During this EnCorps45 webinar, social media expert Vicki S. Cannon covers the basics of how to easily start and maintain up to three social media platforms without zapping valuable time away from running your business, including: ■ The importance of a consistent profile message across all platforms ■ Types of posts that create engagement ■ Easy ways to plan and schedule your posts ■ Little known secrets of Facebook, LinkedIn and Twitter

4. Vicki S. Cannon
• 25 + years experience in National
Account Marketing and Sales
• 7 years Social Media Experience
• Create | Consult | Educate & Train

5. How to Find Me
Facebook Page: VickiSCannonBiz
Twitter: @VickiSCannon
LinkedIn: Vicki S. Cannon
Website:
www.vickiscannon.com
www.CannonSocialMediaSolutions.com

7. You CANnonDo Social
Media

8. How Many Social Media Platforms?

11. 3 Important Components
for Every Social Media
Profile

12. Vicki S. Cannon

13. Profile Bio or About
Section
- Consistent Message
- Use Keywords
- Watch Spacing

14. Professional Image
- ONLY you
- Headshot
- Professional is best
Or
Logo

18. Facebook Page vs. Profile
On Facebook – Use a Facebook
Business Page NOT a Personal
Profile to post your business
info.

19. Facebook Page vs. Profile
***Google Does NOT “spider” a
personal profile which means it is not
helping your business at all!
• A Business Page DOES get spidered
everytime you post which helps
everything you are connected to.

21. Check-In To Your Social Media Platforms

22. Check-In
• Create Phone Alerts to remind you to
go back into your social media
platforms to engage.
• Check-in 2 to 4 times per day
– Set a timer for 5 to 10 minutes
– Have a plan:
• Reply to comments & messages
• Share content from others
• Find someone new to follow

23. Social Media Karma
• Be sure that you spend some time
spreading good social media karma
– Share content from other pages or
followers
– Retweet, Repin, etc.

24. Stick to your time planned

25. Rabbit Hole

26. Schedule Time

27. Schedule Time
• Make an appointment (and stick to
it) for marketing.
– Planning Time: Yearly, Quarterly,
Monthly
• Weekly
– Create Social Media Content
– Other Marketing Activities – writing,
follow-up with clients

28. MonaPlanner.com

31. Schedule Your Posts

34. Types of Posts That Create
Engagement

41. Facebook CANnonDo’s

46. Access Quick Post Stats

49. Twitter CANnonDo’s

51. For this to work best, be sure the images you want
to show are the center of the picture.

53. ManageFlitter.com – Free & Paid versions
- Provides a set of tools that allows Twitter users to
effectively curate, prune and grow their Twitter account.

54. LinkedIn CANnonDo’s

57. LinkedIn Pulse
• Long-Form Content Publishing on
LinkedIn
– Offers the unique opportunity to publish
original long-form content & grow your
reputation
– Posted content is featured across the
site

58. LinkedIn Pulse
• What to write about
– Industry Experience
– Emerging Trends
– Advice
– Info

59. LinkedIn Pulse
Every post you write will be
connected to your LinkedIn
profile.

60. On LinkedIn, you can download a list of your connections

62. Maintain LinkedIn Relationship Notes
Found Under Each Connected Profile

63. Use Video

64. Check Your Social Media
Profiles for Consistency

65. Schedule Time for Planning
Your Marketing

66. Wednesday, September 30th 8:30 am to 12pm
http://terristurner.com/marketing-stress-free-through-the-
holidays-workshop

68. Connecting the Soul of Your
Business to the Heart of Your
Clients.