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What's Next: Impact of Technology on Consumer Behavior

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What are companies doing in the financial services industry to succeed at targeting a younger generation?

How did we get to a state in which we trust technology more than a face-to-face conversation?

Josh Peter, Senior Experience Designer at Ogilvy, leads this session on the business impact of technology on consumer behavior.

Published in: Marketing
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What's Next: Impact of Technology on Consumer Behavior

  1. 1. Powered by What’s Next: Business Impact of Technology on Consumer Behavior
  2. 2. Welcome NAME Consulting Partner, Customer Experience & Digital Transformation, Ogilvy Consulting Josh Peter Senior Experience Designer Ogilvy
  3. 3. Tell us where you are dialing in from! What’s the weather like in your city?
  4. 4. Do you want this deck? It will be available for download shortly after the webinar on: slideshare.net/socialogilvy And the recording up on facebook.com/OgilvyConsulting
  5. 5. How to design products for millennial. Words spoken by a millenial.
  6. 6. I’m from the millennial generation.
  7. 7. So I’ll probably be offended by the end of this presentation.
  8. 8. Also, this whole we ruin everything is dumb but whatever.
  9. 9. Also, these millennial stereotypes are getting annoying.
  10. 10. December 10, 2018 10 LETS PUT A VOICE TO A FACE. Joshua Peter Senior Experience Designer DENVER, CO After pursuing an art studio degree with an emphasis in Typography and Graphic Design at the University of Northern Iowa, I began to focus on User Experience design with an empathetic approach towards the way humans interact with technology. When not creating things, odds are you’ll find me biking from one burrito to the next or getting a sick ‘gram of my cat, Cobbles.
  11. 11. December 10, 2018 11
  12. 12. What exactly are we talking about? WHAT IS IN STORE
  13. 13. December 10, 2018 13 2 Lets get to the good stuff. Automation & Personalization, Work Behind the Scenes, One Thing and One Thing Only, Social Media, Gamification. 3 Throw your brain busters at me. If you don’t have any questions it looks like we’ll have time for more coffee. 1 How on earth did we get here? Lets dive into some ideas about how we got here. Just how on earth does an individual with a degree from a liberal arts school not understand finance?
  14. 14. December 10, 2018 14 DISCLAIMER: FIRST OFF THESE ARE OPINIONATED INSIGHTS THAT ARE BASED OF YEARS OF FIN-TECH DESIGN EXPERIENCE AND I’D LIKE TO THINK THIS IS CLOSE ENOUGH TO MAKING ME CREDIBLE. I DON’T HAVE DATA TO SUPPORT SOME OF THESE CLAIMS, BUT I DO THINK THAT THIS HOUR WILL MAKE YOU THINK AND HIT HOME A LITTLE BIT. OKAY, COOL. I’M GLAD WE GOT THAT OUT OF THE WAY.
  15. 15. How on earth did we get here? ONE
  16. 16. Education
  17. 17. Technology
  18. 18. Financial Service Industry
  19. 19. Life Goals
  20. 20. We’re disrupting the market.
  21. 21. Ff
  22. 22. Ff
  23. 23. Ff
  24. 24. Ff
  25. 25. Lets get to the good stuff.
  26. 26. Automation & Personalization
  27. 27. Who’s doing this well?
  28. 28. Ff
  29. 29. Ff
  30. 30. Ff
  31. 31. I’ve never had a face-to-face meeting with the people managing my money and I have full faith in them. I don’t even think about it.
  32. 32. Any questions thus far?
  33. 33. Put in work behind the scenes.
  34. 34. Who’s doing this well?
  35. 35. Ff
  36. 36. Ff
  37. 37. Ff
  38. 38. This company is making money while I save money and I haven’t done a single thing.
  39. 39. Questions? Any of them?
  40. 40. Understand what service you want to provide and do that one service really, really well.
  41. 41. Who’s doing this well?
  42. 42. Ff
  43. 43. Ff
  44. 44. Robinhood doesn’t do it all. But they got me excited and taught me about a very intimidating sector of the financial industry.
  45. 45. Brainbusters?
  46. 46. Do not become another social media application.
  47. 47. Who’s doing this well?
  48. 48. December 10, 2018 “The Cash app is genius in its simplicity. The home screen consists of a large dial pad with two options: Pay, or Request. It’s simple, easy to use, and easy to find friends who use it. And, unlike other payment apps, it never shares or publishes your financial transactions. For me that makes it No. 1. 50 - Ogilvy Experience Writer
  49. 49. They also found a way to gamify spending money.
  50. 50. The Cash app got me to spend money when I didn’t need to and I was excited about it. I think that falls somewhere in line with “the dream”.
  51. 51. Questions?
  52. 52. Finally, what do all of these companies have in common?
  53. 53. Transparency. Trust. Respect.
  54. 54. Everyone wants these features.
  55. 55. This is your last chance.
  56. 56. Questions? NAME Consulting Partner, Customer Experience & Digital Transformation, Ogilvy Consulting Josh Peter Senior Experience Designer Ogilvy
  57. 57. Thank you.

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