5 Social Media Predictions for 2013

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5 Social Media Predictions for 2013

  1. 1. True Voice Media www.truevoicemedia.com 215.948.2012 I predict... @truevoicemedia 5 Social Media Predictions for 2013 The Philadelphia Social Business AgencyThursday, January 10, 13
  2. 2. True Voice Media www.truevoicemedia.com 215.948.2012 @truevoicemedia Jeff Gibbard President & Chief Strategist at True Voice Media Speaker, Blogger & Coach The Philadelphia Social Business Agency @jgibbard jeffgibbard.com/gThursday, January 10, 13
  3. 3. True Voice Media www.truevoicemedia.com 215.948.2012 @truevoicemedia The Philadelphia Social Business Agency True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012Thursday, January 10, 13
  4. 4. True Voice Media www.truevoicemedia.com Social Business 215.948.2012 Strategy @truevoicemedia Marketing Policy Collaboration Training Listening Measurement Content Creation The Philadelphia Engagement Social Business Agency Customer Service True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012Thursday, January 10, 13
  5. 5. True Voice Media www.truevoicemedia.com 215.948.2012 My 5 @truevoicemedia Predictions For 2013 The Philadelphia Social Business AgencyThursday, January 10, 13
  6. 6. #1 True Voice Media www.truevoicemedia.com 215.948.2012 @truevoicemedia Social CRM Drives The Conversation The Philadelphia Social Business AgencyThursday, January 10, 13
  7. 7. True Voice Media www.truevoicemedia.com 215.948.2012 @truevoicemedia CRM The Philadelphia Social Business AgencyThursday, January 10, 13
  8. 8. True Voice Media www.truevoicemedia.com 215.948.2012 @truevoicemedia } CRM The Philadelphia Social Business AgencyThursday, January 10, 13
  9. 9. #2 True Voice Media www.truevoicemedia.com 215.948.2012 @truevoicemedia If You’re Not Talking About Mobile, You’re Irrelevant The Philadelphia Social Business AgencyThursday, January 10, 13
  10. 10. Facebook Has 1.07 Billion Users. True Voice Media www.truevoicemedia.com 604 Million Of Them Are Mobile. 215.948.2012 @truevoicemedia The Philadelphia Social Business AgencyThursday, January 10, 13
  11. 11. True Voice Media www.truevoicemedia.com 215.948.2012 @truevoicemedia 40% Percent Check Their Phones On The Toilet. 90 % (18-36 Year Olds) Use Their Smartphone First Thing In The Morning, The Philadelphia Social Business Agency Often Before They Get Out Of BedThursday, January 10, 13
  12. 12. #3 True Voice Media www.truevoicemedia.com 215.948.2012 @truevoicemedia The Year Of Bribes, Deals, & Offers The Philadelphia Social Business AgencyThursday, January 10, 13
  13. 13. This Used To Be True Voice Media www.truevoicemedia.com Marketing Reach 215.948.2012 @truevoicemedia The Philadelphia Social Business AgencyThursday, January 10, 13
  14. 14. Now THIS Is True Voice Media www.truevoicemedia.com Marketing Reach 215.948.2012 @truevoicemedia The Philadelphia Social Business AgencyThursday, January 10, 13
  15. 15. Quid Pro Quo True Voice Media www.truevoicemedia.com 215.948.2012 @truevoicemedia ("This For That" In Latin) Most Often Means A More-or-Less Equal Exchange Or Substitution Of Goods Or Services The Philadelphia Social Business AgencyThursday, January 10, 13
  16. 16. Brands Want True Voice Media www.truevoicemedia.com 215.948.2012 @truevoicemedia ★ Personal Data (to target ads so you’ll know who they are) ★ Exposure (so you’ll know where to buy stuff) ★ Leads (so they can talk to you about whether buying stuff is right for you) ★ Sales (so they can ask you to buy stuff) The Philadelphia Social Business AgencyThursday, January 10, 13
