Building a

Social Business
215-948-2012
TRUE VOICE MEDIA

//

www.truevoicemedia.com

//

twitter: @truevoicemedia

//

215-948-2012
Jeff Gibbard

President & Chief Strategist at True Voice Media
Speaker, Blogger & Coach
@jgibbard

google.com/+JeffGibbard...
#SMSS2014

TRUE VOICE MEDIA

//

www.truevoicemedia.com

//

twitter: @truevoicemedia

//

215-948-2012
Resources

Slides, Links and Tools Mentioned

truevoicemedia.com/notes

TRUE VOICE MEDIA

//

www.truevoicemedia.com

//

...
RULES
Interrupt me
Don’t fall asleep
Tweet everything I say
Tweet about how handsome I am
Stay off Facebook
Stay off email...
I talk,
you interrupt

AGENDA
You ask questions,
I give answers
(Q & A)
Let’s Dive In

True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
Defining

Social Business
TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
Connected
TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
Open
TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
Transparent
TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
Fast
TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
Flat
TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
Collaborative
TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
Responsive
TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
“How Does Social
Fit In Your Job?”

TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-...
A Social Business...

leverages social communications, technologies
and processes to become more open,
transparent, collab...
This won’t happen

overnight
source: Altimeter Group
All Businesses WILL

Become Social
TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2...
Faster
Competitors

Forced
Transparency

Changing
Workforce

Changing
Customer

Company
(2014)

TRUE VOICE MEDIA

// www.t...
“Do you hear that, Mr. Anderson?

That is the sound of inevitability.”
Social Business
Design
TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
The 5-Step Process

1 Define Business Objectives
2 Identify Potential Solutions
3 Identify Challenges
4 Implement
5 Assess ...
1
Define Business Objectives

TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
2
Identify Potential Solutions

TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
3
Identify Challenges

TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
4
Implement

TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
5
Assess and Adapt

TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
The Three Main Enabling Factors

Culture

Process

Technology
The Three Main Enabling Factors
Slooooow & Buggy

Culture

Process

Things fall
through the cracks

“Good in theory”

Tech...
Culture
TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
Technology
TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
Process
TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
Key Takeaways
★ This

WILL happen, how well will you adapt?

★ Start

with Business Objectives

★ Technology
★ Create
★ Yo...
Q&A
THANK YOU!
Jeff Gibbard

President & Chief Strategist at True Voice Media
Speaker, Blogger & Coach

Go here, to find me eve...
Building A Social Business - Understanding the Intersection of Culture Technology and Process
Building A Social Business - Understanding the Intersection of Culture Technology and Process
Building A Social Business - Understanding the Intersection of Culture Technology and Process
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Building A Social Business - Understanding the Intersection of Culture Technology and Process

  1. 1. Building a Social Business
  2. 2. 215-948-2012 TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
  3. 3. Jeff Gibbard President & Chief Strategist at True Voice Media Speaker, Blogger & Coach @jgibbard google.com/+JeffGibbard linkedin.com/in/jgibbard jeff@truevoicemedia.com TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
  4. 4. #SMSS2014 TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
  5. 5. Resources Slides, Links and Tools Mentioned truevoicemedia.com/notes TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
  6. 6. RULES Interrupt me Don’t fall asleep Tweet everything I say Tweet about how handsome I am Stay off Facebook Stay off email Call your mother (she worries) Shout out to @marcusnelson
  7. 7. I talk, you interrupt AGENDA You ask questions, I give answers (Q & A)
  8. 8. Let’s Dive In True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
  9. 9. Defining Social Business TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
  10. 10. Connected TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
  11. 11. Open TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
  12. 12. Transparent TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
  13. 13. Fast TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
  14. 14. Flat TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
  15. 15. Collaborative TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
  16. 16. Responsive TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
  17. 17. “How Does Social Fit In Your Job?” TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
  18. 18. A Social Business... leverages social communications, technologies and processes to become more open, transparent, collaborative, and innovative while reducing risk through governance and training. TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
  19. 19. This won’t happen overnight
  20. 20. source: Altimeter Group
  21. 21. All Businesses WILL Become Social TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
  22. 22. Faster Competitors Forced Transparency Changing Workforce Changing Customer Company (2014) TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
  23. 23. “Do you hear that, Mr. Anderson? That is the sound of inevitability.”
  24. 24. Social Business Design TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
  25. 25. The 5-Step Process 1 Define Business Objectives 2 Identify Potential Solutions 3 Identify Challenges 4 Implement 5 Assess and Adapt TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
  26. 26. 1 Define Business Objectives TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
  27. 27. 2 Identify Potential Solutions TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
  28. 28. 3 Identify Challenges TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
  29. 29. 4 Implement TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
  30. 30. 5 Assess and Adapt TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
  31. 31. The Three Main Enabling Factors Culture Process Technology
  32. 32. The Three Main Enabling Factors Slooooow & Buggy Culture Process Things fall through the cracks “Good in theory” Technology
  33. 33. Culture TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
  34. 34. Technology TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
  35. 35. Process TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
  36. 36. Key Takeaways ★ This WILL happen, how well will you adapt? ★ Start with Business Objectives ★ Technology ★ Create ★ Your alone doesn’t solve the problem balance between: Culture, Technology, Process people are the single most important part TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
  37. 37. Q&A
  38. 38. THANK YOU! Jeff Gibbard President & Chief Strategist at True Voice Media Speaker, Blogger & Coach Go here, to find me everywhere: www.jeffgibbard.com TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012

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