NASW MI Slides 2010 04 08
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Notes to accompany the slides for workshop A-1 at the NASW-MI conference in Dearborn, MI.
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NASW MI Slides 2010 04 08
- 1. __Jimena Loveluck____________________ __loveluck@hivaidsresource.org________ __Carrie Rheingans___________________ Organizational Policy Development and Strategies for Use of Social Media and Web __crheinga@umich.edu_______________ 2.0 Technologies Jimena Loveluck, MSW Carrie Rheingans ___________________________________ President/CEO Social Work Student ___________________________________ NASW- MI Conference, 8 April 2010 ___________________________________ ___________________________________ Workshop Description “This workshop covers the basics of new Web 2.0 ___________________________________ technologies (blogs, facebook, Twitter, del.icio.us, etc.) and how they may effectively be used by organizations. After a brief overview of the technologies, we will discuss ___________________________________ ethical dilemmas with these technologies and their use. The workshop will end with the case study of the ___________________________________ HIV/AIDS Resource Center's process of developing internal policies for use by staff, Board members, and volunteers and their interactions with clients.” ___________________________________ Providing HIV related services to our community through compassionate direct care, prevention and outreach activities. ___________________________________ ___________________________________ ___________________________________ Outline Objectives ___________________________________ What is ‘social media’, ‘web 2.0’? ___________________________________ Types, examples of social media Considerations for social ___________________________________ media use Case study at the HIV/AIDS Resource Center ___________________________________ Small group discussions Providing HIV related services to our community through compassionate direct care, prevention and outreach activities. ___________________________________ ___________________________________
- 2. ___________________________________ Objectives Differentiate between List two ___________________________________ various types of social considerations for media using social media to Identify how social ___________________________________ interact with clients media platforms work Name three ways Prepare talking points to initiate the social media could be ___________________________________ creation of social used at your media policy at your organization organization ___________________________________ Providing HIV related services to our community through compassionate direct care, prevention and outreach activities. ___________________________________ ___________________________________ ___________________________________ What is ‘social media’? ___________________________________ ___________________________________ ___________________________________ ___________________________________ Providing HIV related services to our community through compassionate direct care, prevention and outreach activities. ___________________________________ ___________________________________ ___Social Networks & Photo Sharing_____ Types of Social Media ___________________________________ Social networks Photo sharing facebook Flickr Picasa ___________________________________ MySpace LinkedIn Shutterfly http://www.facebook.c http://www.flickr. ___________________________________ om/pages/HIVAIDS- com/photos/umh Resource-Center- aitirelief/ HARC/305912791121 ___________________________________ ?ref=ts Providing HIV related services to our community through compassionate direct care, prevention and outreach activities. ___________________________________ ___________________________________
- 3. __Video Sharing & Collaborative Media___ Types of Social Media ___________________________________ Video Sharing Collaborative Media Google Apps: Docs, groups, YouTube calendar, etc. ___________________________________ Vimeo http://groups.google.com/g http://www.yout roup/a2-wine-cellar-2008 ube.com/user/u ___________________________________ m ___________________________________ Providing HIV related services to our community through compassionate direct care, prevention and outreach activities. ___________________________________ ___________________________________ __RSS & Presentation Sharing__________ Types of Social Media ___________________________________ RSS Presentation Sharing RSS = really simple SlideShare.net ___________________________________ syndication Google Reader http://www.slidesh Email clients are.net/umhealthsc ___________________________________ ienceslibraries http://www.google.co m/reader/view/?hl=en #overview-page ___________________________________ Providing HIV related services to our community through compassionate direct care, prevention and outreach activities. ___________________________________ ___________________________________ _Location-Based & Podcasting__________ Types of Social Media ___________________________________ Location-Based Podcasting iTunes FourSquare ___________________________________ Radio/Music/News sites Google Maps http://www.npr.org/rss http://bit.ly/d80 OSw /podcast/podcast_direc ___________________________________ tory.php ___________________________________ Providing HIV related services to our community through compassionate direct care, prevention and outreach activities. ___________________________________ ___________________________________
