CILIPS Autumn 2011 - Who needs social media?


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Conference presentation for CILIPS autumn meeting 2011

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CILIPS Autumn 2011 - Who needs social media?

  1. 1. Who needssocialmedia?<br />Pauline Randall<br />
  2. 2. A tale of two social media…<br />
  3. 3. Saturday morning, Notting Hill<br />daylesfordorganic<br />
  4. 4.
  5. 5. Mike has nearly 17,000 followers<br />
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  7. 7.
  8. 8. Meanwhile the day before in Glasgow…<br />How not to handle negative sentiment on social media – a case study<br />
  9. 9. Plus countless blog posts, Facebook reposts, conversations etc<br />
  10. 10. Social media is powerful<br />
  11. 11. Now that we’ve got that out of the way here are 21 social tools to play with<br />
  12. 12. 1. Animoto<br />Make videos from still images, text and video<br />Free videos if they are 30 seconds or less<br />Subscription model for longer, higher resolution video<br />Different formats<br />Can be downloaded, used locally, put into YouTube etc<br />Licenced music available<br />
  13. 13. 2. Dropbox<br />Free (up to 2 gb) service for<br />Uploading documents<br />Sharing documents<br />Back-ups<br />Files accessible anywhere including via mobile<br />Good for<br />Collaborative work<br />When travelling<br />Watch out for<br />Not all apps on iPhone/iPad work with dropbox<br />Also consider iCloud for syncing files, images etc<br />
  14. 14. 3. Eventbrite<br />Online service for organising events<br />Handles payments and ticketing<br />Free events are free to list<br />Events can be public and listed on Eventbrite<br />Or they can be private – invitation only events<br />Good for<br />Promoting events<br />Managing responses<br />Looking professional<br />Integrating into websites etc<br />Analytics – get data about your event<br />iPhone app to check attendees in – smarter than paper!<br />Don’t forget to check out the site for events to attend!<br />
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  16. 16. 4. Facebook<br />Very large social network (800+ million users)<br />Use Pages for marketing<br />New students<br />Potential students<br />Alumni<br />Groups (open or closed)<br />Collaboration<br />Discussion<br />Feedback<br />Adverts<br />Promoting courses, events etc<br />
  17. 17. 5. Flickr<br />Photo and video sharing site<br />Repository of course, school, establishment pictures<br />For students<br />For staff<br />Useable image bank – many are uploaded under Creative Commons licence<br />Locate images using the map function<br />
  18. 18. 6. Foursquare<br />Location-based mobile platform<br />Allows users to ‘check-in’<br />But what’s it good for?<br />Can be used as part of a marketing strategy<br />Special offers<br />Contests<br />Engagement<br />The Foursquare api can be used to build other apps – for example this one from Harvard University<br />
  19. 19. 7. Google docs<br />Word processing, slideshows, spreadsheets etc<br />Online<br />Shareable<br />Free<br />Accessible anywhere<br />
  20. 20. 8. Google +<br />Google’s 3rd attempt at social media<br />Attempting to take on Facebook<br />Allows you to arrange contacts in circles depending on what you want to share<br />Facebook’s response is Lists<br />They are adding functionality in stages<br />Huddle – web video conferencing<br />Organisational pages not available yet<br />The jury is still out on this one!<br />
  21. 21. 9. Jing<br />Screen capture – stills or video<br />Free (with a premium version)<br />Made by Techsmith who make Camtasia<br />Very simple<br />Downside:<br />You’ll need to convert it from .swf if you want to upload into YouTube<br />Alternatively upgrade for $14.95 per year<br />Also check out Screenr<br />
  22. 22. 10. Lanyrd<br />A social conference directory<br />See who’s attending<br />Track the conversation whether you are there or not<br />Add conferences, workshops etc<br />Keep in touch with a conference or find conferences to attend<br />
  23. 23. 11 LinkedIn<br />Professional profiles<br />Organisation profiles<br />Groups<br />Q&A<br />Why use it?<br />Encourage students to get promote themselves professionally<br />Start their network of contacts now<br />Job hunt<br />Get applicants to apply for jobs via LinkedIn<br />Promote the organisation properly<br />Research other people and other organisations<br />
  24. 24. 12. More Google products<br />
  25. 25. 13. Posterous<br />A very flexible blogging site<br />You can email your posts in or add them on the web<br />You can notify out via a range of other social media sites like Twitter and Facebook<br />You can be public<br />Or you can create private groups<br />
  26. 26. 14. Prezi<br />Non-linear presentation tool<br />Looks way cooler than PowerPoint ;)<br />Can make you feel sea-sick!<br />Also take a look at the PowerPoint plug-in pptPlex which does a similar thing<br />Take a look at an example of Prezihere<br />
  27. 27. 15. Quora<br />Questions, questions and yet more questions<br />Relatively new social Q&A site<br />You ask a question and other people provide answers and also rate them up<br />Theory is that the best ride to the top<br />You can also edit other people’s questions…<br />The site monitors can be somewhat pedantic<br />Big question – will be it be more reliable than Yahoo Answers?<br />
  28. 28. 16. Scribd<br />Social publishing<br />From single sheet docs to books<br />As well as being a good place to publish to it is also an excellent resource<br />A lot of free content however…<br />There is an increasing amount of paid for content these days<br />
  29. 29. 17. Slideshare<br />Upload and share<br />Slide presentations<br />Documents<br />Video<br />Share publicly or privately<br />Huge resource although the search function isn’t the best<br />
  30. 30. 18. Storify<br />Turn tweets, video, news, images into a story<br />Pull together via drag and drop<br />An example<br />You can add text and commentary and rearrange the content<br />
  31. 31. 19. Twitter<br />Microblogging service<br />More than just about breakfast!<br />Use it for<br />Gathering information<br />Disseminating information<br />Sharing conversation<br />Tracking particular subject areas/keywords<br />Promoting events<br />Answering questions<br />
  32. 32. 20. Xtranormal<br />Text to speech<br />Create cartoon videos with a script<br />Can be incredibly simple<br />Or very complex<br />Free version online plus subscription service<br />They have an education safe version (via cookie)<br />
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  34. 34. 21. Youtube<br />Video uploading and sharing<br />Use channels to keep things together<br />Great resource - someone, somewhere will have made a video of whatever you want to do!<br />
  35. 35. Helping youmake sense of the digital world<br />Website:<br />Twitter: @florizelmedia<br />Facebook:<br />Email:<br />