1. 1

2. THE RUNDOWN
2

3. 1. THE THOUGHT PROCESS
GLEE HELL’S
KITCHEN
MUSICAL
FOOD
DRAMA TOP CHEF
BOLLYWOOD
MASTERCHEF
WHAT NEXT ?
3

4. 4

5. INTRODUCING…
DRAMA – MUSIC - FOOD
5

6. 2. THE STORYLINE
6

7. 7

8. 3. THE CHARACTERS
8

9. SOU CHEF MADDIE AVILON
Maddie a young graduate from Le Cordon
Bleu, Paris becomes the new sous chef of
her father’s restaurant, The Avilon. She
believes the restaurant menu is due for a
major overhaul, if only she is able to
convince Alex, the executive chef.
She is constantly careful about her
interactions with her colleagues mindful that
she will need to garner their support if she
wants to see through these changes.
Despite her professional training Maddie often
“I cook with feelings!” cooks with her instincts which is also how she
deals with her everyday life decisions.
9

10. EXECUTIVE CHEF ALEX
Alex Marcus is a brilliant chef notorious
for his ruthless pursuit of perfection. He will
not expose and risk his kitchen or his
heart to failure.
Older and hopefully wiser, Alex’s past
failures both professionally and personally
has made him risk adverse, always
keeping by the books. This results in his
conflicts with Maddie who constantly tries
to get him to push the envelope.
Will Maddie prevail in getting him to explore
“This is my kitchen, new ingredients and recipes not only for the
you follow my rules!” restaurant but also his heart?
10

11. SOUS CHEF DANIEL RAY
Daniel is Maddies’s childhood friend and
best friend forever.
Unlike Maddie, Daniel wasn’t born of a
silver spoon and had to work for many
years, always in control of his life choices
to finally be The Avilon’s only Sous Chef.
But that quickly changed when Maddie
graduated from Le Cordon Bleu.
Being Maddie’s confidant and only shoulder
to cry on, Daniel gradually develops
feelings for Maddie.
“Everything is under But is he a wild card…after all he is now
CONTROL chef!”
the other sous chef!
11

12. SOMMELIER SELENA
Selena Argon is the restaurant’s
sommelier, a gorgeous temptress with an
agenda; get rid of spoiled princess Maddie
and win Alex’s heart.
Hated by everyone in the restaurant for her
cold treatment but loved by every diner for
her warm hospitality, Selena knows how to
keep those diners coming back for more.
While respected within the industry for firing
the dead weights and hiring the best in
class, Selena yearns to be respected for
“You are FIRED!” who she is deep down inside especially by
Alex
.
12

13. GENERAL MANAGER HARRY
Harry Shaw is the long suffering manager
who plays buffer between Alex and Maddie
and mediator among the restaurant staff
members who cannot get along with each
other.
Yet Harry suffers alone as he tries to
reconcile with his alcoholic inclinations and
hence lives one day at a time.
Harry is also the reluctant keeper of
Maddie’s father’s secrets, Christopher
Avilon, the restaurant owner. But are these
“Just focus on today the only secrets he is keeping?
and everything will be OK!”
13

14. THE RECEPTIONISTS
who have all the scoop
on both among staff and customers
THE FRONT OF HOUSE
with their stories to share
14

15. LINE COOKS THOU & JUAN
Add comic relieve in the kitchen
PASTRY CHEF WINSTON
Always listening to the ingredients
LINE COOK CARLA
Loves Daniel but from a distant
15

16. 4. THE PROGRESS TO DATE
16

17. SOCIAL MEDIA
17

18. PUBLICITY
 “The Kitchen Musical trying on a new TV recipe”
by CNN GO
 “ ‘Friends’ Co-Creator Marta Kauffman Sets Up 2
Projects at ABC with Big Commitment”
by Yahoo USA
18

19. LOCAL FORMATS AROUND THE WORLD
USA
Sold options to ABC Studios “ABCS” for the American version
Currently scripted by Martha Kaufman (creator of Friends)
In collaboration with Ben Silverman of Electus (see press clippings)
ITALY
Sold options to Cassanova Multimedia
Led by Luca Barbareschi
www.cassanovamultimedia.it
19

20. LOCAL FORMATS AROUND THE WORLD
VIETNAM
Sold format BHD for television series
Led by Ms Ngo Bich Hanh who produced local versions of
Ugly Betty, Idol, X-Factor among others.
INDIA
Sold format to NDTV Worldwide for local television series
In-development for The Kitchen Musical movie
20

21. OTHER EXTENSIONS
21

22. IN THE PIPELINE
Currently in partnership with the Singapore Repertory
Theatre “SRT” developing the stage book and producing 2
workshops in the UK (estimated completion date June 2013)
before launching in the West End
22

23. 5. THE AWARDS & NOMINATIONS
23

24. THE AWARDS & NOMINATIONS
NEW YORK FESTIVAL 2012
INTERNATIONAL TELEVISION & FILM AWARD
Best Writing - GOLD
Best Performance - BRONZE
WORLD MEDIA FESTIVAL 2012 (HAMBURG)
BEST DRAMA CATEGORY
Intermedia-Globe - GOLD
24

