Alternatively titled "Get that Social Business Buy-in" this presentation is designed to make a compelling, yet easy to understand argument that not only is Social Business a good idea...it's basically unavoidable. The world has changed around us and the imperative to begin redesigning your business into a more socially connected, open and transparent organization has never been more clear.

1. Making the case for
Social Business

2. True Voice Media
www.truevoicemedia.com
215.948.2012
Jeff Gibbard
President & Chief Strategist at True Voice Media
Speaker, Blogger & Coach
@truevoicemedia
@jgibbard
jeffgibbard.com/g
jeff@truevoicemedia.com
The Philadelphia
Social Business Agency
truevoicemedia.com | socialmediaphilanthropy.com | jeffgibbard.com | jgibbard.com

3. True Voice Media
www.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia
Social Business Agency
True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012

4. True Voice Media
www.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia
Social Business Agency
Social Business
Strategy
Policy
Training
Listening
Content Marketing
Engagement & Community Management
Promotion & Advertising
Measurement & Analytics
Collaboration
Customer Service
True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012

5. True Voice Media
www.truevoicemedia.com
215.948.2012
@truevoicemedia
@jgibbard
@truevoicemedia
The Philadelphia
Social Business Agency

6. True Voice Media
www.truevoicemedia.com
Resources
Slides, Links and Tools Mentioned
215.948.2012
@truevoicemedia
truevoicemedia.com/notes
The Philadelphia
Social Business Agency
True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012

7. RULES
Interrupt me
Don’t fall asleep
Tweet everything I say
Tweet about how handsome I am
Stay off Facebook
Stay off email
Call your mother (she worries)
Shout out to @marcusnelson

8. Let’s Dive In
True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012

9. Defining
Social Business

10. A Social Business is a company that...
takes full advantage of the opportunities
presented by social media, that reduces its
liability and risk through governance and
training, and that leverages social technologies
and concepts to become more open, transparent,
collaborative, and innovative.

11. This won’t happen
overnight

12. source: Altimeter Group

13. Policy
Technology
Strategy
The
6 Components
for
SOCIAL BUSINESS
TRANSFORMATION
Training
Process
Culture

14. source: Altimeter Group

15. Building
The Case For
Social Business

16. overcome
RESISTANCE
to change

17. Appeal to the
Heart, Mind, and Wallet

18. But to make the case...
Mind, Wallet, and Heart

19. Appealing to the
Mind

20. State The
Obvious

21. The World Has Changed

22. It’s Gotten Smaller

23. It’s Gotten
More Connected

24. It’s Gotten
Faster

25. Connection
Is Right At Our Fingertips

26. Information
Is Right At Our Fingertips

28. It’s forever changed how we...
★ Communicate
★ Complain
★ Promote
★ Seek
★ Find
Help
Information
★ Share
Information

30. To prove it
let’s do an experiment

32. 1995

34. 2005

36. 1995
2005

37. 2013

39. Can anyone recommend a good plumber in Philadelphia? #helpout
#softsearch

40. If Behaviors Are
Changing,
Will We Change
With Them?

41. Present The Data

42. 72% of Online Adults are
non-users
users
source: Pew Internet and American Life Project
Social Networking Site Users

43. How that breaks down by age
89%
78%
60%
43%
18-29
30-49
50-64
65+
source: Pew Internet and American Life Project

44. 56% Of The
Current
Workforce Is
Between
16-44
source: BLS.gov, USAtoday.com

45. 89% Of 18-24-year-old
Smartphone Owners
Reach For Their Device
Within 15 Minutes Of
Waking Up
source: IDC Report, March 2013

46. 65 and older have roughly tripled their presence
43%
13%
2009
Today
source: Pew Internet and American Life Project
on social networking sites in the last four years

47. Unlike Spider-Man
You Cannot Stop This Train

48. UNCERTAINTY
FEAR
UNCERTAINTY
FEAR
FEAR
FEAR
FEAR
UNCERTAINTY
FEAR
UNCERTAINTY
FEAR
FEAR
UNCERTAINTY
UNCERTAINTY
FEAR
OPPORTUNITY
FEAR
FEAR
UNCERTAINTY
FEAR
UNCERTAINTY

49. Redirect energy

50. Appealing to the
Wallet

51. Social Isn’t
Just About
“Feel Good” Chatter

52. Get that money, son!

53. Make it rain!
shout out to Adele Cehrs

54. Productivity Gains
Fully Implemented Social Tools
No Social Tools
+20 to 25%
source: McKinsey Global Institute, July 2012

55. Innovation/Ideation Gains
Fully Implemented Social Tools
No Social Tools
+32%
source: Jive Collaboration Software Report, July 2012

56. Customer Retention Gains
Fully Implemented Social Tools
No Social Tools
+31%
source: Jive Collaboration Software Report, July 2012

57. Brand Awareness Gains
Fully Implemented Social Tools
No Social Tools
+34%
source: Jive Collaboration Software Report, July 2012

58. Innovation/Ideation Gains
Fully Implemented Social Tools
No Social Tools
+27%
source: Jive Collaboration Software Report, July 2012

59. All Of The Data
Supports Social Business

60. Appealing to the
Heart

61. What are you
some sort of Hippie?!

62. In Social Business
Everybody Wins!

63. Customers win
★ acknowledged
and appreciated
★ better
products
★ lower
prices
★ faster
responses
★ better
customer service
★ more
trust due to transparency
★ connected
and loyal because of shared values

64. Employees win
★ acknowledged
★ given
and appreciated
the opportunity for creativity and contribution
★ motivated
★ driven
by competition
by purpose

65. Businesses win
★ has
more engaged employees
★ has
a greater number of customer advocates and
internal champions
★ learns
from its customers
★ generates
more loyalty
★ reduction
in support costs, cost per acquisition, etc.
★ increases
reach, awareness, leads, and sales
★ changes
the world

66. Key Takeaways
★ It’s
a process. Take your time, build a plan.
★ This
shift seems inevitable, will you buy in?
★ Social
Business drives business value.
★ Everyone
wins. Let’s build a better world.

67. True Voice Media
www.truevoicemedia.com
215.948.2012
Jeff Gibbard
President & Chief Strategist at True Voice Media
Speaker, Blogger & Coach
@truevoicemedia
@jgibbard
jeffgibbard.com/g
jeff@truevoicemedia.com
The Philadelphia
Social Business Agency
truevoicemedia.com | socialmediaphilanthropy.com | jeffgibbard.com | jgibbard.com