Тим Кресценти - Спонсорство 360° – новая эра кросс-платформенных медийных спонсорских проектов

862 views

Published on

Published in: Self Improvement, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
862
On SlideShare
0
From Embeds
0
Number of Embeds
256
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Тим Кресценти - Спонсорство 360° – новая эра кросс-платформенных медийных спонсорских проектов

  1. 1. 1
  2. 2. THE RUNDOWN 2
  3. 3. 1. THE THOUGHT PROCESS GLEE HELL’S KITCHEN MUSICAL FOOD DRAMA TOP CHEF BOLLYWOOD MASTERCHEF WHAT NEXT ? 3
  4. 4. 4
  5. 5. INTRODUCING… DRAMA – MUSIC - FOOD 5
  6. 6. 2. THE STORYLINE 6
  7. 7. 7
  8. 8. 3. THE CHARACTERS 8
  9. 9. SOU CHEF MADDIE AVILON Maddie a young graduate from Le Cordon Bleu, Paris becomes the new sous chef of her father’s restaurant, The Avilon. She believes the restaurant menu is due for a major overhaul, if only she is able to convince Alex, the executive chef. She is constantly careful about her interactions with her colleagues mindful that she will need to garner their support if she wants to see through these changes. Despite her professional training Maddie often“I cook with feelings!” cooks with her instincts which is also how she deals with her everyday life decisions. 9
  10. 10. EXECUTIVE CHEF ALEX Alex Marcus is a brilliant chef notorious for his ruthless pursuit of perfection. He will not expose and risk his kitchen or his heart to failure. Older and hopefully wiser, Alex’s past failures both professionally and personally has made him risk adverse, always keeping by the books. This results in his conflicts with Maddie who constantly tries to get him to push the envelope. Will Maddie prevail in getting him to explore “This is my kitchen, new ingredients and recipes not only for theyou follow my rules!” restaurant but also his heart? 10
  11. 11. SOUS CHEF DANIEL RAY Daniel is Maddies’s childhood friend and best friend forever. Unlike Maddie, Daniel wasn’t born of a silver spoon and had to work for many years, always in control of his life choices to finally be The Avilon’s only Sous Chef. But that quickly changed when Maddie graduated from Le Cordon Bleu. Being Maddie’s confidant and only shoulder to cry on, Daniel gradually develops feelings for Maddie.“Everything is under But is he a wild card…after all he is now CONTROL chef!” the other sous chef! 11
  12. 12. SOMMELIER SELENA Selena Argon is the restaurant’s sommelier, a gorgeous temptress with an agenda; get rid of spoiled princess Maddie and win Alex’s heart. Hated by everyone in the restaurant for her cold treatment but loved by every diner for her warm hospitality, Selena knows how to keep those diners coming back for more. While respected within the industry for firing the dead weights and hiring the best in class, Selena yearns to be respected for“You are FIRED!” who she is deep down inside especially by Alex . 12
  13. 13. GENERAL MANAGER HARRY Harry Shaw is the long suffering manager who plays buffer between Alex and Maddie and mediator among the restaurant staff members who cannot get along with each other. Yet Harry suffers alone as he tries to reconcile with his alcoholic inclinations and hence lives one day at a time. Harry is also the reluctant keeper of Maddie’s father’s secrets, Christopher Avilon, the restaurant owner. But are these “Just focus on today the only secrets he is keeping?and everything will be OK!” 13
  14. 14. THE RECEPTIONISTS who have all the scoopon both among staff and customers THE FRONT OF HOUSE with their stories to share 14
  15. 15. LINE COOKS THOU & JUAN Add comic relieve in the kitchen PASTRY CHEF WINSTONAlways listening to the ingredients LINE COOK CARLA Loves Daniel but from a distant 15
  16. 16. 4. THE PROGRESS TO DATE 16
  17. 17. SOCIAL MEDIA 17
  18. 18. PUBLICITY  “The Kitchen Musical trying on a new TV recipe” by CNN GO  “ ‘Friends’ Co-Creator Marta Kauffman Sets Up 2 Projects at ABC with Big Commitment” by Yahoo USA 18
  19. 19. LOCAL FORMATS AROUND THE WORLD USA Sold options to ABC Studios “ABCS” for the American version Currently scripted by Martha Kaufman (creator of Friends) In collaboration with Ben Silverman of Electus (see press clippings) ITALY Sold options to Cassanova Multimedia Led by Luca Barbareschi www.cassanovamultimedia.it 19
  20. 20. LOCAL FORMATS AROUND THE WORLD VIETNAM Sold format BHD for television series Led by Ms Ngo Bich Hanh who produced local versions of Ugly Betty, Idol, X-Factor among others. INDIA Sold format to NDTV Worldwide for local television series In-development for The Kitchen Musical movie 20
