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Creating a Lead Generation Plan for your MSP

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Details on Creating a Lead Generation Plan for your Managed Service Provider (MSP) business by Richard Tubb (www.tubblog.co.uk).

Presentation originally delivered as part of a webinar for MSP Business Management (www.mspbusinessmanagement.com) on 20th June, 2013.

You can view the recording of the webinar at http://www.mspbusinessmanagement.com/webinar/creating-lead-generation-plan-your-msp

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Creating a Lead Generation Plan for your MSP

  1. 1. 1 Creating a Lead Generation Plan for your MSP
  2. 2. 2 Richard Tubb Providing expert advice to help your IT company grow richard@tubblog.co.uk #MSPLeadGen @tubblog www.tubblog.co.uk
  3. 3. 3 Marketing is a System, not an event
  4. 4. 4 Rate Yourself with a Scorecard
  5. 5. 5 Business Networking
  6. 6. 6 Pick-Up The Telephone
  7. 7. 7 Create Client Stories
  8. 8. 8 Other Activities » Create a competition/give-away quarterly » Write a Press Release monthly » Direct Marketing – letters - monthly » Cold Calling new prospects - weekly » Exhibiting at Trade Events - quarterly » Undertake speaking engagement - monthly » Client Account Management visit - weekly
  9. 9. 9 Conclusion » Marketing is a system, NOT an event » Rate yourself through a Scorecard to encourage consistency » Don’t let lack of technique prevent you from getting started » Don’t try to do too much, too soon » Start small – create positive habits
  10. 10. 10 Questions?
  11. 11. 11 How to stay in touch with me » Sign up to my free newsletter - » news and strategy for SMB IT companies » http://tubb.co/MSP-Newsletter » Twitter – www.twitter.com/tubblog » LinkedIn – www.linkedin.com/in/richardtubb » (remember to introduce yourself!) » Google+ - http://gplus.to/tubblog » E-Mail (remember that?) – richard@tubblog.co.uk
  12. 12. 12 THANK YOU

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