS Feeds, Skype </li></ul><ul><li>#12 Podcasting Growth, Nursing Podcasts, Podsafe Music </li></ul><ul><li>#13 Interview: Learning Objects, Blackboard, Wikis, Mozart </li></ul><ul><li>#14 Podcasts for Professors, Blackboard Tips, and Newage Piano </li></ul><ul><li>#15 Podcasting Tech: Podcatching for non-iPods, & Geek Song </li></ul><ul><li>#16 Interview: Grayson Wheatley MD of, Podsafe Music: &quot;On a Podcast&quot; </li></ul><ul><li>#17 Podcasting News, EdTechTalk Promo and iTunes U Update </li></ul><ul><li>#18 Web 2.0 and Open Education, Mozart </li></ul><ul><li>#19 Disruptive Technologies in Education, Summer Reading & Podsafe Vivaldi </li></ul><ul><li>#20 Disruptive Technologies in Education II and More Podsafe Vivaldi </li></ul><ul><li>#21 Net Neutrality & Senator Stevens </li></ul><ul><li>#22 Podcasting 101 & Implications for HealthCare </li></ul><ul><li>#23 Podcasting News, Classroom 2.0 and Vivaldi </li></ul><ul><li>#24 Blackboard Backpack, Elluminate & Apreso Classroom </li></ul><ul><li>#25 Teaching with Blackboard and Podcasting News </li></ul><ul><li>#26: Report from Educause & Podcasting with Blackboard </li></ul><ul><li>#27 Educause Interview: Apreso CourseCaster and Comcast Connection Blues </li></ul>
  27. 44. Questions?