  21. 21. OTHER EXTENSIONS 21
  22. 22. IN THE PIPELINE Currently in partnership with the Singapore Repertory Theatre “SRT” developing the stage book and producing 2 workshops in the UK (estimated completion date June 2013) before launching in the West End 22
  23. 23. 5. THE AWARDS & NOMINATIONS 23
  24. 24. THE AWARDS & NOMINATIONS NEW YORK FESTIVAL 2012 INTERNATIONAL TELEVISION & FILM AWARD Best Writing - GOLD Best Performance - BRONZE WORLD MEDIA FESTIVAL 2012 (HAMBURG) BEST DRAMA CATEGORY Intermedia-Globe - GOLD 24
  25. 25. THE AWARDS & NOMINATIONS 52nd MONTE CARLO TELEVISION FESTIVAL 2012 DRAMA TV SERIES NOMINATIONS Outstanding Actress - Karylle Tatlonghari Rosemary Vandenbroucke Outstanding Actor - Stephen Rahman Huges Arthur Acuna Outstanding International - Nelia Molato Sutrisno Producers CheeK Christopher James In the same category as… 25
  26. 26. IT’S ABOUT THE DRAMA 26
  27. 27. ITS ABOUT THE MUSIC 27
  28. 28. ITS ABOUT THE FOOD 28
  29. 29. [D:M:F]DRAMA : MUSIC : FOOD THANK YOU 29
  30. 30. APPENDIX 30
  31. 31. 31
  32. 32. 32
  33. 33. OVER US$2,500,000 worth of coverage … and still counting!“A touch of Glee in the Kitchen” by Asian Wall Street Journalhttp://blogs.wsj.com/scene/2011/10/14/a-touch-of-glee-in-the-kitchen-musical/“Ben Silverman to bring Asian Series – The KitchenMusical to the U.S.” by Hollywood Reporterhttp://www.hollywoodreporter.com/news/ben-silvermans-electus-bring-asian-224906“The Kitchen Musical trying on a new TV recipe” by CNN Gohttp://www.cnngo.com/singapore/play/%E2%80%98-kitchen-musical%E2%80%99-trying-new-TV-recipe-315922 33
  34. 34. The Kitchen Musical goes twitterversal!Leading up to the launch, fans from across the regioncouldn’t stop talking about The Kitchen Musical---the exciting storyline, music videos, choreography, food and of course, the stars!The Kitchen Musical trended#3 in the Philippines and #5 in Indonesia. #1 Worldwide Even celebrities are talking about it! 34
  35. 35. What the audiencelove about TKMWhat the audience love aboutTKM as seen of twitter www.coolbuster.com September 2011 35
  36. 36. 36
  37. 37. GROWING40,394 NUMBER OF FACEBOOK LIKES ! 37
  38. 38. THE VIDEOS TO WATCH : MUSIC VIDEOS THE FULL CAST OF THE KITCHEN MUSICAL http://www.youtube.com/watch?v=Hx1z29uTR4Y MADDIE & UNCLE HARRY - FACING THEIR CHALLENGES http://www.youtube.com/watch?v=XJuq9FArkj0 THE LOVE QUADRANGLE (Alex / Maddie / Daniel / Selena) http://www.youtube.com/watch?v=QsbBbI7xlxY SELENA’S NEED TO BE RESPECTED http://www.youtube.com/watch?v=438PQzsLA40 SELENA TAKES THE TOP JOB. HOW WILL SHE RUN THE RESTAURANT? http://www.youtube.com/watch?v=NUA6d9uFvs8&feature=plcp 38
  39. 39. THE VIDEOS TO WATCH : EPISODIC TRAILERS Episode 2 http://www.youtube.com/watch?v=z-__xMev-DA&feature=plcp Episode 3 http://www.youtube.com/watch?v=zQh7H6aNN88&feature=plcp Episode 4 http://www.youtube.com/watch?v=VbvpfRpwk-Y&feature=plcp Episode 5 http://www.youtube.com/watch?v=VbvpfRpwk-Y&feature=plcp Episode 6 http://www.youtube.com/watch?v=ZlokJCrCKhE&feature=plcp Episode 7 http://www.youtube.com/watch?v=SrH32xWoP5M&feature=plcp 39
  40. 40. THE VIDEOS TO WATCH : EPISODIC TRAILERS Episode 8 http://www.youtube.com/watch?v=kPlwBXWxQRA&feature=plcp Episode 9 http://www.youtube.com/watch?v=ebTDeTXTsq0&feature=plcp Episode 10 http://www.youtube.com/watch?v=wdc5HnxmcXw&feature=plcp Episode 11 http://www.youtube.com/watch?v=ICL5YcHmeT4&feature=plcp Episode 12 http://www.youtube.com/watch?v=Y3RIKudpg3M&feature=relmfu Episode 13 http://www.youtube.com/watch?v=r0ZfD39wW08&feature=plcp 40
  41. 41. THE VIDEOS TO WATCH : FOOD REVIEWS FOOD CRITIC MASTER HUE ON HIS REVIEWS ON “HUE-TUBE” Review of Alex Marcus’ food http://www.youtube.com/watch?v=UlEWc1y-y3g&feature=plcp Lost for words http://www.youtube.com/watch?v=hvnu59htXOw&feature=channel&list=UL Paradigm Shift http://www.youtube.com/watch?v=rbFig3Mzw9g&feature=channel&list=UL A Ray of Hope http://www.youtube.com/watch?v=E_uUFlcIbi4&feature=channel&list=UL 41
  42. 42. DISTRIBUTION Singapore 381,238 Malaysia 4,000,000 Indonesia 32,000,000 Philippines 16,000,000 Vietnam 800,000 Thailand 368,998 China 49,900,000 Hong Kong 680,850 Sri Lanka 67,041 aired in over Taiwan 6,040,303100 MILLION TV HOUSEHOLDS across 4 broadcast networks in Korea 4,365,340 19 ASIAN COUNTRIES + 8 Other Asian Countries 57,258 Total 110,732,388 42

×