25. THE AWARDS & NOMINATIONS
52nd MONTE CARLO TELEVISION FESTIVAL 2012
DRAMA TV SERIES NOMINATIONS
Outstanding Actress - Karylle Tatlonghari
Rosemary Vandenbroucke
Outstanding Actor - Stephen Rahman Huges
Arthur Acuna
Outstanding International - Nelia Molato Sutrisno
Producers CheeK
Christopher James
In the same category as…
25

26. IT’S ABOUT THE DRAMA
26

27. ITS ABOUT THE MUSIC
27

28. ITS ABOUT THE FOOD
28

29. [D:M:F]
DRAMA : MUSIC : FOOD
THANK YOU
29

30. APPENDIX
30

31. 31

32. 32

33. OVER
US$2,500,000
worth of coverage … and still counting!
“A touch of Glee in the Kitchen”
by Asian Wall Street Journal
http://blogs.wsj.com/scene/2011/10/14/a-touch-of-glee-in-the-kitchen-musical/
“Ben Silverman to bring Asian Series – The Kitchen
Musical to the U.S.”
by Hollywood Reporter
http://www.hollywoodreporter.com/news/ben-silvermans-electus-bring-asian-224906
“The Kitchen Musical trying on a new TV recipe”
by CNN Go
http://www.cnngo.com/singapore/play/%E2%80%98-kitchen-musical%E2%80%99-
trying-new-TV-recipe-315922
33

34. The Kitchen Musical goes twitterversal!
Leading up to the launch, fans from across the region
couldn’t stop talking about The Kitchen Musical---
the exciting storyline, music videos, choreography,
food and of course, the stars!
The Kitchen Musical trended
#3 in the Philippines and #5 in Indonesia.
#1 Worldwide
Even celebrities
are talking about it!
34

35. What the audience
love about TKM
What the audience love about
TKM as seen of twitter
www.coolbuster.com
September 2011
35

36. 36

37. GROWING
40,394 NUMBER OF
FACEBOOK
LIKES !
37

38. THE VIDEOS TO WATCH : MUSIC VIDEOS
THE FULL CAST OF THE KITCHEN MUSICAL
http://www.youtube.com/watch?v=Hx1z29uTR4Y
MADDIE & UNCLE HARRY - FACING THEIR CHALLENGES
http://www.youtube.com/watch?v=XJuq9FArkj0
THE LOVE QUADRANGLE (Alex / Maddie / Daniel / Selena)
http://www.youtube.com/watch?v=QsbBbI7xlxY
SELENA’S NEED TO BE RESPECTED
http://www.youtube.com/watch?v=438PQzsLA40
SELENA TAKES THE TOP JOB. HOW WILL SHE RUN THE RESTAURANT?
http://www.youtube.com/watch?v=NUA6d9uFvs8&feature=plcp
38

39. THE VIDEOS TO WATCH : EPISODIC TRAILERS
Episode 2
http://www.youtube.com/watch?v=z-__xMev-DA&feature=plcp
Episode 3
http://www.youtube.com/watch?v=zQh7H6aNN88&feature=plcp
Episode 4
http://www.youtube.com/watch?v=VbvpfRpwk-Y&feature=plcp
Episode 5
http://www.youtube.com/watch?v=VbvpfRpwk-Y&feature=plcp
Episode 6
http://www.youtube.com/watch?v=ZlokJCrCKhE&feature=plcp
Episode 7
http://www.youtube.com/watch?v=SrH32xWoP5M&feature=plcp
39

40. THE VIDEOS TO WATCH : EPISODIC TRAILERS
Episode 8
http://www.youtube.com/watch?v=kPlwBXWxQRA&feature=plcp
Episode 9
http://www.youtube.com/watch?v=ebTDeTXTsq0&feature=plcp
Episode 10
http://www.youtube.com/watch?v=wdc5HnxmcXw&feature=plcp
Episode 11
http://www.youtube.com/watch?v=ICL5YcHmeT4&feature=plcp
Episode 12
http://www.youtube.com/watch?v=Y3RIKudpg3M&feature=relmfu
Episode 13
http://www.youtube.com/watch?v=r0ZfD39wW08&feature=plcp
40

41. THE VIDEOS TO WATCH : FOOD REVIEWS
FOOD CRITIC MASTER HUE ON HIS REVIEWS ON “HUE-TUBE”
Review of Alex Marcus’ food
http://www.youtube.com/watch?v=UlEWc1y-y3g&feature=plcp
Lost for words
http://www.youtube.com/watch?v=hvnu59htXOw&feature=channel&list=UL
Paradigm Shift
http://www.youtube.com/watch?v=rbFig3Mzw9g&feature=channel&list=UL
A Ray of Hope
http://www.youtube.com/watch?v=E_uUFlcIbi4&feature=channel&list=UL
41

42. DISTRIBUTION
Singapore 381,238
Malaysia 4,000,000
Indonesia 32,000,000
Philippines 16,000,000
Vietnam 800,000
Thailand 368,998
China 49,900,000
Hong Kong 680,850
Sri Lanka 67,041
aired in over Taiwan 6,040,303
100 MILLION TV HOUSEHOLDS
across 4 broadcast networks in Korea 4,365,340
19 ASIAN COUNTRIES + 8 Other Asian Countries 57,258
Total 110,732,388
42