  17. 17. Customers Want True Voice Media www.truevoicemedia.com 215.948.2012 @truevoicemedia ★ Free or Discounted Stuff ★ Interesting Content The Philadelphia Social Business AgencyThursday, January 10, 13
  18. 18. True Voice Media www.truevoicemedia.com 215.948.2012 Quid Pro Quo @truevoicemedia FREE Stuff FREE Stuff FREE Stuff The Philadelphia Social Business AgencyThursday, January 10, 13
  19. 19. True Voice Media But WAIT www.truevoicemedia.com 215.948.2012 @truevoicemedia The Philadelphia There’s More... Social Business Agency Reasons Why Companies Will Bribe YouThursday, January 10, 13
  20. 20. True Voice Media www.truevoicemedia.com 215.948.2012 @truevoicemedia Facebook’s EdgeRank The Philadelphia Social Business AgencyThursday, January 10, 13
  21. 21. True Voice Media www.truevoicemedia.com 215.948.2012 @truevoicemedia The Philadelphia Social Business AgencyThursday, January 10, 13
  22. 22. Instead Of... True Voice Media www.truevoicemedia.com 215.948.2012 @truevoicemedia The Philadelphia Social Business AgencyThursday, January 10, 13
  23. 23. True Voice Media www.truevoicemedia.com 215.948.2012 @truevoicemedia Promoted Posts The Philadelphia Social Business AgencyThursday, January 10, 13
  24. 24. True Voice Media www.truevoicemedia.com 215.948.2012 @truevoicemedia The Philadelphia Social Business AgencyThursday, January 10, 13
  25. 25. #4 True Voice Media www.truevoicemedia.com 215.948.2012 @truevoicemedia Email Marketing Continues To Shine. Shows Everyone Why It’s About Integrated Marketing, Not Just Social Media Marketing. The Philadelphia Social Business AgencyThursday, January 10, 13
  26. 26. Email is: True Voice Media www.truevoicemedia.com 215.948.2012 @truevoicemedia ★ Trackable ★ Opens ★ Clicks ★ Forwards ★ Bounce ★ Unsubcribe The Philadelphia Social Business AgencyThursday, January 10, 13
  27. 27. Social Media is not: True Voice Media www.truevoicemedia.com 215.948.2012 @truevoicemedia ★ Trackable ★ Opens ★ Clicks ★ Forwards ★ Bounce ★ Unsubscribe The Philadelphia Social Business AgencyThursday, January 10, 13
  28. 28. True Voice Media www.truevoicemedia.com 215.948.2012 @truevoicemedia The Philadelphia Social Business AgencyThursday, January 10, 13
  29. 29. #5 True Voice Media www.truevoicemedia.com 215.948.2012 @truevoicemedia A Picture... Drives More Results Than 1,000 Words The Philadelphia Social Business AgencyThursday, January 10, 13
  30. 30. True Voice Media Get ready for more... www.truevoicemedia.com 215.948.2012 @truevoicemedia Infographics Videos Pictures Pins Instagrams The Philadelphia Social Business AgencyThursday, January 10, 13
  31. 31. Facebook True Voice Media www.truevoicemedia.com 215.948.2012 @truevoicemedia ★ Peopleshare videos 12 times more than links and text posts combined. ★ People"like" photos two times more than text updates. ★ Photosand videos drive the most engagement on Facebooks top 10 brand pages. The Philadelphia Social Business AgencyThursday, January 10, 13
  32. 32. Facebook Reached 100 True Voice Media www.truevoicemedia.com Million Users In Four 215.948.2012 @truevoicemedia Years, But Instagram Is On Pace To Beat It. The Philadelphia Social Business AgencyThursday, January 10, 13
  33. 33. By February 2012, True Voice Media www.truevoicemedia.com Pinterest Crossed The 215.948.2012 @truevoicemedia 10 Million-user Mark Faster Than Any Other Standalone Site In History The Philadelphia Social Business AgencyThursday, January 10, 13
  34. 34. True Voice Media It’s Q & A Time! www.truevoicemedia.com 215.948.2012 Thank you! @truevoicemedia Resources: Slides, Links and Tools Mentioned truevoicemedia.com/notes Submit a Testimonial jeffgibbard.com/feedback The Philadelphia Social Business Agency @jgibbard jeffgibbard.com/gThursday, January 10, 13

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