1. Target Audience Research Name: _________________
1. Label the targetand
secondaryaudience:
2. Complete the boxesbelow:
Target audience Definition:
The film‘Minions’targetaudience is (the demographics):
Secondary audience Definition:
The film‘Minions’secondaryaudience is (the demographics):
Demographics Definition:
Factors to considerwhendefiningdemographics:
1. Gender
2. _____________
3. _____________
4. _____________
5. _____________
6. Other:____________________________________________________________
__________________________________________________________________
Social Class Give examplesforthe followingsocial groups:
AB: _____________________________________________________________________
C1: _____________________________________________________________________
C2: _____________________________________________________________________
DE: _____________________________________________________________________
Psychographics Definition:
Factors to considerwhendefiningdemographics:
1. Personality
2. _____________
3. _____________
4. _____________
5. Other:____________________________________________________________
__________________________________________________________________
3.OPTIONALChallengeTask:
Mass audience Definition:
Example of a film(anygenre) thattargetsamass audience is:_______________________
Anotherexamplewouldbe:______________________________
Niche audience Definition:
Example of a film (anygenre) thattargetsamass audience is:_______________________
Anotherexamplewouldbe:______________________________
2. Film 1: __________________________ Crime subgenre: _____________________ (Year ______).
Evidence of audience researchfrom Pearl andDean ‘prolife’:(paste inbox belowandannotate)
Evidence of audience researchfrom YouGovProfiler:(pasteinbox below andannotate)
