This document outlines an agenda for a workshop on eMarketing. It introduces eMarketing and discusses its history, benefits compared to traditional marketing, strategic advantages, key pillars, marketing mix, and various strategies. The workshop is being taught by Dr. Babak Behboudi and covers topics such as the definition of eMarketing, how it has evolved over time, its advantages over traditional marketing, strategic levels of an eMarketing approach, and the main components of an eMarketing mix and strategy. Contact information is also provided.
E-Marketing; Principles, Strategies and Toolkits by Dr. Babak Behboudi
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3. Dr. Babak Behboudi
Who is teaching you this course!
International Positions:
International Institute of Marketing
Professionals (IIMP®)
Toronto, Canada
Vice President of Globall Alliances fo
Middle East and Oceania
KM-FINANZ AG
Turkey
Leading German
Based Holding
Company
B/S/H
Hausgräte AG
UAE
Bosch & Siemens
Home Appliances
Poomar
Industrial Corp.
Iran
Furniture and Office
Supplies
CELIMPEX
Enterprises Inc.
Hoding
Canada
EPC/Logistics/FMCG/Co
nstruction
Felesh Advertsising Agenc
Iran
Member of Board/ Chief Marketing
Full service marketing, branding an
advertising agency
15. Monologue
One way
Mass communication
Static
No interaction among customers
Shotgun approach
Hard to identify customers
Hard to manage customers
BEFORE AFTER
Dialogue
One-to-one marketing
Real-time
Dynamic
Collaborative
Segmented
Rich customer interaction
Rich customer data
Customer CustomersSupplier
Supplier
Internet
eMARKETING VS. TRADITIONAL MARKETING
16. AND BEYOND…………..
ACME
Branded
site
Site linking
Small businesses
B2B partners
Industry
Business resource Hubs
- Regional
- By industry
- By application
- Portals
- Verticals
Search engines
- Regionally
- Worldwide
Outsource
Partners
Admin portal
- Regional
- Agent
communities
- By industry
- By application
- Portals
First time visitors from search engines.
Partners
Other Blogs
Other Blogs
Forum
A
B
C
A
B
C
PORTAL
18. • Democratization of advertising
• Reach: Collapsing barriers of time & space
• Lower risk of product / services innovation
• Lower cost / higher ROI
– Digitization of all information
– Virtual supply chains
– Virtual markets
– Virtual real-time interaction with customers & suppliers
• Scalability
• Ability to coalesce and reach increasingly fragmented
markets
• Streamline business process
eMARKETING ADVANTAGES
19. • Democratization of advertising
• Reach: Collapsing barriers of time & space
• Lower risk of product / services innovation
• Lower cost / higher ROI
– Digitization of all information
– Virtual supply chains
– Virtual markets
– Virtual real-time interaction with customers & suppliers
• Scalability
• Ability to coalesce and reach increasingly fragmented
markets
• Streamline business process
eMARKETING STRATEGIC ADVANTAGES
34. eMARKETING STRATEGY LEVELS
ENTERPRISE LEVEL
Pure plays are businesses that began on
the internet.
They represent the top level of the E-
Business pyramid.
Pure plays face significant challenges.
They must compete as new brands.
They may need to take customers away
from established businesses.
Redefining Your
Business