- 4. __Blogging & Microblogging____________ Types of Social Media ___________________________________ Blog/Blogging Microblogging = web log ___________________________________ Blogger/blogspot Twitter WordPress http://twitter.com/HARCa2 LiveJournal ___________________________________ http://umichsph.wordpr ess.com/ http://hivaidsresource.o rg ___________________________________ Providing HIV related services to our community through compassionate direct care, prevention and outreach activities. ___________________________________ ___________________________________ _Social Bookmarking & News Sharing_____ Types of Social Media ___________________________________ Social Bookmarking News Sharing Digg ___________________________________ Del.icio.us http://digg.com/ http://delicious.com/cr StumbleUpon heinga/NASW-MI- Reddit ___________________________________ 2010 ___________________________________ Providing HIV related services to our community through compassionate direct care, prevention and outreach activities. ___________________________________ ___________________________________ __Meetings, Conferencing & Wikis_______ Types of Social Media ___________________________________ Meetings Wikis Scheduling Wikipedia Doodle.com ___________________________________ Wikispaces Conferencing Skype Wikia ___________________________________ Google video chats http://lostpedia.wikia.c gotomeeting om/wiki/Main_Page ___________________________________ ___________________________________ Providing HIV related services to our community through compassionate direct care, prevention and outreach activities. ___________________________________
- 5. ___________________________________ Considerations for Social Media Use ___________________________________ Who does it? What do they say? ___________________________________ How often? With whom do they interact? ___________________________________ Are approvals necessary? Logistics – computers, staff time, supervision ___________________________________ Providing HIV related services to our community through compassionate direct care, prevention and outreach activities. ___________________________________ ___________________________________ ___________________________________ Case Study at HARC ___________________________________ Started with social network individual profiles (facebook, ___________________________________ MySpace) Unsupervised Internet outreach ___________________________________ Supervised Transition to facebook ___________________________________ page, Twitter account Providing HIV related services to our community through compassionate direct care, prevention and outreach activities. ___________________________________ ___________________________________ ___________________________________ Case Study at HARC Type of Medium Brand Number Users Interview staff/board for ___________________________________ Social Networks facebook 11 LinkedIn 4 MySpace 1 feedback Photo Sharing facebook 4 Audience of current social Picasa Shutterfly 1 1 media use ___________________________________ flickr 1 Personal webspace 1 Issues: staff time, Video Sharing YouTube 3 message approval, staff (account) Personal 1 capacity ___________________________________ webspace Blog/Microblog Read blogs Twitter 4 2 Policy: follow Write blogs 1 confidentiality guidelines, RSS Google reader 1 think about HARC when ___________________________________ Google Apps Docs 3 Calendar 2 using personal accounts Buzz 1 Social Media Use by HARC Staff and Board Providing HIV related services to our community through compassionate direct care, prevention and outreach activities. ___________________________________ ___________________________________
- 6. ___________________________________ Case Study at HARC – Next Steps Train Make strategic social ___________________________________ staff/board/volunteers media plan right now about various Determine audiences platforms for their currently interacting with, who we’d like to interact with ___________________________________ personal lives (not Get audience input about mandatory) names of accounts for various information Clear communication Pick only a few types of ___________________________________ with all media staff/board/volunteers/cli Set a maximum weekly time limit for social media use ents about who is managing HARC’s Determine staff/volunteer staffing of profiles, develop ___________________________________ presence sustainability plan Providing HIV related services to our community through compassionate direct care, prevention and outreach activities. ___________________________________ ___________________________________ ___________________________________ Best Practices ___________________________________ Create two policies: Make guidelines visible, Expectations/boundaries for easy to access, linked to employees including suggestions for personal use other policies/contacts ___________________________________ Operational guidelines when Post guidelines on using social media for job http://SocialMediaGove Define boundaries rnance.com/policies.ph ___________________________________ Logo use, etc. p so others can improve Help employees their guidelines understand the ___________________________________ guidelines Best Practices from Chris Boudreaux’s site: http://SocialMediaGovernance.com Providing HIV related services to our community through compassionate direct care, prevention and outreach activities. ___________________________________ ___________________________________ ___________________________________ Thank you! ___________________________________ Jimena Loveluck, MSW loveluck@hivaidsresource.org ___________________________________ Carrie Rheingans crheinga@umich.edu ___________________________________ www.hivaidsresource.org www.ssw.umich.edu ___________________________________ Providing HIV related services to our community through compassionate direct care, prevention and outreach activities. ___________________________________ ___________________________________